retail focus march 2016
DESCRIPTION
Inspirational magazine for the Retail Design industry.TRANSCRIPT
.co.uk
Regulars7 Leader
8 Diary
13-16 News
19-20 WindowshoppingInspiring window displays from around the globe.
22 TopofthePOPS
25 KarlMcKeeverIf it ain’t broke, don’t fix it, goes the saying. There is no single nation where the evidence of this is more apparent than in the USA, argues Karl.
www.retail-focus.co.uk
27-34 ProjectFocusJ&M Davidson : Diesel NYC : Joseph Menswear
41 OpinionMark Fanthorpe, owner of Umbrella Design, discusses how brands can use designers to deliver their retail vision.
50-58 ProductsProducts and services for the retail industry.
66 Q&ADan Bunyan, creative director at Watchfinder, tells
us what drew him to the
brand, why the company decided to move offline with physical stores, and what he’s working on at the moment.
47 VM&DisplayShowpreview11 Surfacestory
RegularsBankbranchdesign43 60 Focuson:Surfaces&Finishes37 Jewellerystores
FeaturesFeaturesFeaturesFeaturesFeaturesThe interior of the new Joseph menswear store on Savile Row draws on
the building’s architectural details while respecting the contrasts that lie at the core of the brand’s DNA.
Madetomeasure33-34
WINNER 20 1 5
7
This month saw the return of Retail Design Expo at Olympia London, which took place alongside Retail Business Technology Expo and Retail Digital Signage Expo. The two-day event was almost double the size of the inaugural show in 2015 and featured creative solutions from some of the UK’s leading design agencies, architects, visual merchandising consultancies and suppliers. It also hosted a free - and packed - seminar programme, covering a range of topics from colour and material trends, multisensory design and pop-up retail to storytelling, lighting and store refits on a budget. For highlights of the event, check out the Retail Focus blog.
No sooner have we returned from one show than we’re preparing for the next. In April, the visual merchandising sector will once again descend upon the Business Design Centre in Islington, London for the VM & Display Show. In this issue we find out what this year’s edition has in store (pages 47-48).
Also in this issue, Alasdair Lennox of FITCH looks back on February’s Surface Design Show and explains why now is the time for real and hyper-tactile shopping (page 11). We also explore a variety of materials and finishes for the in-store environment, from an all-natural interior wood veneer to silky smooth plaster (pages 60-61).
On top of all that, we scan the latest store concepts for J&M Davidson, Joseph Menswear and Diesel in New York City.
For a more regular fix of new store design concepts launching in the UK and around the globe, log on to www.retail-focus.co.uk/projects
Enjoy!
leader
Gemma BalmfordEditor
Managing EditorGemma Balmford
t. +44 (0)7908 895 906
EditorLyndsey Dennis
t. +44 (0)7500 138 810
Display SalesLee Cullumbine
t. +44 (0)845 680 7405
Production & WebTerry Clark
t. +44 (0)845 680 7405
For subscription enquiries please email:
Retail Focus is published 12 times a year by
Retail Focus Promotions Ltd, Yeomans, Bassetts Lane,
Woodham Walter, Maldon, Essex, CM9 6RZ.
No part of Retail Focus may be reproduced, stored in a retrieval
system or transmitted in any form without permission. Please
address all enquiries to the editor at the above address. The
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do not necessarily reflect the views and opinions of the publisher.
Every effort has been made to ensure accuracy of the information
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©Retail Focus Promotions Ltd 2015.
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8
diary
World Retail CongressMadinat Jumeirah, Dubai12-14 April 2016
‘Attracting and engaging with tomorrow’s
consumers’ will be the main focus for
the 2016 World Retail Congress, which
is being held in Dubai for the first time.
Visitors to the event can hear from more
than 150 retail leaders, innovators and
entrepreneurs. World Retail Congress offers
a three-day delegate pass and the option
to enhance your package by purchasing
a seat at the World Retail Awards and
Retail Study Tour. Co-located events
during the Congress include the Future
Retail Challenge, Hall of Fame inductee
ceremony, World Retail Awards and Retail
Study Tour. A Congress Closing Party takes
place on the final evening.
WorldRetail
www.worldretailcongress.com
Kesslers Innovation SeminarStratford, London27 April 2016
Kesslers’ 15th Innovation Seminar will
feature guest speaker Sue Webster,
consumer insight expert and marketing
manager of Launchpad Research,
as well as 2016 consumer behaviour
findings by Charles Kessler, executive
director of Kesslers. After lunch, visitors
can look around Kesslers’ galleries,
design studios and manufacturing area.
@Kesslers_Ltd
www.kesslers.com
VM & Display ShowBDC, London20-21 April 2016
The visual merchandising and display
industry will come together at the 26th
edition of the VM & Display Show. The
event covers everything within VM and
display from mannequins, print, Christmas
decorations, display services and props
to design, graphics, bust forms, turnkey
service, POP, lighting, fabrics and
everything in between.
VMDisplayShow
www.vmanddisplayshow.com
Sign & Digital UKNEC Birmingham19-21 April 2016
Sign & Digital UK is the annual event
for the sign making, display solutions
and digital printing industries. The 2016
event will see 200-plus leading suppliers
showcasing wide format printers, sign and
print consumables, display systems and
soft signage through to inks, promotional
products, print finishing equipment and
new for this year, digital signage.
Signanddigital
www.signuk.com
Photographer: Melvyn Vincent
Retail transformations‘over-night’
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We create and install solutions for almost every area of the retail environment from walls, columns, counters and checkouts through to murals, signage, window graphics, even ATM surrounds and restrooms.
Rapid simultaneous national rolloutsNovograf’s unique products, combined with our
enabled us to undertake 5,000 rollout site visits in 2015 (that’s an average of 1,369 every 100 days!).
We’d love to hear from you. Call 01355 900100 or email [email protected] www.novograf.co.uk
Let’s talkabout how easily we can deliver a rapid retail transformation for you - 01355 900100
Free Brochure? just email us at: [email protected]
REGISTER TODAY for FREE ENTRYTHE VISUAL MERCHANDISING & DISPLAY SHOW, 20th-21st APRIL 2016 at the BUSINESS DESIGN CENTRE, LONDON
The only exhibition that brings together the visual merchandising and display industry all under one roof. With the very best collection of suppliers showing Mannequins, Props, Fabrics, Hangers, Christmas, Point of sale, Print, Graphics, Lighting, Lifestyle, Design, Creativeness, Ideas, Acrylics and much more.
Feature Areas include the Underground Network, Designer Network, Graduate Challenge and Graduate Showcase. We look forward to seeing you there.
You can register today for free entry at www.vmanddisplayshow.com
Or just call 01945 420 068 or email [email protected]
11
show review
For more than 15 years, the focus for retailers has been getting
their online experiences right, swiftly followed by mobile. This is
obviously a good thing, but don’t forget that in-store experience
is still the favourite option for about 63 per cent of women and
52 per cent of men, according to the Office of National Statistics.
This opens up great opportunities for retailers to create truly
stand-out experiences.
In-store materials play a major role in creating immersive
experiences, and omnichannel is now the macro influencer in
retail store material specification. Now is the time of real and
hyper-tactile shopping.
We need to play with tactility, creating experiences that are
multisensorial and the opposite of their sister digital experiences.
The physical shopping experience needs to shift from augmented
to authentic, and for this we need to design stores that have
exaggerated material juxtapositions.
The simplest of materials can create an emotional response. A
velvet curtain in a fitting room, for example, can trigger feelings of
luxury and treating oneself — Primark doesn’t do this by accident!
Materials can trigger behavioural change in shoppers, from
artificial turf in a NIKE store to the glass staircase in an Apple
store. Choice of materials can also influence price and quality
perception in store, even more so in an omnichannel context.
Over the last few years innovation and technological
developments have led to an evolution in material products and
finishes. There has never been a better time for brands to define
‘who they are’ through their materials choice. All adult brands
have their own primary colour and supporting colour palette,
however today, in an ever-competitive time, brands are moving to
signature materials.
Some brands are experimenting with using their own product
design materials as store materials; an example is the Apple store
in San Francisco, using the aluminum paneling of the MacBook.
As there is rarely enough budget to stretch to all our design
intentions, tough decisions need to be made on where best
to invest our clients money. At FITCH, we increasingly feel that
we should invest in quality, tactile materials where customers
physically interact with the store, mostly with their hands. We
believe that a buy line is a touch line.
Innovation and technological development have led to
exciting new material products and finishes. So much so that we
are starting to see the rise of ‘fake authentic’ — materials that are
technically fake, however their visual appeal and operational
benefits are actually better than the real thing. As a result, it may
be that the flooring is specified to be a ceramic wooden-effect tile
as opposed to a real wood floor finish. And with the retail realities
of cleaning and durability, it will do a better job for the life of the
store. We don’t need high-quality, durable materials that will last
for the next six to 10 years when the store may get fully rebuilt in
the next three to four years.
An agile retail approach is increasingly becoming the norm,
with retailers investing in platform material that may have a
five-year lifespan, while campaign content fabric may only have
a three to six month life span, as designs are constantly evolving
and changing.
The Surface Design Show in February presented innovative
materials responding to these new demands, such as:
• Corian charging surface, integrating wireless recharging
functionality for smartphones and tablets. The system uses
induction technology to deliver the charge directly through
the material and is compatible with a variety of devices.
• An interactive sensory design, combining traditional
craftsmanship, innovative technology and contemporary
concepts by Evan James Design, to engage on another
level. The material reacts to movement through its light
changes.
• Graphic Relief combines design, engineering and
manufacturing to provide luxurious, beautiful and bespoke
surfaces. Created from digital files, the final product can
be textured or display photographic levels of detail and on
concrete, metals and other castable materials.
• Optelma Lighting designs completely bespoke luminaires
that fit any environment.
The annual Surface Design Show has become the destination for
visitors to see, touch and explore the latest materials for the built
environment. The next event takes place from 7-9 February 2017.
Surface
storyNow is the time for real and hyper-tactile shopping, says Alasdair Lennox, executive creative director at FITCH, as he returns from this year’s Surface Design Show.
Top: Graphic Relief
Left: Evan James Design
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13
and the stories behind them.
Appear Here plans to grow in Paris by
mirroring the success in London, where the
company has played a significant role in
driving the pop-up retail industry, which
is now valued at £2.3 billion. Through
news
partnerships with some of the UK’s biggest
landlords, including Land Securities,
Hammerson and Grosvenor, it gives brands
access to more than 1,500 spaces in some
of London’s best locations from Mayfair to
Covent Garden.
‘Paris has always been one of my
favourite cities,’ says Ross Bailey, CEO of
Appear Here. ‘I was surprised to learn how
hard it is for young brands and designers
to get access to space in this city. We’ve
even had Parisian brands launch ideas
with us in London because they couldn’t in
Paris. That’s when I realised Appear Here
could really make a difference.’
In Paris, almost 1,000 brands and
retailers have signed up to Appear Here’s
French website.
‘To build our community in Paris, we’ve
created a place where people can come
to shop, eat, drink and discover more
about Appear Here and the amazing
brands that use us,’ says Bailey. ‘We’re
so excited to bring together some of our
favourite brands from these two cities
under one roof.’
The pop-up shop opened from 3-12
March in Le Marais, Paris.
Cadbury Creme Egg pops up in LondonCadbury opened the doors to its Creme Egg Café on London’s
Greek Street in January, dedicated to all things Creme Egg.
The café, designed by Elvis Communications and installed by
Jackanory, opened for seven weeks and indulged fans in a
variety of chocolate treats and experiences.
The store included a takeaway area for chocolate fans who
were short on time and wished to grab a Creme Egg Toastie to
go. For those with more time, visitors could enjoy dining in the
intimate sit down café area, complete with four dishes on offer
and a mini interactive ball pool.
‘Every year fans tell us how excited they are that Creme
Eggs are back on shelves — so we wanted to celebrate the
nation’s love for the product in a fun and cheeky way that only
Creme Egg can. The launch of the café was the perfect place
to do this,’ says Laura Mimoun, brand manager for Cadbury
Creme Egg.
Appear Here starts global expansion
Appear Here, the UK marketplace for
short-term retail, launched in Paris with a
pop-up store for Paris Fashion Week called
The Appear Here Collection. The space
allowed visitors to discover and explore
some of Appear Here’s favourite brands
14
news
Apparel and accessories brand Gap has
teamed up with East London’s Lion Coffee
+ Records to open a pop-up space at its
Oxford Street flagship. Located on the
ground floor, Gap + Lion offers customers
a place to relax, drink coffee, buy records
and enjoy music from some of London’s
emerging talent.
Opened in Hackney in 2014, Lion
Coffee + Records is the brainchild of music
manager and record label owner, Mairead
Nash and Florence & The Machine
drummer, Christopher L Hayden.
Commenting on the partnership, Nash
says: ‘We are thrilled to be collaborating
with a like-minded brand such as Gap.
This is a great opportunity for us to
bring our culture of coffee and music to
their flagship store, and create a social
environment where customers can engage
with some of the new music around.’
Ben Wittmann, senior director,
marketing and store experience of Gap
Europe, adds: ‘We are putting music back
In brief...2016 will be a year of celebrations for
Portview Fit-Out, which is celebrating its
40th anniversary. The company is still
based in its Belfast home, but in 2016 will
look very different from the original ‘one
man and his van’ general building firm
that hit the road in the winter of 1975.
Specialist retail design agency arken
P-O-P has opened a new factory in Sandy,
Bedfordshire, reinforcing its commitment
to UK manufacturing. The 1,858 sq m
factory adds to the company’s current
manufacturing site located at its head
office in Newmark, Suffolk.
Retail design company, officeTwelve has
opened its new European headquarters in
the bohemian heart of Amsterdam, De Pijp.
Caroline Wood, European client director,
is heading up officeTwelve BV. ‘We’re very
excited to be moving into such a great
space. It’s a perfect fit for our design ethos
and a great location for our European
partners. Amsterdam thinks globally but
feels like a village, which is very much
the way we work,’ says Wood. This latest
move comes as officeTwelve is putting the
finishing touches to the blueprints for its
new UK design hub.
Mint Velvet has signed a 10-year lease
to bring its luxury women’s clothing and
accessories brand to the market town
of Stratford-Upon-Avon. Mint Velvet will
occupy the ground floor of 44 Wood
Street in EPF Group’s Central Chambers
development — a prominent retail space
within the main high street.
into the heart of Gap with this partnership.
It was in 1969 that Gap first opened in San
Francisco selling denim and records. This
cult store in California grew into the Gap
we know today; a global name in providing
American casual style.’
Gap + Lion is open until 16 April and
will play host to a programme of weekly
performances by DJs, exhibitions, and
unplugged sessions.
Established in 1966, House of Vans
celebrates its 50th anniversary this
month with an array of global events.
The company will celebrate 50 years
of milestones in the brand’s origins in
action sports, art, music and fashion.
Vans’ legacy will be brought to life
in 10 cities across the globe to celebrate
the 50th anniversary, from New York to
London and Hong Kong. Guests at every
location will be able to participate in
a range of workshops for a hands-on
experience that is truly Vans.
Established in 1966, House of Vans
House of Vans celebrates 50 years
Gap partners with Lion Coffee + Records
The House of Vans experience
showcases Vans’ unique culture through
multifaceted activations including DIY
workshops, shoe personalisation, a
retrospective look at the brand’s history,
musical performances and an interactive
3D display of Vans’ 2016 brand campaign.
Upon entering the House of Vans, patrons
will take a walk through the brand’s
history for an intimate look at memorabilia
installations highlighting 50 years of iconic
moments from the fashion line.
1515
Crabtree & Evelyn has opened a new concept store in its King’s
Road pop-up space in London, using it as a test space to
develop new ideas ahead of future store openings. Inspired
by the brand’s English heritage with a contemporary twist, the
concept has an inviting domestic feel and an enhanced focus on
product storytelling and exploration.
Designed by Dalziel & Pow, the new store represents the
‘Botanist’s Home’, with a welcoming and residential feel. ‘The
goal is to provide a retail experience that appeals to, and
engages with, the contemporary lifestyle of the new target
consumer,’ says a spokesperson for Dalziel & Pow.
The temporary retail space features a fragrance garden and
music to create a sensorial experience, inspired by nature. It also
includes curated product stories and product testing counters to
encourage customers to sample products.
‘Crabtree & Evelyn’s aim is to create a place that evokes
moments of exploration and discovery, increasing time spent
with the customer while showcasing artistic nature,’ says the
spokesperson. ‘The new store concept represents a modern
disposition that will attract both female and male consumers
alike and encourage gifting as well as personal indulgence.’
news
CBRE Global Investors has announced the appointment of CBRE
and Restaurant Property as joint agents on Angel Central retail
and leisure centre in Islington. Plans are in place to enhance
the centre’s retail and dining offer to create Islington’s most
compelling mix of leading multiple and independent operators.
The new team will focus specifically on securing flagship
stores and restaurants in prominent locations within the centre.
In addition to enhancing the tenant mix, CBRE Global Investors
has appointed architects and designers, Haskoll, the practice
responsible for the design of Grand Central Brimingham. Haskoll
will work on plans to enhance the physical environment, in
particular the public realm spaces such as the main piazza.
The 13,935 sq m centre is currently anchored by H&M and also
includes Gap, French Connection, Monsoon and Oasis, with the
latter currently undergoing major refurbishment. There is also a
10-screen Vue cinema, the O2 Academy and a range of eateries
such as Wagamama and Gourmet Burger Kitchen.
United Colors of Benetton has reopened
its flagship at The Dubai Mall with a new
retail concept, On Canvas. The new layout
presents an evolution of the Benetton
store, conceived as an encounter between
its history and modernity, between equality
and customer care — which is central to an
authentic design — between technology
and emotional experience.
The central element of the store is the
loom, serving as a light, simple yet solid
and almost invisible structure, around
which seasons, collections, colours and
materials are created. Symbolising tradition
and craftsmanship, the loom enables all
kinds of transformation within the store —
materials, cavases and spaces alter and
change, creating infinite solutions for an
ever-evolving brand.
Located on Level 1 of The Dubai Mall,
Benetton’s redesigned space boasts
the most modernised store architecture.
Measuring 400 sq m, the floor space offers
an enhanced shopping experience with an
extended open floor environment, as well
as a mix of stimulating visuals, expressive
fixtures and stylish props.
‘As we celebrate the opening of this
flagship store, we look forward to offering
customers a unique shopping experience.
As consumer expectations continue to
rise, innovation is key. We now add a new
element in fashion retail within Dubai,
perfectly in line with the ever-evolving
brand essence of Benetton,’ says Abdulla
Al Gurg, group general manager at United
Colors of Benetton.
The retailer chose Dubai as the first
stage of its relaunch in the UAE because
it is a city of international significance,
and from here it will start to strengthen
its presence in other countries. Having
already made its debut in Milan, Moscow,
Lisbon and Paris, the On Canvas concept
is a new ambassador for the United Colors
of Benetton identity.
CBRE Global Investors has announced the appointment of CBRE
New development plans for Angel Central in Islington
Crabtree & Evelyn has opened a new concept store in its King’s
Crabtree & Evelyn opens botanist-inspired retail space
Benetton on Canvas debuts in Dubai
16
There have been increasing talks
surrounding the idea of connecting
fashion weeks with consumers. Several
high profile LFW designers staged
consumer-facing catwalk shows at London
Fashion Week AW16 in February, including
Holly Fulton, Mary Katrantzou, Emilia
Wickstead and Temperley London.
AW16 London Fashion Week footage
was shown on 60 outdoor screens
around the UK in a move to increase
consumer engagement with the event.
In collaboration with Ocean, the British
Fashion Council decided to screen LFW in
Birmingham, Bristol, Edinburgh, Glasgow,
Leeds, Liverpool, Manchester, Newcastle
and around London at Canary Wharf,
Holland Park roundabout, Two Towers
West and Westfield.
Carnaby streamed the LFW catwalk
shows on its website, and launched its
Snapchat to give consumers the chance
to see LFW events in Carnaby and
surrounding areas.
Burberry has announced plans to
change its runway and retail calendar.
From 2016 the brand will replace its current
four show calendar with two shows.
Seasonless, immediate and personal,
the new format and calendar have been
designed with a global audience in mind.
The February show and the September
show will feature both womenswear and
menswear lines. The collections will be
available to purchase both in-store and
online immediately following the show
in a move that significantly shortens
the traditional gap between the runway
Saks Fifth Avenue has unveiled its first
stores in Canada. CF Toronto Eaton Centre
and CF Sherway Gardens opened their
doors in February.
Both Saks Fifth Avenue stores will offer
extraordinary top-tier brands, including
women’s advanced and emerging
designer ready-to-wear, men’s sportswear,
tailored clothing and contemporary
sportswear, along with designer handbag
shops, a 10022-SHOE salon and extensive
jewellery and beauty selections. Select
brand offerings include Dior, Valentino,
Louis Vuitton, Saint Laurent, Chloé ,
Céline, Prada, Alexander McQueen, Stella
McCartney, Givenchy and Alaïa.
Saks Fifth Avenue is launching a major
service initiative debuting in Canada.
This will include Saks at Your Service, a
show and retail availability.
‘The changes we are making will
allow us to build a closer connection
between the experience that we create
with our runway shows and the moment
when people can physically explore the
collections for themselves. Our shows
have been evolving to close this gap for
some time. From livestreams, to ordering
straight from the runway to live social
media campaigns, this is the latest step
in a creative process that will continue to
evolve,’ says Christopher Bailey, Burberry
chief creative and chief executive officer.
As part of the new calendar, all
Burberry store windows and point of
sale material will also display the new
collections immediately following the
fashion shows.
news
Brands increase consumer interaction between catwalks and in store
shopping service that brings the best of
Saks directly to a customer’s home, office
or hotel, anytime and anywhere. The
retailer will also introduce Toronto to the
Fifth Avenue Club, a private shopping
destination for men and women featuring
trained consultants for personalised styling.
Customers can also enjoy a makeover
with a Saks expert — every cosmetics
station will be staffed with artists to
help prepare for a night out or give a
make-up master class. Customers can take
advantage of on-the-go facials, fragrance
personalisation, red carpet treatments and
more at every beauty counter. Both stores
will have a calendar of special events such
as fashion shows, personal appearances
by designers and trunk shows.
Saks Fifth Avenue debuts in Canada
Stand number E3. VM and Display show 2016 www.panachedisplay.co.uk [email protected]
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mar_2016_rf.indd 1 15/03/2016 10:42
WindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindow
19
visual merchandising
shoppingInspiring window displays from around the globe
Adidas OriginalsAdidas Originals worked with StudioXAG to create this window display
at Foubert’s Place, London for the launch of the new Tubular footwear
range. One campaign graphic is scaled, layered and repeated three
times, enhancing the centre point perspective of the image. Each layer
is edge-lit in a cool blue light, creating a striking composition, pulling
the viewer right into the centre, where the new product is suspended. 3D
white letters spelling ‘Tubular’ appear to float in front and span the width
of the windows.
HarrodsHarrods worked with SFD on this London Calling window scheme for
London Fashion Week. The display incorporates phone boxes made
and finished in monochrome to accent the clothing and contrast against
the backdrop. Bold monochrome graphics also feature in playful and
sculptural formats, helping to highlight the mannequins and reiterate the
London Calling campaign.
Dominating the Fenwick
Bond Street fashion store
windows for London Fashion
Week was an elegant
display of Vilshenko’s
latest collection. Inspired
by a pattern on one of
the Vilshenko dresses, the
window featured flower
motifs covered with almost
4,000 individual flower
heads. The mannequins
were also dressed in masks
covered with flowers. The
spring-like display was
created in collaboration
with Propability.
Fenwick
20
Nicholas KirkwoodLuxury footwear brand Nicholas Kirkwood collaborated with
Storey Studio on this London window display. The scheme
is a creative interpretation of the Spring/Summer 2016
collection, entitled Spaces in Between. The collection is
inspired by the concept of negative space and features bold
outlines and sculpted shapes.
Photography: Robert Harper
visual merchandising
Charles TyrwhittBright neon signage and bold graphics fill the windows at
the new Charles Tyrwhitt store on London’s Tooley Street. The
scheme was produced in collaboration with Harlequin Design.
Karen MillenAt Karen Millen, 3D sculptures extend out from the
exaggerated perspectives seen in the seasonal campaign
imagery, creating raked floor platforms upon which
mannequins are displayed alongside props borrowed
from the look book scenes. The windows were created in
collaboration with StudioXAG and are on display in the
London flagship stores until mid-April.
Oliver SweeneyInspired by vintage locker rooms, the Oliver Sweeney SS16
window display features products set against mesh backdrops
and presented on bespoke benches and shoe containers.
The concept, developed in collaboration with Prop Studios, is
designed to reflect classic British heritage and gives particular
emphasis to the SS16 footwear range.
CoachCoach’s Bloom window takes inspiration from the tea rose,
a flower featured on the brand’s jewellery and bag charms
this season. ‘The design is bold, yet delicate; it’s artful, yet
story telling and aims to strike a delicate balance between
hard and precious, to serve as the perfect backdrop for our
SS16 collection,’ says Samar Younes, global design director,
creative development at Coach. ‘We subtly juxtaposed
materials and textures with various colour combinations for
women’s and men’s windows.’
Photography: Brian T Silak
See more window installations online:
www.retail-focus.co.uk/vm
LondonVM & Display Show
come and see our latest collections at the VM & Display Show 20 - 21 April 2016 Business Design Centre, London. STAND D1
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POP
POPStopCompanies: Creative concept: Chameleon Visual
Production and installation:
Harlequin Design
Client: Marc Jacobs Beauty
Display title:Marc Jacobs Beauty x Harrods
Sector:Beauty
Location: Harrods, London
The brief:To produce a pop-up space in the Harrods
Brompton Road exhibition windows to
promote the new Marc Jabobs Beauty
range, while reflecting the fashion
designer’s rule-breaking creativity at the
heart of of his make-up vision. Chameleon
Visual was asked to design the creative
concept for the pop-up space, which ran
throughout February, and Harlequin Design
oversaw the production and installation of
the space.
The solution:The black and white space was decorated
with Hollywood mirrors and statues of
Jacobs’ beloved dog Neville, displaying
the luxurious make-up collection on
white pillars. Chameleon Visual zoned
the windows and pop-up space into Lips,
Eyes and Face and took inspiration from
the design of the Marc Jacobs Beauty
packaging, creating make-up stations
from contour compacts and Style-Eye Con
No. 7 palettes. Interactive stations allowed
customers to view and listen to Marc Jacobs
Beauty tutorials. The windows featured
oversized sculptures of new product
launches such as the Velvet Noir Major
Volume Mascara and Le Marc Lip Crème in
Charlotte — a Harrods exclusive.
www.chameleonvisual.co.uk www.harlequin-design.com
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Photography: Melvyn Vincent
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Q & A
25
Reinventing the American retail dream
‘If it ain’t broke, don’t fix it’ is a phrase that I imagine has been
repeated in the boardrooms of businesses countless times over.
My work takes me to many countries around the world, visiting
hundreds of retailers, and there is no single nation where the
evidence of the above phrase is more apparent than in the USA.
As you visit the likes of Gap, Banana Republic, Tommy Hilfiger
or Ralph Lauren, in terms of retail design, visual merchandising and
customer engagement, you wouldn’t for a second think you were
in a modern fashion powerhouse. Their product collections have of
course moved on over the years, but how these brands present their
brand proposition through the delivery of their retail experience,
often falls well short of the expected modern standard.
It’s not that these brands have not evolved their retail delivery
in recent years. The problem is that the majority of changes made
have been incremental and derivative, when what was needed was
a bigger shift, in look, feel and culture from the top of the business
down. Failure to do so comprehensively has left several at risk of
becoming irrelevant bit players in a fast changing arena.
In the main, US retailers have got comfy; happy to sit back and
‘evolve’ their way towards growth with short-term solutions. This is
summed up perfectly with their recruitment strategy. The US rarely
hires talent from outside its own borders, and when it does there
is a history of ‘short termism’ with many individuals not lasting their
full term in post. In 2014, struggling Abercrombie & Fitch recruited
the hugely respected Christos Angelides, group product director at
Next, but he didn’t last two seasons. This was not the first time that
genuine talent was not given the time or opportunity to flourish and
make the difference required. Last year, Gap’s creative director
Rebekka Bay departed just two years after the Danish designer
arrived from H&M to a resounding fashion-world fanfare, having
managed the remarkably successful launch of its sister label COS.
This time, rather than just putting a big name at the top of the
organisation, it demonstrates the need for new talent to trickle right
down to the point of delivery in store, in order to make the changes
required. Nothing short of a fundamental paradigm shift.
KarlKarlH&M has recently been the default go-to for US retailers hoping to
inject a touch of European in-store and cultural ‘magic’ into their
brand. The latest recruit is Ralph Lauren’s new CEO, Stefan Larsson,
who worked for the budget retailer for 15 years. It clearly realises
that its image has stagnated internationally. At the time of writing
you can pick up its signature polo shirts for under £40 in any
TK Maxx store — how has guardianship of their brand slipped so far?
Replacing the ‘all American’ company founder, who put his own
name on the label, with a 41 year-old from Finland is a bold move. I
only hope that this time we see an American retailer give someone
the time and freedom to not just make superficial changes to the
brand, but also embed the kind of seismic cultural change that will
have a positive impact on every aspect of the business.
The bullish, and I dare say, arrogant mentality at the top of
among some of the big US brands harks back to a time when
‘America ruled the world’, and created the benchmark to which
others strived to achieve. This is no longer the case, and more
need to take off their star-spangled glasses and look beyond their
borders for inspiration.
UK and EU brands regularly re-write the handbook on how
to successfully deliver a retail brand to bring us concepts that are
genuinely new. It creates excitement and engagement among
shoppers, presents opportunities for investors, and reinvigorates
all parts of the business. This all works together to deliver an
environment that rewards continuous self-improvement and
creates momentum — a culture that is far better suited to building a
brand that attracts the millennial generation’s disposable income.
Burberry and Gucci both show how investment in innovation and
end-to-end retail transformation can successfully extend the reach
of their brands to a wide international audience and increase
brand performance.
That’s not to say that American retailers are unable to ‘get
it’. Urban Outfitters demonstrates an approach to store that is
both courageous and visionary. This is a company that grew
internationally at a time when the American dream was no longer
the envy of the world — the second Iraq War, Guantanamo Bay,
George Bush and the financial crisis were international PR disasters
that put pay to that. Urban Outfitters knew it had to do something
different to attract customers abroad, and it wasn’t afraid to deliver
it. It resulted in the company having a very different internal culture.
Its sister company, Anthropologie understands the philosophy well
too, with a clearly differentiated and instinctively tuned concept that
avoids ‘me too’ mediocre ideas and falling into the trap of aping
other brands. At its inception, West Elm was daring and brought
newness, now it’s the likes of Kate Spade, Coach and Club Monaco
that are setting the pace.
US fashion giants in the late eighties and early nineties rode
a wave of enthusiasm for American culture. It bestowed them with
international power brands and mountains of cash. Two decades
on, it has resulted in a culture of entitlement that the old guard of
retailing need to shake off if they are to truly engage with a new
audience and again sell well all over the world.
column
McKeever
Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at [email protected]
27
project focusproject focus
Design: Universal Design StudioOpening date: February 2016Store size: 80 sq m
J+M DavidsonMount Street, London
Modern luxury was the key theme in the
design brief for the new J&M Davidson
flagship store, which opened on London’s
Mount Street in February. Created by
Universal Design Studio, it is the second
London boutique for the British
accessories and ready-to-wear label,
and the third worldwide.
Spread across two levels, the small
but charming boutique is part of a
Grade II listed building on the border of
Carlos Place and features clean lines and
calming, neutral tones of dusty taupes and
soft pinks.
‘The store had to look elegant and sit
harmoniously within the traditional Mayfair
neighbourhood,’ says Jason Holley,
co-director at Universal Design Studio. ‘At
the same time, the clients were looking
to create a fresh and contemporary look
for the store that would be relevant to the
younger and international customer.’
The focal point of the store is the
impressive, cantilevered staircase in solid
terrazzo marble with a leather-wrapped
handrail, set into a series of vertical panels
finished in Armuralia polished plaster. ‘We
chose polished plaster (by Armourcoat) for
its tactile qualities and its ability to create
an exact colour match to the exterior
facade,’ explains Holley. ‘With this match
we were able to create the dusty pink tone
for the feature wall, which gave a dramatic
backdrop to the cantilevered staircase.
It was also important for us to use only
natural, high-quality materials with a long
life span; we chose the polished plaster
made from aged lime putty and crushed
Bianco Carrara marble.’
The facade details are also referenced
in the terracotta and cast glass display
plinths, which were handmade in London. Ph
oto
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On the ground floor, artist Rebecca
Law has created a beautiful floral
installation that spans the entire ceiling
and complements the subtle architectural
shell created by Universal. The installation,
entitled ‘sky’, is a reference to the Mount
Street gardens that are located directly
behind the building.
‘We were keen that the space had
a strong dialogue with its place whilst
reflecting the brand’s commitment to
craftsmanship, quality and attention
to detail, expressing the timeless and
understated nature of the brand,’
continues Holley.
The lower ground floor of the store
houses the brand’s clothing collection
as well as a spacious fitting room that
helps to create a seamless and considered
customer experience, from the fabric-
lined walls and carpets to the soft glowing
lighting. Every detail in the fitting room,
including the three-way, back-illuminated
mirror, solid brass clothing rail, hooks and
accessory shelves has been designed and
custom-made for the project.
Universal also sourced vintage furniture
pieces for the store, in collaboration with
interior designer Nicholas Chandor.
project focus
2015-06 Retail Focusemb.indd 1 26/06/2015 12:47:04
30
Diesel
project focus
Design: WonderwallOpening date: December 2015Store size: 260 sq m
Madison Avenue, New York City
Some 20 years after opening its first ever
store on Lexington Avenue in New York
City, Italian fashion and lifestyle brand
Diesel has once again chosen Manhattan
to introduce its new retail design concept.
The interior of the new 260 sq m store on
Madison Avenue is the work of artistic
director Nicola Formichetti and
Tokyo-based design firm Wonderwall, and
is based on an apartment space, creating a
symbolic new house for the brand.
The facade of the building, between
East 58th and East 59th Streets, is a tribute
to denim and uses photocatalytic cement,
which eliminates air pollutants and has
self-cleaning properties. It has a striking
three dimensional pattern that is inspired
by the ‘V’ stitch of Diesel’s iconic 5-pocket
back pocket.
The store interior is divided into different
zones, including the ‘foyer’, which houses
the Diesel Black Gold line, and the ‘living
room’, which displays the Diesel collection.
The space towards the rear of the store
is referred to as the ‘denim temple’ and
features a beautiful stainless steel and
glass installation inspired by a wine cellar.
For the material palette, the designers
have paired steel fixtures with Persian rugs,
and concrete flooring with wooden ceilings.
The store also incorporates antique
furniture and high-definition screens, which
are used to display custom digital artwork
from renowned art collective Field.
‘I’m enthusiastic about the
future-forward change the brand is
spearheading in retail,’ says Renzo Rosso,
Diesel’s founder.
Diesel will now roll out the new design
concept to several locations around the
world over the next three years.
31
project focus
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33
project focusproject focus
Design: Sybarite ArchitectsOpening date: February 2016Store size: 100 sq m
JosephSavile Row, London
Luxury retailer and fashion label Joseph
opened its first standalone menswear store
in February, on London’s historic Savile Row.
Designed by Joseph creative director Louise
Trotter and Sybarite, the 100 sq m interior
draws on the building’s architectural details
while respecting the contrasts that lie at the
core of the brand’s DNA.
The store’s design is based on the
concept of a gallery space, showcasing the
product and development of the collection
across three different areas. Each of these
rooms is designed to offer and complement
different aspects of the collection, with a
common thread of mixing opposing texture
and colour.
‘Each gallery space has its own
focus,’ explains Lottie Archer, architectural
34
project focus
designer at Sybarite. ‘The first space is “the
edit”, a controlled selection of furniture and
clothing pieces. The second space is the
overall “collection”, allowing you to browse
and discover the product more freely. The
third space is “the atrium”. This channels
an ethereal feeling and acts as a final
destination. Each room is designed to feel
uplifting and hold its own character through
its design.’
The transition to and from each space
is emphasised through changing light
levels, alternating colours and finishes, and
changes in geometry. ‘The material and
colour palette are inspired by our desire
to evoke the unexpected and to create
textural contrasts as a backdrop for the
collection,’ says Archer.
Marble, corten steel and vulcanised
rubber work alongside the building’s
original parquet flooring, indicative of the
contrasts at play in the Joseph collections.
‘There was also a desire to play
with opposites for the ceiling feature as
a response to the Joseph brand DNA,’
continues Archer. ‘For example, the bright
white barrisol in the first room is then flipped
into a high gloss black glass ceiling in the
second room.
‘By using highly reflective surfaces,
the ceiling feature ultimately provides an
additional depth and sense of infinity to
the space,’ says Archer. ‘The walls become
extended and the furniture elements
become connected to the ceiling.’
The display rails and shelves again
play on the theme of opposites through the
use of black and white lines. The fixtures
incorporate LED lighting and are inspired
by the idea of a brush stroke, sculpting and
outlining the product in the space.
Sybarite is now working with Joseph
on new projects in Europe, Asia and
North America.
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jewellery stores
Cartier, De Beers, Piaget, Tiffany & Co...
Bond Street in London is home to some
of the finest jewellery stores in the world.
And with the area set to receive its biggest
makeover in more than 30 years as part of
the Bond Street Development Plan, several
brands are transforming their outlets to
enhance the retail experience and stand
apart from the competition.
Towards the end of 2015, British
luxury jeweller Boodles unveiled its newly
expanded London flagship, which can now
be accessed from both New Bond Street
and Albemarle Street. Designed by Eva
Jiricna Architects, the store has doubled
in size and is spread across a number of
levels, connected by a dramatic curved
glass staircase and glass bridge.
‘The design is modern yet welcoming,
which we think reflects our brand, and
the use of space, glass and mirrors has
created a really interesting aesthetic,’ says
James Amos, director at Boodles. ‘Along
with our private VIP room and downstairs
consultation area, we have also created a
“Boodles Apartment” upstairs in Albemarle
Street. With a relaxed interior, this is the
perfect place for us to entertain clients
and friends of the brand, for events and
private collection viewings. It feels a bit like
welcoming them into the Boodles home.’
Chanel also reopened its Fine Jewellery
and Watch boutique on New Bond Street
following an extensive redesign by architect
A look at the UK’s luxury jewellery scene
Peter Marino. Inspired by Gabrielle Chanel’s
Parisian apartment, the store has more than
doubled in size with a VIP area located on
the upper floor.
More recently, Swiss luxury jeweller
de Grisogono moved next door to larger
premises on New Bond Street, with an
interiors concept by design firm David
Collins Studio.
‘de Grisogono stands apart from
its contemporaries with its innovative
jewellery art-pieces,’ says Lewis Taylor,
design director at David Collins Studio.
‘The creative use of volume, density,
interlacing and chiaroscuro are some
of the reoccurring characteristics that
[de Grisogono founder] Fawaz Gruosi
uses in his work. We worked with Fawaz
Gruosi to translate these concepts into
interior architectural elements without
merely replicating the jewellery pieces,
but creating a space that synergises and
showcases them.’
The store spans 85 sq m and is divided
into three separate rooms, with a design
inspired by a traditional Florentine villa.
‘Many brands are opening flagship
stores in London and especially around
Old Bond Street,’ continues Taylor. ‘With
the opening of Chanel’s jewellery boutique,
the new Bulgari store and our own
de Grisogono boutique all in close
proximity, London really does have the
pulling power to rival Geneva and
Jewels in the crown
Place Vendôme as the prime location for
luxury jewellery.’
Behind Bond Street, in Mayfair’s
Burlington Arcade, CARAT* London has
opened a new boutique with a fresh store
design. It marks the fourth standalone UK
store for the brand and introduces a new
personal shopping experience.
‘Mayfair, Piccadilly and St James’s
remains one of the top destinations for
new international brand entrants to the UK
thanks to its position as a global epicentre
for luxury, attracting a global audience of
discerning shoppers,’ says Mark Henderson,
chairman of London Luxury Quarter. More
than 15 brands opened their first London
store in the area last year and a further 11
are in the pipeline for 2016, including luxury
jewellery brand Nirav Modi.
Away from London, family-owned
jeweller Hugh Rice has launched into
the luxury lifestyle jewellery sector with
Luxe by Hugh Rice. Designed by Innovare
(which has also worked with the likes of
TH Baker, Green + Benz, and Tach), the
Grade II listed building in Beverley, East
Yorkshire features soft warm grey tones,
complemented by burnished bronze details
Text: Gemma Balmford
Above: Carefully selected materials used
throughout the newly expanded Boodles
store create a subtle but appropriate
backdrop for the jewellery displayed.
38
jewellery stores
and a light oak floor.
‘We needed to establish a clear
authority and tone of voice for Luxe by
Hugh Rice within a strong multibranded
environment,’ says Lloyd Blakey, creative
director at Innovare Design. ‘The focus was
therefore to create an aspirational space
in its own right; a warm, engaging and
welcoming place for customers to explore
new and familiar luxury fashion brands.’
Katie Baron, head of retail at Stylus,
believes that a growing appetite for insider
access is having a significant impact on
the luxury jewellery sector. ‘[This desire is]
driven very specifically by the increased
levels of access to brands (or at least the
perception of it) afforded by social media,’
she says. ‘Subsequently, atelier-like design
concepts are allowing consumers to witness
the artistry (and sometimes science) of
craftsmanship at close hand, giving them
a sense of inclusivity as reward for their
investment. Take a look at spaces from
brands such as Richard Mille, de Grisogono
and Louis Vuitton. [These are] all stores
that illustrate the impact of internet culture/
social media on the role and style of the
physical space.’
A recent report by market research
company Euromonitor International shows
that 2015 was another challenging year
for the personal luxury goods industry,
although sales did manage to exceed
US$317 billion worldwide. The findings
indicate that the luxury goods market is
aged 16-24 will drive the trend, as currently
28 per cent of these men have bought
precious metal,’ says the report. ‘These
young men are generally taking a greater
interest in fashion and their appearance,
and are already keen watch buyers. The
task is for retailers and brands to promote
their jewellery ranges as having the same
aspirational and status-symbol associations
as watches do.’
While consumer shopping behaviour is
now heavily influenced by the internet and
social media, physical stores will continue
to play a significant role in luxury retail. ‘No
matter how much technology advances
and how many ultra high resolution images
you see, the physical process of trying on
and seeing the pieces in reality can’t be
matched,’ claims Taylor. ‘Watching the way
the light reflects off the pieces, how the
jewels sparkle and the stones glow cannot
be replicated in digital or in print.’
Top: Family-owned jeweller Hugh Rice
has launched into the luxury lifestyle
jewellery sector with Luxe by Hugh Rice.
Above & right: de Grisogono’s new
London store in Mayfair is designed
to convey the ‘energy, craftsmanship
and detailing’ of the brand’s luxury
jewellery and watch collections. The
Swiss company has moved next door to
larger premises at 15a New Bond Street,
with an interiors concept by design firm,
David Collins Studio.
hugely dependent on female consumers,
with men’s luxury remaining relatively
underdeveloped. Targeting men therefore
presents one of the biggest opportunities in
the industry.
A separate report on jewellery retailing,
published by market research firm Mintel in
2015, also suggests that men’s jewellery will
continue to drive growth in the market. ‘Men
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41
opinion
The power of partnershipsMark Fanthorpe, owner of Umbrella Design, discusses how brands can use designers to deliver their retail vision.
In preparation for our talk at this year’s Retail Shopfitting & Display
Summit, I sat down with David Elliott, the business development
director at Voisins, Jersey, (one of Britain’s oldest family run
department stores) to discuss content.
We’ve recently helped him to invigorate the beauty hall and
womenswear departments, and I was interested in what he felt the
essential elements for a successful relationship between design
agency and retail brand were.
Having held senior creative positions at some of the UK’s
leading department store groups, including Debenhams,
Bentalls and Selfridges, I knew he’d provide some excellent food
for thought.
He said, ‘While experience, ability and cost are all important,
I’d put trust first. When there’s trust, the process is smooth,
enjoyable and fulfilling. Most importantly, it delivers a real
commercial result.’
Conversely, when there’s a lack of trust, he felt the road
was bumpy and uncomfortable, and often fraught with
disagreement. The result is typically less than satisfactory for both
brand and agency.
And he should know. He worked with Vittorio Radice during
the modernisation of Selfridges in the late 90s and was part of the
team that made the store the retail giant it is today.
David has used designers his whole career and found with the
right bond, they can become an invaluable tool for selling your
vision to both internal and external stakeholders.
One story he recalled was during the development of
Selfridges’ House of Brands concept. He’d identified Calvin Klein
as a must-have and was going out to New York to meet him.
This was at a time when Selfridges didn’t have the
international reputation it has today, and he knew he’d have a
tough job persuading the brand, which in those days was very
exclusive.
He needed to show the CK team what their brand could look
like in store. So, he took a designer with him. Having worked
together on the concepts, they presented their ideas. The plan
worked and after some tweaking, the deal was done.
A deal that would deliver great revenues for CK and start to
put Selfridges on the map. For David, this kind of close working
relationship with agency designers has become the norm.
David says, ‘When you form a strong bond with a designer,
they can translate what you have in your head and bring it to life
in a way you’re not capable of doing. Isn’t that the reason we
bring on designers in the first place? For the creative value they
add to your own ideas.’
David has used this approach throughout his career and
it was a vital part for persuading numerous brands, including
Jo Malone, Bobbi Brown and The White Company to come
to Jersey.
He says, ‘Once I’ve got my vision on paper, I’ve got a
persuasive tool I can use to inspire brand partners to come on
board. Just as important, I can convince internal decision makers
who sign off on my budget that I’ve got the right direction.’
Since its modernisation, revenues from the beauty hall
have substantially increased. This led David to use Umbrella
for the womenswear department, despite us having worked
predominantly in the cosmetics field. For him, the important thing
was our knowledge of Voisins and our ability to translate the
store’s ideas.
Of course, this kind of trusting partnership doesn’t happen
overnight. It has to be earned. For me, this is where brands and
agencies go wrong.
All too often things happen too quickly. The brand wants
ideas and the agency wants to prove their worth. So there’s a mad
scramble to put pen to paper. Usually in isolation.
In my experience, this misses three important steps. First and
foremost the agency needs time to get to know your store. The
better they understand your values and vision, the better their
response to what you need.
These things are rarely communicated well in a brief. They are
best evolved through collaboration. Some of our best work started
life as a scribble on the back of a tablecloth.
Second, we should be introduced to all key stakeholders.
Everyone in your organisation needs to buy into us and what
we do, or someone will likely become a major obstacle down
the road.
Finally, the agency should understand your systems and
processes. They’ll need to navigate them if they are to successfully
take an idea from concept to completion.
Ultimately, retail brands don’t have the luxury of standing
still. Your customers are constantly evolving and so must you.
To achieve the kind of consistent change needed to maintain
excitement, I’d recommend embracing your design team and
using them to their fullest potential.
www.umbrelladesign.co.uk
43
bank branch design
Despite more services moving to digital, banks are redesigning their branches to utilise developments in technology and improve the customer experience, providing a more personable environment between customer and advisor.
‘Bank of the future’ is a phrase that
has been circulating for years, as bank
branches redesign their interiors to make
the banking experience a more relaxed,
enriching experience for customers.
Many new bank formats are breaking
down the barriers between teller and
customer. David Martin, joint managing
director of M Worldwide, says automated
services have completely changed the
design of banks in recent years. Instead
of desk-bound staff behind an imposing
counter, staff are now more mobile. ‘Over
the past 10 years or so, a more customer
centric retail focus has emerged, providing
a better experience, retail savvy staff, better
environments and more staff on hand
to provide guidance, support and help,’
says Martin.
‘Many customers want to talk to
someone face to face, and branches still
provide most new business leads for bank
brands compared to the other channels
they use. Branches are also important from
a community perspective, plus I believe
they have a big role to play in terms of
education around finance,’ says Martin.
He believes there will be fewer
branches in the future, but more formats.
‘Some will be about proximity, some about
destination. Usage and content will be
partly sourced from, driven and provided
by customers. Branch and format look and
feel will be locally relevant, rather than
the rigid design approach adopted by
many banks today. Metro Bank is the only
one growing and opening branches as a
challenger. Despite a rather dated design,
Metro’s ethos, service experience and offer
are combining to turn heads.’ He notes
seamless integration with other channels
is key — enabling the conversation to start
at home, continue in branch and finish
elsewhere out of branch.
‘Branches have evolved in three ways:
more transparency, two-way relationship
building and a place to trial and test,’
believes Michelle Du-Prât, experience
strategy director at Household Design. ‘Just
like the direction retailers are heading in,
branches are placing customer service
experience high on the agenda by
focusing on missions and needs. They are
connecting digital banking into branches
to give customers more choice, and are
leveraging their physical estate as a place
to learn what customers need and want
more of in real time.’
Household’s design of TSB’s store of the
future focuses on human interaction, where
the branch has local value supporting
people in the community and customers
are encouraged to explore their personal
financial options in a more informal way.
Digital windows and in-store interactive
screens suggest good ideas for customers’
money as well as local weather updates.
‘Whilst branch numbers may be falling,
banks are making sure that branches
that stay open are working hard, [such
as] Barclays’ high-tech and digital-
focused branch experiences mirroring
digital innovation like Pingit and BPay
wearables. Alternatively, the Bank of
Ireland has experimented with targeted
formats, the first at Dublin City University
that feels more like a student union, with
bolder communications and an edgier
environment,’ continues Du-Prât.
She also notes the success of Umpqua,
originally from Portland, which has stores
(they don’t call them branches) that are
part hangout, part café, part bank. They
feature community conference rooms
available to hire for free, and the entire
bank is also used for events. There is a
library and ‘Local Spotlight’ showcasing
products from local businesses, giving them
a platform to connect with customers.
Household anticipates that Fintechs
(financial technology) and legacy banks
will come together as partners; integrating
services and providing superior solutions
in terms of cost, performance, speed and
convenience. The term being used for this
is the ‘platformification’ of banking, where
branches will be in the mix alongside a
host of exciting innovations, including
mobile wallets and payments, peer-to-peer
lending, ticketing, crowd funding and so
on offered by Fintech firms, ‘Fintechs will
have the advantage of being more agile
and less constrained by legacy systems
and so will move faster to offer new services
and opportunities for customers beyond
traditional banking services but will need
the partnership and reach of the traditional
banks. The investment of BBVA into Atom
is an example of this. Atom has created
1.4 million logos in a bid to tailor the
customer experience; customers will
have their own personal colour palette
to customise how ‘their’ bank will look,
and with facial and voice recognition
built in, taking a selfie will authorise any
transaction!’
The smart bank is here to stay. A new
survey by marketing solutions company
APS Group has shown that high street
Text: Lyndsey Dennis
BANK OF THE FUTURE
Left: The first pilot site of Santander’s branch
of the future in Madrid, designed by allen
international, provides a relaxed yet
engaging space for customers to interact
with relationship managers.
44
bank branch design
banks can have a brighter future by
embracing digital technology. By using eye-
tracking technology to measure the reaction
of more than 1.6m retail banking customers,
APS Group found that double the number
of people looked at and engaged with
shop window displays if the retail bank
used animated, digital content instead of
traditional print. The four-month research
project carried out by APS Group surveyed
the viewing habits of 1,636,935 people as
they walked past the window of a well-
known UK retail bank at two UK locations.
‘Industry figures show a clear preference
for online services within the banking sector
and with high street branches continuing to
close, the value of a customer’s experience
at the physical in branch level has never
been more important,’ says Darren Jackson,
retail solutions director at APS Group.
‘In-branch experiences are the only way
in which banks can develop trust with their
customers and the way they communicate
with them is extremely important. Retail
banks need to show they understand their
customers’ needs and can offer them the
best, most trusted solutions to meet them.’
allen international created the first
pilot branch of Santander’s branch of
the future in Madrid last year. Key to the
concept is the delivery of a full financial
service offering with a strong promotion
of self-service and online/mobile banking
channels. The space was designed upon
the Santander values of ‘simple, personal
and fair’ and provides a relaxed yet
engaging space for customers to interact
with relationship managers.
‘We really wanted to deliver a space
that from a technology perspective utilises
digital communications to engage more
with the customer. That is not to utilise
digital technology for the sake of ticking
a “digital innovations” checkbox, but
to develop a communications channel
that connects the brand, it’s products
and service with the consumer,’ explains
Richard Benson, innovations director at
allen international.
The space is designed to orientate the
customer towards the digital touch points
and present them in an engaging and
easily accessible way. Above all else, the
design strategically integrates digital to the
customer journey to ensure it engages and
enriches their overall in-branch experience.
These digital engagements complement
the improved one-to-one interactions with
staff — not replace them — and engages the
customer even more with the brand.
The design helps project a sense of
openness and transparency. This was
created by stripping away the traditional
blinds, curtains and overpowering graphic
promotions cluttering the branch windows.
Also designed by allen international,
the Virgin Money Lounge on Haymarket
in London takes the brand’s customer
experience to a new level. Customers
can lounge, watch TV or browse through
information on a huge interactive touch
screen. Full banking facilities are housed in
a strikingly designed banking area.
When customers descend to the lower
ground, they may forget they’re in a bank
altogether. This floor has been designed
in the style of an airliner interior with real
airliner seats, overhead lockers and guiding
floor lighting. The generously-spaced seats
can be arranged in cinema-style to face
a big screen or swivelled to face each
other for informal meetings. In addition
to the traditional banking facilities, the
Haymarket Lounge plans to use technology
to enable customers to hold real-time video
conferences with specialist advisers in other
Virgin Money locations. All Virgin Money
Lounges offer free refreshments and snacks,
use of iPads, free wi-fi access, televisions
to catch up on the latest news, daily
newspapers and children’s play area.
Today’s bank branches are customer
focused and relaxed, providing an important
service at the heart of the community. ‘In an
era when traditional banks are not trusted,
an enhanced branch design that puts
customers first is critical to building trust and
demonstrating the bank’s values tangibly
as well as providing helpful services to
customers,’ concludes Du-Prât.
Above: Designed by allen international,
Virgin Haymarket offers customers the
chance to lounge, watch TV or browse
through a range of information on a
huge interactive touch screen display.
Above: For the Lloyds Bank flagship in
London’s Marylebone High Street,
M Worldwide specified screenless
counters, a self service zone, new
welcome desks and meeting rooms.
Above: For TSB’s blueprint branch, Household Design created a bank experience that
heroes warmth, service, human interaction and relationships.
A display of understated elegance, Infinitas® by Hacel is a refined LED system. Sleek and slender in its design, the system is precision extruded and offers continuous lines of uninterrupted uniform lighting.Available in Surface, Suspended or Recessed, in both Bezel andBezel Free formats, the flexibility is further enhanced byuplighting variations and completely illuminated corners.
Intelligent Innovation, Inspirational Illuminance
Introducing our New, Redesigned and Interactive Website
www.hacel.co.uk
Infinitas®
Hacel_R_Focus RHP 24_02_2016.indd 1 24/02/2016 15:45
ECO-MANNEQUINS
RENOVATION & REFRESH
FIXTURES AND SHOPFIT
VM & WINDOW DISPLAYS
DISCOVER GLOBAL DISPLAY AT THE VM & DISPLAY SHOW / STAND D3
ECO MANNEQUIN
DISCOVER A NEW WAY TO EXPERIENCE RETAIL...
MANNEQUINS
WIGS & MAKE-UP
BESPOKE PROJECTS
PROPS & SIGNAGE GLOBAL-DISPLAY.LONDON
47
show previewTe
xt: Lynd
sey D
en
nis
VM + DISPLAY SHOW 2016:
BE INSPIREDWhether you wish to meet with existing
suppliers or find inspiration from new ones,
the VM & Display Show next month is the
ideal event for networking and gaining
ideas for display schemes.
The Business Design Centre in
Islington will once again welcome back
the exhibition, which has expanded even
further for 2016 with more new companies in
the Upper Gallery.
Window France – stand D1Window France will present two of its latest collections, which take
the company’s roots from the classic tailored mannequins of the
past but with a chic contemporary twist with the latest fashionable
attitudes. Absolute Tailor Made is a line of tailored busts in classy
colours, both elegant and forceful with a chic tribal beauty.
Absolute Vintage is a contemporary high tech version of the classic
articulated mannequin with beautifully detailed components. Also
on show will be Absolute Cameleon, a mannequin with removable
faces, eyes and lips that offers more than 70,000 different looks
from one mannequin.
www.window-mannequins.com
Barber Design – stand H7-8Multidisciplinary agency Barber Design is one of the companies
exhibiting in The Designer Network. The agency will present its
latest award-winning projects and those with finalist nominations.
In 2015, the company was shortlisted for a number of retail design
awards.
www.barberdesign.co.uk
The 2016 show is set for record visitor
and exhibitor numbers, with many countries
from across the world represented and even
more stand space allocated.
Launched last year, the Underground
Network returns, offering visitors the
opportunity to discover unknown talents
that have remained under the radar.
The Designer Network will be located in
the Upper Gallery by the cafe area and
will include the likes of Barber Design,
StudioXAG, Planarama and Tait. Students
from various universities will again compete
in the Graduate Challenge, sponsored by
Harrods, and will have their work displayed
at the show.
Opening hours have been extended this
year, with the first day of the show open until
8pm. Visit www.vmanddisplayshow.com to
plan your visit.
The annual event for the visual merchandising and display industry.
48
show preview
When and whereBusiness Design Centre, LondonWednesday 20 April 2016 9am-8pmThursday 21 April 2016 9am-5pm
Making Noise Quietly – stand H45 Making Noise Quietly is a visionary creative studio specialising in
designing and delivering engaging window displays, press shows,
events and exhibitions. Based in London, founders James Shouli
and Sarah Sheehan bring an infectious enthusiasm for retail design
and visual merchandising that permeates into every aspect of the
business. With more than 20 years experience combined in creative
design and production, the duo have worked for a portfolio of
brands across the luxury sector.
www.makingnoisequietly.com
Global Display – stand D3Global Display will showcase its expertise in visual merchandising,
mannequins and retail display with a new collection of mannequins
featuring unique finishes, wigs and make-up. Complementing this
display will be visual props and VM inspiration for brands looking to
implement eye-catching installations within their windows and store
interiors. Also on show will be the company’s patent pending Eco
mannequin alongside its VM services, including design, shopfit and
fixtures for local and international brands, from roll-out to one-off
feature displays.
www.global-display.co
Harlequin Design – stand B2aHarlequin Design is building up for this year’s VM & Display Show,
with its stand itself as the focal point representing the company’s
capabilities. The in-house team is creating the concepts and
designs for the stand, which this year will have a primary focus on
textures. The company is also making full use of its new machinery
to demonstrate enhanced production and fabrication skills as well
as finish and quality of work. The stand will also include a host
of 3D and acrylic work to give visitors a full range of Harlequin
Design’s services, alongside digital content promoting some of its
more recent window displays.
Matt Wingfield Studio – stand G6Matt Wingfield Studio will once again return to the show. The team
worked with Habitat to develop a Memphis-inspired Christmas
scheme. It made more than 180 wooden dowel Christmas trees
as POS in store to sell decorations. MWS handled more than 600
jumbo tubes to make POS for garlands in store and also made all
the window fixtures, which were black and white arch structures
and free standing, creating a ‘frame’ in the window to dress off.
The team also made a ‘gift tower’ of painted and imaged boxes to
merchandise gifts in the window.
www.mattwingfieldstudio.com
Blacks VM – stand F6The Blacks VM stand is designed around the exploration of new
possibilities. Because every project the team is involved with is
different to the next, the company tries to design its stand in a way
that shows its production capabilities in an interesting and
thought-provoking way. The idea being that clients are
intrigued and interested by what they see and are engaged in
understanding how Blacks’ design and manufacturing expertise
can be applied to any retail brief or concept.
www.blacks-vm.com
Panache Display – stand E3Visitors to the Panache Display stand will experience LDN (London
Girls), the company’s new mannequin collection. Each of the girls
has a strong sense of movement character, moving away from the
straight mannequin poses of recent years. Five striking walking
poses are available, each pose interacting beautifully with the
next. The mannequins make a strong statement in a group or used
individually. Panache Display will also introduce Little Cat, following
on from the launch of Little Dog last year. Inspired by ceramics of
the 1950s, two feline friends will weave around the mannequins on
the company’s stand.
www.panachedisplay.co.uk
Photographer: Melvyn Vinecent
VMDisplayShow #VMDS2016
www.vmanddisplayshow.com
RETAIL & VISUAL MERCHANDISING PRODUCTSBespoke display commissions•Period shop fittings•Vintage props
NEW RESOURCES FOR RETAILERS
Rosemount, Huddersfield Road, Elland, HX5 0EE, West Yorkshire
Tel: +44 (0)1422 376000
Email: [email protected]
andythornton.com
AT-RetailFocus-2016.indd 1 07/03/2016 09:11
50
products
VM + DISPLAY SHOW
Panache Display - stand E3LDN (London) Girls is the exciting new mannequin collection from
Panache Display. This fresh range is a departure from the straight
mannequin poses that have been so popular over the past few years.
Each of these girls has a strong sense of movement and character.
The LDN Girls have been designed and sculpted in five striking
walking poses, and each pose interacts beautifully with the next. They
can be used to create an energetic, animated group of girls or used
individually to create a strong statement.
T. +44 (0)20 8752 2520 E. [email protected]
www.panachedisplay.co.uk Twitter: PANACHEDISPLAY
arken POP - stand G7Showcasing its attractive range of LED lightboxes and
other poster display products, arken POP is once again
exhibiting at the VM & Display show. This year, the company
is celebrating the launch of four new products to add to its
already extensive range: FABLITE – a fabric LED lightbox in
superb quality and manufactured to your exact needs;
SUPERLITE – a six-sheet exterior lightbox for large scale
postering; MAGBOARD – an innovative new design to add to
arken’s pavement sign range; and MOVE-IT LOCKABLE – a
new secure version of its existing moveable forecourt sign.
Visit arken POP to see how its range of quality poster display
products can enhance your poster message.
T. +44 (0)1638 565 656 E: [email protected]
www.arken-pop.com Twitter: arkenPOP
Spray Chrome UK - stand H46Spray Chrome UK’s mirror plating system is the most advanced
spray chrome system available. The company can apply a
flawless metallic surface to metals, plastic, wood, ceramics
and most other materials — the
only limits are your imagination.
Choose mirror shine, a matt or
brushed appearance in metallic
hues or a wide range of fashion
colours including stunning ombre
effects. Pictured is a tree designed
by Elemental Design and spray
finished by Spray Chrome UK.
T. +44 (0)7921 228 967
www.spraychromeuk.uk
Magical Display/Alpas - stand F1 Magical Display, in partnership with Alpas, is a designer,
producer and distributor of Aisle Fin Holders, developed to
improve category and in-store promotions. The challenges
of misaligned, slipped or fallen graphics has led to various
adhoc solutions. The company’s solution is the Printlock,
a simple, easy-to-use pole gripper to secure in-store print.
Printlock ‘locks’ the graphic in
place, making it the ideal solution
for thinner, lower cost substrates.
Printlock allows through-the-pole
graphics, opening up completely
new creative above the pole
graphic opportunities.
T. +44 (0)1702 541 000
www.aislefinholder.com
Graphica Display - stand F21 The team at Graphica Display return to the show with yet another
great stand design to demonstrate the company’s skills, this time
with a space theme. The firm is a specialist in design-led large
format printing and display based in SW London, servicing the
retail, commercial, event and exhibition markets producing retail
displays, promotional point of sale, brand roll outs, window vinyls
and much more.
T. +44 (0)845 373 0073
www.graphicadisplay.co.uk
Twitter: graphicatweet
51
Andy Thornton - stand E11 Andy Thornton offers an extensive range of retail display and
visual merchandising products and even original pieces like
this vintage joiner’s workbench, which would make an ideal
product display prop. Its standard range includes industrial-
style shelving units, display tables, cabinets, drawers, trolleys,
carts and garment rails. The company also supplies decorative
lighting, period shop fittings and vintage props. New at the
show will be a complete collection of display products in a
concrete finish, including plinths, tables and console tables.
As well as offering its range of standard products to an
ever-growing list of high street brands, Andy Thornton is also
regularly commissioned by retail designers to develop bespoke
pieces that are exclusive to each customer. It has a team of
talented in-house product designers and CAD technicians,
plus extensive workshops and finishing facilities.
T. +44 (0)1422 376 000 E. [email protected]
www.andythornton.com Twitter: andythorntonltd
Display Logic/3D IMPACT - stand B9Display Logic with 3D IMPACT are at the cutting edge of display technology
and can’t wait to share their knowledge and digital technology. Visitors to
the stand will see how the 3D evolution can really begin for their potential
customers. With its 3D sculpting and modelling technology mixed with
over 20 years experience in the display industry, the team can deliver fast,
innovative and cost effective solutions, developing display concepts into
full manufacturing and installations, from joinery to CNC routing, acrylic
fabrication, large format printing, vinyl graphic and cardboard engineering.
T. +44 (0)1422 381 131 E. [email protected]
www.displaylogic.co.uk Twitter: displaylogicltd
products
VCG Colourlink - stand F9 Colourlink returns to the show this year and will be showcasing
a wide range of new materials and print techniques. The
company prides itself in creating imaginative, inspirational
and unique displays that captivate and entice your audience.
With more than 30 years experience in producing creative
displays for the retail industry, Colourlink can offer a seamless
creative process from its highly skilled in-house team. The
team works closely with its clients to understand their brand
and ensure their vision translates into reality.
T. +44 (0)845 676 0747 E: [email protected]
www.vcg-colourlink.com Twitter: VCGColourlink
52
products
DISPLAY SOLUTIONS
Artillus - Ways2display8mm deep Garnet light panels/light sheet and 20mm deep Diamond
LED light boxes manufactured to any dimensions you require — ideal
all over illumination from a quality engraved graduated grid acrylic.
One-off prototypes or large volumes are offered at competitive
pricing. LEDs can substantially reduce power costs by around 70-80
per cent over traditional lamps and provide a maintenance-free
long life. Custom sizes are available from 100mm sq up to 2,500mm x
1500mm with a short lead time. They provide shadow free
backlighting for a range of internal decoration and displays.
T. +44 (0)333 123 0345 E: [email protected] www.artillus.com
Crystal Display SystemsCDS has published a one-stop brochure for Transparent
Display Showcases. The company now has the largest range
of Transparent (Translucent) showcase products in the world
all in one place. The technology allows you to put a product
inside a showcase box and then run digital advertising
content on the high resolution transparent LCD in front to grab
attention and help promote and ultimately sell the product.
The brochure includes standard solutions with many options
including non-touch, touch interactive, easy USB only update,
built in Android player on some versions, plus custom options
with corporate colours and branding.
T. +44 (0)1634 327 420 E. [email protected]
www.crystal-display.com Twitter: CrystalDisplays
Wrights PlasticsRetail display specialist Wrights Plastics has launched a solid
surface lightbox that offers a ‘high end look without a high
end cost’. The seamless design and slim profile of the lightbox
achieves a contemporary look that can be used across a number
of locations to create eye-catching displays. The LED lit unit
offers a low maintenance, low running cost display solution.
Using solid surface for the frame enables customers to achieve a
contemporary look, and they can take advantage of the almost
endless range of colours, hues and opacity that solid surface
offers. Ceiling hanging and wall-mounted versions are available.
T. +44 (0)121 580 3080 E. [email protected]
www.wrightsplastics.co.uk Twitter: WrightsGPX
Horizon Retail Marketing Solutions Horizon helps brands and retailers increase sales by
designing intelligent marketing solutions. These include
permanent and promotional in-store displays, packaging,
branded incentives, exhibition and event solutions. Significant
in-house resources include design, development, production,
distribution, installation and field marketing. The company
works across a wide range of retail sectors and brand
categories.
T. +44 (0)1353 666 110
www.horizon-rms.com
Twitter: HORIZON_RMS
Click Call
morplan.com 0330 44 55 666Call & Collect from one of our three stores - full details onlineLondon 020 7636 1887 Bristol 0117 964 3883 Glasgow 0141 429 0537
Call 0330 44 55 666 Click morplan.com
Call & Collect instore: London 020 7636 1887 Bristol 0117 964 3883 Glasgow 0141 429 0537
morplanA member of the RAJA Group
2016
new for 2016
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Retail Focus Mar 16_Layout 1 21/03/2016 10:53 Page 1
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Megaman UKMegaman UK’s 3W Gold Filament ST58 LED lamps have been
used to great effect at the new John Lewis store in Birmingham.
There’s a real focus on visual merchandising, designed to
delight shoppers and draw them towards particular parts of the
store, and Megaman’s Gold Filament lamps are being used very
successfully to provide the right atmosphere to entice customers
towards ladies shoes and accessories. Part of the company’s
Economy Series, the new Gold Filament range includes
classic, globe and ST58 shaped lamps and are ideal for use in
decorative retail
applications, as well as
restaurants, bars and
other hospitality areas.
T. +44 (0)845 408 4625
www.megamanuk.com
Twitter: MegamanUKLtd
55
HelvarHelvar previewed ILLUSTRIS at Light + Building in Frankfurt this month, a
bluetooth connected, touch sensitive panel designed to provide stylish, easy-
to-use control of Helvar lighting control systems and DALI Type 8 colour devices.
Named after the Latin word meaning ‘bright’ or ‘shining’, ILLUSTRIS can be
touch controlled in the space or remotely accessed via an app from anywhere
for complete convenience. There’s a choice of different fascia graphic layouts,
including a scene control panel, an RGB colour control panel with a colour
wheel, and a tuneable white layout, complete with colour temperature and
intensity controls, and pre-set scenes.
T. +44 (0)1322 617 200 www.helvar.com Twitter: Helvar_UK
products
LIGHTING
Progress LightingThe Masterspot 2 Track from Progress Lighting offers
lighting without compromise, ideal for professional display
applications. The LED fixture is designed to offer high quality,
high CRI (>95) light, packing a powerful 4,000 lumen at
3,000 kelvin. Features include dynamic tunable white from
1,000 through to 25,000 kelvin; built-in wireless control; full
blackbody dimming; static and dynamic fade control; and
on-board focusing ring from 12o-24o beam angle.
T. +44 (0)1423 704 124
www.progresslighting.co.uk
Twitter: progressled
ReggianiLuminaires from Reggiani have been installed in Madrid’s new
Primark flagship store, designed by Dalziel & Pow. The iconic
12,356 sq m building has been sympathetically refurbished to
complement and highlight the existing architectural features
whilst offering the very latest in lighting design from LAPD
along with luminaires supplied by Reggiani. LAPD worked
closely with Dalziel & Pow to specify several different variations
of Reggiani’s YORI fittings throughout the store. Mounted on
Reggiani’s 3-circuit track, white YORI Maxi incorporating 35W
metal halide lamps were used for mid-floor areas with narrow
and medium beam optics with perimeters using 50W metal
halide with the same narrow and medium beam optics. For
darker environments in the store, such as menswear, black
3-circuit track incorporating black YORI fittings with 35W lamps
were used. The same fittings were also installed along the main
walkways incorporated into recessed channels. With limited
atrium space on the ground floor, it wasn’t possible to suspend
track lighting so specially designed ‘pergola’ structures at
the base of the atrium were created. Track lighting was then
surface-mounted to outrigger arms at the tops of the structures.
T. +44 (0)20 8236 3000 E. [email protected]
www.reggiani.net Twitter: reggianilight
57
Futura Retail SolutionsAt RBTE, Futura Retail Solutions put the focus squarely on
boosting the customer experience in store and online. Futura
showcased its suite of web service based API’s, supporting
real time live data feeds for product and stock information,
order processing and customer data, with click and collect,
gift card redemption and other features to provide a seamless
customer experience, whether online or in store. Futura also
demonstrated its cutting edge
EPOS solutions on mobile
devices, like the Toshiba tablet
currently being piloted in-store
by Oliver Bonas, to give faster
look-up and better customer
service.
T. +44 (0)1189 841 925
www.futura4retail.co.uk
Twitter: Futura_retail
Style PartitionsBringing convenience and flexibility to retail outlets, DORMA’S
Varitrans range of glass moveable walls not only encourages
customers into the shop, thanks to clear and open access, but
also allows the visual potential of the store front to be maximised
with eye-catching displays. Reflecting the needs of different
locations, a glass partitioning wall system can be either manual
or fully automatic, allowing shop staff to quickly adapt the space
to meet changing requirements throughout the day. Installed in
retail units across the world, DORMA Varitrans moveable glass walls
are available through partitioning expert and sole UK distributor,
Style. With the Varitrans moveable wall system, staff can easily
change the size and positioning of the entrance and exit points for
shoppers, widening or reducing them as necessary to accommodate
increasing levels of foot traffic or shifts in weather conditions.
Where appropriate, the glass partitioning wall can even be entirely
removed, with the individual panels being stacked neatly to one
side to create a welcoming open side to the retail outlet. Where
necessary, corner and angled elements can be incorporated.
Although designed for effortless manual operation, for increased
ease of use the Varitrans system is available with the fully automatic
DORMA ComfortDrive solution, allowing the panels to be moved into
place at the press of a button. Different programming modes allow
infinitely variable partial and personnel openings as well as the
‘louvered’ through passage position. Single and double pass doors
can be incorporated to allow pedestrian access routes without the
need of breaking down the wall. For any retail outlet, security is of
paramount importance. The rear of the fitting takes the form of a
smooth surface and the system features unlocking protection to
prevent unauthorised opening.
T. +44 (0)1202 874 044 E: [email protected]
www.style-partitions.co.uk Twitter: StylePartitions
products
selection
PolyflorExpona Design luxury vinyl tiles from vinyl flooring
manufacturer Polyflor were chosen to create a unique design
floor at The Balloon Tree Farm Shop and Café in York. Natural
Brushed Oak and Silvered Driftwood luxury vinyl tiles from the
Expona Design collection were installed by Elvington Floorcraft
flooring contractors from York, with the grey-toned Silvered
Driftwood shade creating a large circle in the middle of the
shop floor. There are 28 wood, stone and effect design options
available in the range. Individual designs and patterns can be
easily created by simply laying different designs next to each
other, or Polyflor’s in-house design team can create more
complex bespoke flooring designs such as logos and motifs
using water jet
cutting technology.
T. +44 (0)161 767 1111
www.polyflor.com
Twitter: Polyflorltd
58
products
flooring + surfaces
PolyflorWood effect luxury vinyl tiles from UK manufacturer Polyflor have been
chosen for the refurbishment of The World’s Biggest Cadbury Shop at
Cadbury World in Birmingham. Expona Design luxury vinyl tiles in the
American Oak wood effect design were installed by Alpha UK Ltd flooring
contractors of Walsall in the gift shop. This classic and subtle wood
design perfectly complements Cadbury’s signature purple shade and the
store’s big and bright display units which feature some of the chocolate
manufacturer’s best known brands.
T. +44 (0)161 767 1111 E: [email protected]
www.polyflor.com Twitter: Polyflorltd
JunckersMore than 6,500 sq m of Junckers Oak Boulevard has been
installed in the Aeroville shopping centre near Charles de
Gaulle Airport outside of Paris. With an expected footfall of
up to 12 million people per year, a hardwearing, extremely
durable floor was a non-negotiable requirement. Junckers’
Whalebone Staves, a premium, solid hardwood floor with
a stave width of 140mm, was laid in alternating patterns
originally inspired by an African design, as an over-sized
parquet floor to stunning effect. Glued down to concrete,
sanded and finished on site with a UV-resistant lacquer, the
floor adds warmth and elegance to the expansive atrium-style
walkways at the same time as offering the required durability.
T. +44 (0)1376 534 700 E. [email protected]
www.junckers.co.uk Twitter: junckersfloors
AmticoAmtico has supplied flooring for Nobu Restaurant on Berkeley
Street in Mayfair. Paulo Pegoraro, facilities manager of Nobu
Berkeley Street, came across Amtico Limed Grey Wood from the
premium Signature collection and proposed to use it. Style and
quality were expected as a standed requisite for the Japanese
restaurant. Being a busy space, durability and maintenance
were also key factors, as well as safety of guests and staff. The
unique nature of Amtico’s Signature
range allowed Pegoraro to create a
design that could be easily cut and
combined with other products and
existing areas of flooring.
T. +44 (0)121 514 6969
www.amtico.com/commercial
Twitter: AmticoFlooring
ArmourcoatArmourcoat’s decorative wall panel system ArmourFX has been
used to great effect throughout True Religion stores in the USA
and Canada. Originally specified by Checkland Kindleysides
in London, the multi-faceted project detailed a store front
facade in dark blue Venetian plaster on fire-rated MDF and
fibre cement panels, both as a thin surface veneer. ArmourFX
includes finishes and substrates suitable for all applications;
from retail to residential, hotel to healthcare. The company’s
specialist designers and artisan
plasterers can create integrated
custom wall panel systems or
design statement single
artwork pieces. A wide range
of standard or custom finish
options are available.
T. +44 (0)1732 460 668
www.armourcoat.com
Twitter: Armourcoat
www.armourfx.com
2015-02-10 Mix.indd 1 10/02/2015 15:48:41
surfaces & finishes
focus on:
Materials and finishes play an important role in reflecting the look and feel of a brand, as well as keeping up appearances. They need to withstand high levels of footfall and wear and tear, so must be able to keep up their appearance day in, day out. Here we bring you a mix of surfacing options, from wood and polished plaster to perspex and Corian for use as flooring, work surfaces and POP displays.
surfaces + finishes
Sweet treatPerspex is launching a range of acrylic colours called Perspex Sweet Pastels. This
collection of eight pastel colours has been designed in the company’s own colour
lab and represents the latest colour trends for 2016. The fun shades, including
Bubblegum Blue and Parma Violet, are sure to have an impact in point-of-sale and
shopfitting projects looking to create a fresh buzz. Sheets are available in a 3mm
thickness with a double-sided textured finish in gloss and satin.
www.perspex.co.uk
Back to naturePlexwood is an all-natural and sustainable
interior wood veneer composed of end
grain wood and long grain, glued crosswise.
Because end grain wood is harder than
regular cut wood, Plexwood is ideal for
heavy traffic (flooring) applications. The
veneer is available in a variety of geometric
patterns, suitable for creating modern
geometric effects on large wall or flooring
surfaces, on every scale and in every
direction. Plexwood is modern but the
geometric patterns also retain a certain
traditional character. Plexwood uses no
added formaldehyde or VOCs during
production, creating a completely safe and
eco-friendly product.
www.plexwood.com
Luxury finishArmourcoat polished plaster has been
used throughout the latest J&M Davidson
boutique in London’s Mayfair, created
by Universal Design Studio in association
with Nicholas Chandor. Armuralia is a silky
smooth plaster finish with subtle tonal
variations. It’s an entirely natural product
made from aged lime putty and crushed
Bianco Carrara marble and contains
almost no VOCs. Armuralia is available in
24 colours, and shades and special effects
can be developed for custom projects.
www.armourcoat.com
60
surfaces & finishes
New kid on the blockInternational Decorative Surfaces (IDS) has launched Fenix NTM, a supermatt surfacing
material that harnesses nanotechnology, enabling micro-scratches from wear and tear to
be thermally healed. Available in 15 colours, Fenix NTM is one for the style hunters with its
on-trend supermatt surface, low light reflectivity, soft touch, anti-fingerprint and
anti-bacterial properties. It is also resistant to scratches, abrasion, dry heat, acid solvents
and household reagents.
www.idsurfaces.co.uk
Feel the differenceCD UK now offers Corian Textura Panels
in two designs — Ripples and Eyelet,
expanding the range of surface choices
to inspire designers and fabricators in the
retail sector. Textura Panels is a range of
patterns and textures that can transform
projects into high-impact architecture,
indoors and outdoors. Textura Panels
have all the desirable features of Corian,
being thermoformable, translucent and
available in patterned colours, setting them
apart from other solid surface materials in
the market. They have unlimited design
potential and outstanding durability for
high footfall commercial environments.
Bespoke patterns are also available.
www.cdukltd.co.uk
61
Alternative optionWith the trend for painted timber remaining as popular as ever,
EGGER is encouraging more designers to try its ST27 MFC decor
range of boards that are virtually indistinguishable from the real
thing. The collection comprises 10 designs in neutral, solid colours
as well as a painting-grade option — effectively a board that can
be painted in any choice of colour. EGGER ST27 has an underlying
oak grain design and comes with matching 0.8mm edging for each
décor and a 2mm painting-grade option. It is ideal for use in retail
spaces, bars, restaurants and hotel rooms.
www.egger.co.uk
Premium touchExclusive to James Latham,
Xylocleaf is a highly
textured collection of more
than 50 premium decors
including wood grains and
linens. The collection is
ideally suited to premium
design schemes within the
retail sector and is ideal for
furniture, fixtures and wall
panelling. In addition, it is
also popular for high-end
commercial, leisure and
hotel specifications. The
range comes complete
with matching ABS edgings
as standard and is also
available as HPL in a
choice of 16 decors.
www.lathamtimber.co.uk
Directory
62
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world.
Visit the Retail Focus online directory
at www.retail-focus.co.uk to discover a
comprehensive list of the UK’s leading
retail suppliers. Each listing contains in-
depth company information together with
inspirational images, video footage and
informative press material. You can also
link through to company websites and
connect with suppliers through Twitter and
Facebook.
The Retail Supplier Directory is divided into
a number of categories, such as design
agencies, point-of-purchase, lighting,
props and surfaces, to make the site easy
to navigate.
To feature in the online directory, contact
Terry Clark on 0845 6807405
or email [email protected]
DirectoryDirectory
Retail Supplier Directory
Directory
63
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.
DirectoryDirectory
T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin
Aluminium Fittings
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat
Aluminium Fittings
T: 0 01422 310767E: [email protected]: www.wbelland.com
Bespoke Display
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
T, 020 3260 3888E. [email protected]/retailS. www.twitter.com/AxisEuropePlc
Bespoke Display
Bespoke Display
Bespoke Display
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
T: +44 (0)8450 944 699E: [email protected]: www.ksf-global.comS: www.twitter.com/KSFGlobal
Bespoke Display
Bespoke Display
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative
Brochure Holders
Design Consultancies
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T: 01530 814200E: [email protected]: www.hsquaredltd.co.ukS: www.twitter.com/HSquaredLtd
Design Consultancies
IGNITION is an independent creative companyOur multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T, +44 (0) 1179 725168E. [email protected]. www.ignitiondg.com
Design Consultancies
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T, +44 (0) 1858 414275E. [email protected]. www. twovisual.co.ukS. www.twitter.com/TWO_Visual
Display
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
T, 08705 340 340E. [email protected]. www.bbrown.co.ukS. www.twitter.com/luvbbrown
No.1 Advertising Balloon Service:• Printed Latex and Foil Balloons• Helium Gas delivery and collection• Flags, Bunting and Banners• Promotional Sashes and T-shirts• Multi-store distribution nationwide
T, 01494 774376 E. [email protected] W. www.b-loony.com
Balloons & Bunting
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T: +44 (0)1638 565656E: [email protected]: www.arken-pop.com
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
T: 0 01422 310767E: [email protected]: www.wbelland.com
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
T 01922 455523E: [email protected]: www.aircontrol.co.ukS: www.twitter.com/AirControl123
Climate Control
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
T: 01273 585768E: [email protected]: www.helloflamingo.co.ukS. www.twitter.com/helloflamingo1
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
T: +44 (0)1473 229250E: [email protected]: www.brochureholders.com
Directory
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093E: [email protected] W: www.concept-data.comS. www.twitter.com/GDProjects
GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
T: +44 (0)1582 433 771E: [email protected]: www.gdprojects.euS. www.twitter.com/GDProjects
Display
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector.We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
T, 01767 682756E. [email protected]. www.twitter.com/impulsepop
Display
Display
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative
Display
Display
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo
Display
Display - Digital
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
T, +44 (0)845 481 8020E. [email protected]. www.twitter.com/ScreenMediaTech
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636E: [email protected]: www.ded.co.uk
S: www.twitter.com/dedltd
Display - Digital
EPOS
Finishes
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
T. +44 (0)1732 460 668E. [email protected]. www.armourcoat.comS. www.twitter.com/Armourcoat
Furniture
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo
Furniture
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073E: [email protected]:www.graphicadisplay.co.ukS. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: [email protected]
W: www.stylographics.comS. www.twitter.com/hellostylo
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers.Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development.
T +44 (0)20 8348 9888 E: [email protected] W: www.rarebasic.comS: www.twitter.com/rarebasic
Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.
T, 01376 295 016E. [email protected] W. www.txframe.co.uk
64
Directory
65
Interactive Displays
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays
Lighting
Literature Display Solutions
Maintenance
Permanent POS
Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.
T: 0333 123 0345E: [email protected] www.artillus.comWeb: www.ways2display.com
POP/POS
POP/POS
POP/POS
VMPOP UP
Retail Consultancy
Slatwall
Slatwall
VM
VM - Training & Tools
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
T: 0116 262 5933E: [email protected]: www.ledsolutions.co.ukS. www.twitter.com/ LEDSolutionsUK
POP/POS
GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.
T: +49 (0) 5752 1803 0E: [email protected]: www.genesis-display.comS: www.twitter.com/GenesisDisplay
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, +44 (0) 1788 543 331E. [email protected] W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.
T: +44 (0)161 681 1371 E: [email protected]: www.axiom-displays.co.uk
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.
T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin
T: 01482 345067E: [email protected] W: www.jcrpos.co.ukS. @JCR_POS
> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………
T: 01482 345067E: [email protected] W: www.jcrpos.co.ukS. @JCR_POS
> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
T: +44 (0)1473 229250E: [email protected]: www.brochureholders.com
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
T 01922 455523E: [email protected]: www.aircontrol.co.ukS: www.twitter.com/AirControl123
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, +44 (0) 1788 543 331E. [email protected] W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
T: 01273 585768E: [email protected]: www.helloflamingo.co.ukS. www.twitter.com/helloflamingo1
Since the ‘glam’ days of the 1970s, Panache Display has been a lead player in the global fashion business - producing ever-changing looks to set its own trends in mannequin design and visual display - while establishing an enviable reputation for quality, as well as, creativity.
T: +44 (0) 20 8752 2520E: [email protected]: www.panachedisplay.co.ukS: www.twitter.com/PANACHEDISPLAY
Panache revised logo 1
DISPLAY DISPLAY
Q & A
66
Dan Bunyan began his career at Dorling Publishers, working with
brands like Disney, Marvel and Hasbro before setting up on his own
and later joining pre-owned luxury watch retailer Watchfinder as
full-time creative director. This month, Bunyan tells us what drew
him to Watchfinder and why the company decided to move offline
with physical stores.
RF. What attracted you to Watchfinder?
DB. I was involved from the early stages of Watchfinder’s genesis.
The energy and innovation of the directors made it an exciting
business to be involved in. They had an extremely strong online
proposition and were incredibly forward-thinking, making it
an easy decision to get involved, plus I was smitten by all the
fantastic watches!
RF. What does your role as creative director entail?
DB. My role is very diverse within the marketing department.
Alongside the head of communications, I oversee a lot of the
team and the development of projects, which range from
large multichannel campaigns to the weekly emails that go
out to our database of over 250k. I’m also responsible for
making sure that the brand’s message, look and tone remains
consistent and relevant. It’s important to keep abreast with
design trends, theories and new technologies to push the
company forward creatively, and ensure a consistent and
happy customer journey.
RF. What’s your favourite aspect of the job?
DB. My role is so diverse and the aspects vary so much that
it’s hard to definitively pick a favourite, but I like the rare
opportunities I get to actually sit down and design. I also enjoy
working with the team on projects from concept to fruition, and
I really enjoy working on the boutique design and fits.
RF. Watchfinder was established in 2002 as an online business.
Why did the company decide to open physical stores?
DB. One of the first tasks I undertook when joining Watchfinder was
to create the ‘brand bible’; guidelines for the company’s core
values and key messages, at the heart of which is trust. Moving
into a physical store was a huge step in this direction, giving a
face to the brand and allowing our customers an opportunity
to see the quality of our watches up close and to interact with
our knowledgeable staff face-to-face.
RF. Do the four existing stores share a similar aesthetic?
DB. Three of the four are aesthetically uniform; the exception to
this is the first store we opened at The Royal Exchange. It’s
similar, but has a different colour palette and finish to the
cabinetry. Myself and brand director Lloyd Amsdon, who I work
closely with on the stores, learnt a lot with the first one, and
implemented changes as we rolled out each new proposition.
We feel that the design we have now is the right balance of
ambience, functionality and technology.
RF. Does the company have plans to open any new stores?
DB. We are always looking for new locations, and there are a few
opportunities in the pipeline but nothing has been confirmed
as of yet. I’m looking forward to starting the next one and I’m
sure I wont have to wait too long. Hopefully I’ll be needing
my passport!
RF. What sets Watchfinder apart from other luxury watch retailers?
DB. There are a few things that we love shouting about in the
marketing department and try very hard to make all our
customers aware of. First is our 185 sq m (soon to be expanded
further) manufacturer-certified service centre. With eight
watchmakers and over 26 supporting staff, the process our
watches go through to make sure our product is as near to
perfect as possible is on a very large and complex scale. Then
there’s choice; no other pre-owned watch retailer offers the
same choice we do, with over 3,000 watches across 50-plus
brands available. Finally, service; we pride ourselves on the
customer journey and the high level of service our customers
can expect from picking up the phone, browsing the website,
visiting one of our boutiques and after-sales care.
RF. What are you working on at the moment?
DB. We are constantly working on all manner of projects and
experimenting with new technologies, but the biggest internal
project for our department at the moment is a multichannel
campaign focusing on the expertise and quality of our
servicing department.
0207 377 [email protected]
WINDOW DISPLAY / IN STORE FIXTURES / PROTOTYPE & DEVELOPMENT / ALL STORE ROLL-OUT / PROJECT MANAGEMENT / PRINT & GRAPHICS / SIGNAGE / INSTALLATION
COME &VISIT US AT THE
VM & DISPLAY SHOWBUSINESS DESIGN CENTRE LONDON
20TH & 21ST APRIL 2016
STAND F6