retail furniture store mobile marketing whitepaper
DESCRIPTION
Why Your Retail Furniture and Mattress Company should have a Complete Mobile Marketing Strategy... And What Your Competitors May Be Doing In Your Backyard That You Haven't A Clue About?TRANSCRIPT
Title slide
Two and One Half Times The Reach of Email
Leverage Mobile for Big Profits
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• 72% of Americans text message across all demographics
• 67% of customers would like to receive mobile alerts or reminders
• Twice as many people send Text Messages as own a Television set
• 82% of Americans do not leave the house without their cell phones
• 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009
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Text Beds to 517-555-5555 to get 20% Off the next visit
KEYWORD
(CHANGES)
SHORTCODE(STAYS THE
SAME)
When client texts,They are enteredInto the database!
Text Call to ActionLive Demonstration “Try it
on your phone Now!”To: 5175555555MSG: Beds
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3 Ways to Get an Opt-in1. Get the client to Text (BEDS) to SHORTCODE (5175555555).Point-of-Sale EngagementsHand Flyers in-store to customers as they leave but Did Not Buy today as well as those that do!Use in Social Networks
2. Add the Mobile “Opt-in” Option to yourcurrent WebsiteLead capture online traffic3. Traditional Medial Add the Mobile Call-to-Action to EVERYl Media; Television, Radio, print, and more l become more powerful, trackable, andl capture leads with MOBILE Integration.
To: 5175555555MSG: Beds
Mobile Number
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Traditional Marketing/ Web
Mobile Number
“Traditional” CampaignsMarket Campaign SuggestionsTraditional Media
a. Send offers through existing email listsb. Add the Mobile Call-to-Action to
every Advertisement; print, radio, TV,coupon, event, etc.
Examples:Win Free FURNITURESee our instant coupons, Text COUPONSView our New Inventory, Text LIVINGROOMSee our Secret Sale INFO, Text SECRET
Add the Mobile “Opt-in” Option to your current WebsiteInstantly capture clients while deliveringYour Mobile Coupons from the Web!
517-962-1747
Environmentally friendly coupon
right to your phone!
Save Paper, Ink, andThe Environment!!
25% Anything in the Store
Text ALDO to 72727
Extra 10% OFFMobile ONLYText SAVE to 5175555555
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Extra 10% OFFMobile ONLY
Text SAVE to 55469
FREE Lane Recliner!Text LANE to 55469 NOW!
Lane Furniture Sale: FREE Lane Recliner when you buy one this weekend ONLY, show coupon mb2334, see more http://deals.com Reply STOP 2end
LEAD GENERATION
New Business
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In-Store EngagementLeads:Clients that come in and don’t buy Today
Each client is handed a business cardor flyer on their way out!
Get 10% OFF next time you walk in the store!Text MCGREGORS to 5175555555
For your coupon right to your phone!
Buyers TodayClients that buy today can be Engaged with a chance to win,an instant discount, or an offerfor the future!
FREE is FUN!
Win a $1,000 Shopping Spree by Simply Sending a Text!
Text WIN to 517555555To enter!Msg&Data Rates may apply. To Opt Out, text STOP to 5175555555
Database MarketingWorking together to create promotions with specific
concentration on New customer acquisition and increasing revenue.
These Promotions would encourage uniformity of messaging, increases in email database, social networks, and primarily transactions and revenue!
McGregors Furniture Weekend ONLY sales event starts Right NOW through Sunday. Come in and show message for an additional 5% OFF. Reply STOP 2end
Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit
• Increase Social Network Followers• More Transactions per year
• Capture Email• Support Causes
Send Promotions to your Database to do More Than Just Coupon!
McGregor’s Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. Reply STOP 2quit
To complete your entry to win a FREE Living room set reply with your email address and watch for more great deals!
Furniture and More: Our annual Toy Drive has just got underway, come by this week and bring your toy donations and we will match the dollar amount! Reply STOP 2quit
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Title slide
Utilize Databases Based on Who They Are!
Leverage Mobile for Big Profits
Current Client Database
Potential Client Database
Send Messages that Match Objectives:Drive Social Network BehaviorCapture Email for additional Touch PointCreate FWD 2 Friend OpportunitiesDrive additional transactionsDrive Awareness of New ProductsGROW TOMAAnd more…
Lead Mine for New BusinessGrow Brand AwarenessConvert LeadsSend Premium OffersCapture emailAnd more…
1 per month 2 per monthFrequency of Messages
Promotions Match Organization Objectives
Deliver Video Right to your Interested Clients Phones!
McGregors: See why now is the time to buy! Click here and watch Chris tell you why! http://youtube.com/mcrgeg Reply STOP 2quit
Transactions
Leads from Traditional
media
Leads from in-store
Current Clients who we want to buy again
Multiple Communications throughout the year to potential and current clientsResults include;• Brand Awareness• Top-of-Mind Awareness• Referrals and increased revenue
Ask 100 of Your Clients
To Like you on FBExpect 33%
To fill out a formto get their email
Expect 37%
Ask them to Text?
Expect 90% Where do you want to be
to provide the best Resultsfor your customers?
Contact HearAndProfit PublishingHearAndProfit Publishing
ForSmarterBuyers.comJackson Michigan 49203
www.forsmarterbuyers.com
Derrick AliMarketing Solutions Pro
Phone: [email protected]
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