Retail And Hospitality

• What is Retail? “Retail consists of the sale of goods or merchandise from a

fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser”.

• What is Hospitality? “The reception and entertainment of guests, visitors, or

strangers with liberality and good will”.

Difference between Retail And Hospitality

Retail provides a product for sale and Hospitality provides a service for sale.

4© 2007, Cognizant Technology Solutions. Confidential

Retail Channels TodayStores• See what is available before we decide what to buy. • Look & feel • Sales associates – Personalized services• Cash payments • Get the merchandise immediately after we buy it.• Social experience

Stores• See what is available before we decide what to buy. • Look & feel • Sales associates – Personalized services• Cash payments • Get the merchandise immediately after we buy it.• Social experience

Internet Convenience & Safety Alternatives/Substitutes Inexhaustible information on products Personalization

Internet Convenience & Safety Alternatives/Substitutes Inexhaustible information on products Personalization

Kiosks - placed either in your retail store or at high traffic remote locations Convenient services such as loyalty card programs and gift registry, non-stock product ordering,

product catalog, store directories, product promotions, product lookup, customer surveys and targeted offers.

Increase consumer awareness. Promotional opportunities through coupon printing and other targeted offer.

Kiosks - placed either in your retail store or at high traffic remote locations Convenient services such as loyalty card programs and gift registry, non-stock product ordering,

product catalog, store directories, product promotions, product lookup, customer surveys and targeted offers.

Increase consumer awareness. Promotional opportunities through coupon printing and other targeted offer.

…With its rich repository of training material & reusable assets

5

4 point solutions created as part of the Microsoft partnership

• Buy Your way• RISA• HPas• Smart Shelf

CoE Domain Portal Access for onsite and offshore Domain teams to a repository of domain artifacts• Use Cases • Test Cases• Solution Accelerators• Retail News

Retail Business Process Flows• Generic L0 & L1 process flows across

• Merchandizing, • SCM• Multi Channel Retailing • Store Operations

Training• Retail L0 training program for all retail associates• L1 training for consultants• Tied up with NRF for Retail training courses for BAs

Training

Point Solutions

© 2008, Cognizant Technology Solutions. Confidential

4000+ Practice specialists - Technical and Functional consultants for Retail and CG combined

Projects in over 12 countries across US, Latin America, Europe and APAC

Set of Comprehensive Services –Application Development and Management, Domain Consulting, Package Services, Testing and Process Consulting

Solutions across the Value Chain – Supply Chain Planning, Supply Chain Execution, Merchandising, Multichannel Retailing, e-Commerce, Store & Customer operations, and Enterprise Systems

Customer Credentials..

“I appreciate the focus and commitment that the team is making to ensure we stay on track” “Thanks to all for the commitment and delivery thus far on this very important pilot” Senior Vice President of one of the largest office supply retailer

“EXCELLENT JOB TEAM - nobody knew you were doing it, that is the best compliment possible!”CIO for one largest customer electronics retailer in the US

Retail is Cognizant’s Fastest Growing Practice

…experienced across retail value chain

Domain Integrated Delivery Offering Specialized Retail Business Services …

… and has strong Package competencies Enhanced Oracle Retail capabilities through acquisition of Active Intelligence, Canada Experience across packages like Oracle Retail (Retek), SAP, JDA Dedicated Oracle Retail, Sterling CoEs , EDI Mapping Factory Focusing on building a dedicated SAP Retail CoE

200+ Retail Consultants with hands-on industry experience, consulting and business analysis

One of the largest recruiters in Business Schools

1:25 MBA:SE ratio

Mission: Ensure the IT Solutions delivered achieve the clients desired Business Objectives

Strategic Advisory Service

Supply Chain Diagnostics Process Reengineering & Roadmap

Business-IT Alignment

Business Case creation Stakeholder alignment (Incl. TwP) Business Consulting

Package Service

Requirements Management &Process Consulting

Requirement Gathering Functionality Assurance Process Mapping

Pkg. Evaluation & Implementation Fit-gap Analysis Functional Consulting

Cognizant’s Retail Solutions

• China Luxury is an online retail concept that will offer authentic luxury brands, exceptional service and target the emerging PRC luxury consumer in Mainland China

• This is client’s first venture into E-Commerce & China capitalizing on China’s growing internet penetration

Cognizant Services

China Luxury business strategy

Process definition & Business

Blueprint

Partner Selection

Open Source IT Strategy

China Luxury Incubation

Challenges

Lean Client team: End to End

Cognizant Ownership

Cultural aspects & language: Multi

Cultural Cognizant Team

China E-Commerce Domain aspects

3rd Party interactions

© 2008, Cognizant Technology Solutions. Confidential

Case Study : Strategy Consulting for a global luxury retailer

Hospitality Industry

10© 2006, Cognizant Technology Solutions. Confidential

Increase Technology Focus and Interest

•Analyze new technology Trends

•Conduct periodic Training on new trends

•Train and participate in different certification programs

•Conduct quarterly Technology summit

Customer Focus

• Reduce cost –quick turn around time

• Solution accelerator –e.g. Rateload interface

• Identify usage of productivity tool and train

• Create reusable libraries

Hospitality Technology Group

Delivery Excellence

•Enforce adherence to organization best practices and productivity tools

•Enforce implementation of design and architectural pattern

•Implement COE framework

•Periodic tech audit across projects•Tool driven review and testing

Business Focus

•Identify core Functional areas

•Identify best-fit technology solution

•Build and showcase Domain solution Framework

Three Main Objectives of the Hospitality Manager

As a successful manager in the hospitality industry, you must exhibit many skills and command much specialized knowledge all directed toward achieving the

managerial objectives listed below:

Make the guest feel welcomedMake sure things (products & services) work for

the guestMake sure the operation continues to provide

service and make a profit Lets explore each objective individually...

Why Study in a Hospitality Management Program?

As Peter Drucker, a noted management consultant, pointed out, “Today the center of our society’s productivity is the knowledge

worker, the man or woman who applies to productive work ideas,concepts, and information. In other words, knowledge is crucial to

SUCCESS, and studying is a necessary part of your overall preparation for a career as a supervisor or manager.

We spend at least half our waking hours at work. Work lies at theheart of a person’s life and can lead directly to self-discovery!

So Why Do People Work?