PREPARED BY- 2K91 (GROUP 1)ABHIJIT SAHA, A02

ABHISHEK VOHRA, A04ADITYA JAIN, A06

ANAMIKAA SHISHODIA, A10ANIRBAN CHAKRABORTY, A11

Retail Solutions For ITC’s Wills Lifestyle

ITC Major Brands

Major reason for success-IT

Fashion and Retail Functionality

Collaboration with Intentia

Improve Efficiency

Balance between supply and demand

Flexibility in supply chain

1. Facilitation By Movex and PREDATOR

The main objective for these two retail solutions was to improve its efficiency in:

1. Store billing,2. CRM,3. Distribution and Manufacturing

operations,4. Better demand forecasting and effective

management of production,5. Achieve technological superiority,6. Achieve balance between supply and

demand.

2. Managing Retail Strategy

1.IT strategy:Implementation of software applications: ERP

(FMCG), shop floor automation (paperboard), domain specific ERP’s (commodity trading and leisurewear and SAP (Tobacco).

SAP was common in other retail companies.

2. Collaboration strategy:

Objective of LRBD:-Collaborated with Intentia to improve its

retail management.

Objective of Intentia:-Achieve leadership status in the South Asia

region in fashion and retail verticals.

3. Customer Service Strategy:-

Provide International shopping experience, world class ambience, customer facilitation and differentiated product presentation.

4. Demand Flow Strategy:-

Collaborated with Intentia to manage demand forecasting.

Achieve balance between supply and demand at minimum cost.

Achieve flexibility in supply chain.