retailing 4.0
DESCRIPTION
The Retailing environment is rapidly changing. However the consumers did not change themselves, their search, orientation and buying process did. Due to (mobile) internet and the use of social media, consumers are able to shop in a completely different way. The impact of the new environment will reshape retail completely and creates a demand for a metamorphose. That’s what we call retailing 4.0. If you are interested in the full research either contact us or have a look at hbd.nlTRANSCRIPT
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Retail 4.0
Reshaping Retail for the Future
Frank Quix
Managing Director Q&A Research
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Consumer behaviour
never changed
Consumer
Stagflation, Age & Color
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Communicate
SoLoMo, Showroom, Wi-Fi & Pop-up
We will never shop alone
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Choose
Cross-channel, Reviews & LoMoMa
Always, everywhere access
to all information
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Channel
24/7, on- off- in- line & F-commerce
Consumers are Cross Channel
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Checkout
Conversion, Fast, Mobile & Customer
Only satisfied customers count
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Custom(er) Experience
Customer Centric & Personal
Meconnomy, I’m in charge
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Conclusions
Store perspective
Customer value, not sales per m²
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No Brand, No Store
Authentic, Up-to-date & Showroom
Added value counts
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Cross-channel is only way
New conversion & More customers
Less visitors, more customers
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Satisfaction is no luxury
Lovers, Haters & Staff
Strong brands have fans
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Be always relevant for me
AWATAD, SoLoMo & LoMoMa
I’m mobile, are you ready?
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Conclusions
Shopping Area perspective
Shopping centre become a Brand!
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City Centre
Recreation, Variation & Attraction
Metropolitan centres will grow
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Neigbourhood Centres
Shop, Click & Collect
Shopping m² will disappear
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Out of Town Centres
Experience , Click & Collect
Become an e-shopping centre
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Retail 4.0
Are you ready for the future?
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Retail 4.0
Feel free to contact me