retirement campaign slide
TRANSCRIPT
1
2015 Retirement Campaign Marketing
Program Aspire to Retire Campaign
Dates: Feb. 9 – April 30, 2015
Overview: Footprint wide DM with digital banner ads and landing page to drive TDA referrals.
In-Store Zone B campaign to drive FSR and TDA IC conversations in Stores with posters, LCD screens, and give-ones
Offer $1,500 offer with up to 60 free trades
Direct Mail - 474,509K pieces- Champion DM- Challenger DM- In-home: 2/9/15
Digital - 2 Banner ads: test $1,500 vs. investing message- Landing and Log-off pages- Live 2/20
Merchandising - In market 3/1/15: - Take one 'mini' flyer - Posters - Tent / desk cards for FSRs/CSRs- LCD Screens (Live: 3/17/15)
Insert
Letter Envelope
Banner ads
Poster Take oneDesk card
3/1 to Impressions Clicks CTR3/31
Total 2,415,582 8,957 0.37%
Digital Results: March 1-31