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INCREASE ONLINE LEADS WITH3 CRITICAL CHANGES TO YOUR BIO PAGES

Rethink Consultant Bios

For consulting firms, no strategy is complete without addressing the needs and goals of the consutant bio pages. The consultant bio page is where you’ll capture leads and showcase your firm’s expertise and integrity.

Depending on your firm’s brand and values, the content you publish on your bio pages could vary. However, what should remain constant are these three objectives: Humanize Your Consultants, Offer Means of Validation, and Engage and Convert Visitors.

Prospective clients need to relate to the consultant with whom they could be spending many months. Use the bio pages to demonstrate your and your associates’ personalities.

PHOTOGRAPHY

Sometimes simply removing a tie shows a more approachable side. Other times, photos with your

family, pets, or friends can display a richer version of your personality.

COPY

The words you use speak volumes. Write in a voice that demonstrates the values you wish to convey.

In addition to your bio, you may consider more intimate details, such as hobbies, favorite sports teams,

what you’re reading, and what you do in your free time. Align this content with your firm’s brand.

SOCIAL MEDIA

With social media’s ubiquity, providing your social connections and feeds can be a simple way to

connect with prospects and share your expertise and personality to a wide audience.

#1 Humanize Your Consultants

WWW.MCKINSEY.COM*

WWW.BAIN.COM*

WWW.COOLEYGO.COM*

*Not a Boston Digital client3 RETHINK CONSULTANT BIOS

Oftentimes, prospects need to validate your representative matters to ensure you’re the right attorney to handle their needs. Your bio page must communicate means of validation in order to capture those new leads.

THOUGHT LEADERSHIP

Everyone wants the most knowledgeable, well-respected consultant representing him. Showcase

your thought leadership by featuring blogs you’ve written, white papers you’ve authored, councils or

boards you’re on, or conferences at which you’re speaking.

EXPERIENCE

Make it simple for your prospects to find your specialties, your representative matters, and your

education. Resumes are a good start, but introduce that content directly on your page.

SUCCESS

Prospects don’t just want to know what you do; they also want to know what you have done—and

how successful you were. Showcase your victories through case studies, honors and awards, and

client testimonials.

#2 Offer Means of Validation

WWW.STANDISH.COM

WWW.PEARLMEYER.COM

WWW.BCG.COM*

*Not a Boston Digital client4 RETHINK CONSULTANT BIOS

When prospects visit your bio page, your goal and theirs should be to take that next action. Now that you’ve engaged them with great content, simplify the conversion process to move them forward.

CONTACT INFO

One of the most important components of the bio, your contact information should sit near the top

of the page with a clear and clean layout. Help your prospects find your information immediately so

you both can connect.

EVENTS

If you’re a seasoned speaker with upcoming conferences, encourage prospects to meet you in

person and learn first-hand what makes you the right consultant for them.

RELATED CONTENT

Prospects may want to learn more about your thought leadership, experience, and success. Provide

simple calls to action with links to download your white papers and case studies or to watch your

videos. Additionally, use cross-selling techniques utilized by the e-commerce industry by promoting

related industries and practice areas across your firm’s website.

#3 Engage &Convert Visitors

WWW.PEARLMEYER.COM

WWW.ACCENTURE.COM*

WWW.WOLFANDCO.COM

*Not a Boston Digital client5 RETHINK CONSULTANT BIOS

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Get Your Consultant Bio Pages Evaluated for Free!

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