retail petroleum marketing

copy 2003 Stiel Direct LLC All Rights Reserved Confidential Do not reproduce or distribute without expressed written permission of Stiel Direct LLC The words and symbols ldquoStielScorerdquo are trademarks of Stiel Direct LLC

Stiel Direct LLC bull 14700 N Airport Dr bull Scottsdale AZ 85260 bull (480) 951-6299 bull infostielnet

Convenience Retail Quick Serve Marketing

Daniel StielGeneral Manager

(949) 300-8325

strategy tactics results

Presented July 17 2004



Stiel Direct is a project management focused resource with a passion for the art and science of marketing retailing technology

Core Competencies



Integration



Delivered consistent direct marketing success for some of Americas largest and most successful companies and brands since our 1999 founding

Convenience Retail Quick Serve Marketing Experts



Exceptionally talented group of freelance marketing specialists graphic designers special event media and production experts copywriters and project managers

Specialists in supporting clients with product and marketing expertise and outsourced category management support




ndash Citibankndash DaimlerChryslerndash Sonyndash Taco Bellndash Circle Kndash ExxonMobilndash BP Oil

ndash CITGOndash Pier 1 importsndash myCFOndash Union 76ndash Chase Bank ndash ConocoPhillipsndash Walmart

Client History

Clients and brands served since our founding



Strategies define goals objectives and opportunities

ndash Acquisitionndash Activationndash Increasing usage and cross-sellndash Retentionndash Developing new marketsndash Gaining insights into competitors

customers prospects and trends

Strategic Deliverables



ndash Direct Marketing ndash Mobilendash Database and List

Management ndash Sales Promotions

and Partnership Marketing

ndash Business Development Calling Programs

ndash Special Event Marketing

ndash Market Research ndash Social Media

Tactical Deliverables

Integrate strategies into tactics that work



Scope

Developed and executed hundreds of successful marketing campaigns In-depth modeling analysis and

recommendations List development procurement and

management Staff development and management Creative and graphic design in-house Flexible production capabilities 100 to 10000000 touch points









Public Relations

Media development

Publicity

Media relations

Special events

Trade Show participation



Sales Promotions andPartnership Marketing

In-store Point-of-Sale Programs One to 7500+ store location experience

Retailer Sell-in Programs Permanent amp temporary On-packaging programs

Sweepstakes Promotions Special Events

Guerilla marketing Sponsorship tie-ins

Self-Liquidating Promotions Partnership Programs

Cross-promotions and tie-in promotions Brand-Building Campaigns

Exclusive Properties

Mobile and Social Media




Partnership programs developed Theme Parks

Disney Universal Studios

Motion Pictures Jurassic Park ndash Lost World Lethal Weapon IV The Postman

Consumer Products Coca-Cola Jack-in-the-Box Carlrsquos Jr



Special Events amp Sports Marketing

35 years experience in motorsports special event and sports marketing Thousands of local amp national special

events and college promotions Sponsorship strategy and development Calendar development amp management On-site marketing amp promotions Public relations Premium development and management













Market Insights

Insights into competitors customers prospects and trends ndash Research objective setting design

implementationndash Primary amp secondary research

New product amp market development Focus group Mystery Shops Customer satisfaction studies Promotion and creative testing



How We Can Help

Enhance value propositionsbull Increase resultsbull Manage expensebull Mitigate risks



Next Steps

Define marketing goals and objectivesndash Establish budgetsndash Map timelinesndash Develop strategiesndash Creative amp tactical implementationndash Measure and refine



Contact

Daniel StielStiel Direct LLCPO Box 51084

Irvine CA 92619(949) 300-8325



Stiel Direct is a project management focused resource with a passion for the art and science of marketing retailing technology

Core Competencies



Integration














Client History




















Scope












Public Relations

Media development

Publicity

Media relations

Special events





































Market Insights






How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325



Integration














Client History




















Scope












Public Relations

Media development

Publicity

Media relations

Special events





































Market Insights






How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325














Client History




















Scope












Public Relations

Media development

Publicity

Media relations

Special events





































Market Insights






How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325



















Scope












Public Relations

Media development

Publicity

Media relations

Special events





































Market Insights






How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325









Public Relations

Media development

Publicity

Media relations

Special events





































Market Insights






How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325




































Market Insights






How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325



How We Can Help




Next Steps




Contact


Irvine CA 92619(949) 300-8325



Next Steps




Contact


Irvine CA 92619(949) 300-8325



Contact


Irvine CA 92619(949) 300-8325

retail petroleum marketing

Business

marketing goals

marketing expertise

science of marketing

management staff development

management creative

sale programs

market insights insights

programs permanent temporary