retailer guide - idaho potato commission retailergd_ · e id u g iler a ret retail marketing...

Retailer GuideRetail Marketing ProgramsIdaho Potato Commission

CON

SUM

ER M

EDIA

PLAN

ConsumerMedia Plan


Supporting You with Powerful National Advertising and Marketing Programs for 2017-2018

ACTIVITY SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG

National TV Advertising

Press Junket

World Food Championships

In the Kitchn

Tater Talk and Let’s Eat Consumer Newsletters

NFL Greatness/Famous Idaho Potato Bowl

April Fools’ Day

Heather Cox

SMT (National Nutrition Month)

IACP

Adventures of Spuddy Buddy

New Year’s Eve Potato Drop

IPC YouTube Love

DIY Videos

Constituency Relations

Big Idaho® Potato Truck

Potato Lover’s Month

Racing for Orphans with Down Syndrome (RODS)

Social Media

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PUBLIC

RELATION

S

PublicRelations


He’s Back...and Still Looking for His TruckFor seven years Mark, a real Idaho® potato farmer, has been looking for the Big Idaho® Potato Truck and the traveling Tater Team. And, every year he comes oh-so close to catching up with the fun-loving trio. In this year’s installment, Mark and his faithful hound, who is back by popular demand, continue their search. If you’re wondering if they finally find the truck, we’ll never tell! You’ll just have to watch and see.

The commercial made its debut on Friday, September 22, on ESPN during the Boise State University vs. University of Virginia football game.

You can see the new commercial on CNN, FOX News, Headline News, the Weather Channel, the History Channel, the Food Network, the Cooking Channel and Hulu beginning in October. The spot is scheduled to run through early April.

You can see the new commercial and the entire “Lost” series by visiting the IPC’s YouTube channel, IdahoPotatoVideos.

Engaging Consumers Through National Television Advertising

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Getting Social

According to Facebook, in June 2017 there were 2.01 billion monthly active users.(1) During the first quarter of 2017, there were 328 million monthly active users on Twitter.(2) As of April 2017, Instagram had 700 million monthly active users.(3) YouTube has 1.5 billion logged-in users visiting the site every month.(4)

Social media is bigger than ever, and the IPC’s presence grows stronger every month. Over the past few years, the IPC has made great strides in creating and maintaining active and engaging social media accounts. Daily posts consist of delicious recipes, updates on local events like the solar eclipse and Idaho® Potato Marathon, chronicles of the Adventures of Spuddy Buddy, updates on the Big Idaho Potato Truck Tour, details on promotions and contests and everything tater-related you can think of! Social media creates a unique opportunity for us to talk directly with consumers, ultimately strengthening their loyalty to the Idaho® potato brand.

If you’re not already doing so, be sure to follow Famous Idaho® Potatoes on Facebook, Instagram and Twitter—and subscribe to our YouTube channel, IdahoPotatoVideos. This year we’re amping things up with more contests, great prizes and lots of cool information on America’s favorite vegetable.(1) zephoria.com/top-15-valuable-facebook-statistics/ (2) statista.com/statistics/282087/number-of-monthly-active-twitter-users/ (3) sproutsocial.com/insights/instagram-stats/ (4) techcrunch.com/2017/06/22/youtube-has-1-5-billion-logged-in-monthly-users-watching-a-ton-of-mobile-video/

Follow IPC on Twitter

Follow IPC on Pinterest

Follow IPC on Instagram

For more information, visit IdahoPotato.com FamousIdahoPotatoes IdahoPotato IdahoPotatoes

Visit IdahoPotato.com

Like IPC on Facebook

Subscribe to IPC’s YouTube channel

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Idaho® Potatoes Certified as Heart-Healthy by the American Heart Association

This year, more than ever, the media is raving about the impressive nutritional profile of potatoes. From the esteemed Dr. Oz Show to The Washington Post to Outside magazine, potatoes are finally getting the recognition they deserve. The American Heart Association’s well-recognized and respected Heart-Check mark is another reminder to consumers that Idaho® potatoes are indeed healthy.

• No separate fee for shippers. In the past, shippers were required to pay $1,000 (up to $4,000) a year to the AHA for each variety (reds, russets, yellows and fingerlings) they wanted certified. The IPC will now pay the significantly reduced certification fee for each participating shipper.

• Shippers will no longer need to have artwork approved by the AHA. The IPC has been entrusted to approve the use of the Heart-Check mark just as we do the Grown in Idaho® seal.

• Reduced rate for the IPC. Every year, the IPC is required to pay a fee to the AHA to maintain the brand’s certification. This fee has been reduced by 40%.

Is adding the mark worth it? Absolutely. This mark is one of the most recognized and respected symbols in grocery stores. In fact:

• 72 million U.S. adults (30 percent of the population) “always” or “usually” use the Heart-Check mark to make decisions about selecting foods and beverages.

• Shoppers look for the Heart-Check mark more than any other on-packaging symbol when shopping for heart-healthy food products.

• 62 percent of shoppers are influenced by the mark when shopping for new heart-healthy food products.

We hope all of you consider adding this important and effective certification mark to bags of Idaho® potatoes. For more information, contact the IPC office.

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The Nutrition Facts Label in its current form is more than 20 years old. In 2016, the FDA announced new requirements that are based on updated scientific and nutrition information designed to help consumers make informed choices about the food they purchase and consume.

Some basic differences are the modifications to serving size, potassium and added sugars.

Manufacturers will have until July 26, 2018, to comply with the final requirements, and manufacturers with less than $10 million in annual food sales will have an additional year to make the changes.

Adhering to New Guidelines from Nutrition Labeling and Education Act (NLEA)

Nutrition FactsServing Size 1 potato (148g/5.3 oz)

Amount Per Serving

Calories 110 Calories from Fat 0

% Daily Value*

Total Fat 0g 0%

Saturated Fat 0g 0%

Trans Fat 0g

Cholesterol 0mg 0%

Sodium 0mg 0%

Potassium 620mg 18%

Total Carbohydrate 26g 9%

Dietary Fiber 2g 8%

Sugars 1g

Protein 3g

Vitamin A 0% • Vitamin C 45%

Calcium 2% • Iron 6%

Thiamin 8% • Riboflavin 2%

Niacin 8% • Vitamin B6 10%

Folate 6% • Phosphorus 6%

Zinc 2% • Magnesium 6%

Copper 4%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:

Calories: 2,000 2,500

Total Fat Less than 65g 80g Sat Fat Less than 20g 25gCholesterol Less than 300mg 300mgSodium Less than 2,400mg 2,400mgPotassium 3,500mg 3,500mgTotal Carbohydrate 300g 375g Dietary Fiber 25g 30g

Calories per gram:Fat 9 • Carbohydrates 4 • Protein 4

Original New

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Whenever the IPC communicates with the media, whether it be through a press release or a phone call, pertinent key messages are skillfully woven into the copy or conversation. While there are hundreds of great things to say about Idaho® potatoes, four primary key messages are communicated:

• Idaho® potatoes are a nutritious and delicious part of a healthy and active lifestyle. They contain important vitamins and minerals, including potassium, and are naturally gluten-free.

• Fresh Idaho® potatoes are certified by the American Heart Association as a heart-healthy food.• Not all potatoes come from Idaho; you have to look for the Grown in Idaho® seal. Idaho’s unique growing

environment makes Idaho® potatoes different from potatoes grown anywhere else in the world.• Visit the Idaho® potato website and social media pages for more information about America’s favorite vegetable

and a rich selection of delicious recipes.

The IPC’s primary target audiences are:

Traditional and Online Media• Newspaper, magazine, broadcast and online reporters that cover primarily food, lifestyle and health topics• Industry trades

Social Media Followers• Consumers using Twitter, Facebook, Instagram, Pinterest• Bloggers: Food and general lifestyle-focused blogs

Consumers• Core: Women (25-54)• Influencers: Men (25-54) and kids

Educating the Media and Consumers About Idaho® Potatoes

Magazines Newspapers Television Internet

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Idaho Potato Commission Encouraging Potato Sales Through National Integrated Communications

National Trade Advertising Campaign

We have big news to share in this year’s fun-filled comic book-style ad campaign. With super Retail Promotion Director Ken Tubman retiring and hanging up his cape for good, the Idaho® Potato Field Force heroes will now be joined by new hire Dynamite Dave Rhodes! Tune in as Ken and his compatriots Kent Beesley and Bill Savilonis show Dave the ropes, teaching him the special IPC skills of powerful promotions, lightning-fast responsiveness and mighty market data analysis. And follow our ten-episode storyline as Dave develops some amazing marketing “vision” of his own. Look for the ads in key publications including The Packer, Produce Business, The Produce News, Produce Retailer and the FMI and PMA SmartBrief e-newsletters.

our heroes consult with category managers about qualifications for ken’s replacement!

how will the idaho® potato field force find a new rep with so many super skills? stay tuned! idahopotato.com/retail

gentlemen, our mission

is clear!

rapid responsiveness!

powerfulpromotional

abilities!a mightymarket

analyzer!

After an intensive search, the Idaho® Potato Field Force finds the perfect candidate to replace Ken...Dynamite Dave Rhodes!

Stay tuned for our next exciting episode, as dave rhodes’ challenging training begins! idahopotato.com/retail

is

i’m GLad you’re taking over my legacy, Dave!

I’m leaving the Force in good hands!

not so fast, rookie!

thanks! when do I get

my official Field Force uniform

and special powers?

you’ll have to undergo super sales rep training

first!

our heroes conduct a search for ken’s replacement!

will the idaho® potato field force ever find a new sales rep super enough to

fill ken’s shoes? stay tuned! idahopotato.com/retail

20 years sales experience in produce, a dozen

sales awards...

...but can you leaptall buildings in a

single bound? well, no...

hmm, this may take a while...

a shocking development rocks the field force!

well guys, ready

for another season

of super sales

support?

Sorry, my days

of powerfully protecting

produce profits have come to

an end. i’m retiring!

looks like some changes are in store for the idaho® potato field force! stay tuned!

idahopotato.com/retail

gasp!

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Famous Idaho Potato Bowl In the highest-scoring bowl game of the 2016 season and the third-highest-

scoring game in bowl history, the University of Idaho Vandals defeated the Colorado State Rams (61-50) at the 20th Annual Famous Idaho Potato Bowl (FIPB).

While we don’t know the outcome of the 2017 FIPB, there’s no doubt who the naming sponsor of the premier cold-weather

college football game is—Idaho® potatoes! From the title of the bowl game, to permanent signage in prominent locations throughout the

stadium, to multiple broadcast mentions during the game, to ads airing on ESPN television and radio, the Idaho® potato brand can’t be missed!

Throughout the year, the bowl game generates hundreds of millions of media impressions, keeping Idaho’s famous spud top of mind for avid college football fans. Last year close to 25,000 die-hard fans braved the cold weather to cheer on the teams, while 1.1 million viewers (an increase of 6% over 2015) watched the game indoors on ESPN.

Heather CoxNBC reporter Heather Cox will continue to promote Idaho® potatoes from the sidelines of some of the biggest sporting events in the world. From the Winter Olympics in PyeongChang, South Korea, to NFL games and maybe even the Super Bowl, Heather and the ever-popular Spuddy Buddy will capture up-close-and-personal photographs that will be shared with the IPC’s tens of thousands of social media followers. Heather, who is also a busy mom of two, will participate in a back to school Twitter party with a popular mommy blogger. Heather will offer back-to-school advice ranging from time management tips to quick and easy Idaho® potato recipes.

Idaho Potato Commission Encouraging Potato Sales Through National Integrated Communications

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A Big Helping

The Big Idaho® Potato Truck has proven to be the biggest (both figuratively and literally) marketing program in the IPC’s history. One contributor to its success is its charitable component, “A Big Helping.” In most of the markets the Truck visits, it partners with a local charity to help raise funds and awareness for a specific cause. While in the market, the Tater Team (the group who travels with the Truck) sets up a signature board, and for every signature collected $1 (up to $500) is donated to the local charity partner.

A Big Helping has become a very meaningful part of the tour that helps improve the local communities we visit.

New Year’s Eve Potato Drop

The crowds went wild this year when the new GloTato was dropped in front of the state capitol building to ring in the New Year. The IPC is a sponsor of this local event that generates worldwide publicity. The Big Idaho® Potato Truck, the Tater Team, Spuddy Buddy and 40,000 revelers from around the globe bundle up to enjoy the festivities, the countdown and an impressive fireworks show.

While RODS may not be a household name yet, the impact of this small but mighty nonprofit organization is astounding. RODS consists of more than 200 runners and triathletes who live all across the country, but race for one cause—to find homes in the United States for children from other countries who are born with Down syndrome. Sadly, in many countries children born with Down syndrome are often institutionalized and don’t receive the care or love they need to thrive. This year RODS is celebrating a special milestone—through its fundraising efforts and support from organizations like the IPC, it’s been able to provide the financial support for 30 adoptions. Thirty children are no longer in orphanages but are with loving families.

Idaho® PotatoesSupporting Local Causes

Nationwide

Idaho Potato Commission Encouraging Potato Sales Through Community Participation

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Reaching Millions of Foodies Through Influential Food Bloggers

In just a few short years the IPC has developed relationships with more than 100 of the top food bloggers in the country. Throughout the year the bloggers provide the IPC with dozens of new and delicious recipes and photographs that are added to the IPC’s rich recipe database located on its website. Several bloggers also provide videos, which are both educational and entertaining. These videos are located on the IPC’s YouTube channel, IdahoPotatoVideos.

The IPC also sponsors several blogger conferences. The educational events allow the IPC to meet one-on-one with numerous bloggers who may be up-and-comers or already established with large followings. The conferences also provide an opportunity to educate the attendees about Idaho® potatoes and treat them to a few fabulous dishes.

Food bloggers have become an extremely important group of influencers who help us promote the Idaho® potato brand to millions of consumers across the country.

Check out hundreds of blogger recipes at idahopotato.com/recipes/tag/blogger.

Below are just a few of our fantastic food blogger partners and recipes!

Jonathan MelendezT H E C A N D I D A P P E T I T E

Gluten-Free Idaho® Potato Pistachio Lemon Cake

Sylvia FountaineF E A S T I N G AT H O M E

Balinese Fish and Idaho® Potato Curry

Sara O’Donnell A V E R A G E B E T T Y

Bacon Blitz Idaho® Potato Skewers

Lisa Lin H E A LT H Y N I B B L E S & B I T S

Harissa Roasted Idaho® Fingerling Potatoes

Strong Social Media Presence Generated by Food Bloggers

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CATEGO

RY M

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Category Management


IPC Category Management

CATEGORY PERFORMANCEIPC Category Management

State of the Potato Category

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CATEGORY PERFORMANCEIPC Category Management

State of the Potato Category• Potatoes are the second largest volume

contributor in the entire produce department, and the commanding first within vegetables

Source: Nielsen Perishables Group FreshFacts®, 52 Weeks Ending 2/22/14 3

14.7%

11.6%

6.5% 6.2% 5.9%4.8%

3.9% 3.9% 3.8% 3.6%

Top Produce Categories by Volume Share

Potatoes, 26.8%

Onions, 11.2%

Packaged Salad, 8.7%Tomatoes,

8.2%

Cooking Vegetables,

7.6%

Corn, 5.4%

Cucumbers, 5.2%

Lettuce, 5.1%

Peppers, 4.4%

Carrots, 3.8%

All Others, 13.5%

State of the Potato Category• Potatoes increased dollar sales 6.1%

from the prior year. However, vegetables and total produce outpaced potatoes in dollar growth

Potatoes Vegetables Total Produce

Dollars % Change

Source: Nielsen Perishables Group FreshFacts®, 52 Weeks Ending 2/22/14

6.1% 7.6%8.5%

4

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Potato Performance by Type


White potatoes make up a larger share of the category in the East and drove the positive growth of category volume, as volume sales of both Russet and red potatoes declined

6

East Region Dollar Share

East Region Volume Share

Dollars % Change vs.

YA

Volume % Change vs.

YAPotatoes 2.5% 1.5%Russet 0.0% -1.3%Red 2.9% -5.0%Yellow 3.7% 4.0%White 4.6% 22.5%Other 17.0% 14.7%Fingerling 86.5% 52.3%Purple/Blue -5.6% -0.2%

Russet43%

Red23%

White20%

Yellow12%

Fingerling1%

Other1%

Purple/Blue0%

Russet47%

Red17%

White26%

Yellow10%

Fingerling0%

Other0%

Purple/Blue0%


YA

Volume % Change vs.

YAPotatoes 6.7% -0.5%Russet 4.2% -2.7%Red 9.3% 1.5%Yellow 12.6% 11.1%White 7.4% 6.1%Other 18.6% 0.2%Fingerling 20.7% 17.7%Purple/Blue 4.2% -2.4%



All potato types increased dollar sales from the previous year Volume sales were down slightly, driven by

Russet

5

Total U.S. Dollar Share

Total U.S. Volume Share

Russet58%

Red22%

Yellow11%

White7%

Other1%

Fingerling1% Purple/Blue

0%

Russet69%

Red16%

Yellow7% White

8%

Other0%

Fingerling0%

Purple/Blue0%

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All potato types, with the exception of ‘other’, increased dollar sales from the previous year in the South region

8

South Region Dollar Share

South Region Volume Share


YA

Volume % Change vs.

YAPotatoes 6.7% -1.0%Russet 4.2% -3.2%Red 9.9% 1.4%Yellow 10.0% 2.1%White 17.8% 22.9%Other -3.7% -10.2%Fingerling 20.6% 20.9%Purple/Blue 1.4% -10.4%

Russet61%

Red22%

Yellow10%

White5%

Other1%


0%

Russet70%

Red17%

Yellow7%

White5%

Other1%


0%



Russet was the only potato type to have a negative volume trend, which resulted in a negative trend for the entire category

7

Central Region Dollar Share

Central Region Volume Share


YA

Volume % Change vs.

YAPotatoes 8.0% -0.5%Russet 4.6% -3.2%Red 12.1% 7.7%Yellow 18.2% 12.8%White 8.4% 1.6%Other 43.4% 3.1%Fingerling 16.7% 2.0%Purple/Blue 27.7% 23.4%

Russet62%

Red23%

Yellow11%

White2%

Other1% Fingerling

1% Purple/Blue0%

Russet75%

Red16%

Yellow7%

White2%

Other0%


0%

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Potato Performance by Size


All package size groups increased dollar sales from the prior year, with the exception of the 10-lbs bag


YA

Volume % Change vs.

YAPotatoes 6.7% -0.5%>10 lbs 6.1% -0.7%10 lbs -1.2% -8.9%8 lbs 12.8% 7.5%5 lbs 6.0% 2.4%1-4 lbs 19.7% 20.9%Bulk 5.6% 0.4%All Other 17.4% 17.5%

10

Total U.S. Dollar Share

Total U.S. Volume Share

>10 lbs2%

10 lbs18%

8 lbs3%

5 lbs42%

1-4 lbs13%

Bulk19%

All Other3%

>10 lbs4%

10 lbs31%

8 lbs3%

5 lbs43%

1-4 lbs6%

Bulk11%

All Other2%



Of all of the regions, the West had the largest increase in total potato dollar sales

9

West Region Dollar Share

West Region Volume Share


YA

Volume % Change vs.

YAPotatoes 10.2% -1.2%Russet 7.3% -2.2%Red 13.3% 2.6%Yellow 24.7% 15.1%White 1.8% -20.2%Other 26.6% 28.1%Fingerling 29.6% 24.4%Purple/Blue 19.0% 14.8%

Russet62%

Red22%

Yellow10%

White4%

Fingerling1% Other

1% Purple/Blue0%

Russet78%

Red14%

Yellow5%

White3%

Fingerling0%

Other0%

Purple/Blue0%

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In the Central region, the 1-4-lbs size group had double-digit growth in both dollars and volume

12

Central Region Dollar Share

Central Region Volume Share


YA

Volume % Change vs.

YAPotatoes 8.0% -0.5%>10 lbs -1.3% -6.8%10 lbs 0.9% -6.2%8 lbs 22.6% 7.7%5 lbs 8.3% 2.9%1-4 lbs 20.4% 10.5%Bulk 5.5% 0.9%All Other 11.5% 14.2%

>10 lbs3%

10 lbs21%

8 lbs1%

5 lbs30%

1-4 lbs12%

Bulk31%

All Other2%

>10 lbs5%

10 lbs39%

8 lbs2%

5 lbs32%

1-4 lbs4%

Bulk17%

All Other1%



8-lbs and 1-4-lbs were the only package size groups in the East to increase both dollar and volume sales from the previous year

11

East Region Dollar Share

East Region Volume Share


YA

Volume % Change vs.

YAPotatoes 2.5% 1.5%>10 lbs -7.7% -17.0%10 lbs -1.7% -7.9%8 lbs 20.0% 41.2%5 lbs -0.1% 0.6%1-4 lbs 4.3% 8.0%Bulk 21.8% 16.0%All Other -1.1% -1.3%

>10 lbs3%

10 lbs21%

8 lbs1%

5 lbs30%

1-4 lbs12%

Bulk31%

All Other2%

>10 lbs5%

10 lbs39%

8 lbs2%

5 lbs32%

1-4 lbs4%

Bulk17%

All Other1%

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With the exception of 10-lbs and bulk, all package size groups had double-digit growth in dollar sales from the previous year

14

West Region Dollar Share

West Region Volume Share


YA

Volume % Change vs.

YAPotatoes 10.2% -1.2%>10 lbs 18.6% 7.1%10 lbs -1.0% -10.0%8 lbs 18.8% 10.9%5 lbs 13.7% 5.3%1-4 lbs 22.8% 22.5%Bulk 8.9% -0.0%All Other 39.0% 40.4%

>10 lbs3%

10 lbs21%

8 lbs1%

5 lbs30%

1-4 lbs12%

Bulk31%

All Other2%

>10 lbs5%

10 lbs39%

8 lbs2%

5 lbs32%

1-4 lbs4%

Bulk17%

All Other1%



In the South region, all bagged potatoes increased dollar sales compared to the previous year. And 1- to 4-pound, 8-pound and 10+-pound had double-digit volume increases

13

South Region Dollar Share

South Region Volume Share


YA

Volume % Change vs.

YAPotatoes 6.7% -1.0%>10 lbs 6.3% -0.1%10 lbs -2.3% -10.0%8 lbs 7.8% 6.5%5 lbs 6.8% 2.1%1-4 lbs 18.0% 14.0%Bulk 6.5% 1.4%All Other 15.8% 15.7%

>10 lbs3%

10 lbs18%

8 lbs3%

5 lbs41%

1-4 lbs13%

Bulk17%

All Other5%

>10 lbs5%

10 lbs30%

8 lbs4%

5 lbs42%

1-4 lbs6%

Bulk11%

All Other2%

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SHOPPER INSIGHTSIPC Category Management

Regional Performance

Potatoes West Region

Dollars per Store/Week $1,763% Chg vs YA 8.0%Volume per Store/Week 3,158% Chg vs YA -3.3%$ Contribution to Dept. 3.7%

Potatoes Central Region


Potatoes East Region

Dollars per Store/Week $2,744% Chg vs YA -0.1%Volume per Store/Week 3,807% Chg vs YA -1.1%$ Contribution to Dept. 4.5%

Potatoes South Region



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More Shopper InsightsThe top two factors contributing to an unplanned fresh potato purchase are: - The potatoes “looked tasty”- The shopper “thought of a meal idea”

Opportunity to increase incremental purchases throughout the store!

Source: 2011 USPB Shopper Insights Study

Potato buyers are more likely than average shoppers to buy more than they had plannedon purchasing and are more likely to get meal inspirationwhile in the store

18

Spend More Money!

Potato Shoppers..

$464*

$543*

Buy More Groceries!

All Transactions

With Potatoes 17*

33*All Transactions

With Potatoes

Monthly Basket Dollars Average Basket Item Count

Source: *2011 USPB Shopper Insights Study

Because Idaho Potato Shoppers are more aware of quality, their baskets are probably even bigger!

17

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AssortmentMaintain a year-round assortment of

potatoes to consistently appeal to a wide range of shoppers

- Gourmet/Trendy Shopper• Unique and innovative

offerings (ex: Steamer bags, or purple/blue potatoes)

- Quality Shopper• High quality offerings, loose

and small bags

- Family/Traditional Shopper• All types and 5-pound bags

- Price Conscious Shopper• 10- and 10+-pound bags

Consumers will pay for quality, specific sizes and varieties. It’s important to make sure your assortment attracts all potato shoppers

Source: USPB Assortment Best Practices 20

CATEGORY BEST PRACTICESIPC Category Management

-24-



PricingMaintain a consistent, segmented pricing

strategy that communicates a clear value proposition

Keep the price gap between products consistent• Customers can quickly find the value they are looking for

Don’t give potatoes away! Price for a good margin• 80% of consumers plan to purchase potatoes before they enter

the stores; as a result potato pricing is relatively inelastic and deep discounts are not needed to sell product*

Source: *USPB Pricing Best Practices

Consumers associate Idaho Potatoes with high quality products and will pay a premium price for the Idaho Brand!

22

AssortmentAn Idaho offering for each segment is critical to your category assortment

- Among those with a preference, 84% of consumers said they are more likely to purchase Idaho potatoes, if given a choice

- When asked about who grows the best potatoes, 8 out of 10 consumers responded Idaho

0

25

50

75

Idaho Colorado Ohio NoneDon't Know

Best Potato-Growing State or Region

0

25

50

75

100

More likely tobuy IdahoPotatoes

Less likely tobuy an Idaho

Potato

Don't know

Idaho Potatoes as a Purchase Trigger

Source: *IPC-BYU custom research 2006; **Technomic, Inc.21

-25-



POS materials with nutrition information provide consumers with reasons WHY they should eat potatoes…and feel good about it.

Merchandising

It is important to educate your customers

Differences in potato types

• Encourage specialty types along with traditional

New preparation ideas• Offer on-the-spot meal

solutions

Health benefits• Potatoes are one of the

best nutritional values of the entire produce department

Coupling nutrition with usage information (recipes/menu plans) shows consumers HOW they can enjoy potatoes.

Source: USPB Merchandising Best Practices 24

MerchandisingMerchandise all potato items together by type for

better impact and easy convenience for consumers

Customer Traffic Flow

5 lb IdahoRusset

5 lb Idaho Russet

Yellow Steamer

Red Steamer

RussetSteamer

Micro Russet

Bulk White 3 lb Red Bulk Idaho

Russet

1.5 lb BabyGold

1.5 lb Gourmet

Mix

2 lb Fingerlings

5 lb Yellow Bulk Red

BulkRed

5 lb RedBulk White

Bulk White

5 lb WhiteBulk Idaho

Russet5 lb

Russet5 lb

Russet

Set the higher-priced, specialty offerings first in the consumer traffic flow to take advantage of impulse sales

Merchandise items by potato type then size, to ensure all category offerings are communicated to the consumer

Make Idaho Russets the focus of the Russet section, as they convey quality and consistency

Source: USPB Merchandising Best Practices 23

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PromotionUse promotions to attract customers and drive incremental sales – these guidelines can help make your promotions

more effective

Discount• Peak Potato Periods (Nov.-Jan): Don’t

discount too deeply, consumers are already buying potatoes

• Non-Peak Potato Periods: Promotions are more important to generate potato item lift

• Remember to maintain the category pricing structure

Mix• Promote a mix of bag and bulk items• When promoting organics, pair with at

least one conventional item* Displays

• Use secondary displays or end caps to bring attention to the promotion

Displays drive sales! Increase display size or implement a secondary display to drive purchases

Source: *USPB Promotion Best Practices 26

MerchandisingNumerous industry studies have shown that point of sale materials boost sales- Make sure Idaho potatoes are properly identified, so customers

know they are getting the quality brand they know and trust- It is also very important to place pricing signage adjacent to the

product to which it is referring

25

IPC can provide marketing

support to make your potato

category the best around!

-27-



Famous Idaho Potatoes

Idaho’s growing conditions give Idaho Potatoes their unique texture, taste and dependable performance:

Warm days Cool nights Ample mountain-

fed irrigation Rich volcanic soil

The “Certified” seal is a

guarantee that you’re getting

top-quality potatoes

Idaho Potatoes are perceived to be a

premium, and command a price premium at retail

28

WHY IDAHOIPC Category Management

-28-



Why Idaho• When you buy Idaho potatoes you’re also getting the

nation’s oldest and most powerful potato promotion program– National TV advertising– Potato Lovers Display Contest– Promotional support $$– Point-of-sale materials– Tie-in promotions

30

Why Idaho

Idaho is the only brand in potatoes. It’s the way to tell your consumers you care…and

because consumers will pay more, by carrying Idaho Potatoes, you can enhance

your potato category profitability.

29

-29-



State of the Potato Category• Potatoes are in the top 10 largest

contributors to dollar share for the produce department, and the third largest within vegetables


8.1%

7.0%6.5%

5.8% 5.7% 5.7% 5.4% 5.4%

4.1%3.7%

Top Produce Categories by Dollars Share Packaged

Salad, 16.2%

Tomatoes, 12.5%

Potatoes, 12.4%

Cooking Vegetables,

8.6%

Onions, 7.6%Value-

Added Vegetables,

6.9%

Peppers, 6.7%

Lettuce, 6.4%

Carrots, 4.5%

Mushrooms, 4.0%

All Others, 14.2%

APPENDIX

-30-



FreshFacts® Data Overview• Data includes retail census

sales data for key Food, Club and Mass/Supercenter store chains across the U.S., with more than $2 million annual ACV* sales per store– ~18,000 stores nationwide– Data by week, by store, by

item• Custom time periods

available• 3 years of history

– Data is for all products sold in the fresh departments

NEW! Fresh Coverage Area (FCA)

Food

Mass/ Supercenter

Club

PLUUPC System 2

33

-31-

POTATO

LOV

ER’S M

ON

TH




-33-

IDA

HO

® POTATO

TIE-IN

S

Idaho Potato Tie-Ins


Idaho Potato Commission Partners with Irony® Wine CellarsThe Idaho Potato Commission is partnering with Irony® Wine Cellars, offering Idaho® potato coupons on bottle neckers

placed on bottles of its wines in various retail locations.

Idaho® Potato Tie-Ins

MANUFACTURER’S MAIL-IN REBATE | LIMIT ONE REBATE PER HOUSEHOLDEXPIRES 12.31.2017 | IRONY WINE PURCHASE REQUIRED

SAVE $2.00on two (2) 5 pound bags of Idaho® PotatoesMINIMUM $3 IDAHO POTATOES PRODUCT PURCHASE REQUIRED To receive your rebate, include your original receipt with your qualifying purchase(s) circled, and mail with this completed rebate form to: Irony Wine Cellars, Inmar Rebate Center, Offer Code: IR30325, PO BOX 426022, Del Rio, TX 78842-6022

Rebate requests must be postmarked by 1.15.2018. Limit one rebate per household. No duplication, reproduction or facsimile will be accepted. This offer is valid only for residents of the USA who are of legal drinking age. Offer void where taxed, prohibited, or restricted by law. Offer not valid for Irony or WPI employees, alcoholic beverage wholesalers, retailers and their employees. Please allow 8 weeks for processing. “Unless expressly prohibited by law, payee authorizes reasonable dormancy fees deducted if check not cashed within 180 days”. For rebate inquiries, please call 1-877-819-4280 or go to www.inmarrebates.com. Offer valid 9.1.2017 – 12.31.2017 ©2017 Irony Wine Cellars, Manteca, CA # IR30325

Name _______________________________________________________________ Age ____________Address:____________________________________________________________________________City:_________________________________________________ State:_______ Zip:______________Store Name:________________________________________________________________________ Email:__________________________________________________Telephone:________________

LIVE LIFE WITH

WWW.IRONYWINES.COM

awesome savings! MANUFACTURER’S MAIL-IN REBATE | LIMIT ONE REBATE PER HOUSEHOLDEXPIRES 12.31.2017 | IRONY WINE PURCHASE REQUIRED

SAVE $2.00 on any three (3)Mrs. Cubbison’s Stuffing or Salad ToppingsMINIMUM $3 MRS. CUBBISON’S STUFFING OR SALAD TOPPINGS PRODUCT PURCHASE REQUIRED To receive your rebate, include your original receipt with your qualifying purchase(s) circled, and mail with this completed rebate form to: Irony Wine Cellars, Inmar Rebate Center, Offer Code: IR30425, PO BOX 426022, Del Rio, TX 78842-6022

Rebate requests must be postmarked by 1.15.2018. Limit one rebate per household. No duplication, reproduction or facsimile will be accepted. This offer is valid only for residents of the USA who are of legal drinking age. Offer void where taxed, prohibited, or restricted by law. Offer not valid for Irony or WPI employees, alcoholic beverage wholesalers, retailers and their employees. Please allow 8 weeks for processing. “Unless expressly prohibited by law, payee authorizes reasonable dormancy fees deducted if check not cashed within 180 days”. For rebate inquiries, please call 1-877-819-4280 or go to www.inmarrebates.com. Valid 09/01/17 – 12/31/17 ©2017 Irony Wine Cellars, Manteca, CA #IR30425

Name _______________________________________________________________ Age ____________Address:____________________________________________________________________________City:_________________________________________________ State:_______ Zip:______________Store Name:________________________________________________________________________ Email:__________________________________________________Telephone:________________

MAI

L-IN

REB

ATE

©2017 IR

ONY WINE CELLARS, NAPA AND MANTECA, CA POS #IR30225

SAVESAVE $4$4UP TOUP TO

SAVE $2.00SAVE $2.00WINE PURCHASE REQUIRED

SAVE $2.00SAVE $2.00WINE PURCHASE REQUIRED

on two (2)

5 pound bag of

Idaho® Potatoes

on Idaho® Potatoes and Mrs. Cubbison’s

Stuffing or Salad Toppings

on any three (3) Mrs. Cubbison’s

Stuffing or Salad Toppings

-35-


Idaho Potato Commission Partners with Excelsior Wine Company/Frontera WinesThe Idaho Potato Commission is partnering with Excelsior Wine Company by placing 250,000 Idaho® potato coupons

on Frontera wine bottles in various retail locations.

Idaho® Potato Tie-Ins

Manufacturer’s Coupon | Do Not Double | Expires December 31, 2017

Manufacturer’s Coupon | Do Not Double | Expires December 31, 2017 Frontera 1.5L wine purchase required

©2017 Excelsior Wine Company, Old Brookville, NY FRIRCWINEPURC17



INSTANTLY AT CHECKOUTSAVE $1.00 OFF ANY ONE (1) FRONTERA 1.5L WINE

INSTANTLY AT CHECKOUTSAVE $1.00 ON ANY (1) 5LB BAG OF IDAHO® POTATOES

No wine purchase necessary. A purchase will not increase your chances of winning. Open to legal US residents, 21 or older. Void where prohibited. Starts 11/1/2017 and ends 12/15/2017 at 11:59pm EST. Subject to official rules, available at www.facebook.com/FronteraWine or by sending a self-addressed stamped envelope to: Excelsior Wine Company, “Home for the Holidays Sweepstakes” Department, 1111 Cedar Swamp Road, Old Brookville, NY 11545. Sponsor: Excelsior Wine Company, Old Brookville, NY

homefor theholidays

win One Round Trip Airfare

Visit /FronteraWine for how to enter!

RETAILER: WPI will reimburse you the face value of this coupon plus 8 cents handling, provided you and your customer have complied with the terms of this offer. Invoices proving purchase of sufficient stock to support coupon submissions must be provided upon request. Consumers are limited to one coupon per purchase and are responsible for all taxes. Cash value is .0001 cents. Send all coupons to: WPI/Idaho Potato - 558 Westchester Avenue, Rye Brook, NY 10573.

To the Retailer: We will reimburse you the face value of this coupon plus 8¢ handling, provided it is redeemed by a consumer at the time of purchase on the brand specified. Coupons not properly redeemed will be void and held. Reproduction of this coupon is expressly prohibited. (Any other use constitutes fraud.) Invoices proving purchase of sufficient stock with in the past 90 days to cover coupons presented for redemption must be shown upon request. Mail to: CMS Dep’t 80516, Villadco Inc, 1 Fawcett Drive, Del Rio, TX 78840. Cash value .001¢. Void where taxed or restricted. LIMIT ONE COUPON PER ITEM PURCHASED. Villadco, Inc. reserves the right to withdraw and/or refuse payments for current coupon offers (paper or digital) due to fraud or errors including but not limited to counterfeiting, unauthorized distribution, significant data errors or system security breaches.

OFFER EXPIRES 12/31/2017. SEE BACK FOR DETAILS.

SAVE $1

WINE PURCHASE REQUIRED


SAVE $2

UP TOOFF ONE (1) 5LB, BAG OF

IDAHO® POTATOES AND

ONE (1) 1.5L BOTTLE OF

FRONTERA WINE

OFF ANY ONE (1)

1.5L BOTTLE OF

FRONTERA WINE

INSTANTLY

OFF ONE (1)

5LB, BAG OF

IDAHO® POTATOES

WINE PURCHASE REQUIRED


OFF ONE (1)

5LB, BAG OF

INSTANTLY

SAVE $1INSTANTLY



UP TO

-36-

POS Materials & Infographics

POS M

ATERIALS

& INFO

GRA

PHICS


Idaho® Potato Bulk Bin POS

GROWN IN IDAHO PRODUCE OF USA

15-0723 Certified POS Shelf Card-HI.pdf 1 7/23/15 10:15 AM

GROWN IN IDAHO PRODUCE OF USA

15-0723 Certified POS Shelf Card-HI.pdf 1 7/23/15 10:15 AM

-38-


MORE POTASSIUM THAN A MORE POTASSIUM THAN A

recipes.idahopotato.com

@famousidahopotatoes

LOADED WITHLOADED WITHHEART

HEALTHY!HEART HEALTHY! CVITAMIN

Learn more at IdahoPotato.com

MORE POTASSIUM THAN A MORE POTASSIUM THAN A

recipes.idahopotato.com


LOADED WITHLOADED WITHHEART

HEALTHY!HEART HEALTHY! CVITAMIN

Learn more at IdahoPotato.com

Idaho® Potato Nutrition POS Materials

-39-

IDAHO® POTATOESA RECENT STUDY BY ARIZONA STATE UNIVERSITY LOOKED AT

VALUE AND PRICE ELASTICITY

– A Closer Look at the Value of –

PRICE ELASTICITYis the value that helps determine the relationship between a change in the quantity demanded of a particular good, and a changein its price.1

Like in golf, the lowerthe score the better.

LOWESTvulnerability to competitive pricing.

HIGHESTpotential for increased profit margins.

THE STUDY FOUND THAT IDAHO® RUSSETSare much less elastic than russet potatoes from elsewhere. This means that when the price goes up, the resulting lost volume is significantly lessthan non-Idaho® Russets.

THE FINDINGS SUGGESTthat retailers don’t need to discount

Idaho® Russets to the same degree as non-Idaho® Russets for fear of a decline in volume.

INCREASED PRICE

STABLE DEMAND/VOLUME

!

$

1 http

://w

ww

.inve

stop

edia

.com

/ter

ms/

p/pr

icee

last

icity

Study Info provided by: The study was conducted using IRI syndicated dataCategory: PotatoesTimeframe: 104 weeks ending 4/17/20168 Regions and Total U.S.Level of Detail: Weekly data broken out by variety and packEQ Volume = LbsTimothy Richards, Ph. D. with Badger Metrics, LLC using his proprietary price elasticity model provided the statistical results reported.Category Partners, LLC, in concert with Dr. Richards, provided the conclusions and takeaways reported.

SETH PEMSLERVice President,

Retail and International ProgramsIdaho Potato Commission

“The fact is that even ifyou pay 10 cents per bag more

for Idaho® Russets, you can charge20 cents per bag more at retail.”

0.0

0.5

1.0

1.5

2.0

.55

1.59

IDAH

O®

NON-

IDAH

O®

BASED ON 5lb BAGSof russet potatoes

-40-

Idaho Potato Commission www.idahopotato.com

POTATO STORAGE & HANDLING TIPS

STORAGE & ROTATIONWHAT MAKES A GREAT POTATOSTORAGE AREA? • A cool, dry, dark, and clean space

– Disinfect both storage and display areas• Air circulation around boxes allows potatoes

to breathe– Don’t stack too many boxes

• Do not drop cartons or bags, it will break potatoes or cause bruising

ROTATE THE DISPLAY• Potatoes should be stocked first-in/first-out• Keep some distance – If potatoes are displayed near other fruits and

veggies, they can absorb those flavors• No wet racks

– Wet potatoes are more prone to disease– Do not mist or spray water on potatoes

• If potatoes are too cold, their starch content will convert to sugar. Potatoes will taste sweet if stored below 40º F

• Place newer stock in the BACK; move the older stock to the FRONT

• Rotating potatoes provides an opportunity to remove the bad ones. Leaving potatoes with defects will cut down on impulse sales

Put Them to Bed at Night

Covering potatoes at night with burlap bags or a fabric wrap protects them from the light. Potatoes turn green when exposed to light.

HANDLING POTATOES

POTATOES ARE MORE DELICATE THAN THEY LOOK!

You put them on the shelf and they sell themselves, right? Well, there’s actually more to it than that. Potatoes should always be treated with the utmost respect

• If potatoes are not stored and handled properly, it can affect their quality

• Put potatoes into proper storage immediately because they are STILL ALIVE

The Sensitive TuberThese FOUR PHYSICAL FACTORS are very meaningful to potatoes:

• TEMPERATURE • HUMIDITY

• LIGHT • HANDLINGPotatoes stored in warm temperatures and bright light will turn green and sprout.

C

M

Y

CM

MY

CY

CMY

K

17-0615 Retail Merch Poster.pdf 1 6/27/17 11:41 AM

-41-

plus, a potato has only about

110 CALORIESGluten Free!

One potato provides

of your daily needs!

VITAMINS & MINERALS HEALTHY BENEFITS

On Nutrition!POTATOES ARE

HEART HEALTHY!45CVITAMIN

PotassiumThere is more potassium

per serving in a potato than in a banana!

Potatoes are a good source of Vitamin B6, which plays an important role in helping your body metabolize protein and carbohydrates.

B6VITAMIN

Learn more at IdahoPotato.com/nutrition_education facebook.com/FamousIdahoPotatoes twitter.com/IdahoPotato

Potatoes contain powerful phytochemicals

and antioxidants!

• FAT FREE• CHOLESTEROL FREE

Potatoes contain bothSIMPLE AND COMPLEX

CARBOHYDRATES

UTILIZED FOR

ENERGY!

Look for the seal!

8%DAILYFIBER

One medium potato has 2 gramsof fiber, that’s:

-42-

TOURING SINCE 2012and it is still TRUCKING ALONG stronger than ever!

FAMOUS IDAHO® POTATO TOUR

People always identify with the national commercial and tell the Tater Team to “go home” because the farmer is looking for them.(Even truck drivers tell them to go home over the CB. ...Truckers are SO jealous of our driver!)

TOUR STATISTICS

AVERAGEMONTHSON TOUR

5 EVENTS WITH

OVER 350,000IN ATTENDANCE

19 EVENTS WITH

OVER 100,000IN ATTENDANCE

31

*One persistent lady writes us all of the time to see if we can get the truck to Hawaii and Alaska!

That many people would fill up

NFL FOOTBALLSTADIUMS

25,000 miles per

year

Trav

eled a

pproximately

Trav

ele

d through more than4,000cities & townsVisit

ed all the lower48STATES*

Events held in

369cities & towns

That’s enough miles to circle the world EVERY YEAR!

People of all ages relate to the Idaho

seal more than ever

thanksTO THE TRUCK

LOCAL, NATIONAL,AND EVEN

GLOBALRECOGNITION

We get APPEARANCE REQUESTS DAILY from fans, festivals, and events all over the country. (Let’s just say the truck is in BIG demand.)

TV, Radio, Newspapers, Blogs, Social Media, Magazines

GO HOME!

16,000+ FANS ON FACEBOOK

®

Follow us anywhere at potatotracker.com

Is itREAL?

(seriously) How did Tater Team alumKristie Wolfe answer that?

It’s real...ly awesome!

THE NUMBER1 QUESTION

102

IMMEASURABLEWe can’t even begin to measure how many

people have a picture of the Big Idaho Potato Truck on their mobile devices.

-43-

Survey was conducted in 2014 among 1,000 nationally representative Americans ages 18 and over, using an email invitation and an online survey.Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations.For more information about Kelton, please call 1 (888) 8.KELTON or visitwww.keltonglobal.com.

facebook.com/famousidahopotatoes


famousidahopotatoeswww.idahopotato.com

230 million Americanseat POTATOES

4/54 out of 5 eat potatoesonce a week or more

In the last five years, this figure has increased by one additional day per week

2009 2014

2 d

ays

3 d

ays

3210

FRENCH FRIES BAKED

HASH BROWNSPOTATOCHIPS

MASHED29%

5%

17%25%

20%

14%

13%

11%

8%

7%

78% don’t know potatoeshave more POTASSIUMthan bananas.93% don’t know potatoeshave more VITAMIN C than bananas.

78%

93%

When I Say Potato, You Say Idaho!

9/109 in 10 Americans say they associate potatoes

with Idaho more than any other state in the nation

72% (170 million) of Americans would be inclined to eat Idaho® potatoes over potatoes from other states

What veggie do Americanscrave most often?

SURVEY ENLIGHTENS AMERICANS ON THE IDAHO® POTATO DIFFERENCE

Points for the IDAHO® Potato!

72%

97%

POTATOSALAD 4%

How Americans like their TATERS

TATER NATION POTATO PREPARATION

THE POTATO OF MY EYE

IT’S GOTTA BE IDAHO

WHAT AMERICANS DON’T KNOW?

9%

24%potatoes

leafy greens

broccoli

tomatoes

corn

green beans

carrots

-44-

ABOUT IDAHO® POTATOES BEING A SUPERFOOD!THE MEDIA IS RAVING

One study discovered the consumption of potatoes, two times a day, assists with the lowering of blood pressure, and reduces risk of heart disease and stroke. – CNN 5/18/17

HEART HEALTHY

I’M BRINGING POTATOES BACK!THESE GOOD OLE IDAHO® POTATOES ARE 110-CALORIEWONDERS. AND YOU SHOULD BE EATING THEM AGAIN!– DR. OZ 3/23/17

THEY CONTAINHIGH-QUALITYCARBOHYDRATES THAT FUEL THE BRAIN& MUSCLES WITH ENERGY– PREVENTION MAGAZINE 3/20/17

– PREVENTION MAGAZINE 3/20/17

POTATOES BEAT PASTAin the ability to satiate hunger for a prolonged period of time. The longer you feel satisfied, the less likely you are to eat more during the day. – CNN 5/18/17

– PREVENTION MAGAZINE 3/20/17

POTATOES ARE A

KITCHENSTAPLEWORTH BEFRIENDING

CLOCKING IN AT 110 CALORIES PER 5 OZ POTATO, SPUDS AREAN EXCELLENT SOURCE OF FIBER

“POTATOES ARE AGOOD PART OF A HEALTHYPLANT-BASED DIET”– Je� Novick, MS, RD 9/13/16

“POTATOES ARE A SURPRISINGLY NUTRITIONALLY COMPLETE FOOD. THE HUMBLE SPUD IS THE REAL SUPERFOOD”– Stephan Guyenet, PHD 6/15/17

-45-

The Famous Idaho Potato Tour

THE FA

MO

US

IDA

HO

® POTATO

TOU

R


After six years on the road, countless public appearances and a national television advertising campaign supporting it, this is still the number one question people ask when they see the Big Idaho® Potato Truck for the first time.

To date, the Truck has traveled 150,000 miles, has driven through over 7,000 cities, and has had its picture taken millions of times.

Every year the Truck’s popularity increases exponentially and the appearance requests keep flooding in. This summer the Truck was invited to take a lap on the Poconos Raceway, attend the Potato Chip Festival in Saratoga Springs, New York, and be a part of the Houston Children’s Festival. This is in addition to dozens of other events it attended.

The 2018 Tour is scheduled to start in March. To find out where it’s going or to request an event appearance, visit bigidahopotato.com.

So is it real? We’ll never tell…wink, wink.

The Big Idaho® Potato Truck—Is It Real?

-47-

RETAIL PRO

MO

TION

D

IRECTORS

Retail Promotion Directors

-48-


Kent Beesley Retail Promotion Director, Western United States and Canada

Cell: (208) 631-9760 | Fax: (970) 241-6534 Email: [email protected]

Arizona, California, Colorado, Idaho, Iowa, Kansas, Minnesota, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, Wyoming, and Canada

KENT BEESLEY Retail Promotion Director, Western United StatesO�ce: 970 241-6477 Cell: 208 631-9760 [email protected]

WESTERN UNITED STATES AND CANADA: Arizona, California, Colorado, Idaho, Iowa, Kansas, Minnesota, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, Wyoming, and Canada

+ C A N A D A

Retail Promotion Director—Western United States and Canada

-49-


Bill Savilonis Retail Promotion Director, Southern United States

Office: (904) 384-8313 | Cell: (904) 610-4475 | Fax: (904) 384-8313 Email: [email protected]

Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas

BILL SAVILONISRetail Promotion Director, Southern United StatesO�ce: 904 384-8313 Cell: 904 [email protected]

SOUTHERN UNITED STATES: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas

Retail Promotion Director—Southern United States

-50-


Dave Rhodes Retail Promotion Director, Northeastern United States

Cell: (317) 627 9377 Email: [email protected]

Connecticut, Delaware, District of Columbia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin

Dave RhodesRetail Promotion Director, Northeastern United StatesCell: 317 627-9377 [email protected]

NORTHEASTERN UNITED STATES:Connecticut, Delaware, District of Columbia, Indiana, Illinois, Kentucky, Maine, Michigan, Maryland, Massachuse�s, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Wisconsin, West Virginia

Retail Promotion Director—Northeastern United States

-51-

retailer guide - idaho potato commission retailergd_ · e id u g iler a ret retail marketing...

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