retail sector 7 ps (1)

8/8/2019 Retail Sector 7 Ps (1)

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RETAIL SECTOR

Presented by:

Mohit Bali

Pallavi Gupta

Parampal Singh

Pritpal


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Size 2008 2010 % Change

Estimated size of retail in India

(in $bn)

353 416 18

Share of organized retail (%) in

India

7 12 71

Size of organized retail in India

(in Rs)

78,300 Cr 2,30,000

Cr

194

Source: http://www.indiaretailing.com/india-retail-report.asp


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Existing Retail FormatsExisting Retail Formats

Brandedstores

Specialtystores

Departmentstores

Super

market

Discount

stores

Hyper-

mart

Convenience

stores

Shoppingmalls


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7 Ps Of Retail Sector7 Ps Of Retail Sector

7 P

Process

Product

Price

Promotion

Place

People

PhysicalEvidence


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About Big Bazaar

Big Bazaar is a hyper mart chain of retail stores

in India.

It has 1 4 (2 ) outlets in India.

Parent group is Future group.

The owner is Mr. Kishore Biyani ( EO).

Founded in 2 1.

Head quarters are: Mumbai.

Website is www.bigbazar.com.

It deals with retail.


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TARGET AUDIENCE

Big Bazaar targets Middle and upper-middle

class customers .

The large and growing young working populationis a preferred customer segment .

Big Bazaar specifically targets working women

and home makers who are the primary decisionmakers.


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STRATEGY

attracting and retaining customers

Behavioral psychology

Target on working women and home makers

Regular interesting Discounts/offers Occasion based services

attracting and retaining customers

Behavioral psychology

Target on working women and home makers

Regular interesting Discounts/offers Occasion based services

Customer

oriented

Biggest asset

Staff rooms

Growth/training programs

Biggest asset

Staff rooms

Growth/training programs

Employee

oriented


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7 Ps of Big Bazaar


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APPARELS

Denims & T-Shirts

Fabric & utpiece

Formal Wear

Casual Wear

Party Wear

Ethnic Wear

Accessories

UnderGarments

Night Wear Dress Materials

Sarees

FOOD

Staples

Ready to eat

R

eady to cook International

Food

Spices

Imported Bazaar

Tea & Coffee

FARM PRODUCT

Fruits

Vegetables

ImportedF

ruits

Dairy Products

CHILL STATION

Soft Drinks

Packaged Juices

Milk Items

Frozen Foods

Ice Creams

HOME &PERSONALCARE

Shampoos

Detergents

Soaps

Liquid wash

Creams

Deodorants

Home cleaners

Utensils

Plastics

Crockery

Sundries

1. PRODUCT


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FASHION &

JEWELLERY

FootwearBazaar

Beauty Care

Navara

Star Parivar

Meena Bindre

ELECTRONICS

BAZAAR

Television sets

WashingMachines

Refrigerator

Personal Care

mBazaar Microwaves

SmallAppliances

Laptops

ComputerAccessories

KitchenAppliances

FURNITURE

BAZAAR

Living Room

Bed Room

Kitchen

DinningRooms

KidsRoom Been Bags

Paintings

DecorativeItems

CHILDCARE &

TOYS

Kids Wear

Toy Bazaar

Stationary

Child Care

OTHER

SERVICES

Mr. right

Bakery

Loot Mart

Tulsi

Future Money

FutureGenerally


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2. PRICING

Value pricing

Promotional pricingLow interest financing

Psychological discountingSpecial event pricing

Differentiated Pricing

Time pricing

Bundling


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Psychological Pricing


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Value Pricing

It sets selling prices on the perceived value to the customer,

rather than on the actual cost of the product, the market price,

competitors prices, or the historical price.


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TIME PRICING

Time-based pricing is a special case of price discrimination in

which producers charge different rates for a given good or service

depending on the time, day, month, and so on.


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Bundling


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Number of out let- 104

Located at main city-tier I &tier city-II

Area-10,000sq ft- 120000

sqft

High street area of city; &

Approachable destination.

3.Place


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4.Promotion

Coupon, discount, more of the product at normalprice, gift with purchase, competition, and prizes,money back offer, exchange offer, special occasion.

Big Bazaar, in association with Star India Pvt Ltd, haslaunched a collection of designer ethnic wear underthe brand "Star Parivaar

Below the

LinePromotion

Giving advertise in news paper, TV. Internet (ownwebsite which give online shopping service),

partnership with Bigfilx, Big FM 2.7.

Above theLine

Promotion


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1

/16/2

1

Big Bazaar XIDAS, Jabalpur 2

PROMOTION


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saal ke sabse saste 3 din

FUTURECARD

SHAKTI Card Exchage offers

BRANDAMBASSADOR : M S DHONI

ADVERTISEMENTS: Print Ads, TV, Radio


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5.People

Well trained staff

Appearance

Empowered individual

Encouraged to thinkout of

box


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6.Physical Evidence


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7.Process


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The Great Exchange Offer

Big Bazaar announced The Great Exchange Offer with a Bring anything old

and take anything new concept which started from the 16th of Feb 2008.

Under the exchange offer the customers were given exchange coupons and

they were valid up to a particular date.


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Sabse Saste Teen Din (Big days)

26 Jan Republic Day a National HolidayBig Bazaar Marketing Department

gave a new thought on this day in 2006 they started a new shopping festival,

i.e. Sabse Saste Teen Din.


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Wednesday Bazaar Hafte ka sabsesasta din

In January 2007, Big Bazaar introduced a Wednesday Bazaar

concept called Hafte Ka Sabse Sasta Din with the aim to give

homemakers the power to save the most on this day of the

week


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EMOTIONAL ASSOCIATION OF BIGBAZAAR WITH MIDDLE CLASS PEOPLE

Kishore Biyani is reported to have said that the

wordBazaarBazaar wa

smandatory for the name a

s

they wanted to replicate the Indian MandiMandi oror

MarketMarket feelfeel, and big came about because this

was a much larger concept than just a regular

market.


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1 /16/2 1 Big Bazaar XIDAS, Jabalpur 3

Marketing Strategy

Activities Target Marketing Mix

Big wish All the population Process

Baby registry and marriage registry Married couple, waiting for marriage Promotion

Women forum Women Public relation

Interior decorator and dress

designer will be appoint in all the

store

Those customer who are very specific

about their decision.

People

Networking through internet All loyal customer, other net user . E-marketing

Religion Corner All the aesthetic people Product Mix

Adhar Rural Centric Market 72 million consumer across 627

villages.

Place

Tie up with IPL Sports lover Promotion

Improving Quality of product Prevailing as well as Prospect

customer

Product


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Thankyou

retail sector 7 ps (1)

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