SWOT Analysis• Retailing alcohol to Saudi Arabia - "halal be”

Michael AlbrechtSWOT-Analysis Opportunities Threats

Strength

SO-Strategies High demand for alcoholic beverages Religious leaders who want to tolerate a mild Direct selling to customers

ST-Strategies Black market dealers …

Weaknesses

WO-Strategies Pressure by monopoly Products with high price …

WT-Strategies Religious Intolerance … …

We believe that a possible solution for the business will be offering drinks through the Internet with home delivery.

AdvantagesLower cost of operation - Focus on the productThe sale through the site allows customers to see the products without a display.Allows offering a wide portfolio of products that can be segmented into classes. This will establish a public with less purchasing power.Allows development of a special relationship with customers - Delivery program

Disadvantages

Model can be copied by importers suspectedThere is no interaction with customers at point of sale

Observations to study

- The car must be discreet delivery,- Resistant packaging and discreet delivery- Call Center for Customer Relationship - Differential- CRM software robust. Allowing the identification of consumption patterns.- Development of a service indication drinks with specialists by type of beverage (wine, beer, vodka, etc.)- Package of services with high added value. For example: A customer orders Brazilian drinks. The site can offer products to match Brazilian drinks

Clear that the deployment of services must pass the test of hypotheses and research with the end customer.

Despite being a business model developed for the web, customer relationship (customer service, call center, delivery, description) are key to business success, and are the main barrier to entry for competitors