rethinking your marketing strategy

R Thi ki M k tiRe‐Thinking MarketingJune 4, 20082PM Eastern

Brian HalliganCEOCEOHubSpot

Re‐Thinking Marketing

Inbound v Outbound MarketingInbound v Outbound Marketing

Rethinking Your Website

The Snowball Effect

Internet Industrial StrategyInternet Industrial Strategy

Inbound v Outbound MarketingInbound v Outbound Marketing

marketing hasn’t changed much

Shopping has changed a lot…

Shopping Has Transformed…Has Marketing?

Outbound Marketing ‐ Interruption• Inside Sales• Email Blasts

Inbound Marketing ‐ Permission• SEO• Pay Per Click

• Telemarketing• Tradeshows• Seminars

• Blogging / Blogosphere• Social Media / Buzz• Targeted Landing Pages

• Trade Rag Ads• TV – Radio Ads

g g g• Lead Intelligence• A/B Testing

rethinking the website conceptrethinking the website concept

remark‐able?

Publisher + Marketer = Success

return on assets

Internet Snowball EffectInternet Snowball Effect

The Inbound Story: Organic Search

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authentication software

multi‐sensor enrollment enterprise biometrics

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multi-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment, digital personamulti-sensor enrollment digital personamulti sensor enrollment digital personalti ll t di it l

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The Inbound Story: Blogosphere(database of intentions)(database of intentions)

triad biometrics

multi‐sensor enrollment

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(visitors)

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(lead conversion)

The Inbound Story: Blogosphere(database of intentions)(database of intentions)

triad biometrics

multi‐sensor enrollment

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(visitors)

(blog)

website

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(lead conversion)

The Inbound Story: Social MediasphereMediasphere

(social mediasphere)

(visitors)

(your site)

(blog)(social media assets)

(keywords & seo)

(content)

(blog)

websitewebsite

(links)

(offer)website

(the web)

(lead conversion)website

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The Inbound Story: Social MediasphereMediasphere

(social mediasphere)

(visitors)

(your site)

(blog)(social media assets)

(keywords & seo)

(content)

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websitewebsite

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(the web)

(lead conversion)website

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Internet Industrial StrategyInternet Industrial Strategy

#1 or go home

Size Doesn’t Matter

THANK YOU!

Inbound Marketing SummitSeptember 8, 2008

Cambridge, MA

Seth Godin

David Meerman Scott

Lots moreLots more…

www InboundMarketingSummit comwww.InboundMarketingSummit.com

rethinking your marketing strategy

Business

ti rethinkingmarketing

r thi ki

shoppinghaschangedalot