rethinking social media for art galleries and museums in australia

Social Media and Your Museum

Jonno SeidlerLeo Burnett Sydney

Who’s this guy, then?

It’s not that scary.

Let’s paint a picture.● Rethinking what social

media really means (and its benefits)

● Facebook Brand Pages; how to use them.

● Other mediums - the power of image sharing platforms like Pinterest, Tumblr and Instagram

● #influencers.

Rethink social.● Not just FB or Twitter:

Youtube, Pinterest, Tumblr, Snapchat, Instagram, Tripadvisor, Flickr, Reddit...

● Not just for connecting with friends, though this remains the primary function.

● A new lens through which people absorb and share information, interests and stories

● These are all channels open to you, and they’re all free

Free!?

Why is social relevant to your museum?Some relevant figures, for those who like them.

● Almost 40% of Australians (9 million+) access Facebook every day.

● 95% of social media users are on Facebook, and use it for 7 hours per week on average

● Fastest growing platform is Instagram, with a 16% share.

● 37% of social media users check first thing in the morning, 42% before they go to bed and 34% at work. Don’t ask about the toilet.

© 2013 Yellow Social Media Report

What benefits can social offer?

● Interaction● Customer Service -

no more phone lines● Listings/Events● Visual

announcements● A community that

builds around your organisation even if you’re not there (UGC)

What won’t social deliver?

• Instantaneous ROI - your gallery attendees won’t suddenly spike overnight

• Effortless engagement. Communities take time to build and work to keep going.

• Free ideas!

Facebook Brand Pages and You

Live check-ins

Opening hours

Direct interaction with potential visitors

Trackable location


Reviews

Connect with communityTagging and extended reach


● Multiple admins

● Promoted posts and ads

● Targeting

Insights

Beyond Facebook

Instagram

Tripadvisor

Tumblr

#thankyou

Contact:[email protected]