retail management amit

8/8/2019 Retail Management Amit

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Retail Management

R mall,Mulund(W)

CCD

Submitted by

Amit Sarvade(M-4610)

Submitted to

Prof. Quazi Kamran

Saraswati Education Societys

Group of Institutions, Faculty of Management


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Acknowledgement

During The Perseverance Of This Project, I Was Supported By Different People,

Whose Names If Not Mentioned Would Be Inconsiderate On My Part. I Would Like To Mr.

Amol Shetty (Junior Floor Manager, CCD, R mall) Who Through Their Experience Have

Enlightened Me On The Practical Aspects Of This Project Without Whom The Study Would Not

Have Been Carried Out Successfully.

Amit B. Sarvade.


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INDIAN RETAIL SECTOR

Indian Retail Sector is fifth largest globally. India is positioned as the leading destination

for retail investment. Indias retail industry accounts for 10 percent of its GDP and 8 percent ofthe employment to reach $17 billion by 2010. Retail sector is expected to contribute to 22 per

cent of India's GDP by 2010.

The Indian retail industry is divided into organised and unorganised sectors. Organised

retailing refers to trading activities undertaken by licensed retailers, that is, those who are

registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and

retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the

other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana

shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and

pavement vendors, etc.Indias retail sector is wearing new clothes and with a three-year compounded annual growth rate

of 46.64 per cent, retail is the fastest growing sector in the Indian economy. Traditional markets

are making way for new formats such as departmental stores, hypermarkets, supermarkets and

specialty stores. Western-style malls have begun appearing in metros and second-rung cities

alike, introducing the Indian consumer to an unparalleled shopping experience. The Indian retail

sector is highly fragmented with 97 per cent of its business being run by the unorganized retailers

like the traditional family run stores and corner stores. The organized retail however is at a very

nascent stage though attempts are being made to increase its proportion to 9-10 per cent by the

year 2010 bringing in a huge opportunity for prospective new players. The sector is the largest

source of employment after agriculture, and has deep penetration into rural India generating

more than 10 per cent of Indias GDP.

Retail Trade India, UK and Japan

Trade (US$ billion) Employment ( %) Shops (million) Organizedsector share ( %)

India 180-394 7 12 2-3

Japan 360 12 2.7 20

UK 3800 12.6-16 15.3 80

Source: The Economist, 2009


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The last few years witnessed immense growth by this sector, the key drivers being

changing consumer profile and demographics, increase in the number of international brands

available in the Indian market, economic implications of the Government increasing

urbanization, credit availability, improvement in the infrastructure, increasing investments in

technology and real estate building a world class shopping environment for the consumers. In

order to keep pace with the increasing demand, there has been a hectic activity in terms of entry

of international labels, expansion plans, and focus on technology, operations and processes.

This has lead to more complex relationships involving suppliers, third party distributors

and retailers, which can be dealt with the help of an efficient supply chain. A proper supply chain

will help meet the competition head-on, manage stock availability; supplier relations, new value-

added services, cost cutting and most importantly reduce the wastage levels in fresh produce.

Large Indian players like Reliance, Ambanis, K Rahejas, Bharti AirTel, ITC and many

others are making significant investments in this sector leading to emergence of big retailers whocan bargain with suppliers to reap economies of scale. Hence, discounting is becoming an

accepted practice. Proper infrastructure is a pre-requisite in retailing, which would help to

modernize India and facilitate rapid economic growth. This would help in efficient delivery of

goods and value-added services to the consumer making a higher contribution to the GDP.

International retailers see India as the last retailing frontier left as the Chinas retail sector

is becoming saturated. However, the Indian Government restrictions on the FDI are creating

ripples among the international players like Walmart, Tesco and many other retail giants

struggling to enter Indian markets. As of now the Government has allowed only 51 per cent FDI

in the sector to one-brand shops like Nike, Reebok etc. However, other international players aretaking alternative routes to enter the Indian retail market indirectly via strategic licensing

agreement, franchisee agreement and cash and carry wholesale trading (since 100 per cent FDI is

allowed in wholesale trading).


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R MALL

R Mall is a 250000 sq feet four storied fully Air Condiitioned

Mall developed by Runwal Group which stands tall at LBS

Marg, Mulund West. R Mall marks the foray of Runwal

Group into the Retail Industry.

R Mall is the landmark and pride of Mulund . It hosts world

class shopping and entertainment brands, food courts and a

Four screen Multiplex R Adlabs. The Mall has a huge 6

level parking facility which can accomodate more than 800

cars and boasts of maximum footfalls among other malls in

the city. The footfalls on Weekdays (Monday to Friday) is10000-12000 per day and on Weekends (Saturday and

Sunday) is 40000 to 50000 per day.

R Mall houses Big Retail brands like Big Bazaar, Westside, Lifestyle, Provogue Studio,

Raymond's, Pizza Hut, Subway, Caf Coffee Day, 31 Baskin Robbins, Mongini's, Archies

Gallery, Planet M, Weekender, Ruff Kids, Hakoba, Tanishq and many more. There are more

than 55 Retail Brands in R Mall. These brands offer a wide range of products and services to

cater to every taste, style, want and budget. R Mall offers everything one looks for from shoes

to shirts, kid's wear to sarees, pins to pizzas, South Indian to Lebanese Cuisine, movies to

dashing cars and the list goes on.

Along with the wide range that R Mall offers, it also ensures that the Shopping experience of its

Customers is positive and delightful and thus, the mall offers a Customer Service Desk,

Escalators / Elevators, Public Restrooms, Public Telephones, ATMs, First Aid Facilities, Lost &

Found Services, etc The immense popularity of R Mall among Mumbaikar families, within

such a short time span is a testimony of the fact that several benefits and entertainment options

are offered in the friendly environment and happening ambience ofR Mall.

Indeed, R Mall is a one-stop center where you can not only shop but also watch a movie, read a

book, sip coffee and enjoy dining, all under one roof. R Mall makes shopping a Fun Activity .


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Caf Coffee Day

caf chain in India with cafes functioning in every nook and corner of the country. Drawinginspiration from this overwhelming success, Caf Coffee Day today has cafes in Vienna, Austriaand Karachi. Whats more, new cafes are planned across Middle East, Eastern Europe, Eurasia,Egypt and South East Asia in the near future.

Mission

To be the best Cafe chain by offering a world class coffee experience at affordable

prices.

Welcome to Caf Coffee Day, Indias favourite coffee shop where the young at heart unwind.

Were a division of Indias largest coffee conglomerate, the Amalgamated Bean Coffee Trading

Company Limited (ABCTCL). Popularly known as Coffee Day, its a Rs. 750 crore, ISO 9002

certified company. With Asias second-largest network of coffee estates (10,500 acres) and

11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all

over the world to clients across the USA, Europe and Japan, making us one of the top coffee

exporters in the country.

About Caf Coffee Day

Caf Coffee Day (CCD) pioneered the caf concept in India in 1996 by opening its first caf at

Brigade Road in Bangalore. Today, more than a decade later, Caf Coffee Day is the largest

organized retail

Our Divisions in R Mall Mulund

y Coffee Day Fresh n Ground.y Coffee Day Xpress.

y Coffee Day Take Awayy Coffee Day Exportsy Coffee Day Perfect


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Lay out of R Mall Outlet -


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Location of CCD


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Facilities of CCD in R Mall :

1. Car ramps for multi - level parking.2. Adequate car parking in and around the building for visitors.3. A spacious lift lobby for the office block.4. Car lift will be operational shortly.5. A Centrally air-conditioning system for the cafeteria.6. A large atrium in the center7. Escalators and capsule lifts to all shop floors8. Multi-level Car Parking for owners (capacity up to 400cars)

Profile of CCD -

1. Indias favorites coffee shop where the young at heart unwind.2. Were a division of Indias largest coffee conglomerate3. The Amalgamated Bean Coffee Trading Company Limited (ABCTCL).4. It has employee strength of 9 including. 1 Manager.5. Popularly known as Coffee Day, its a Rs. 750 crore, ISO 9002 certified company.6. With Asias second-largest network of coffee estates (10,500 acres).


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Cost Involved in the Shop -

y The cost of setting up the entire shop comes to 1 crores approximately.(excluding thecost of the building)

y The electricity bill comes to about 1 lacs per monthy Lighting of the shop costs about 1 lacs.y The salary given to the employees ranges between 4500-8000 per month.y It is a rented shop

Safety and security

y They have fire extinguishers in every floor and near the shop entrance.y They have 7 CCTV cameras for monitoringy They have a security near the entrance i.e near baggage counter.


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Strategies Adopted

` Visual FranchisingCafeteria design, planning, store and department identification, traffic control, store

layout, space-sales analysis, fixturing, window display, interior display, and display research.Visual presentation has an advantage over broadcast and print advertisements

Retailers:

Make Franchise desirableMake Franchise easy to locate in the storePromote store image

Entice customers into the store

Offers and Discounts-

` They offer 5 % dicount for Regular Customer.` 50 paisa is returned for every purchase of Rs.100.` They send newsletters and emails to customers.` They have database of 4 lacs customers.` In addition to this they have festival offers.


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Indian Future Competitors


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Conclusion

It was a great experience to explore the retail sector of Caf Coffee Day. It

is expected that by 2010, India may have 600 new shops

CCD ranks in the pyramid of Indian Retail with its brilliant consumer

centered approach and marketing

To compete in this sector one needs to have up-to-date market information

for planning and decision-making. The second most important requirement is

to manage costs widely in order to earn at least normal profits in face of stiff

competition.

retail management amit

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