retailer case study: need supply co

CHALLENGE In-house challenges with PLAs Despite product ads being a new channel at the time, the Need Supply team realized the impact this new ad type could have on their business. They set up and tested an initial Google Shopping program in-house. However, with the conclusion of the initial test they were faced with less than stellar results: •Disappointed by not acheiving anticipated impressions & exposure •Had difficulty ensuring the right products were being shown for specific search queries •Concerned their product feed was not set up correctly to match consumer intent SOLUTION Shifting Traffic to Optimize Reach With the in-house team already stretched thin managing their core digital marketing programs, Need Supply Co. turned to BuyerPath and its product ads solution for help. After implementing a multi-level intent-based targeting strategy, Need Supply Co. focused on three core strategies when deciding where to focus traffic: 1. Highlight top site sellers: mine Need Supply Co.’s website analytics and focus on top site sellers as an indicator for product ads success 2. Feature exclusive items: strategically leverage exclusive merchandise to win in a price-competitive marketplace 3. Highlight new merchandise: reinforce Need Supply Co.’s brand as a fashion-forward, trend-leader and raise their overall visibility RESULTS Showing Up for the Right Customers With BuyerPath’s capability to combine query and feed management data, the team was able to quickly and easily update product titles and descriptions to include top text ad queries and rich product descriptors. This led to immediate gains: •261% increase in impressions •360% lift in clicks month-over-month •105% boost in conversion rate •183% increase in ROAS Customer Success Story ® Boutique ecommerce apparel and accessories site reaches larger audience with BuyerPath® The Need Supply Co. stock includes hard-to-find, high-fashion items that draw a loyal following of buyers who seek out unique brands and products. These buyers need to be able to find these limited runs of merchandise quickly before they sell out. www.needsupply.com “BuyerPath has helped us deliver tremendous results to our business. The unique combination of feed-, query-, and bid-management enabled us to re-launch our PLA program very quickly, driving traffic to just the right products. It’s been a really great solution for us.” - Megan Koons, Digital Marketing Manager Let’s Chat: Visit www.buyerpath.com or email us at [email protected] BuyerPath® is an advanced shopping analytics platform leveraging consumer and product data to help retailers maximize valuable ad moments for optimal return.

Upload: buyerpath

Post on 09-Aug-2015

14 views

Category:

Internet

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Retailer Case Study: Need Supply Co

CHALLENGEIn-house challenges with PLAs

Despite product ads being a new channel at the time, the Need Supply team realized the impact this new ad type could have on their business. They set up and tested an initial Google Shopping program in-house. However, with the conclusion of the initial test they were faced with less than stellar results:•Disappointed by not acheiving anticipated impressions & exposure•Had difficulty ensuring the right products were being shown for specific search queries•Concerned their product feed was not set up correctly to match consumer intent

SOLUTIONShifting Traffic to Optimize Reach

With the in-house team already stretched thin managing their core digital marketing programs, Need Supply Co. turned to BuyerPath and its product ads solution for help. After implementing a multi-level intent-based targeting strategy, Need Supply Co. focused on three core strategies when deciding where to focus traffic:1. Highlight top site sellers: mine Need Supply Co.’s website analytics and focus on top site sellers as an indicator for product ads success 2. Feature exclusive items: strategically leverage exclusive merchandise to win in a price-competitive marketplace3. Highlight new merchandise: reinforce Need Supply Co.’s brand as a fashion-forward, trend-leader and raise their overall visibility

RESULTSShowing Up for the Right Customers

With BuyerPath’s capability to combine query and feed management data, the team was able to quickly and easily update product titles and descriptions to include top text ad queries and rich product descriptors. This led to immediate gains:•261% increase in impressions•360% lift in clicks month-over-month•105% boost in conversion rate•183% increase in ROAS

C u sto m e r S u cce ss S to r y

Boutique ecommerce apparel and accessories site reaches larger audience with BuyerPath®

The Need Supply Co. stock includes hard-to-find, high-fashion items that draw a loyal following of buyers who seek out unique brands and products. These buyers need to be able to find these limited runs of merchandise quickly before they sell out.

www.needsupply.com

“BuyerPath has helped us deliver tremendous results to our business. The unique combination of feed-, query-, and bid-management enabled us to re-launch our PLA program very quickly, driving traffic to just the right products. It’s been a really great solution for us.”

- Megan Koons, Digital Marketing Manager

Let’s Chat:Visit www.buyerpath.comor email us at [email protected]

BuyerPath® is an advanced shopping analytics platform leveraging consumer and product data to help retailers maximize valuable ad moments for optimal return.

Canadian Forces Overseas Supply Network: Strategic Need

Info Need and Supply Gaps

Option Contracts in Supply Chains Contracts in Supply Chains ... Our speciÞc application arises in a supply chain setting, where a manufacturer oﬀers the retailer the right to reorder

Supply Chain Deteriorating Inventory System for Retailer ...The model analyzes the effect of retailer’s down . Supply Chain Deteriorating Inventory System for Retailer Partial Trade

ICSC 2016 RETAILER FACT SHEET 2016 RETAILER FACT SHEET Retailer Name: 24 Hour Fitness Company Website: ... Retailer Name: Guitar Center

Why you need a higher efficiency power supply

The supply chain Retailer Distributor Wholesaler Manufacturer Flow of goods RetailerWholesalerDistributorManufacturer Customer

Central Sterile Supply Department – Need Of The Hour. · PDF fileCentral Sterile Supply Department – Need Of The Hour. Abstract: Central Sterile Supply Department(CSSD) is a service

Vertical Collaboration in a Two-Level Supply Chain: An ...collaboration between manufacturer (Procter & Gamble) and the retailer (Retailer X). With the help of a case-study on the

Supply Chain Management: Strategic Alliancesddu/4690/Lecture_notes/Lec7.pdfSupply Chain Management: ... Management of the entire supply chain ... entire book section for the retailer,

Consumer Retailer Manufacturing Material Flow VISA ® Credit Flow Supplier Wholesaler Retailer Cash Flow Order Flow Schedules The Supply-Chain

Major US Online Retailer Enhances Visibility into User ... - Online Retailer Enhances Visibility...provide user behavior analytics and mitigate user-related threats. The Need: Better