Retail Design

Definition of retail:

A place to sell goods and survives to the client or other business to earn profit. Retail may be on residential streets, street with few or houses, or in shopping mall.

Type of Retail:

Optical o Beauty, (Makeup, Nails, Saloon) Fashion, (Cloths, Bags, Shoes) Jewellery Photography Barber shop Bakery

Exterior of Retail:

Exterior of any retail is like the identification, it cover the store front, show windows, and display, it’s the store front initials the sale and the interior consummate site.

Entrance design should be attractive in order to catch the shoppers attention and to draw the customers inform the street or from the mall.

Graphic identification with bold color, lighting, lettering and logos and attractive display of merchandise are initial steps.

Show windows can be open up to display the shops interior or closed in to give privacy to customers.

Furthermore, entrance window display are always changing to show customers the latest trends.

Conveniences:

It’s necessary for the customers benefit in some type of shops to have stools or chairs, verity tables or triplicate mirrors, desks for writing cards or checks and bathrooms.

Shops should have floor surfacing for comfort, acoustic treatment of ceiling and possible walls, illumination of pleasant, sometime special quality, and air conditioning.

Design:

- Space must be organized to help the customer in making selection and to help the sales person in selling.

- Easy circulation is part of a good design, you should avoid monotony in circulation and display.

- Location and design of the cashier and wrapping unit are important and provide for several persons to be served, it act as a control center.

- Flexibility should be used so that fixture and departments can moved or modified easily.

Principle of Shop Design:

1- Luxury goods are high profit articles, it’s the most expensive.2- Convenience items, are stocked for other purchases if properly in but who may return

for other purchases if properly impressed.3- Demand goods are also staples, like convenience.

Type of Retail Layout:

We as designer should use 100% of the space to avoid wasting money.

There are 6 types of retail plan design:

1- Straight plan

Straight plans used to create small spaces, its economic plan to execute and be adopted for any types of stores.

Straight plans work by raising the floor level of the shop, it pulls customers to the back of the store.

This plan is good for book stores.

2- Pathway plan

Pathway plan pulls customers through the shop to the end without interruption of floor fixtures. The path can take any shape to create pattern

This type of plans used for large store over 5000 sq\ft such as clothing store because it does not give cluttered feeling, this plan focuses the shoppers’ attention on the object

3- Diagonal Plan

Diagonal plan used for self-services store

The cashier better located in the center with a line side to all areas of the spaces

Selling soft or hard goods as food stores can use this type

This plan is having a dynamic circulation and movement

4- Curved Plan

This plan is good for boutiques and saloons or other high quality store

It create special environment for the customers, it also cost more

5- Varied plan

The varied plan is highly functional it is a variation of straight line plan with certain area allowed for cartoon storage near the parameter of the wall.

This type is good for jewelry hardware shop

6- Geometric plan

This type is the most exotic type of the six basic plan and the designer can use wall angles to re-state the shapes dominating the sales floor.

This a very good plan for shoe, apparel, and gift shop.

Dimension:

Any dimension in exterior or interior should meet the programmatic needs of client.

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Function:

It is a place that sell products from supplies and can be as a fixed shop or included into a mall. Its purpose is to make it easy for shoppers to find and buy their desired items. Retails are opened throughout the week & at long hours also, it offers many promotions & sales for the buyers.

Circulation:

When retail designer work on circulation, they take into consideration the design giddiness, the principles of scheme and the structural natural of the interior.

Circulation has 2 functions, first is to allow the flow of people in pathway which has to be wide enough for a minimum of 2 person to pass by each other comfortably. Second, is to take the customer to the item and allow them ample space to browse without bumping into other people or displays.

Circulation can be horizontally, allowing the customer enter the store from the tront and can be vertically, in the case of multiple floors by using lifts and escalators. Finally, it can also be in a zigzag pattern with a point of interest in the center of the store. Circulation is basically the flow of a customer from the entrance to the end of the shop and back again to the entrance.

- Grid layout between racks

- Free Flow Between Fixtures

- Circular loop

- Circulation loop along fixture

-Display:Display areas are the heart of the retail store. Display is the mechanism that presents the merchandise to the shoppers in its best favorable light and that allow the shoppers evaluate and select product for purchase are consisted.

Cashier:The cashier is known as the end point of the store and it’s where the customer purchases their items. The cashier can be located in several places. In famous stores, there might be more than 1 cashier desk, each in a different department. In smaller stores, cashiers can be found either at the end of the store with a wall behind so that it can be clear draw the front of the shop or it can be in near the entrance to make the end of the shopping experience.

Exterior Doors:

- Easily accessible to all- Must be at least 1000 mm in width - Must open inward so not to obstruct the street or path- Give good security to the store at night - The position of the entrance is the key to success of any store. If placed in the center

this allows it to give good symmetry to shop as well as it will be visually comfortable for customers. If placed at one side, usually it’s for reason that a big display window is needed

Lighting:

Goals of retail lighting:-attract and guide customers.-help them evaluate the products.-assist them in quickly and easily completing the sale.-Good lighting will help minimize returns since customers can fully evaluate merchandise in the store, less likely to be disappointed with their purchases later.-it must enable customers to read signage, price tags and labels.

- The 4 primarily lighting in any retail:

a. Ambient light c. Accent lightingb. Task lighting d. Decorative lighting

a. Ambient lighting is the main light source for a store, it should ensure that the store is not gloomy and that customers feel comfortable and have enough general light to make their way around

b. Task light focused more, it used to better illuminate areas in your store where more light is needed to perform certain tasks (store entrance, checkout area, dressing room, customer service disks)

c. Accent light used to highlight specific areas, displays and décor in your store, in

order to make products pop and add a sense of importance, it added drama to a

room, this type can be used near the front of the store to highlight new products, any area to add emphasis to a piece of art of décor in shelving or display.

d. Decoration light added beauty to a store it can include things such as chandeliers, intricate wall fixtures and custom designed fixtures

How lighting temperature change the way we look at items?

Type of Retail:

1. Optical retail

Dispensing optician, is a technical practitioner who designs, fits and dispenses corrective lenses for the correction of a person's vision. Opticians determine the specifications of various ophthalmic appliances that will give the necessary correction to a person's eyesight.

-Wall Mount Acrylic Panels for Metallic or Acrylic Eyewear Rods

These versatile panels come in various sizes and finishes and are installed easily with our stainless steel standoff systems.

-Eye display

Mirror

Logo

-eye display types

Lockable mini Open Mini Lockable Tube Open Tube

Lockable Tubix Tube Circo Y-Clip rod Complete Package

Single Spectacle Wall DW- single spectacle wall

-Design

-mirror

In any optical shop is very important to let the customer look at the product and we have many types of mirrors such as:

-store

Store is one of the most important thing in any retail spicily in the optical shop it should be occasion to save the glasses from any damage or Scratches because glasses are light and sensitive, they can use a specified bags, boxes or closed drawer that are lined and divided in to small sections to divide between glasses.

-lighting:

Lighting show the true colors and details of frame and make each frame look more desirable and special.

- LED color perfect lighting is Eco-Friendly and designed to properly illuminate eyewear- Optical lights include pendant, track, recessed lighting - Merchandise must appear desirable - The space must be inviting, but not overbearing

-Example:

Douloufakis Optical Store by Lefteris Tsikandilakis, Heraklion – GreeceA major challenge for the design was the fact that the store is developed following the pharmacy of Douloufakis Nicholas, as part of the existing building, but there is no communication between the two sites. The aim of the design was to create a corporate identity style feature counterpart pharmacy.

HOLLY Eyewear Store by 1POINT0, Toronto – Canada

This sleek and stylish boutique was created to feel like a modern and urban museum-like setting. The collections are showcased through custom fixtures such as the wall-to-ceiling waterfall displays, crystal-like accessory cases, mirrored white and gold floor-to-ceiling eyewear fixtures, and integrated media and mirror displays – which all combine to encourage and enable customer engagement with the eyewear collections. Enhancing the overall experience are

complimenting finishes in contrasting brushed gold accents, white powder-coated metals, opulent black textured wall, star fire glass, mirrored gold and herringbone blush-colored flooring.

The shop design also includes an Optician adjustment desk, where the Optician meets with customers to the eyewear purchased.

Kirk originals eyewear - London Flagship

The black and white color palette made a dramatically feeling with only one eyewear wall with 187 heads for frames, and practically no furnishing ensure that customers will focus on eyewear, not the trappings. Eye examinations and fitting take place in the basement, away from the main display space. Large graphics of winking eyes in the window speak the same, clear language leaving no doubt about what they sell.

2- Fashion Retail:

- Fashion boutiques aimed at the female market should choose from softer feminine colors such as pastels, pinks, and coral, soft blue or green, turquoise or light purple. In choosing the best colors for this type of retail business you must first take into account the target market. For the female market choose pastels and pinks, coral, turquoise or light purple. For the male market blue is always a good choice as the majority of men love all types of blue.

- Men's clothing stores need to choose colors that will attract their male customers, but they also need to take into account that often it is women who do the buying for their partners, sons or fathers. Blue is a color that is attractive to the majority of people, including both genders and all age groups, so it is a good choice for these stores. Adding some red or blue to the color scheme will add energy to the blue

- Fitting rooms are very different from each other. In big famous stores, fitting rooms are usually very large in space and are fitted with large mirrors. However, in small shops fitting rooms are designed as very small with curtains rather than doors.

Example:

The Arvind Store by Restore, Guwahati – India

3- jewellery:

- Proper use of LEDs in Display Cases can improve the look of merchandise and increase sales - Point sources increases “sparkle effect” - Must be careful to avoid glary display cases so shoppers are not distracted

Example:

Lille Perle Jewellery by Heterarchy, Royal Leamington Spa – UK

Lille Perle has opened its new store in Royal Leamington Spa, bringing together six iconic jewellery brands under one roof.

Flooring is a dark wood finish, laid diagonally across the space. In contrast to the dark floor, the island units are in bright white lacquer, with frameless glass tops placing the focus onto the product within. The wall mounted displays and window displays also utilize frameless glass, to be as discreet as possible. Lighting to the wall and window units is from brushed brass hanging pendant lights – not something you would expect to see but works incredibly well to both illuminate the product and provide a distinct pop of warmth. This warm metallic is picked up within the wallpaper on the back wall, a semi-urban flock with a metallic highlight.

Breaking down the barriers of the traditional jewellery store format, the products are presented to allow customers to browse in an informal manner. Careful consideration of lighting has been central to making the space work. Since opening its doors in October 2015 the store has been well received by customers. Early indications show that Lille Perle will successfully fill a gap in the local market for premium design led jewellery.

References:http://www.slideshare.net/NandooRoy/retail-lighting-principleshttp://retaildesignblog.net/2015/12/10/lille-perle-jewellery-by-heterarchy-royal-leamington-spa-uk/http://www.slideshare.net/VinitaMathur/retail-design-project-yasmeenhttp://www.slideshare.net/VinitaMathur/retail-design-portfolioo-pawanhttp://retaildesignblog.net/category/store-design/fashion/page/3/