SSSS

PRESENTATION OF RETAIL

MANAGEMENT

Presented to Sir Asif Awan

Presented By Omnia Karam

RETAIL STRATEGY OF OPTIONS

RETAIL STRATEGY

A clear and definite plan outlined by retailer to

build a long-term relationship

to tap the market

(TO PLAY DISTINCT

ROLE IN MARKET)

SOLE PROPRIETORSHIP DURABLE/NON DURABLE

/PARTNERSHIP GOODS/SERVICE

(Coffee of star buck

and Robbins Baskin (Option is sole proprietorship) Option Work in

Ice cream ) Non-durable goods

Dr.Kaisar Rafique(CEO) or

(Businessman in Royal Emirates) Hotel services

Mission Ownership &manage-

-mentGoods/services

category

Situation

Analysis

1- DISCOUNT STRATEGY

(LOW PRICE & HIGH UNIT SALE) 1- STAKEHOLDER 1-MASS

MERCHANDISING

2- SUPPLIERS

2-MODERATE STRATEGY 2-NICHE

(MEDIUM PRICE & MEDIUM SALE) 3- CUSTOMER RETILING

3-PRESTIAGE STRATEGY (IN PAKISTAN OPTION IS THE FIRST 3- BIFUR-

(HIGH PRICE & LOW UNIT SALE) RESTAURANT WHICH FOLLOWS -CATED

“CAVEAT EMPTOR STRATEGY” RETAILING

OPTION USING THE MODERATE STRATEGY MEANS LET THE BUYER BEWARE

IN FAST FOOD OR NATIONAL DISHES BY USING “LIVE KITCHEN CONCEPT”

(FOR THE STUDENTS OR MIDDLE CLASS)

OR USING PRESTIGE STRATEGY IN SPECIALTY OPTION FOLLOWS BIFURCATED

FOOD LIKE TURKISH . IRANIAN , LEBANESE RETAILING IN WHICH THEY TARGET

(FOR UPPER OR UPPER MIDDLE CLASS) BOTH MARKETS

Objective

Sales ProfitSatisfaction to

publicImage

APPEAL WHOLE MARKET CONCENTRATE ON TARGET TWO OR

WITH ONE STRATEGY SPECIFIC MARKET MORE DISTINCT

CONSUMER GROUPS

NOTE: OPTION TARGET THE DIFFERENTIATED MARKET

Identification of

consumer

mass

marketing

Concentrated

marketing

Differentiated

marketing

DESCRIPTION OF OPTION

DIFFERENTIATED MARKET

.Location : populated areas like garden, faisal,model or Punjab Uni.etc

. Goods: distinct goods(food)(Like Turkish . Iranian , Lebanese)

. Services: :food cooked in front of you, touch iPad

for placing orders, arrangement for mid night hungersetc

. Price : high/medium ,depending on market segment

store location (option use specific location) Daily

managing business (option manage business shortby using retail org.structure) term

ope-merchandising -rationmanagement and (option uses the product market mix strategy)pricing

communicating (option uses physical element for communicationwith customer like ambiance of option like , Pakistan’s largest sea water

aquarium , Grand concert Piano, aquarium etc .They are also using sales promotions like loyalty cards, face book etc

Overall strategy

consumers (option treat their customers according to their requirement) Responseto environ

competition (option consider that Gourmet restaurant as competitor) -ment

Technology (option uses such an efficient technology that no one can compete it just like Pakistan’s largest sea water aquarium or large LCD

Legal restrictions (option have all legal rights preserved just like restriction of site,

or building specification)

Uncontrollable

variablesOverall strategy

CONTROLEvaluation

Options evaluate the fashion trend, taste of customers

Options evaluate their employees on the basis of completion of tasks

and feedbacks of their customers, like feedback forms.

Adjustments

Options promotion system help them to increase their sale opportunities

and their target customers