rethinking media attribution
DESCRIPTION
The presentation illustrates Google GoMeasure media attribution.TRANSCRIPT
Re-thinking media attribution Christian Bartens MD, Datalicious
twitter.com/datalicious blog.datalicious.com
Google Confidential and Proprietary
Re-thinking attribution Full path to purchase Including ad impressions Including offline media Including offline sales ROI is based on profit
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Google Confidential and Proprietary
Re-thinking attribution Including offline media Using search calls to action to improve response rates, user experience and track offline responses
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Google Confidential and Proprietary
Re-thinking attribution Including offline sales Adding an ‘assisted sales’ metric to show the true value of digital media
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Google Confidential and Proprietary
Re-thinking attribution Analyse channel mix Google Analytics great to get started, especially new funnels, but lacking profit and ad impressions
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THANK YOU Christian Bartens MD, Datalicious
twitter.com/datalicious blog.datalicious.com