retail product plan - california lotterystatic./media/retailer/product-plans/april 2017... ·...

calottery.com

RETAIL PRODUCT PLAN

GAMES BEGIN APRIL 24TH!

APRIL – MAY 2017

• Encourage your players to download the calottery® App today or go to calottery.com.

• Draw results will be posted within minutes after the winning numbers are drawn.

• Players can check current and past draw results anywhere they have access to the internet.

What’s New with Hot Spot

HOT SPOT®

RESULTS TO GO

LOTTERY NEWS MAY 2017

BENEFITS TO PROMOTING HOT SPOT®

IN YOUR STORE


You can increase your Hot Spot sales in just a few easy steps!

Hot Spot Facts• Hot Spot draws take place every 4 minutes,

providing continuous entertainment on the Hot Spot monitor and thousands of winners daily.

• 34% of frequent players play at least once a day, with another 47% playing at least once a week giving you more sales traffic.

• Players spend an average of $4.36 on each Hot Spot transaction.

• A $3 weekly investment for a Hot Spot monitor can have big returns.

- Sales increase up to 500% when a monitor is placed at a retail location!

Start growing your sales and profits with Hot Spot! Contact your Lottery Sales Representative today.

SUN MON TUE WED THUR FRI SAT

$1PRICE PER PLAY

BULLS-EYESTARTS AT $2

$100,000!TOP HOT SPOT PRIZE

SCAN TO LEARN HOW TO PLAY!

Problem Gambling Help Line: 1-800-GAMBLER. ©2016 California Lottery® 10/16.

DRAWINGS DAILY

6:04 a.m. to 2:00 a.m.

DRAWINGS EVERY

4 MINUTES!

1 2 3 4 5 6 7 8 9 10

PICK 1 TO 10 SPOTS OR CHOOSE QUICK PICK®

ADVANCE PLAY®: 100 CONSECUTIVE DRAWS

OVERALL ODDS OF WINNING: VARY DEPENDING ON SPOTS PLAYEDAND IF BULLS-EYE IS PLAYED

ELEMENT SEPTEMBER – OCTOBER RPP 2016 - INSERT

COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.

PS, AI, INDD CC

8.5” X 8.5”

N/A

0.125"

100%

100%

1

10/11/16

JT

020660800 Retail Publications FY 15/16156327_31-00323_Nov-Dec_Insert_2016_FNL.indd

Date Initials Revisions 9-23-16 JT R19-23-16 JT R1-110-11-16 JT FNL

ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage

NICK ROOTH TYLER OSLIE JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCLAIRE MARKOVSKYMARGEAUX WITTE

REVISION HISTORY

IMAGE RIGHTS

JOB NO.

FILE NAME

APPLICATION

TRIM SIZE

FOLDED SIZE

BLEED SIZE

BUILT SIZE

PRINTED SIZE

PAGES

DATE

INITIALS

CD

AD

PA

CW

PM

TM

AC

DPM

DCE

AE

COLORS

4/4


MONITOR: Height 13.19”, Width 22.27”, Depth 1.85”UC-100 UNIT: Height 1.73”, Width 8.94”, Depth 6.10”

4

GAME #1260

$20 WINNING MILLIONS MAY 2017

TOP PRIZES OF $1 MILLION, $2 MILLION, & $5 MILLION! 29 CHANCES TO WIN! 4 FAST WIN SPOTS!

ODDS & WINNERS*

Prize level: Odds: Total Winners:

TICKET

$20

$25

$30

$40

$50

$100

$250

$500

$1,000

$2,000

$4,000

$10,000

$1,000,000

$2,000,000

$5,000,000

15

15

13

30

30

30

35

300

585

2,500

15,000

24,000

80,000

3,000,000

6,000,000

6,000,000

800,000

800,000

960,000

400,000

400,000

400,000

343,000

40,000

20,500

4,800

800

500

150

4

2

2

Overall odds: 1 in 2.88

Total Winners: 4,169,758

*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.

HOW TO PLAY

• Match any of “YOUR NUMBERS” to any of the eight “WINNING NUMBERS,” win that prize.

• Uncover a “ ” symbol to automatically win 10 times that prize.


• Uncover a “ ” symbol, WIN ALL 25 PRIZES AUTOMATICALLY!

• FAST WIN SPOT: Uncover a “ , , or ” symbol in any “FAST WIN”

spot, win that prize instantly.

Retailer Cost of Pack: $600Less 6% Commission/Handling Fee: $36Final Cost per Pack $564

UPC CODEAfter game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 76%

MONEY IN THE BANK

5

GAME #1259

$5 MAY 2017

WIN UP TO $500,000! 19 CHANCES TO WIN! $50 BANK SPOT!

ODDS & WINNERS*


TICKET

$6

$10

$15

$20

$30

$50

$100

$500

$1,000

$10,000

$500,000

13

16

18

33

40

122

250

400

4,000

60,000

600,000

1,200,000

1,620,000

1,350,000

1,188,000

648,000

540,000

176,400

86,400

54,000

5,400

360

36

18




HOW TO PLAY

• Match any of “YOUR NUMBERS” to any of the five “WINNING NUMBERS,” win that prize.



• $50 BANK SPOT: Uncover a “ ” in the “$50 BANK SPOT,” win $50 instantly!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 68%


UPC CODE

6

GAME #1258

$2 DOUBLE MATCH MAY 2017

2 WAYS TO PLAY! 2 WAYS TO WIN! WIN UP TO $20,000!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 62%

ODDS & WINNERS*


TICKET

$3

$5

$10

$20

$50

$100

$500

$1,000

$20,000

11

17

25

33

83

706

1,200

40,000

120,000

600,000

1,458,000

972,000

648,000

486,000

194,400

22,950

13,500

405

135

27




HOW TO PLAY

• Match any of “YOUR NUMBERS” to any of the three “WINNING NUMBERS,” win that prize.

• Match 3 like prizes, win that prize.


UPC CODE

7

STINKIN’ RICHGAME #1257

$1 MAY 2017

WIN UP TO $1,000! CHANCE TO TRIPLE YOUR PRIZE!

ODDS & WINNERS*


TICKET

$2

$4

$5

$10

$20

$40

$100

$1,000

10

17

42

52

96

313

1,611

12,000

480,000

1,935,360

1,209,600

483,840

387,072

209,664

64,512

12,516

1,680

42




HOW TO PLAY

• Match 3 like symbols in the same game (across), win prize shown for that game.

• Match 2 like symbols plus a “ ” symbol in the same game (across), automatically win TRIPLE that prize.

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZE PAYOUT 57%


UPC CODE

8

32 BIN GUIDEDISPLAY STARTING APRIL 24TH MAY 2017

Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.

Ask your Sales Rep which options are best for your store.

If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.

SALES TIP

• Games may change based on available inventory and rate of sale.

* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.

ATTENTION RETAILERS

SCRATCHERS PRICING

Price Point Final Cost per Pack $30 $846

$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

Contact Your Lottery Sales Representative for Display Questions.

Utilize Your On-Counter Game Display to Feature the NEW SUPER TICKET™ (1256).

$30 Game # 1250

$30 Game # 1250

$20 Game # 1260

$20 Game # 1260

NEW

$20 Game # 1260

$20 Game # 1260

NEW

$20 Game # 1230

$20 Game # 1219

$20 Game # 1246

$10 Game # 1222

$10 Game # 1245

$10 Game # 1229

$10 Game # 1242

$10 Game # 1238

$10 Game # 1205

$10 Game # 1256

$5 Game # 1216

$5 Game # 1249

$5 Game # 1234

$5 Game # 1237

$5 Game # 1255

$5 Game # 1253

$5 Game # 1228

$5 Game # 1226

$5 Game # 1259

$5 Game # 1259

NEW

$3 Game # 1248

$3 Game # 1252

$3 Game # 1236

$3 Game # 1254

$2 Game # 1244

$2 Game # 1227

$2 Game # 1258

$2 Game # 1258

NEW

$1 Game # 1251

$1 Game # 1257

$1 Game # 1257

NEW

RECOMMENDED SCRATCHERS TO REMOVE*

Please return these Scratchers to your Lottery Sales Representative.


$1 Game # 1247

$2 Game # 1235

$3 Game # 1233

9

28 BIN GUIDEDISPLAY STARTING APRIL 24TH MAY 2017



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$30 Game # 1250

$30 Game # 1250

$20 Game # 1260

$20 Game # 1260

NEW

$20 Game # 1230

$20 Game # 1219

$20 Game # 1246

$10 Game # 1229

$10 Game # 1238

$10 Game # 1242

$10 Game # 1245

$5 Game # 1259

$5 Game # 1259

NEW

$5 Game # 1226

$5 Game # 1255

$5 Game # 1234

$5 Game # 1249

$5 Game # 1253

$5 Game # 1237

$5 Game # 1228

$5 Game # 1216

$3 Game # 1254

$3 Game # 1248

$3 Game # 1236

$3 Game # 1252

$3 Game # 1252

$2 Game # 1244

$2 Game # 1258

$2 Game # 1258

NEW

$2 Game # 1227

$1 Game # 1257

$1 Game # 1257

NEW

$1 Game # 1251




$1 Game # 1247

$2 Game # 1235

$10 Game # 1222

$10 Game # 1205

Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits.


If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.

SALES TIP

10

24 BIN GUIDEretailer clerk-facing side

customer-facing side

DISPLAY STARTING APRIL 24TH MAY 2017


If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers® will arrive the next business day.

SALES TIP



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$30 Game # 1250

$20 Game # 1260

$20 Game # 1260

NEW

$20 Game # 1246

$20 Game # 1219

$20 Game # 1230

$10 Game # 1229

$10 Game # 1245

$10 Game # 1238

$10 Game # 1242

$5 Game # 1253

$5 Game # 1226

$5 Game # 1234

$5 Game # 1249

$5 Game # 1228

$5 Game # 1255

$5 Game # 1259

$5 Game # 1259

NEW

$3 Game # 1248

$3 Game # 1236

$3 Game # 1252

$3 Game # 1252

$3 Game # 1254

$2 Game # 1244

$2 Game # 1258

$2 Game # 1258

NEW

$1 Game # 1257

$1 Game # 1257

NEW

$1 Game # 1251




$2 Game # 1227

$1 Game # 1247

$5 Game # 1237

JUNE GAMESCOMING SOON MAY 2017

Get ready! Your next set of Scratchers® are coming May 22nd!*

*Ticket artwork subject to change.

11

12

CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONLOTTERY NEWS MAY 2017

12

NOW through June 30, 2017, any eligible, non-winning $1, $2, $3 and $5 Scratchers®, as well as all eligible SuperLotto Plus® 2nd Chance codes submitted will give your players a chance each month to win an exciting California Adventure prize package AND be entered into the Grand Prize Drawing for a chance to win all six (6) prize packages!

This is all in addition to the weekly 2nd Chance drawings. Be sure to remind your players about these chances to win fun prize package adventures! Visit calottery.com/ca-adventure for more details.

DRAW PROMO MONTH PRIZE PACKAGE # OF WINNERS

1 January 1 — January 31* Music Fest (7) Scratchers (7) SuperLotto Plus

2 February 1 — February 28** Culinary Experience (7) Scratchers (7) SuperLotto Plus

3 March 1 — March 31 Adrenaline Adventure (7) Scratchers (7) SuperLotto Plus

4 April 1 — April 30 Pro Sport Experience (7) Scratchers (7) SuperLotto Plus

5 May 1 — May 31 Vacation of a Lifetime (7) Scratchers (7) SuperLotto Plus

6 June 1 — June 30 Beach House Experience (7) Scratchers (7) SuperLotto Plus

Grand Prize January 1 — June 30 All six (6) prize packages featured throughout

the Promotion Period (2) Scratchers (2) SuperLotto Plus

**The Culinary Experience Promotion has ended as of February 28th.*The Music Fest Promotion has ended as of January 31st.

This May, your players could charter the incredible!

Let players know the vacation of a lifetime could be theirs with 2nd Chance! Winners will be able to choose from 1 of several amazing excursions such as helicopter tours, Airstream-to-Go camping, spa resorts and more in beautiful California locations. Once their choice is made, the real fun begins. Tell them how they can make their dream trip come true.

Remind players to buy $1, $2, $3 and $5 Scratchers® and SuperLotto Plus® to join the fun.

Visit calottery.com/ca-adventure for more details and winner information.


CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONCALIFORNIA ADVENTURE 2ND CHANCE PROMOTION

14

QUICK REFERENCE GUIDE MAY 2017

SCRATCHERS® ENDED GAMES

STILL CLAIMABLE ENDED GAMESPrice Point Game # Game Name End Date Claim By Date

$1 123112391217

DiamondsCandy Cane CashFind the 9’s

4/21/174/21/172/17/17

10/18/1710/18/17

8/16/17

$2 12321240120312071214

Dia de los MuertosMerry MoneySet for LifeSuits7-11-21

4/21/174/21/172/17/172/17/172/17/17

10/18/1710/18/17

8/16/178/16/178/16/17

$3 1215120812101199

Tripling Bonus Crossword5X CrosswordQuick Win BingoLoteria™

4/21/172/17/172/17/17

12/16/16

10/18/178/16/178/16/176/14/17

$5 120912181241121111671190

Winning 777Poker NightHappy HolidaysDouble Sided DollarsExtra PlaySuperstar Crossword

4/21/174/21/174/21/172/17/17

12/16/1612/16/16

10/18/1710/18/1710/18/17

8/16/176/14/176/14/17

$10 1187121211701196

Mystery CrosswordLucky Gems$1,000,000 Jackpot!Silver & Gold

2/7/171/9/17

12/16/1612/16/16

8/6/177/8/17

6/14/176/14/17

$20 120011751191

Extreme GreenDeluxe 7’s PlaybookMax-A-Millions

2/17/1712/16/1612/16/16

8/16/176/14/176/14/17

SUCCESSFUL SCRATCHERS SALES CHECKLIST:

**See Placement Guides for which games to

replace with new games.

**Safely put aside removed games and return to

your Lottery Sales Representative for credit.

**Ask your Lottery Sales Representative about

your sales trends.

** Number of $5 Games

**Goal

**$ Average Weekly Sales

**Goal

Next visit

DSR TIPS

*Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers® Games to help identify tickets ending soon.

After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®,700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.

In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2017 California Lottery® 48,630 3/17

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

$1PRICE PER PLAY

$15 MILLION!JACKPOT STARTS AT


Problem Gambling Help Line: 1-800-GAMBLER. ©2017 California Lottery® 3/17.

SUN MON TUE WED THUR FRI SAT

DRAWDAY

7:45 p.m.

DRAWDAY

7:45 p.m.

PICK 5 NUMBERS PLUS 1 MEGA OR CHOOSE QUICK PICK®

ADVANCE PLAY®: 20 CONSECUTIVE DRAWS

OVERALL ODDS OF WINNING: 1 in 14.71

1 2 3 4 5

MEGA MILLIONS TICKETS CANNOT BE CANCELLED

WHY PLAY MEGA MILLIONS®?

Jackpots start at $15 million, so join the fun with this multi-state lotto game.

HOW DO YOU PLAY?

Pick five lucky numbers (from 1 to 75) and one Mega number (from 1 to 15) or play a Quick Pick.

WHAT’S A QUICK PICK®?

The Lottery’s terminal randomly generates the numbers and prints your ticket.

WHAT’S IN IT FOR YOU?

Jackpots start at $15 million and grow by at least $5 million per draw each time the Jackpot rolls. There are 9 ways to win in Mega Millions.

HOW DO YOU KNOW IF YOU’VE WON?

Draw entry closes at 7:45 p.m. PT and the draw occurs at 7:59 p.m. PT every Tuesday and Friday. Winning numbers are posted on the internet at calottery.com/play, on the Lottery’s mobile app or you can scan the barcode on your ticket at any Lottery retailer.

HOW LONG DO YOU HAVE TO CLAIM YOUR PRIZE?

You have 180 days from the draw date, except for Jackpot prizes which must be claimed within one year of the draw in which the prize was won.

$1PRICE PER PLAY

95%of Lottery revenue is

returned to the community.

WANT TO LEARN HOW TO PLAY?

Scan theQR Codewith your smart device to watcha quick video.

95%

JACKPOTJACKPOT

$15 MILLION!$15 MILLION!STARTS ATSTARTS ATSTARTS ATSTARTS AT

IMAGINE WHAT A BUCK COULD DO®!

retail product plan - california lotterystatic./media/retailer/product-plans/april 2017... ·...

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