THE RETAIL CUSTOMER

Presented by Seth Kokora

TOPICS

CHANGING CUSTOMER DEMOGRAPHY

CHANGES IN CONSUMERS VALUES

Demographic factors

AgeGender

Ethnicity

Income

Occupation

Shift in the demographic trend

• Generations

• Income

• Lifestyle

• Ethnicity

TOPICS

CHANGING CUSTOMER DEMOGRAPHY

CHANGES IN CONSUMERS VALUES

What is consumer value?

Customer value is the benefit that a customer will get from a product or service in comparison with its cost.

Factors affecting consumer value

Enhancing consumer’s value: retail strategies

• Product depth and width (Ex: Big bazaar)

• Retail format (Ex: Tesco)

• Customer service

• Price fairness (Ex: Walmart)

THANK YOU!

A satisfied customer is the best business strategy of all.

Michael LeBoeuf