retail site assessment - pedcoa review of segmentation for the retail site’s primary trade area...

Retail Site Assessment

December 2007

Pierre Economic Development Corporation

Table of Contents

Recommendations & Conclusions............................................................................1

Pierre’s Retail Site ........................................................................................................2

Primary Trade Area Analysis .....................................................................................3

Primary Trade Area Analysis- Workplace Population.........................................4

Primary Trade Area Comparison .............................................................................5

Secondary Trade Area Analysis ................................................................................6

Tertiary Trade Area Analysis.....................................................................................9

Site Brief Segment Descriptions............................................................................. 12

Buxton CommunityID Staff

Amy Wetzel, Vice President, [email protected] Philip Davis, Senior Managing Analyst, [email protected] Scott Place, GIS Analyst, [email protected] All Buxton personnel may be reached by phone at 817.332.3681


1

Recommendations & Conclusions Buxton has reviewed the site (Pierre St & Sioux Avenue) discussed with the Pierre Economic Development Corporation on the basis of retail recruitment potential. This Retail Site Assessment booklet features maps of the site’s residential trade area, workplace trade area, secondary trade area, tertiary trade area and an analysis contributing to this recommendation. A review of segmentation for the retail site’s primary trade area shows that segment 11 (God’s Country), segment 32 (New Homesteaders), segment 37 (Mayberry-ville), segment 38 (Simple Pleasures), segment 48 (Young & Rustic), segment 50 (Kid Country USA) and segment 57 (Old Milltowns) comprise a substantial portion of the dominant segment households found in the trade area. Segments 23 (Greenbelt Sports), segment 28 (Traditional Times), segment 32 (New Homesteaders), segment 42 (Red, White & Blue) and segment 48 (Young & Rustic) are very dominant during the daytime as well (workplace population). Segments 9 (Big Fish, Small Pond), 28 (Traditional Times), and 43 (Heartlanders) account for most of the remaining dominant segment housholds within the site’s primary trade area. Each of these segments possess unique income and lifestyle characteristics that would attract a variety of retailers to the potential retail site in Pierre. Ultimately, any Buxton recommended retail match could be recruited to establish a location at any potentiail site within the City of Pierre.


2

Pierre’s Retail Site To begin the CommunityID process, the Pierre Economic Development Corporation selected Pierre Street & Sioux Avenue (anchor point for the study) to be analyzed for possible retail development or revitalization. To more fully understand the retail potential of the selected site, Buxton conducted the following analyses:

• A primary ten-minute trade area was delineated for the site • A primary ten-minute workplace trade area was delineated for the site • A secondary custom trade area was delineated for the site • A tertiary custom trade area was delineated for the site • Both the workers and households within these trade areas were segmented

according to buying habits and lifestyles The purpose of these analyses is to develop Pierre’s customer profiles. The customer profiles are snapshots of the customers that are found within Pierre’s trade areas. Even though these consumers are complex and diverse, by using a variety of databases Buxton is able to capture and catalogue the extent to which potential demand for retailer’s goods and services are concentrated in the trade areas. By overlaying Pierre’s customer profiles with the 4,500 retail matching profiles in Buxton’s proprietary database, we are able to identify major categories of retail that are candidates for location in Pierre. This matching provides the basis for determining Pierre’s viability to attract retailers and restaurants and forms the basis for Buxton’s assessment.

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8383

3434

18061806

18061806

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1000+

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Data Sources: Claritas, Inc., Prizm®NE, 2006, InfoUSA, Inc., © 2006, National Research Bureau, © 2006, MediamarkResearch, Inc., © 2006, Geographic Data Technology, Inc. © 2006

Pierre, South Dakota: OverviewCity Limits

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500 to 1000


Pierre, South Dakota: Trade Area


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10 Minute Drive Time

0 31.5

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3

0

3

6

9

12

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65

Segment

Percent

Dom inant Segments Description Households % of All Households

9 Big Fish, Small Pond 353 5.3511 God's Country 430 6.5123 Greenbelt Sports 310 4.6925 Country Casuals 217 3.2928 Traditional Times 354 5.3632 New Homesteaders 573 8.6837 Mayberry-ville 492 7.4538 Simple Pleasures 402 6.0942 Red, White & Blues 303 4.5943 Heartlanders 367 5.5648 Young & Rustic 641 9.7150 Kid Country, USA 501 7.5955 Golden Ponds 311 4.7157 Old Milltowns 471 7.1364 Bedrock America 237 3.59

Primary Trade Area Analysis Drive-Time Trade Area The map on the opposite page depicts the primary trade area for the selected site. The primary trade area consists of a ten-minute polygon, determined by Buxton’s proprietary drive-time technology. Residential Psychographics The psychographic profile of the households within a ten-minute drive-time of the selected site is presented below.

Source: Claritas, Inc, PRIZM® NE, © 2006

Dominant Segments A segment that represents at least three percent of a trade area is a dominant segment. Following is a description of the dominant segments for the potential retail site.



4

0

3

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9

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15

18

21

24

27

30

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65

Segment

Percent

Primary Trade Area Analysis-Workplace Population Workplace Psychographics The psychographic profile of the workers within the primary trade area of the selected site is presented below.


Workplace Dominant Segments A segment that represents at least three percent of a trade area is a dominant segment. Following is a description of the dominant segments for the potential retail site.

Dominant Segments Description Workers % of All Workers

23 Greenbelt Sports 4688 28.7028 Traditional Times 1304 7.9832 New Homesteaders 4223 25.8542 Red, White & Blues 2426 14.8548 Young & Rustic 2687 16.45



5

Primary Trade Area Comparison Product Category Potential

The following table outlines the estimated dollar potential available in major retail categories by consumers located within the primary trade area for the potential retail site: (The estimated product category potential is not applicable to the workplace profile):

Consumer Variable - Major Categories Total Estimated Dollars

Food at Home $34,277,149 Food Away from Home $28,222,857 Alcoholic Beverages $6,720,878 Smoking Products & Supplies $6,269,523 Personal Care Products & Services $5,980,502 Day Care $1,736,821 Household Furnishings & Services $41,124,892 Housing Expenses $7,738,093 Apparel $25,767,458 Sports & Recreation $8,886,275

Miscellaneous $19,667,571 Education $7,484,725 Automotive $60,699,306 Health Care $26,580,877 TOTAL $281,156,927


The following table presents the trade potential variables for the site:

Trade Potential Variables Residential Workplace

Estimated Household/Worker Count 6,604 16,336Number of Households/Workers in

Dominant Segments5,962 15,328

Traffic Count

Estimated Retail Potential $281,156,927 N/A

21,629

10-Minute Trade Area


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KennebecKennebecKennebecKennebecKennebecKennebecKennebecKennebecKennebec

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Pierre, South Dakota: Trade Areas


N

Secondary Trade Area

0 147

Miles

Primary Trade Area


6

Secondary Trade Area Analysis Drive-Time Trade Area The map on the opposite depicts the secondary trade area for the selected site. The secondary trade area consists of a custom polygon, determined by Buxton’s proprietary drive-time technology. Psychographics The psychographic profile of the households within the secondary trade area for Pierre is presented below.

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1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65

Segment

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7

Dominant Segments Description Households % of All Households

9 Big Fish, Small Pond 347 3.8511 God's Country 394 4.3820 Fast Track Families 354 3.9323 Greenbelt Sports 274 3.0428 Traditional Times 418 4.6432 New Homesteaders 714 7.9337 Mayberry-ville 582 6.4638 Simple Pleasures 661 7.3442 Red, White & Blues 314 3.4943 Heartlanders 620 6.8948 Young & Rustic 766 8.5150 Kid Country, USA 645 7.1651 Shotguns & Pickups 284 3.1555 Golden Ponds 451 5.0156 Crossroads Villagers 323 3.5957 Old Milltowns 493 5.4858 Back Country Folks 337 3.7464 Bedrock America 304 3.38

Secondary Trade Area Analysis (continued) Dominant Segments A segment that represents at least three percent of a trade area is a dominant segment. Following is a description of the dominant segments for the potential retail site.



8

Secondary Trade Area Analysis (continued) Category Potential

The following table outlines the estimated dollar potential available in major retail categories by consumers located within the secondary trade area for the potential retail location:

Consumer Variable - Major Categories Total Estimated Dollars Food at Home $48,273,270 Food Away from Home $38,045,790 Alcoholic Beverages $8,936,910 Smoking Products & Supplies $9,041,350 Personal Care Products & Services $8,091,800 Day Care $2,413,890 Household Furnishings & Services $55,621,860 Housing Expenses $10,497,690 Apparel $34,870,240 Sports & Recreation $11,872,480 Miscellaneous $26,358,610 Education $9,572,410 Automotive $86,000,270 Health Care $36,736,790 TOTAL $386,333,360


The following table presents the trade potential variables for the secondary trade area:


Trade Potential Variables Secondary Trade Area

Estimated Household Count 9,003

Estimated Product Category Potential

21,629

$386,333,360

Number of Households in Dominant Segments 8,281

Traffic Count

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RosebudRosebudRosebudRosebudRosebudRosebudRosebudRosebudRosebud

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HamillHamillHamillHamillHamillHamillHamillHamillHamill

AkaskaAkaskaAkaskaAkaskaAkaskaAkaskaAkaskaAkaskaAkaska

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1000+

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Pierre, South Dakota: Trade AreasSitelllllllllllllllllllllllllllllllllllllllllllllllll

N

Secondary Trade Area

Primary Trade Area

0 2010

Miles

Tertiary Trade Area


9

Tertiary Trade Area Analysis Drive-Time Trade Area The map on the opposite depicts the tertiary trade area for the selected site. The tertiary trade area consists of a custom polygon, determined by Buxton’s proprietary drive-time technology. Psychographics The psychographic profile of the households within the tertiary trade area for Pierre is presented below.

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1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65

Segment

Percent

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10

Dominant Segments Description Households % of All Households

20 Fast Track Families 591 3.2925 Country Casuals 662 3.6828 Traditional Times 677 3.7737 Mayberry-ville 1317 7.3338 Simple Pleasures 1615 8.9842 Red, White & Blues 581 3.2343 Heartlanders 1010 5.6248 Young & Rustic 938 5.2255 Golden Ponds 1620 9.0156 Crossroads Villagers 599 3.3358 Back Country Folks 1736 9.6664 Bedrock America 2864 15.93

Tertiary Trade Area Analysis (continued)

Dominant Segments A segment that represents at least three percent of a trade area is a dominant segment. Following is a description of the dominant segments for the potential retail site.



11

Tertiary Trade Area Analysis (continued) Category Potential

The following table outlines the estimated dollar potential available in major retail categories by consumers located within the secondary trade area for the potential retail location:

Consumer Variable - Major Categories Total Estimated Dollars Food at Home $99,050,760 Food Away from Home $72,544,990 Alcoholic Beverages $17,065,300 Smoking Products & Supplies $18,652,270 Personal Care Products & Services $15,859,230 Day Care $4,561,560 Household Furnishings & Services $102,669,520 Housing Expenses $19,486,800 Apparel $65,459,460 Sports & Recreation $22,135,360 Miscellaneous $48,509,620 Education $18,649,920 Automotive $167,497,130 Health Care $75,107,380 TOTAL $747,249,300


The following table presents the trade potential variables for the tertiary trade area:


Estimated Product Category Potential

21,629

$747,249,300

Number of Households in Dominant Segments 14,210

Traffic Count

Trade Potential Variables Tertiary Trade Area

Estimated Household Count 17,977


12

Brief Segment Descriptions

1 UPPER CRUST – The nation’s most exclusive address, Upper Crust is the wealthiest lifestyle in America—a haven for empty-nesting couples over 55 years old. No segment has a higher concentration of residents earning over $200,000 a year or possessing a postgraduate degree, and none has a more opulent standard of living.

2 BLUE BLOOD ESTATES – Blue Blood Estates is a family portrait of suburban wealth, a

place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation’s second-wealthiest lifestyle, it is characterized by married couples with children, college degrees, a significant percentage of Asian Americans and six-figure incomes earned by business executives, managers and professionals.

3 MOVERS & SHAKERS – Movers & Shakers is home to America’s up-and-coming

business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54, often with children. Given its high percentage of executives and white-collar professionals, there is a decided business bent to this segment: Movers & Shakers rank number one for owning a small business and having a home office.

4 YOUNG DIGERATI – Young Digerati are the nation’s tech-savvy singles and couples

living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars—from juice to coffee to microbrew.

5 COUNTRY SQUIRES – The wealthiest residents in exurban America live in Country

Squires, an oasis for affluent Baby Boomers who have fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.

6 WINNER’S CIRCLE – Among the wealthy suburban lifestyles, Winner’s Circle is the

youngest, a collection of mostly 25- to 34-year-old couples with large families in new-money subdivisions. Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. With a median income of nearly $90,000, Winner’s Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show.

7 MONEY & BRAINS – The residents of Money & Brains seem to have it all: high

incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these city dwellers—predominantly white with a high concentration of Asian Americans—are married couples with few children who live in fashionable homes on small, manicured lots.


13

Brief Segment Descriptions 8 EXECUTIVE SUITES – Executive Suites consists of upper-middle-class singles and

couples typically living just beyond the nation’s beltways. Filled with significant numbers of Asian Americans and college graduates—both groups are represented at more than twice the national average—this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

9 BIG FISH, SMALL POND – Older, upper-class, college-educated professionals, the

members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.

10 SECOND CITY ELITE – There’s money to be found in the nation’s smaller cities, and

you’re most likely to find it in Second City Elite. The residents of these satellite cities tend to be prosperous executives who decorate their $200,000 homes with multiple computers, large-screen TV sets and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities—from reading books to attending theater and dance productions.

11 GOD’S COUNTRY – When city dwellers and suburbanites began moving to the

country in the 1970’s, God’s Country emerged as the most affluent of the nation’s exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God’s Country remains a haven for upper-income couples in spacious homes. Typically college-educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure.

12 BRITE LITES, LI’L CITY – Not all of the America’s chic sophisticates live in major

metros. Brite Lights, Li’l City is a group of well-off, middle-aged couples settled in the nation’s satellite cities. Residents of these typical double income, no kids households have college educations, well-paying business and professional careers and swank homes filled with the latest technology.

13 UPWARD BOUND – More than any other segment, Upward Bound appears to be

the home of those legendary Soccer Moms and Dads. In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment.

14 NEW EMPTY NESTS – With their grown-up children recently out of the house, New

Empty Nests is composed of upscale older Americans who pursue active—and activist— lifestyles. Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest-home retirement. This is the top-ranked segment for all-inclusive travel packages; the favorite destination is Italy.


14

Brief Segment Descriptions 15 POOLS & PATIOS – Formed during the postwar Baby Boom, Pools & Patios has

evolved from a segment of young suburban families to one for mature, empty-nesting couples. In these stable neighborhoods graced with backyard pools and patios—the highest proportion of homes were built in the 1960’s—residents work as white-collar managers and professionals, and are now at the top of their careers.

16 BOHEMIAN MIX – A collection of young, mobile urbanites, Bohemian Mix represents

the nation’s most liberal lifestyles. Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites. In their funky row houses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.

17 BELTWAY BOOMERS – The members of the postwar Baby Boom are all grown up.

Today, these Americans are in their forties and fifties, and one segment of this huge cohort—college-educated, upper-middle-class and home-owning—is found in Beltway Boomers. Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they’re pursuing kid-centered lifestyles.

18 KIDS & CUL-DE-SACS – Upscale, suburban, married couples with children is the

description of Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence and children translates into large outlays for child-centered products and services.

19 HOME SWEET HOME – Widely scattered across the nation’s suburbs, the residents

of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children. The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs. With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

20 FAST-TRACK FAMILIES – With their upper-middle-class incomes, numerous children

and spacious homes, Fast-Track Families are in their prime acquisition years. These middle-aged parents have the disposable income and educated sensibility to want the best for their children. They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games. They take advantage of their rustic locales by camping, boating and fishing.


15

Brief Segment Descriptions 21 GRAY POWER – The steady rise of older, healthier Americans over the past decade

has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities. A segment of older, mid-scale singles and couples who live in quiet comfort, Gray Power reflects this trend.

22 YOUNG INFLUENTIALS – Once known as the home of the nation’s yuppies, Young

Influentials reflects the fading glow of acquisitive yuppiedom. Today, the segment is a common address for young, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs and casual-dining restaurants.

23 GREENBELT SPORTS – A segment of middle-class exurban couples, Greenbelt Sports

is known for its active lifestyle. Most of these middle-aged residents are married, college-educated and own new homes; about a third have children. And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.

24 UP-AND-COMERS – Up-and-Comers is a stopover for young, mid-scale singles

before they marry, have families and establish more deskbound lifestyles. Found in second-tier cities, these mobile twenty-somethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

25 COUNTRY CASUALS – There’s a laid-back atmosphere in Country Casuals, a

collection of middle-aged, upper-middle-class households that have started to empty-nest. Workers here—and most households boast two earners—have well-paying blue- or white-collar jobs, or own small businesses. Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.

26 THE COSMOPOLITANS – Educated, mid-scale and multi-ethnic, The Cosmopolitans

are urbane couples in America’s fast-growing cities. Concentrated in a handful of metros—such as Las Vegas, Miami and Albuquerque—these households feature older home-owners, empty-nesters and college graduates. A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.

27 MIDDLEBURG MANAGERS – Middleburg Managers arose when empty-nesters

settled in satellite communities which offered a lower cost of living and more relaxed pace. Today segment residents tend to be middle-class and over 55 years old with solid managerial jobs and comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture.


16

Brief Segment Descriptions 28 TRADITIONAL TIMES – Traditional Times is the kind of lifestyle where small-town

couples nearing retirement are beginning to enjoy their first empty-nest years. Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle. On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. But they’re big travelers, especially in recreational vehicles and campers.

29 AMERICAN DREAMS – American Dreams is a living example of how ethnically

diverse the nation has become: more than half the residents are Hispanic, Asian or African-American. In these multilingual neighborhoods—one in ten residents speaks a language other than English—middle-aged immigrants and their children live in middle-class comfort.

30 SUBURBAN SPRAWL – Suburban Sprawl is an unusual American lifestyle: a collection

of mid-scale, middle-aged singles and couples living in the heart of suburbia. Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue conservative versions of the American Dream. Among their favorite activities are jogging on treadmills, playing trivia games and renting videos.

31 URBAN ACHIEVERS – Concentrated in the nation’s port cities, Urban Achievers is

often the first stop for up-and-coming immigrants from Asia, South America and Europe. These young singles and couples are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.

32 NEW HOMESTEADERS – Young, middle-class families seeking to escape suburban

sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods. With decent-paying jobs in white-collar and service industries, these dual-income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.

33 BIG SKY FAMILIES – Scattered in placid towns across the American heartland, Big Sky

Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. Residents like to play baseball, basketball and volleyball in addition to going fishing, hunting and horseback riding. To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market.

34 WHITE PICKET FENCES – Midpoint on the socioeconomic ladder, residents in White

Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. But the current version is characterized by modest homes and ethnic diversity—including a disproportionate number of Hispanics and African-Americans.


17

Brief Segment Descriptions 35 BOOMTOWN SINGLES – Affordable housing, abundant entry-level jobs and a thriving

singles scene— all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

36 BLUE-CHIP BLUES – Blue-Chip Blues is known as a comfortable lifestyle for young,

sprawling families with well-paying blue-collar jobs. Ethnically diverse—with a significant presence of Hispanics and African-Americans—the segment’s aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.

37 MAYBERRY-VILLE – Like the old Andy Griffith Show set in a quaint picturesque berg,

Mayberry-ville harks back to an old-fashioned way of life. In these small towns, middle-class couples and families like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles and pickup trucks.

38 SIMPLE PLEASURES – With more than two-thirds of its residents over 65 years old,

Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes. Many are high school-educated seniors who held blue-collar jobs before their retirement, and a disproportionate number served in the military; no segment has more members of veterans clubs.

39 DOMESTIC DUOS – Domestic Duos represents a middle-class mix of mainly over-55

singles and married couples living in older suburban homes. With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle. Residents like to socialize by going bowling, seeing a play, meeting at the local fraternal order or going out to eat.

40 CLOSE-IN COUPLES – Close-In Couples is a group of predominantly African-

American couples living in older homes in the urban neighborhoods of mid-sized metros. High school educated and empty nesting, these 55-year-old-plus residents typically live in older city neighborhoods, enjoying secure and comfortable retirements.

41 SUNSET CITY BLUES – Scattered throughout the older neighborhoods of small cities,

Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to retirement. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle filled with newspapers and television by day, and family-style restaurants at night.


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Brief Segment Descriptions 42 RED, WHITE & BLUES – The residents of Red, White & Blues typically live in exurban

towns rapidly morphing into bedroom suburbs. Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes. Middle-aged, high school educated and lower-middle class, these folks tend to have solid, blue-collar jobs in manufacturing, milling and construction.

43 HEARTLANDERS – America was once a land of small middle-class towns, which can

still be found today among Heartlanders. This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes. In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

44 NEW BEGINNINGS – Filled with young, single adults, New Beginnings is a magnet for

adults in transition. Many of its residents are twenty-something singles and couples just starting out on their career paths—or starting over after recent divorces or company transfers. Ethnically diverse—with nearly half its residents Hispanic, Asian or African-American—New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.

45 BLUE HIGHWAYS – On maps, blue highways are often two-lane roads that wind

through remote stretches of the American landscape. Among lifestyles, Blue Highways is the standout for lower-middle-class couples and families who live in isolated towns and farmsteads. Here, Boomer men like to hunt and fish; the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.

46 OLD GLORIES – Old Glories are the nation’s downscale suburban retirees,

Americans aging in place in older apartment complexes. These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles. They’re among the nation’s most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.

47 CITY STARTUPS – In City Startups, young, multi-ethnic singles have settled in

neighborhoods filled with cheap apartments and a commercial base of cafés, bars, laundromats and clubs that cater to twenty-somethings. One of the youngest segments in America—with ten times as many college students as the national average—these neighborhoods feature low incomes and high concentrations of Hispanics and African-Americans.


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Brief Segment Descriptions 48 YOUNG & RUSTIC – Like the soap opera that inspired its nickname, Young & Rustic

is composed of young, restless singles. Unlike the glitzy soap denizens, however, these folks tend to be lower income, high school-educated and live in tiny apartments in the nation’s exurban towns. With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars and dating.

49 AMERICAN CLASSICS – They may be older, lower-middle class and retired, but the

residents of American Classics are still living the American Dream of home ownership. Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties to their neighborhoods.

50 KID COUNTRY, USA – Widely scattered throughout the nation’s heartland, Kid

Country, USA is a segment dominated by large families living in small towns. Predominantly white with an above-average concentration of Hispanics, these young working-class households include homeowners, renters and military personnel living in base housing; about 20 percent of residents own mobile homes.

51 SHOTGUNS & PICKUPS – The segment known as Shotguns & Pickups came by its

moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families—more than half have two or more kids—living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than any other segment.

52 SUBURBAN PIONEERS – Suburban Pioneers represents one of the nation’s eclectic

lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs. They live in aging homes and garden-style apartment buildings where the jobs are blue-collar and the money is tight. What unites these residents—a diverse mix of whites, Hispanics and African-Americans—is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods.

53 MOBILITY BLUES – Young singles and single parents make their way to Mobility Blues,

a segment of working-class neighborhoods in America’s satellite cities. Racially mixed and under 25 years old, these transient Americans tend to have modest lifestyles due to their lower-income blue-collar jobs. Surveys show they excel in going to movies, playing basketball and shooting pool.

54 MULTI-CULTI MOSAIC – An immigrant gateway community, Multi-Culti Mosaic is the

urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. With nearly a quarter of the residents foreign born, this segment is a Mecca for first-generation Americans who are striving to improve their lower-middle-class status.


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Brief Segment Descriptions 55 GOLDEN PONDS – Golden Ponds is mostly a retirement lifestyle, dominated by

downscale singles and couples over 65 years old. Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects.

56 CROSSROADS VILLAGERS – With a population of middle-aged, blue-collar couples

and families, Crossroads Villagers is a classic rural lifestyle. Residents are high school-educated with lower-middle incomes and modest housing; one-quarter live in mobile homes. There’s an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting.

57 OLD MILLTOWNS – America’s once-thriving mining and manufacturing towns have

aged—as have the residents in Old Milltowns communities. Today, the majority of residents are retired singles and couples living on downscale incomes in pre-1960 homes and apartments. For leisure they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants.

58 BACK COUNTRY FOLKS – Strewn among remote farm communities across the

nation, Back Country Folks are a long way away from economic paradise. The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

59 URBAN ELDERS – For Urban Elders—a segment located in the downtown

neighborhoods of such metros as New York, Chicago, Las Vegas and Miami—life is often an economic struggle. These communities have high concentrations of Hispanics and African-Americans and tend to be downscale, with singles living in older apartment rentals.

60 PARK BENCH SENIORS – Park Bench Seniors are typically retired singles living in the

racially mixed neighborhoods of the nation’s satellite cities. With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows.

61 CITY ROOTS – Found in urban neighborhoods, City Roots is a segment of lower-

income retirees, typically living in older homes and duplexes they’ve owned for years. In these ethnically diverse neighborhoods—more than a third are African-American and Hispanic—residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.


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Brief Segment Descriptions 62 HOMETOWN RETIRED – With three-quarters of all residents over 65 years old,

Hometown Retired is one of the oldest segments. These racially mixed seniors tend to live in aging homes—half were built before 1958—and typically get by on social security and modest pensions. Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

63 FAMILY THRIFTS – The small-city cousins of inner-city districts, Family Thrifts contain

young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.

64 BEDROCK AMERICA – Bedrock America consists of young, economically challenged

families in small, isolated towns located throughout the nation’s heartland. With modest educations, sprawling families and blue-collar jobs, many of these residents struggle to make ends meet. One quarter live in mobile homes. One in three has not finished high school. Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.

65 BIG CITY BLUES – With a population that’s half Latino, Big City Blues has the highest

concentration of Hispanic Americans in the nation, but it’s also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments. Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations. More than 40% haven’t finished high school.

66 LOW-RISE LIVING – The most economically challenged urban segment, Low-Rise

Living is known as a transient world for young, ethnically diverse singles and single parents. Home values are low—about half the national average—and even then, less than a quarter of residents can afford to own real estate.

Buxton utilizes the Claritas® PRIZM®NE segmentation system in this analysis. PRIZM®NE and Claritas® are registered trademarks of Claritas Inc. The PRIZM segment nicknames (e.g., “Blue Blood Estates,” Big Sky Families,” “Country Squires”) are trademarks of Claritas Inc.

Appendix A:

Product Category

Product Category Report 10/23/07

Analysis Geography: Pierre St & Sioux Ave, Pierre, SD 10 Min Drive Time

Category TotalsFood at Home $34,277,149Food Away from Home $28,222,857Alcoholic Beverages $6,720,878Smoking Products & Supplies $6,269,523Personal Care Products & Services $5,980,502Day Care $1,736,821Household Furnishings & Services $41,124,892Housing Expenses $7,738,093Apparel $25,767,458Sports & Recreation $8,886,275Miscellaneous $19,667,571Education $7,484,725Automotive $60,699,306Health Care $26,580,877TOTAL $281,156,927


Analysis Geography: Pierre St & Sioux Ave, Pierre, SD 10 Min Drive TimeFood at Home

Cereals & Cereal Products $1,737,737 Cereals $1,092,710 Rice $97,756 Pasta, Cornmeal, and Other $281,359 Flour $265,912Bakery Products $3,392,181 Cookies $478,352 Crackers $311,417 Bread Products $2,602,413Fish & Seafood $560,909 Canned Fish $117,757 Frozen Fish $202,869 Fresh Fish $240,283Meats & Poultry $6,248,889 Meats $4,671,047 Poultry $1,577,842Juices $786,288 Frozen Juices $123,520 Other Juices $662,768Fruits & Vegetables $3,468,806 Fresh Fruits & Vegetables $2,277,685 Frozen Fruits & Vegetables $396,461 Canned Fruits & Vegetables $638,857 Other Vegetables $155,804Dairy Products $3,565,579 Eggs $325,158 Fresh Whole Milk All Types $911,887 Cream $89,157 Butter & Margarine $305,609 Cheese $1,004,163 Ice Cream Related Products $647,976 Other Dairy Products $281,630Sugar & Other Sweets $2,764,037 Candy & Chewing Gum $1,888,626 Jams, Jellies, and Preserves $456,113 Sugar & Artificial Sweeteners $419,298Fats & Oils $338,401 Fats & Oil Products $116,548 Non-Dairy Cream $89,756 Peanut Butter $132,097Non-Alcoholic Beverages $3,959,339 Coffee $588,470 Non-Carbonated Beverages $844,257 Carbonated Beverages $2,322,195 Tea $204,417



Prepared Foods $7,454,983 Canned / Packaged Soup $546,039 Frozen Meals $475,945 Frozen Prepared Food $1,176,059 Potato Chips & Other Snacks $1,327,298 Nuts $395,251 Salt & Other Seasonings $228,995 Sauces & Gravies $511,472 Prepared Salads $180,461 Baby Food $407,512 Condiments $938,657 Miscellaneous Prepared Food $1,267,295Housekeeping Supplies $2,414,448 Soaps & Detergents $280,003 Other Laundry & Cleaning Products $301,315 Paper Towels & Napkins $696,103 Miscellaneous Housekeeping Products $1,137,029

Food Away From HomeLunch $7,997,428 Lunch Fast Food $4,786,556 Lunch Full Service $3,210,872Dinner $7,842,652 Dinner Fast Food $2,627,148 Dinner Full Service $5,215,504Breakfast & Brunch $2,273,707 Breakfast & Brunch Fast Food $1,020,650 Breakfast & Brunch Full Service $1,253,057Other $10,109,070 Snacks & Non-Alcoholic Beverages $3,421,584 Catered Affairs $567,418 Food & Non-Alcoholic Beverages on Trips $6,120,069

Alcoholic BeveragesAlcoholic Beverages at Home $4,637,836 Beer & Ale at Home $3,187,165 Whiskey at Home $239,402 Wine at Home $724,601 Other Alcoholic Beverages at Home $486,668Alcoholic Beverages Away from Home $2,083,042 Beer & Ale Away from Home $250,611 Wine Away from Home $118,978 Other Alcoholic Beverages Away from Home $168,483 Alcohol at Restaurants & Etc. $1,544,970

Smoking Products & SuppliesCigarettes $5,925,291Cigars, Pipes, and Other Tobacco Products $344,232



Personal Care Products & ServicesServices $2,555,020Products $3,425,482 Hair Care Products $942,058 Non-Electric Articles for Hair $107,960 Oral Hygiene Products & Articles $460,159 Shaving Needs $306,727 Cosmetics, Perfume, and Bath $1,003,033 Deodorant & Feminine Hyegiene Products $540,795 Electric Personal Care Appliances $59,766 Wigs & Hairpieces $4,983

Day CareBabysitting & Child Care $269,155Day Care, Nursery, and Pre-School $1,151,041Eldercare $316,626

Household Furnishings & ServicesHousehold Services $2,770,398 Domestic Service $806,865 Gardening & Lawn Service $918,927 Miscellaneous Home Services $161,816 Termite & Pest Control Services $49,528 Moving, Storage, and Frieght $833,262Domestic Textiles $1,582,520 Bathroom Linens $397,003 Bedroom Linens $1,185,517Window & Furniture Covers $1,944,142 Kitchen & Dining Room Linens $61,393 Other Linens $50,760 Curtains & Drapes $461,899 Slipcovers & Decorative Pillows $65,597 Sewing Materials $312,400 Window Coverings $183,094 Non-Permanent Floor Coverings $239,131 Other Household Decorative Items $569,870Bedroom Furniture $1,378,916 Mattress Springs $630,766 Other Bedroom Furniture $748,150Living & Dining Room Furniture $2,164,492 Living Room Chairs $499,302 Living Room Tables $192,258 Sofas $1,002,694 Kitchen & Dining Room Furniture $470,238Other Furniture $1,394,680 Infants Furniture $55,054 Patio, Porch, and Outdoor Furniture $243,990 Other Living & Family Room Furniture $603,262 Office Furniture & Equipment Home $178,020



Rental Office Furniture & Equipment Home $70,343 Infants Equipment $49,076 Lamps & Lighting Fixtures $141,114 Closet & Storage Items $53,822Major Household Appliances $2,124,965 Purchase & Install Window AC $100,152 Purchase & Install Refrigerator Freezer $559,260 Purchase & Install Clothes Washer $223,559 Purchase & Install Clothes Dryer $190,190 Purchase & Install Stoves & Ovens $324,073 Purchase & Install Microwave Ovens $103,033 Purchase & Install Dishwashers $189,738 Repair of Household Appliances $244,860 Sewing Machines $41,776 Electric Floor Cleaning Equipment $148,324Small Appliances & Housewares $4,604,716 Small Electric Kitchen Appliances $259,572 Portable Heating & Cooling Equipment $94,683 Plastic Dinnerware $121,452 China & Other Dinnerware $689,763 Flatware $258,860 Glassware $224,090 Serving Pieces $139,566 Non-Electric Cookware $752,275 Clocks $28,013 Smoke Alarm $10,091 Miscellaneous Household Items $2,026,350Miscellaneous Household Equipment $3,719,598 Power Tools $558,062 Non-Power Hand Tools $236,803 Fresh Flowers & Potted Plants $1,218,875 Outdoor Equipment $48,940 Lawn & Garden Supplies $1,276,324 Rental & Repair of Lawn Mowing Equipment $51,223 Yard Machinery Power & Non-Power $329,372Household Repairs $7,442,406 Wall to Wall Carpet $919,944 Heat, AC, Electric Labor & Materials $841,952 Plumbing & Water Heater Labor & Materials $439,242 Electrical Supplies & Heating & Cooling Equipment $32,058 Construction Materials $134,323 Hard Surface Floor Labor & Materials $145,928 Floor Repair & Replacement Materials $41,776 Patio, Masonry, and etc. Materials $11,108 Landscaping Materials $24,984 Remodeling & Maintenance Repair Materials $82,852 Paint & Wallpaper Supplies & Equipment $198,564 Paneling, Roofing, and Siding Materials $247,120 Plumbing Supplies & Equipment $74,727



Security System Management Fees $109,497 Miscellaneous Household Repairs $7,887 Miscellaneous Equipment & Hardware $1,492 Capital Improvements Material $930,849 Capital Improvements Labor $2,198,991 Roofing & Gutters Labor & Materials $745,936 Painting & Papering Labor & Materials $253,177TV, Radio, and Sound Equipment $11,998,058 Comm Antenna or Cable TV $3,099,115 Color TVs Alll $995,485 VCRs & Video Disc Players $204,417 Radios $251,504 Sound Components & Component System $1,056,482 Record, Tape, CD, or Video Mail Order $1,041,939 Purchased CD or Tape not Club $186,371 Video Cassettes, Tapes, Discs $351,351 Computer Software Accessories Home Use $354,074 Computer Hardware Home Use $3,088,584 Repair Computer System Home Use $37,708 Calculator or Other Office Machine Home Use $26,419 Rental Video Cassette Tapes $697,594 Telephone Answering Devices $12,984 Telephone Accessories $133,182 Video Games Hardware & Software $180,145 Repair of TV, Radio, or Sound Equipment $267,629 Rental of Home Electronic Equipment $13,074

Housing ExpensesFuels & Utilities $1,036,368 Fuel Oil $389,364 Gas Bottled or Tank $617,161 Other Home Heating Fuels $29,843Telephone Services $6,701,725 Telephone Service Excluding Mobile Phone $2,890,450 Telephone Service For Mobile Phone $3,811,275

ApparelWomen's Apparel $7,340,322 Women's Coats & Jackets $845,206 Women's Dresses $565,893 Women's Sport Coats & Tailored Jackets $123,102 Women's Vests & Sweaters $466,543 Women's Shirts, Tops, and Blouses $1,234,808 Women's Skirts $243,831 Women's Pants $1,424,263 Women's Shorts & Shorts Sets $311,609 Women's Active Sportswear $181,794 Women's Sleepwear $187,185 Women's Undergarments $464,374



Women's Hosiery $187,783 Women's Suits $508,138 Women's Accessories $254,035 Women's Uniforms & Costumes $341,757Men's Apparel $5,227,742 Men's Suits $697,368 Men's Sport Coats & Tailor Jackets $197,140 Men's Coats & Jackets $378,279 Men's Underwear $209,796 Men's Hosiery $126,684 Men's Nightwear & Loungewear $45,528 Men's Accessories $175,365 Men's Sweaters & Vests $224,938 Men's Active Sportswear $136,707 Men's Shirts $1,109,637 Men's Pants $1,385,674 Men's Shorts & Shorts Sets $292,760 Men's Uniforms & Costumes $247,866Girl's Apparel $1,646,015 Girl's Coats & Jackets $100,175 Girl's Dresses & Suits $138,662 Girl's Shirts, Blouses, and Sweaters $406,868 Girl's Skirts & Pants $449,582 Girl's Shorts & Shorts Sets $172,664 Girl's Active Sportswear $46,500 Girl's Underwear & Sleepwear $121,599 Girl's Hosiery $41,053 Girl's Accessories $26,239 Girl's Uniforms & Costumes $142,674Boy's Apparel $1,415,449 Boy's Coats & Jackets $96,479 Boy's Sweaters $43,720 Boy's Shirts $310,569 Boy's Underwear $76,264 Boy's Nightwear $18,442 Boy's Hosiery $46,059 Boy's Accessories $21,899 Boy's Suits, Sport Coats, and Vests $33,471 Boy's Pants $427,829 Boy's Shorts & Shorts Sets $216,022 Boy's Active Sportswear $54,534 Boy's Uniforms & Costumes $70,162Infants' Apparel $603,364 Infants' Coats, Jackets, and Snowsuit $17,707 Infants' Rompers, Dresses, and Outerwear $219,378 Infants' Undergarments $264,646 Infants' Sleeping Garments $36,635 Infants' Accessories $64,998



Footwear (Excl Infants') $2,899,964 Men's Footwear $962,907 Boy's Footwear $295,122 Girl's Footwear $298,162 Women's Footwear $1,343,773Other Apparel Products & Services $6,634,603 Clothing Material & Pattern $262,002 Clothing Rental & Storage $1,122,847 Clothing Repair & Alteration $1,095,614 Shoe Repair & Other Shoe Service $12,374 Coin Operated Laundry Service $203,750 Laundry & Dry Cleaning not Coin Operated $412,235 Watches $410,224 Jewelry $2,984,726 Watch & Jewelry Repair $130,831

Sports & RecreationRecreation $2,989,585 Social or Recreational Civic Club Membership $691,210 Fees for Participant Sports $628,088 Admission to Sporting Events $589,080 Fees for Recreational Lessons $503,957 Music Instruments & Accessories $274,567 Rental & Repair Musical Instruments $13,922 Admission Fees for Entertainment $288,760Sports Equipment $5,896,690 General Sports & Excercise Equipment $1,117,920 Bicycles $303,642 Camping Equipment $161,534 Hunting Fishing Equipment $345,294 Winter Sport Equipment $72,896 Water Sport Equipment $181,648 Playground Equipment $176,935 Other Sports Equipment $491,539 Toys, Games, Hobbies, and Tricycles $3,045,282

MiscellaneousPhotographic Equipment & Supplies $850,879 Film $271,031 Film Processing $269,652 Photographic Equipment $310,196Pet Expenses $2,912,168 Pet Food $1,628,759 Pet Supplies & Medicine $195,128 Pet Services $38,578 Vetrinarian Services $1,049,702Reading Materials $4,226,607 Books not Through Book Club $1,481,068 Books Through Book Club $1,649,405



Newspapers Single Copy & Subscriptions $967,111 Magazines Single Copy & Subscriptions $129,023Travel $9,263,469 Airline Fares on Trips $2,511,256 Intercity Bus Fares on Trips $102,807 Local Transportation on Trips $621,410 Intercity Train Fares on Trips $59,438 Ship Fares on Trips $182,721 Travel Items & Luggage $271,358 Entertainment Expense on Trips $2,784,716 Lodging While on Trips $2,729,764

EducationRoom & Board $457,243 Board $423,332 Housing While Attending School $33,911Tuition & School Supplies $7,027,481 College Tuition $4,221,149 Elementary & High School Tuition $819,928 Other School Tuition $305,733 School Books, Supplies, and Equipment for College $1,226,016 School Books, Supplies, and Equipment non College $454,656

AutomotiveTransportation $10,789,884 Towing Charges $35,211 Gasoline $10,665,256 Diesel Fuel $89,417New Automobiles, Trucks, and Vans $18,884,650 New Cars $5,268,184 New Car Lease $3,765,047 New Trucks & Vans $9,290,340 New Motorcycles $561,079Used Vehicles $16,886,494 Used Cars $7,151,160 Used Trucks & Vans $9,158,616 Used Motorcycles $576,718Boats $2,454,213Rented Vehicles $1,357,605 Auto Rental $1,125,141 Vehicle Rentals non Auto $232,464Automotive Maintenance, Repair and Other $10,326,460 Motor Oil $235,786 Vehicle Audio Equipment $81,857 Miscellaneous Auto Repair Svcs $639,535 Tire Repair & Other Repair Work $546,581 Minor Automobile Parts & Accessories $1,167,923 Automobile Service Clubs $106,288 Add Coolant, Brake, and Transmission Fluid $60,896



Tires Purchased, Replaced, and Installed $1,502,233 Body Work, Painting, and Upholstry $396,856 Repair to Steering or Front End $224,429 Front End Alignment, Wheel Balance, Rotate $214,237 Repair to Engine Cooling System $239,583 Motor Tune Up $512,399 Lube, Oil & Filter Change $1,146,837 Shock Absorber Replacement $63,020 Exhaust System Repair $178,823 Electrical System Repair $397,387 Motor Repair & Replacement $1,079,647 Brake Work $735,574 Clutch & Transmission Repair $732,692 Drive Shaft & Rear End Repair $63,879

Health CareMedical Services $11,119,302 Eye Care Services $738,907 Dental Services $3,967,543 Specialists Services $911,684 Physicians Services $2,987,200 Lab Tests & X Rays $640,993 Hospital Room $350,594 Hospital Service Other than Room $1,217,846 Care in Nursing Home $178,924 Other Medical Care Services $125,611Drugs $14,439,829 Non-Prescription Drugs $967,687 Vitamins & Vitamin Supplements $595,612 Prescription Drugs $12,876,531Medical Supplies $1,021,746 Eyeglasses & Contact Lenses $711,053 Hearing Aids $97,892 Topicals & Dressings $151,081 Purchase or Rent Medical & Surgical Equip. $61,721

Data Sources: Buxton ®,Claritas, Inc., Prizm NE ® 2006, © 2006, National Research Bureau,© 2006, infoUSA, Inc.,© 2006, Mediamark Research, Inc., © 2006, Geographic Data Technology, Inc, © 2006


Analysis Geography: Pierre St & Sioux Ave, Pierre, SD Secondary Trade Area



Analysis Geography: Pierre St & Sioux Ave, Pierre, SD Secondary Trade AreaFood at Home

Cereals & Cereal Products $2,464,350 Cereals $1,538,740 Rice $145,040 Pasta, Cornmeal, and Other $400,300 Flour $380,270Bakery Products $4,778,440 Cookies $671,260 Crackers $435,360 Bread Products $3,671,820Fish & Seafood $790,520 Canned Fish $166,160 Frozen Fish $283,980 Fresh Fish $340,380Meats & Poultry $8,897,770 Meats $6,640,720 Poultry $2,257,050Juices $1,108,450 Frozen Juices $172,420 Other Juices $936,030Fruits & Vegetables $4,885,030 Fresh Fruits & Vegetables $3,202,760 Frozen Fruits & Vegetables $557,600 Canned Fruits & Vegetables $902,940 Other Vegetables $221,730Dairy Products $5,035,510 Eggs $466,450 Fresh Whole Milk All Types $1,297,510 Cream $125,280 Butter & Margarine $434,700 Cheese $1,407,940 Ice Cream Related Products $911,670 Other Dairy Products $391,960Sugar & Other Sweets $3,874,490 Candy & Chewing Gum $2,631,270 Jams, Jellies, and Preserves $643,090 Sugar & Artificial Sweeteners $600,130Fats & Oils $479,100 Fats & Oil Products $166,570 Non-Dairy Cream $126,630 Peanut Butter $185,900Non-Alcoholic Beverages $5,557,650 Coffee $825,660 Non-Carbonated Beverages $1,176,340 Carbonated Beverages $3,267,660 Tea $287,990



Prepared Foods $10,401,960 Canned / Packaged Soup $763,250 Frozen Meals $651,980 Frozen Prepared Food $1,640,790 Potato Chips & Other Snacks $1,851,460 Nuts $545,660 Salt & Other Seasonings $320,380 Sauces & Gravies $717,390 Prepared Salads $248,770 Baby Food $591,760 Condiments $1,315,060 Miscellaneous Prepared Food $1,755,460Housekeeping Supplies $3,373,520 Soaps & Detergents $395,140 Other Laundry & Cleaning Products $419,300 Paper Towels & Napkins $980,160 Miscellaneous Housekeeping Products $1,578,920


Alcoholic BeveragesAlcoholic Beverages at Home $6,247,750 Beer & Ale at Home $4,381,580 Whiskey at Home $311,760 Wine at Home $929,410 Other Alcoholic Beverages at Home $625,000Alcoholic Beverages Away from Home $2,689,160 Beer & Ale Away from Home $324,460 Wine Away from Home $151,510 Other Alcoholic Beverages Away from Home $216,490 Alcohol at Restaurants & Etc. $1,996,700




Personal Care Products & ServicesServices $3,450,290Products $4,641,510 Hair Care Products $1,278,310 Non-Electric Articles for Hair $145,390 Oral Hygiene Products & Articles $626,230 Shaving Needs $414,780 Cosmetics, Perfume, and Bath $1,355,200 Deodorant & Feminine Hyegiene Products $733,760 Electric Personal Care Appliances $80,950 Wigs & Hairpieces $6,890


Household Furnishings & ServicesHousehold Services $3,477,440 Domestic Service $1,043,400 Gardening & Lawn Service $1,177,070 Miscellaneous Home Services $202,180 Termite & Pest Control Services $56,260 Moving, Storage, and Frieght $998,530Domestic Textiles $2,112,600 Bathroom Linens $520,460 Bedroom Linens $1,592,140Window & Furniture Covers $2,593,920 Kitchen & Dining Room Linens $76,510 Other Linens $65,830 Curtains & Drapes $626,030 Slipcovers & Decorative Pillows $88,820 Sewing Materials $430,770 Window Coverings $230,550 Non-Permanent Floor Coverings $322,940 Other Household Decorative Items $752,470Bedroom Furniture $1,867,040 Mattress Springs $860,280 Other Bedroom Furniture $1,006,760Living & Dining Room Furniture $2,930,350 Living Room Chairs $683,470 Living Room Tables $256,560 Sofas $1,358,790 Kitchen & Dining Room Furniture $631,530Other Furniture $1,890,510 Infants Furniture $76,120 Patio, Porch, and Outdoor Furniture $333,460 Other Living & Family Room Furniture $818,370 Office Furniture & Equipment Home $239,070



Rental Office Furniture & Equipment Home $96,240 Infants Equipment $66,510 Lamps & Lighting Fixtures $188,890 Closet & Storage Items $71,850Major Household Appliances $2,947,700 Purchase & Install Window AC $140,700 Purchase & Install Refrigerator Freezer $779,050 Purchase & Install Clothes Washer $309,750 Purchase & Install Clothes Dryer $261,890 Purchase & Install Stoves & Ovens $450,100 Purchase & Install Microwave Ovens $141,270 Purchase & Install Dishwashers $262,390 Repair of Household Appliances $341,380 Sewing Machines $59,040 Electric Floor Cleaning Equipment $202,130Small Appliances & Housewares $6,211,750 Small Electric Kitchen Appliances $354,120 Portable Heating & Cooling Equipment $129,870 Plastic Dinnerware $165,600 China & Other Dinnerware $913,020 Flatware $336,690 Glassware $295,770 Serving Pieces $183,480 Non-Electric Cookware $1,013,400 Clocks $34,990 Smoke Alarm $14,180 Miscellaneous Household Items $2,770,630Miscellaneous Household Equipment $5,092,510 Power Tools $770,790 Non-Power Hand Tools $324,150 Fresh Flowers & Potted Plants $1,649,890 Outdoor Equipment $67,050 Lawn & Garden Supplies $1,744,930 Rental & Repair of Lawn Mowing Equipment $72,130 Yard Machinery Power & Non-Power $463,570Household Repairs $10,377,840 Wall to Wall Carpet $1,275,450 Heat, AC, Electric Labor & Materials $1,200,380 Plumbing & Water Heater Labor & Materials $614,790 Electrical Supplies & Heating & Cooling Equipment $45,100 Construction Materials $187,340 Hard Surface Floor Labor & Materials $201,000 Floor Repair & Replacement Materials $58,740 Patio, Masonry, and etc. Materials $15,830 Landscaping Materials $34,750 Remodeling & Maintenance Repair Materials $115,790 Paint & Wallpaper Supplies & Equipment $278,090 Paneling, Roofing, and Siding Materials $351,880 Plumbing Supplies & Equipment $105,550



Security System Management Fees $151,570 Miscellaneous Household Repairs $10,900 Miscellaneous Equipment & Hardware $2,030 Capital Improvements Material $1,298,990 Capital Improvements Labor $3,017,830 Roofing & Gutters Labor & Materials $1,061,830 Painting & Papering Labor & Materials $350,000TV, Radio, and Sound Equipment $16,120,200 Comm Antenna or Cable TV $4,176,470 Color TVs Alll $1,341,450 VCRs & Video Disc Players $275,550 Radios $339,900 Sound Components & Component System $1,431,020 Record, Tape, CD, or Video Mail Order $1,389,420 Purchased CD or Tape not Club $248,590 Video Cassettes, Tapes, Discs $473,800 Computer Software Accessories Home Use $467,790 Computer Hardware Home Use $4,124,460 Repair Computer System Home Use $51,190 Calculator or Other Office Machine Home Use $35,380 Rental Video Cassette Tapes $943,540 Telephone Answering Devices $17,440 Telephone Accessories $179,020 Video Games Hardware & Software $241,000 Repair of TV, Radio, or Sound Equipment $366,360 Rental of Home Electronic Equipment $17,820

Housing ExpensesFuels & Utilities $1,481,560 Fuel Oil $555,180 Gas Bottled or Tank $880,820 Other Home Heating Fuels $45,560Telephone Services $9,016,130 Telephone Service Excluding Mobile Phone $3,986,290 Telephone Service For Mobile Phone $5,029,840

ApparelWomen's Apparel $9,921,160 Women's Coats & Jackets $1,140,670 Women's Dresses $766,900 Women's Sport Coats & Tailored Jackets $164,720 Women's Vests & Sweaters $628,930 Women's Shirts, Tops, and Blouses $1,665,780 Women's Skirts $320,810 Women's Pants $1,935,310 Women's Shorts & Shorts Sets $423,230 Women's Active Sportswear $244,920 Women's Sleepwear $253,370 Women's Undergarments $635,070



Women's Hosiery $256,800 Women's Suits $684,370 Women's Accessories $339,320 Women's Uniforms & Costumes $460,960Men's Apparel $7,144,930 Men's Suits $935,060 Men's Sport Coats & Tailor Jackets $265,290 Men's Coats & Jackets $512,880 Men's Underwear $291,010 Men's Hosiery $175,230 Men's Nightwear & Loungewear $62,130 Men's Accessories $237,590 Men's Sweaters & Vests $305,320 Men's Active Sportswear $184,500 Men's Shirts $1,517,870 Men's Pants $1,918,850 Men's Shorts & Shorts Sets $402,620 Men's Uniforms & Costumes $336,580Girl's Apparel $2,348,430 Girl's Coats & Jackets $140,890 Girl's Dresses & Suits $196,660 Girl's Shirts, Blouses, and Sweaters $580,060 Girl's Skirts & Pants $646,820 Girl's Shorts & Shorts Sets $247,600 Girl's Active Sportswear $65,250 Girl's Underwear & Sleepwear $173,840 Girl's Hosiery $59,210 Girl's Accessories $36,450 Girl's Uniforms & Costumes $201,650Boy's Apparel $2,008,700 Boy's Coats & Jackets $134,820 Boy's Sweaters $61,660 Boy's Shirts $442,030 Boy's Underwear $109,560 Boy's Nightwear $25,650 Boy's Hosiery $66,100 Boy's Accessories $30,520 Boy's Suits, Sport Coats, and Vests $46,060 Boy's Pants $610,930 Boy's Shorts & Shorts Sets $306,470 Boy's Active Sportswear $76,730 Boy's Uniforms & Costumes $98,170Infants' Apparel $858,940 Infants' Coats, Jackets, and Snowsuit $25,150 Infants' Rompers, Dresses, and Outerwear $306,350 Infants' Undergarments $385,730 Infants' Sleeping Garments $51,050 Infants' Accessories $90,660



Footwear (Excl Infants') $4,023,300 Men's Footwear $1,333,510 Boy's Footwear $425,230 Girl's Footwear $436,740 Women's Footwear $1,827,820Other Apparel Products & Services $8,564,780 Clothing Material & Pattern $361,610 Clothing Rental & Storage $1,501,350 Clothing Repair & Alteration $1,419,610 Shoe Repair & Other Shoe Service $15,990 Coin Operated Laundry Service $252,840 Laundry & Dry Cleaning not Coin Operated $492,540 Watches $548,460 Jewelry $3,796,380 Watch & Jewelry Repair $176,000

Sports & RecreationRecreation $3,905,620 Social or Recreational Civic Club Membership $887,590 Fees for Participant Sports $829,810 Admission to Sporting Events $760,190 Fees for Recreational Lessons $674,750 Music Instruments & Accessories $354,730 Rental & Repair Musical Instruments $17,710 Admission Fees for Entertainment $380,840Sports Equipment $7,966,860 General Sports & Excercise Equipment $1,508,990 Bicycles $409,060 Camping Equipment $219,350 Hunting Fishing Equipment $467,780 Winter Sport Equipment $92,160 Water Sport Equipment $238,870 Playground Equipment $248,150 Other Sports Equipment $632,200 Toys, Games, Hobbies, and Tricycles $4,150,300

MiscellaneousPhotographic Equipment & Supplies $1,146,780 Film $368,420 Film Processing $357,730 Photographic Equipment $420,630Pet Expenses $4,259,600 Pet Food $2,519,400 Pet Supplies & Medicine $291,630 Pet Services $52,130 Vetrinarian Services $1,396,440Reading Materials $5,527,850 Books not Through Book Club $1,951,480 Books Through Book Club $2,178,090



Newspapers Single Copy & Subscriptions $1,226,470 Magazines Single Copy & Subscriptions $171,810Travel $12,050,860 Airline Fares on Trips $3,310,320 Intercity Bus Fares on Trips $138,620 Local Transportation on Trips $786,210 Intercity Train Fares on Trips $68,910 Ship Fares on Trips $243,060 Travel Items & Luggage $358,580 Entertainment Expense on Trips $3,495,940 Lodging While on Trips $3,649,220

EducationRoom & Board $603,980 Board $562,400 Housing While Attending School $41,580Tuition & School Supplies $8,968,430 College Tuition $5,332,960 Elementary & High School Tuition $1,055,760 Other School Tuition $387,790 School Books, Supplies, and Equipment for College $1,577,320 School Books, Supplies, and Equipment non College $614,600

AutomotiveTransportation $15,689,760 Towing Charges $46,260 Gasoline $15,512,600 Diesel Fuel $130,900New Automobiles, Trucks, and Vans $25,825,240 New Cars $7,158,640 New Car Lease $4,752,420 New Trucks & Vans $13,213,970 New Motorcycles $700,210Used Vehicles $24,760,450 Used Cars $10,203,070 Used Trucks & Vans $13,700,780 Used Motorcycles $856,600Boats $3,662,280Rented Vehicles $1,496,580 Auto Rental $1,188,420 Vehicle Rentals non Auto $308,160Automotive Maintenance, Repair and Other $14,565,960 Motor Oil $346,400 Vehicle Audio Equipment $122,120 Miscellaneous Auto Repair Svcs $902,970 Tire Repair & Other Repair Work $763,290 Minor Automobile Parts & Accessories $1,703,560 Automobile Service Clubs $144,860 Add Coolant, Brake, and Transmission Fluid $89,290



Tires Purchased, Replaced, and Installed $2,103,460 Body Work, Painting, and Upholstry $550,810 Repair to Steering or Front End $315,640 Front End Alignment, Wheel Balance, Rotate $297,340 Repair to Engine Cooling System $338,620 Motor Tune Up $709,640 Lube, Oil & Filter Change $1,587,770 Shock Absorber Replacement $89,290 Exhaust System Repair $251,880 Electrical System Repair $561,670 Motor Repair & Replacement $1,549,270 Brake Work $1,017,020 Clutch & Transmission Repair $1,030,410 Drive Shaft & Rear End Repair $90,650

Health CareMedical Services $15,163,230 Eye Care Services $1,002,070 Dental Services $5,381,460 Specialists Services $1,230,540 Physicians Services $4,057,430 Lab Tests & X Rays $875,410 Hospital Room $483,150 Hospital Service Other than Room $1,718,880 Care in Nursing Home $244,050 Other Medical Care Services $170,240Drugs $20,182,900 Non-Prescription Drugs $1,351,980 Vitamins & Vitamin Supplements $817,440 Prescription Drugs $18,013,480Medical Supplies $1,390,660 Eyeglasses & Contact Lenses $966,900 Hearing Aids $136,310 Topicals & Dressings $201,610 Purchase or Rent Medical & Surgical Equip. $85,840



Analysis Geography: Pierre St & Sioux Ave, Pierre, SD Tertiary Trade Area



Analysis Geography: Pierre St & Sioux Ave, Pierre, SD Tertiary Trade AreaFood at Home

Cereals & Cereal Products $4,876,900 Cereals $2,923,470 Rice $333,610 Pasta, Cornmeal, and Other $887,990 Flour $731,830Bakery Products $9,835,710 Cookies $1,309,610 Crackers $865,220 Bread Products $7,660,880Fish & Seafood $1,705,680 Canned Fish $323,910 Frozen Fish $668,270 Fresh Fish $713,500Meats & Poultry $18,566,650 Meats $13,818,210 Poultry $4,748,440Juices $2,287,300 Frozen Juices $324,580 Other Juices $1,962,720Fruits & Vegetables $10,422,290 Fresh Fruits & Vegetables $6,901,600 Frozen Fruits & Vegetables $1,150,420 Canned Fruits & Vegetables $1,891,150 Other Vegetables $479,120Dairy Products $10,331,420 Eggs $1,089,850 Fresh Whole Milk All Types $2,563,770 Cream $276,720 Butter & Margarine $888,620 Cheese $2,842,410 Ice Cream Related Products $1,936,330 Other Dairy Products $733,720Sugar & Other Sweets $7,734,740 Candy & Chewing Gum $5,165,620 Jams, Jellies, and Preserves $1,375,270 Sugar & Artificial Sweeteners $1,193,850Fats & Oils $1,004,990 Fats & Oil Products $392,510 Non-Dairy Cream $244,560 Peanut Butter $367,920Non-Alcoholic Beverages $11,091,120 Coffee $1,645,220 Non-Carbonated Beverages $2,540,900 Carbonated Beverages $6,347,250 Tea $557,750



Prepared Foods $21,193,960 Canned / Packaged Soup $1,483,260 Frozen Meals $1,281,250 Frozen Prepared Food $3,341,220 Potato Chips & Other Snacks $3,688,040 Nuts $1,116,910 Salt & Other Seasonings $611,090 Sauces & Gravies $1,403,480 Prepared Salads $528,550 Baby Food $1,345,180 Condiments $2,786,230 Miscellaneous Prepared Food $3,608,750Housekeeping Supplies $6,543,680 Soaps & Detergents $859,530 Other Laundry & Cleaning Products $808,100 Paper Towels & Napkins $1,994,220 Miscellaneous Housekeeping Products $2,881,830


Alcoholic BeveragesAlcoholic Beverages at Home $12,194,990 Beer & Ale at Home $9,169,850 Whiskey at Home $514,200 Wine at Home $1,493,840 Other Alcoholic Beverages at Home $1,017,100Alcoholic Beverages Away from Home $4,870,310 Beer & Ale Away from Home $603,700 Wine Away from Home $248,830 Other Alcoholic Beverages Away from Home $386,080 Alcohol at Restaurants & Etc. $3,631,700




Personal Care Products & ServicesServices $6,251,300Products $9,607,930 Hair Care Products $2,759,480 Non-Electric Articles for Hair $292,370 Oral Hygiene Products & Articles $1,320,910 Shaving Needs $1,025,210 Cosmetics, Perfume, and Bath $2,504,820 Deodorant & Feminine Hyegiene Products $1,533,590 Electric Personal Care Appliances $157,820 Wigs & Hairpieces $13,730


Household Furnishings & ServicesHousehold Services $6,063,410 Domestic Service $1,577,660 Gardening & Lawn Service $2,212,880 Miscellaneous Home Services $398,530 Termite & Pest Control Services $90,450 Moving, Storage, and Frieght $1,783,890Domestic Textiles $4,054,810 Bathroom Linens $985,540 Bedroom Linens $3,069,270Window & Furniture Covers $4,528,170 Kitchen & Dining Room Linens $129,790 Other Linens $116,620 Curtains & Drapes $1,064,190 Slipcovers & Decorative Pillows $174,580 Sewing Materials $685,990 Window Coverings $432,760 Non-Permanent Floor Coverings $613,680 Other Household Decorative Items $1,310,560Bedroom Furniture $3,543,930 Mattress Springs $1,620,580 Other Bedroom Furniture $1,923,350Living & Dining Room Furniture $5,465,680 Living Room Chairs $1,327,390 Living Room Tables $467,960 Sofas $2,579,150 Kitchen & Dining Room Furniture $1,091,180Other Furniture $3,446,050 Infants Furniture $149,860 Patio, Porch, and Outdoor Furniture $592,900 Other Living & Family Room Furniture $1,473,210 Office Furniture & Equipment Home $333,530



Rental Office Furniture & Equipment Home $244,260 Infants Equipment $151,690 Lamps & Lighting Fixtures $364,940 Closet & Storage Items $135,660Major Household Appliances $5,528,560 Purchase & Install Window AC $295,160 Purchase & Install Refrigerator Freezer $1,423,860 Purchase & Install Clothes Washer $540,790 Purchase & Install Clothes Dryer $516,080 Purchase & Install Stoves & Ovens $797,420 Purchase & Install Microwave Ovens $272,530 Purchase & Install Dishwashers $506,680 Repair of Household Appliances $686,090 Sewing Machines $110,750 Electric Floor Cleaning Equipment $379,200Small Appliances & Housewares $11,303,870 Small Electric Kitchen Appliances $607,790 Portable Heating & Cooling Equipment $250,600 Plastic Dinnerware $365,760 China & Other Dinnerware $1,661,410 Flatware $610,130 Glassware $470,570 Serving Pieces $323,180 Non-Electric Cookware $1,849,930 Clocks $54,630 Smoke Alarm $23,380 Miscellaneous Household Items $5,086,490Miscellaneous Household Equipment $9,199,960 Power Tools $1,424,790 Non-Power Hand Tools $600,460 Fresh Flowers & Potted Plants $2,986,300 Outdoor Equipment $105,650 Lawn & Garden Supplies $3,199,970 Rental & Repair of Lawn Mowing Equipment $147,970 Yard Machinery Power & Non-Power $734,820Household Repairs $17,941,710 Wall to Wall Carpet $2,286,460 Heat, AC, Electric Labor & Materials $2,093,120 Plumbing & Water Heater Labor & Materials $1,213,380 Electrical Supplies & Heating & Cooling Equipment $115,650 Construction Materials $357,100 Hard Surface Floor Labor & Materials $335,320 Floor Repair & Replacement Materials $113,270 Patio, Masonry, and etc. Materials $21,320 Landscaping Materials $63,170 Remodeling & Maintenance Repair Materials $183,520 Paint & Wallpaper Supplies & Equipment $460,970 Paneling, Roofing, and Siding Materials $585,560 Plumbing Supplies & Equipment $180,060



Security System Management Fees $293,650 Miscellaneous Household Repairs $20,880 Miscellaneous Equipment & Hardware $4,130 Capital Improvements Material $1,645,150 Capital Improvements Labor $5,430,120 Roofing & Gutters Labor & Materials $1,861,170 Painting & Papering Labor & Materials $677,710TV, Radio, and Sound Equipment $31,593,370 Comm Antenna or Cable TV $9,326,770 Color TVs Alll $2,823,520 VCRs & Video Disc Players $554,840 Radios $658,790 Sound Components & Component System $2,599,730 Record, Tape, CD, or Video Mail Order $2,512,760 Purchased CD or Tape not Club $403,210 Video Cassettes, Tapes, Discs $934,180 Computer Software Accessories Home Use $930,530 Computer Hardware Home Use $7,635,810 Repair Computer System Home Use $72,610 Calculator or Other Office Machine Home Use $58,150 Rental Video Cassette Tapes $1,493,500 Telephone Answering Devices $29,900 Telephone Accessories $323,360 Video Games Hardware & Software $500,060 Repair of TV, Radio, or Sound Equipment $644,860 Rental of Home Electronic Equipment $90,790

Housing ExpensesFuels & Utilities $2,742,110 Fuel Oil $917,950 Gas Bottled or Tank $1,738,190 Other Home Heating Fuels $85,970Telephone Services $16,744,690 Telephone Service Excluding Mobile Phone $6,863,990 Telephone Service For Mobile Phone $9,880,700

ApparelWomen's Apparel $18,004,760 Women's Coats & Jackets $1,861,910 Women's Dresses $1,531,220 Women's Sport Coats & Tailored Jackets $180,710 Women's Vests & Sweaters $1,105,200 Women's Shirts, Tops, and Blouses $3,093,010 Women's Skirts $548,140 Women's Pants $3,718,330 Women's Shorts & Shorts Sets $752,750 Women's Active Sportswear $428,090 Women's Sleepwear $465,400 Women's Undergarments $1,223,920



Women's Hosiery $428,950 Women's Suits $1,162,280 Women's Accessories $604,050 Women's Uniforms & Costumes $900,800Men's Apparel $13,833,860 Men's Suits $1,954,500 Men's Sport Coats & Tailor Jackets $466,780 Men's Coats & Jackets $941,110 Men's Underwear $684,020 Men's Hosiery $325,000 Men's Nightwear & Loungewear $106,670 Men's Accessories $442,090 Men's Sweaters & Vests $543,210 Men's Active Sportswear $414,810 Men's Shirts $2,840,440 Men's Pants $3,747,630 Men's Shorts & Shorts Sets $707,330 Men's Uniforms & Costumes $660,270Girl's Apparel $5,016,630 Girl's Coats & Jackets $293,300 Girl's Dresses & Suits $389,280 Girl's Shirts, Blouses, and Sweaters $1,315,380 Girl's Skirts & Pants $1,515,970 Girl's Shorts & Shorts Sets $531,620 Girl's Active Sportswear $132,150 Girl's Underwear & Sleepwear $371,680 Girl's Hosiery $124,060 Girl's Accessories $43,140 Girl's Uniforms & Costumes $300,050Boy's Apparel $4,160,210 Boy's Coats & Jackets $277,770 Boy's Sweaters $129,540 Boy's Shirts $916,570 Boy's Underwear $236,130 Boy's Nightwear $30,920 Boy's Hosiery $142,150 Boy's Accessories $79,450 Boy's Suits, Sport Coats, and Vests $76,470 Boy's Pants $1,247,980 Boy's Shorts & Shorts Sets $652,950 Boy's Active Sportswear $165,370 Boy's Uniforms & Costumes $204,910Infants' Apparel $1,950,370 Infants' Coats, Jackets, and Snowsuit $48,320 Infants' Rompers, Dresses, and Outerwear $639,700 Infants' Undergarments $956,370 Infants' Sleeping Garments $103,260 Infants' Accessories $202,720



Footwear (Excl Infants') $7,645,860 Men's Footwear $2,503,800 Boy's Footwear $870,330 Girl's Footwear $960,660 Women's Footwear $3,311,070Other Apparel Products & Services $14,847,770 Clothing Material & Pattern $575,350 Clothing Rental & Storage $2,779,690 Clothing Repair & Alteration $2,596,850 Shoe Repair & Other Shoe Service $26,910 Coin Operated Laundry Service $564,650 Laundry & Dry Cleaning not Coin Operated $689,130 Watches $899,630 Jewelry $6,394,070 Watch & Jewelry Repair $321,490

Sports & RecreationRecreation $6,948,300 Social or Recreational Civic Club Membership $1,628,640 Fees for Participant Sports $1,442,940 Admission to Sporting Events $1,341,330 Fees for Recreational Lessons $1,145,800 Music Instruments & Accessories $710,330 Rental & Repair Musical Instruments $38,950 Admission Fees for Entertainment $640,310Sports Equipment $15,187,060 General Sports & Excercise Equipment $2,875,290 Bicycles $784,890 Camping Equipment $405,730 Hunting Fishing Equipment $866,750 Winter Sport Equipment $146,410 Water Sport Equipment $439,080 Playground Equipment $557,260 Other Sports Equipment $1,174,840 Toys, Games, Hobbies, and Tricycles $7,936,810

MiscellaneousPhotographic Equipment & Supplies $1,948,690 Film $640,040 Film Processing $613,850 Photographic Equipment $694,800Pet Expenses $8,774,880 Pet Food $5,475,280 Pet Supplies & Medicine $569,720 Pet Services $92,850 Vetrinarian Services $2,637,030Reading Materials $9,758,310 Books not Through Book Club $3,613,650 Books Through Book Club $3,915,230



Newspapers Single Copy & Subscriptions $1,959,890 Magazines Single Copy & Subscriptions $269,540Travel $21,484,060 Airline Fares on Trips $5,949,360 Intercity Bus Fares on Trips $230,090 Local Transportation on Trips $1,388,290 Intercity Train Fares on Trips $106,740 Ship Fares on Trips $415,150 Travel Items & Luggage $877,020 Entertainment Expense on Trips $5,784,490 Lodging While on Trips $6,732,920

EducationRoom & Board $1,186,120 Board $1,121,840 Housing While Attending School $64,280Tuition & School Supplies $17,463,800 College Tuition $10,929,580 Elementary & High School Tuition $1,973,000 Other School Tuition $674,040 School Books, Supplies, and Equipment for College $2,752,410 School Books, Supplies, and Equipment non College $1,134,770

AutomotiveTransportation $35,763,120 Towing Charges $99,120 Gasoline $35,403,540 Diesel Fuel $260,460New Automobiles, Trucks, and Vans $46,544,190 New Cars $13,363,850 New Car Lease $8,413,370 New Trucks & Vans $23,327,100 New Motorcycles $1,439,870Used Vehicles $47,446,410 Used Cars $19,768,850 Used Trucks & Vans $25,748,560 Used Motorcycles $1,929,000Boats $7,509,230Rented Vehicles $2,224,660 Auto Rental $1,701,820 Vehicle Rentals non Auto $522,840Automotive Maintenance, Repair and Other $28,009,520 Motor Oil $694,610 Vehicle Audio Equipment $257,910 Miscellaneous Auto Repair Svcs $1,893,380 Tire Repair & Other Repair Work $1,652,620 Minor Automobile Parts & Accessories $3,640,460 Automobile Service Clubs $333,530 Add Coolant, Brake, and Transmission Fluid $186,340



Tires Purchased, Replaced, and Installed $4,093,500 Body Work, Painting, and Upholstry $1,090,850 Repair to Steering or Front End $522,340 Front End Alignment, Wheel Balance, Rotate $567,360 Repair to Engine Cooling System $586,120 Motor Tune Up $1,270,930 Lube, Oil & Filter Change $2,878,880 Shock Absorber Replacement $165,640 Exhaust System Repair $469,890 Electrical System Repair $1,020,710 Motor Repair & Replacement $2,871,600 Brake Work $1,796,870 Clutch & Transmission Repair $1,880,590 Drive Shaft & Rear End Repair $135,390

Health CareMedical Services $30,281,330 Eye Care Services $1,781,390 Dental Services $9,882,740 Specialists Services $2,284,760 Physicians Services $8,525,010 Lab Tests & X Rays $1,774,930 Hospital Room $936,860 Hospital Service Other than Room $4,204,660 Care in Nursing Home $546,230 Other Medical Care Services $344,750Drugs $41,970,690 Non-Prescription Drugs $2,577,870 Vitamins & Vitamin Supplements $1,589,780 Prescription Drugs $37,803,040Medical Supplies $2,855,360 Eyeglasses & Contact Lenses $1,954,640 Hearing Aids $311,210 Topicals & Dressings $384,370 Purchase or Rent Medical & Surgical Equip. $205,140


retail site assessment - pedcoa review of segmentation for the retail site’s primary trade area...

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