retail trade - entreprises.gouv.fr · • geo marketing of promotions (by mobile) • price...

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RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING ANDSUSTAINABLE DEVELOPMENT

OVERVIEW OF THE CARREFOUR GROUPGerard Castrie, Marketing director ofCarrefour (France)

The Carrefour group today

• No. 1 mass retailer in Europe and No. 2 worldwide

• €102.4 billion in sales, incl. tax, in 2007

• Over 490,000 colleagues worldwide

• Operations in 30 countries

• 14,991 stores

• 16.8 million sq. m. of sales area (including franchisees)

Discover the Carrefour group

As of 12/31/2006

(*) On 31/08/2007: Withdrawal from Switzerland and new franchise locations (Jordan and Kuwait) during 2007.

2RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT

14,991* stores in 30 countries

* As of December 31, 2007, partners and franchisees included

Middle EastNorth Africa30 trade namestores

France5,625 tradename stores,incl.overseasterritories: 110trade namestores

America1 097 tradename stores

Asia520 trade namestores

Europe (excl.France)7,719 tradename stores


For more information on our trade name stores

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France5,625 tradename stores,incl.overseasterritories: 110trade namestores

America1 097 tradename stores

Asia520 trade namestores

Europe (excl.France)7,719 tradename stores

For more information on our trade name stores

RETAIL TRADEAS AN ACTOR IN BALANCED SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT

* As of December, 2007, partners and franchisees, included

Middle EastNorth Africa27 hypermarkets. Tunisia:1. Algeria: 1. United Arab Emirates: 10. Qatar: 2. Oman: 1. Saudi Arabia: 7. Egypt: 3. Koweit : 1•Jordania : 1

1,163* hypermarkets

Asia245 hypermarkets

. China: 112

. Taiwan: 48

. Thailand: 27

. Indonesia: 37

. Japan: 7

. Malaysia: 12

. Singapore: 2

America256 hypermarkets

. Brazil: 150

. Argentina: 59

. Colombia: 46 . Santo Domingo: 1

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Europe635 hypermarkets

. France: 218

. Spain: 161

. Poland: 72

. Italy: 59 . Belgium: 56. Greece and Cyprus: 28. Turkey: 19. Romania: 11. Overseas*: 11



Middle EastNorth Africa3 supermarkets. Tunisia: 3

2,704* supermarkets

Europe2,560 supermarkets

. France: 1,021

. Overseas Terr: 40

. Italy: 485 . Belgium: 345

. Poland: 273

. Greece: 210

. Turkey: 99 . Spain: 87

Set the standard for modern trade

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Middle EastNorth Africa3 supermarkets. Tunisia: 3

Europe2,560 supermarkets

. France: 1,021

. Overseas Terr: 40

. Italy: 485 . Belgium: 345

. Poland: 273

. Greece: 210

. Turkey: 99 . Spain: 87

America141 supermarkets

. Argentina: 103 . Brazil: 38



Asia275 hard discount stores

. China: 275

6 166* hard discount stores

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Europe5,196 hard discount stores

. Spain: 2,912

. France: 897

. Portugal: 471

. Turkey: 519

. Greece and Cyprus: 397

America695 hard discount stores

. Argentina: 395

. Brazil: 300


4 804* convenience stores

Europe4,799 convenience stores

. France: 3,245

. Overseas Territories: 59

. Italy: 1,015

. Belgium: 257

. Greece and Cyprus: 216

. Espagne : 3

. Pologne : 4


Set the standard for modern trade

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America5 convenience stores

. Brazil: 5


Focus 100% on thecustomer


How better respond to newcustomers behaviours?

• Population Ageing

• Decline of household size

• Long and expensive travelling

• Looking for lowest price


Goods and services tailored to each market

AsiaEurope

Latin America

In each country,• goods and services suited to local habits• collaboration with local suppliers90% of merchandise purchased locally

Focus 100% on the customer

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Europe


• Uncompromising price competitiveness– Being competitive on price takes top priority for all

formats in each of their trading areas.

Offer the best prices



• Gain a better understanding of our customers’ expectations– Analyze purchasing behaviors– Adopt a more targeted marketingapproach

Learn more about our customers


• Strengthen our offering of high-turnover consumer goods

• Increase the number of SKUs in all our formats

• Develop local product ranges tailored to our customers’ lifestyles

Enhance our product mix



• Expand popular product categories– Baby care, children’s clothing,tableware, new-technology products

• Strengthen our own brands– Revamp our product ranges

Enhance our product mix



• Expand existing services– Carrefour Financial Services, Carrefour Insurance Services– OTC products– Travels

• Launch new services– Carrefour Mobile– New web site Carrefour Travel– Home Computer Support

Provide more services



Support local developmentEncourage local sourcing

– 85-95% of merchandise comes from the local area, depending on the country

Give priority to hiring and promoting local residents− 90% of hiring is decided locally

Boost the local economy by fosteringpartnerships with small and medium-sized companies.

– In France, 80% of Carrefour suppliers are small and medium-sized businesses

Offer our own or store brands, thus helping to preserve local skills andtraditional activities


Offer our stores newideas


Complementary multi-format retailers

•Trade NamesStores for every lifestyle


Hardiscount

Hypermarket Supermarket

Convenience

Cash & Carry e-commerce


Offer new store formats…

Offer our stores new ideas

… focusing on theCarrefour brand

To reach new customer segments and new purchasing opportunities,the Group has developed new formats


Multiformat single brandFrance is also changing banners

1030 Championsupermarkets will changebanners betweenSeptember 2008and end of 2009A unique change in theworld


• Development of an multichannel offer

• Purchase by mobile• In store search

engine (interactiveterminals)

• Common loyalty card

in store

A brand presence in allchannels…

• Channels are integrated so that it allows theshopping experience to be optimised (offer,price, services, communication…)

Kiosks, Corner

Interactiveterminals

E commerce

In addition to multiformat single brand

In the street

@ home

• Geo marketing ofpromotions (bymobile)

• Price comparison onmobile…

• Products andservices purchases

• Internet purchase ,store picking, etc.

… which allows to increase buyingopportunities for customers

Mobile retail

Stores

VAD/ Catalogues


retail trade - entreprises.gouv.fr · • geo marketing of promotions (by mobile) • price...

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