retail and hospitality update - epson...marketing, brand communications and behavioural change. 6...

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IN THIS ISSUE...

IMPROVE YOUR SERVICE DELIVERYHOW TO USE THE LATEST TECHNOLOGY TO MEET YOUR CUSTOMERS’ EXPECTATIONS

TAKING THE IN-STORE EXPERIENCE ONLINE SEE EXACTLY WHAT THE SALES ASSISTANT SEES, REMOTELY

STREAMLINE YOUR BUSINESS PROCESSESHELP IMPROVE YOUR BOTTOM LINE

STAY AHEAD OF THE CURVEDR DIMITRIOS TSIVRIKOS EXPLORES KEY NEW TRENDS AND TECHNOLOGIES

EXPLORE THE SHOPS OF THE FUTURE DISCOVER MULTI-CHANNEL SOLUTIONS FOR POS

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4TH EDITION

RETAIL AND HOSPITALITY UPDATE2

CREATING A MOBILE SERVICE ECOSYSTEM

lity to provide a better service to customers. What’s more, these solutions

can often be integrated seamlessly into existing IT infrastructure, making multi-channel service a reality.

Easy integration: print from any mobiledevice withoutinstalling drivers

Reliability:

compactand robust design

Convenience: wireless, hand-held printing to free up precious counter space

DID YOU KNOW THAT:

of European consumers would like mobile payment options in-store1

consumers claim that a well-integrated multi-channel experience has a major impact on brand perception2

of European shoppers cite

the factor most likely to 3

42%

45%

91%

Portable receipt printers

1-3 Epson Europe, 2015

1. Reduce queue times and speed up payment

2. Mobilise the sales force to enable greater customer interaction and cross selling opportunities

3. Reduce amount of hardware needed, cutting associated servicing and maintenance cost

4. Enable real-time stock control, database, pricing and promotion management

5. personalised service in line with the online experience

6. Minimise till-point down-time

7. Enable more informed with information

8. Free up precious counter space

Longevity: keep going for the whole working daywithout having to rechargethe battery

Productivity:

Mobility: beat queuesand serve customerson the floor or outside

fast print speeds for speedy transactions

KEY FEATURES:

8 ADVANTAGES OF MOBILE POS SYSTEMS:

Easy integration:print from any mobiledevice withoutinstalling drivers

Reliability:

compactand robust design

Convenience: wireless, hand-held printing to free up precious counter space

Portable receipt printers

Longevity: keep going for the whole working daywithout having to rechargethe battery

Mobility: beat queuesand serve customerson the floor or outside

Productivity: fast print speeds for speedy transactions

DELIVER A MORE FLEXIBLE SERVICE WITHA PORTABLE POS PRINTER:

UPDATERETAIL AND HOSPITALITY

4TH EDITION

Duncan FergusonExecutive Director, Professional Printing & Robotics, Epson Europe B.V.

While the continued progression of online retailing is certainly not something that

can be ignored, bricks and mortar stores are still of great benefit to retailers – even if their role on the high street is changing.

Increasingly, these physical stores are taking on a new role. They now help to drive online traffic and, for luxury brands especially, they are a unique place to express brand values, promote an identity and tell a story.

Figures from a recent survey indicated that over 66% of customers1 have purchased clothes from physical high street stores in the last year. One of the key reasons for this, is the experience associated with going into a store, from being able to interact with knowledgeable staff, to being able to physically see and touch goods.

The importance of making these experiences memorable for your customers can’t be overlooked and it isn’t just limited to retail spaces. Technology will continue to play a key role in attracting and retaining customers and helping to exceed their expectations.

In the fourth edition of Retail and Hospitality Update, we explore some of these technologies and discover how they are being used to help surprise and delight customers – everything from creating a virtual reality showroom to selecting a hotel room and unlocking the door from a mobile phone.

I’m sure you will find the articles within this edition insightful and interesting. As always, please contact us at [email protected] with any feedback you might have.

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How can you use technology to meet your customers’ changing expectations?

Here are some of the key things to consider.

Interact anywhere with portable receipt printers

Easily print receipts, orders and barcodes from mobile devices – while supporting stock availability, assisted sales and click-and-collect.

Shape the decision-making journey with mobile devices

Allow customers to interact with touchscreens to complete transactions, and provide staff with instant access to real-time data to support sales.

Personalise promotions with on-demand colour label printers

Quickly produce customised labels showing loyalty points gained, incentives, discounts or location-based promotions to reward custom.

Provide visual guidance hands-free with smart glasses

Offer customers a unique augmented reality experience to help them picture your products in certain environments, or watch immersive HD and 3D content.

Create official documents in seconds with inkjet printers

Give customers official documentation to take away when they order for delivery — so they have all the information and proof of purchase they need.

Bring your brand to life with projectors

Create dynamic horizontal or portrait displays and digital signage by projecting moving images, key information and promotions onto walls, ceilings and floors.

Offer a personal touch with portable label printers

Create individually designed products, seal bags, and personalise shopping experiences to make purchases feel more special.

THE IMPACT OF TECHNOLOGY ON YOUR SERVICE DELIVERY


CREATE MEMORABLE CUSTOMER EXPERIENCES

Dr Dimitrios Tsivrikos – an established academic and practitioner in business

and consumer psychology – explores what to watch out for in the next 12 months and explains how you can use technology to help stay ahead of the trends.

As technology continues to advance rapidly, customer expectations too have risen, and the retail and hospitality sectors are presented with the challenge of having to meet and exceed such expectations. Indeed, this is a time of heightened consumer knowledge in which the customer can easily research and compare products or services to ensure they get the best deal. To give an example, while the average consumer shopped at 7 stores in 1993, this doubled to 14 in 20132; hence competition between businesses is now greater than ever before.

In order to get ahead of the competition, businesses need to engage consumers and attempt to gain their loyalty. This can be achieved by using technology in new and innovative ways.

For instance, Burberry has taken in-store initiatives such as attaching RFID (Radio Frequency Identification) tags onto certain items, which activate when customers pick up the product and trigger a video on nearby mirrors showing videos of the item as well as relevant associated products. Hence, while the role of the store may be diminishing in terms of concrete sales, it nevertheless has a crucial role in creating this engaging environment which attracts and inspires customers.

Furthermore, it is crucial to cater for the many channels customers are using. One study found that almost half of consumers are regularly using three or more channels to do their shopping3, demonstrating the demand for a seamless omni-channel brand experience be it on an app, website or social media account. A consumer is not going to be favourable towards a brand who is not willing to communicate with them in a way in which they are used to in their everyday lives.

Therefore, strategies such as allowing for payment options in which a QR code is scanned and a mobile payment is instantly made, will enhance consumers’ attitudes towards the business as they are accommodating for the consumer’s lifestyle. Further examples from the hospitality sector come from Hilton that has developed an app allowing customers to check-in prior to arrival, choose their room from a floor plan and even unlock their room door using their mobile phone. Such uses of technology allow the consumer to experience greater control over their hotel stay, hopefully leading to a more relaxing and positive experience overall.

Another trend for those in the retail and hospitality sector to take note of is the empowered consumer in the feedback and Uber/TripAdvisor generation. This describes the way in which customers are easily able to disseminate reviews and opinions on services or products they have received, again allowing next to no tolerance for businesses that do not meet their demands and expectations.

While the first stage to overcome this challenge is clearly to provide the great service and products that the customer is promised, the second is to efficiently monitor, address and act on feedback, both positive and negative. Hence customer service is a great priority, given that customers’ experiences are so often publicly expressed and it is vital that businesses are tracking their online reputation, from twitter to TripAdvisor reviews.

Indeed, this provides a public platform for negative feedback to be transformed into a positive demonstration of how well the company cares for its customers, in the form of offering advice, discounts or vouchers to compensate for a negative experience.

“The average consumer shopped at 7 stores in 1993, this doubled to 14 in 20132”

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“Consumers regularly use three

or more channels to do their shopping.”

Another way to attract a consumer’s attention and engage them is to provide personalised offers or products. Unsurprisingly, research has found that personally tailoring promotional emails leads to more click-throughs4 and as a result, purchases. Hence, gathering data on customers is extremely valuable when such information can be translated into a bespoke service for that customer. Again Burberry has shown how to successfully make use of consumer data by equipping store assistants with iPads, which collate information on customers by connecting their information from the till on their previous purchases, items they have tried on, as tracked using the RFID tags and their social media profiles.

This provides assistants with a comprehensive profile of customers and leads to smarter recommendations and thus more productive interactions. However, businesses must also be vigilant to data breaches and reassure the consumer that their data is safe and secure.

To conclude, using technology in original ways to engage the consumer, seamlessly incorporating your business into the consumer’s lifestyle, taking reviews seriously, and using big data to capture and target clients, are key to keeping on top of the emerging trends in these sectors.

About the author:

Dr Dimitrios Tsivrikos is an established academic and practitioner in business and consumer psychology at the University College London (UCL). Dimitrios’ research, teaching and consultancy work focuses in retail marketing, brand communications and behavioural change.


When the borders between online and offline disappear, and customers need

to be enticed with convenient services, sound guidance and an efficient sales experience in shops, then retailers face a real technological challenge.

That’s why Epson has combined its hardware with software from e-matters, to develop a POS solution where an innovative shop concept can be implemented.

But what do the shops of the future look like? For customers, it’s already clear: they will not turn their backs on traditional high-street trade, as customers still appreciate being able to physically try out a product. In the future, sales staff will, in effect, be able to go up to customers on the sales floor and, using tablets or mobile printers, advise them on the spot and even complete the purchase – without the customer having to search for the desired product through endless rows of shelves, and then wait in a queue at the checkout.

“With our mobile receipt printer, we wanted to be able to meet customers right where they are,” says Tim Frömbgen, Business Development Manager of Epson Deutschland GmbH, explaining the goal of Epson’s newest product range – the TM-Intelligent Platform. “Printers and all POS peripherals can be very easily integrated into the web application. And direct integration of the e-matters software already exists, so the POS solution can be quickly ready for use”.

Exactly what is printed on the sales floor does not matter: a shelf label, to make it easier for shop staff to sort the goods, or an actual receipt when the purchase is completed.

It can also act as a notepad, listing all the products that the salesperson has given the customer advice on, as a reminder of what to buy later – either in-store, online at home, or as a personalised voucher for their next purchase.

“With e-matters, we have found a partner that can map this array of possibilities with its software technology. I am impressed at how consistently e-matters has thought through multi-channel, and I am convinced that, with this software, a whole new world will open up for retailers,” said Tim Frömbgen.

The amalgamation of online and offline is a stated objective of the Hamburg-based software company. At its core is modular software that encompasses both the online shop, and downstream processes such as order processing, warehousing, purchasing and branch sales. Centralised data management allows important product and customer information to be made available in real time, not only to the e-commerce department but also to the sales staff.

The new smart e-POS printers are Epson’s flexible platform for mobile POS- and multi-channel solutions: they are driverless and print from apps or from any common web browser. Retailers and customers can therefore print directly from tablets and smartphones – meaning web-based services such as BYOD, assisted sales and up-selling, and mobile payment applications, are thus quickly and easily integrated.

“It gets exciting when the customer can be identified using their username or customer card. Then, using our Seller’s Co-Pilot on a tablet, the salesperson can, at a glance, see

PARTNERSHIP CREATES MULTI-CHANNEL SOLUTIONS FOR POS

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the order history, preferences, price levels, etc., for the customer standing in front of them. This enables a personal consultation right through to the completion of the sale, using our web-based checkout solution,” explains Kevin Besthorn, Managing Director of e-matters.

Besthorn is clear about whether the traditional checkout will still play an important role in retail: “That is exactly why the partnership with Epson is important for us. We are benefiting from Epson’s expertise, which links the well-known cash register with innovative approaches like smart receipt printers. Changes like this will only become a reality in retail if the customer, and even more so, the sales staff, try out new sales processes step-by-step.”

About e-matters:

e-matters GmbH is a software manufacturer and service provider for sophisticated e-commerce projects. With its eCommerce Suite, e-matters offers comprehensive multi-channel software, which supports the retailer – both online and on the high street – throughout the entire value chain.

www.e-matters.de


CASE STUDY – GOINSTORE

MERGING IN-STORE AND ONLINE RETAILING

What if your e-commerce customers could see exactly what visitors to your store see?

E-commerce is now so common that it’s almost time to drop the ‘e’, but that doesn’t mean that the in-store experience has to die.

Welcome to GoInStore, developers of a unique solution for retailers. By wearing a pair of Epson’s Moverio BT-200 smart glasses, it’s possible for a sales assistant to broadcast exactly what he or she sees to a customer browsing online: the one-to-one demo is back.

Closing the gap

For specialist retailers in particular, the advantages of GoInStore are obvious. “It’s designed to address the gap between online and in-store retailing,” says Andre Hordagoda, co-founder, GoInStore. Highly-trained staff in Dawsons music stores – all of them musicians – are now able to impart their expertise to website visitors via video-link, whether it’s a demo of a keyboard or a close-up study of a particular guitar. “Using the Epson Moverio BT-200, we capture and transmit a live video feed one-way from a sales person in a retail store directly to a desktop, facilitating a two-way audio conversation,” says Hordagoda. “That way, we’re able to transport website visitors directly into a store.”

Increasing trust

Dawsons Music is just one of a number of retail and specialist stores taking advantage of this unique solution. Those selling high-value goods can also benefit from GoInStore’s technology and the Moverio BT-200. “We get over the ‘trust issue’ – customers can see that the cars are here – and they can see that a car is in the exact condition advertised,” says Ali Keyhani, head of operations at supercar dealer Amari. “We can show them the cars, and make a connection with them, just as if they were in the showroom,” he says, adding that GoInStore gives Amari the edge over its competitors, as well as speeding-up the process.

Why Epson?

GoInStore is made possible by Epson’s Moverio, a pair of smart glasses that’s uniquely suited to the task. “We decided to work with the BT-200 because it’s better than competitive devices – it’s comfortable, the battery life is much longer, it has a much more capable CPU – especially for live streaming and two-way audio – and the developers found it easy to use,” says Hordagoda.

Valuable in-store experience

Using the internet to buy commodities is fine, but for specialist retailers the e-commerce world needs a new dimension. By giving back to online consumers that valuable in-store experience, and allowing retailers to connect with their customers in new and exciting ways, GoInStore and Epson’s Moverio smart glasses are what e-commerce has been waiting for.

The solution:

– Broadcasts what a sales assistant sees to a customer browsing online

– Bridges the gap between online and in-store experiences

– Builds trust with online consumers

– Enables live demonstrations and inspections

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“We can connect with them as if they were in the showroom.”


As we move into the digital age, printing continues to play the same key role in

business operations that it always has. In order to optimise this mainstay technology in an ever-shifting business setting, it’s important to ensure you have a printer that ticks all the boxes.

Both on and away from the shop floor, all manner of businesses have a need to produce printed documentation, including return labels, employee handbooks, health and safety documents, payslips, special offers and more. Whether you’re a one-shop retailer, or a multi-national operation, the right printers can streamline your processes to improve business efficiency, lower your costs, and reduce your carbon footprint.

Here are a few simple ways the right printer can help improve your company’s bottom line:

Improve productivity without compromising on quality

When it comes to printing, quality and speed are key. From restaurant menus to special offers, your customers want to see high-quality, clear printouts with outstanding colours – and you need to be able to produce them fast. The right printer will deliver your prints quickly and reliably, from the first page out to the last, to avoid potentially costly delays to your business.

Save energy and reduce wastage

By choosing more energy-efficient printers that reduce wastage, you can meet your environmental targets – and save money at the same time. As customers’ awareness of environmental issues continues to grow, along with an increasing amount of legislation, using the right printer is a good way to demonstrate to customers an active reduction in your carbon footprint.

Keep costs down

The right printer will offer a low initial purchase cost, and continue to generate value and savings with a low total cost of ownership. Using reliable, cost-effective and dependable printers means less waste, a lower spend on resource, and greater return on investment – achieved through low running costs, less downtime, and increased reliability.

Avoid potential disturbances

While reliability and productivity are critical, a number of customer-facing environments may value quiet operation above all. By choosing the right printer, you can avoid disturbing customers and sidestep potential complaints. After all, happy customers means more business.

Make business better

Better printing means better business. From a restaurant printing off individual menus, to a head office printing thousands of documents a day, the right printer will easily streamline your processes and reduce your costs to help your business run smoothly and efficiently.

If every business in Western Europe made the switch to Epson business inkjet printers it would save enough power to run over 507,000 households5

OPTIMISING YOUR BUSINESS STARTS WITH YOUR PRINTERS

Make the switch to inkjet and see how much smaller your environmental impact will be: www.epson.eu/maketheswitch

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“...using the right printer demonstrates

to your customers that you’re actively

reducing your carbon footprint.”


CASE STUDY – KLAUSER

KLAUSER – THE SHOP WITH A HEAD FOR FEET

The Klauser shoe retail group is one of the largest shoe retailers in Germany and its 130

branches are equipped with Epson’s WorkForce Pro devices.

Approximately 2,000 employees in all 130 Klauser branches are now using Epson’s WorkForce Pro WF-5690DWF business inkjet printers for all their printing. Up to three multifunction printers are in use, depending on the size of the shop, placed in the central checkout areas. In addition to around 135 machines in the branches, a further 16 were installed in the company’s headquarters.

Advantages of inkjet printers

“We use inkjet printers primarily to print delivery notes, labels, shipping papers and other documents generated during the sale and delivery of our products,” explains Daniel Butthoff, branch manager. “Occasionally, there is correspondence with customers, or other documents such as timelines, and we print all these with a WorkForce Pro.”

The introduction of the new business inkjet printer also changed procurement at Klauser. Printers and consumables were purchased and supplied independently by the branches in the past, but this became increasingly impracticable. The company’s IT retailer recommended changing over from laser to inkjet printers and the advantages were soon apparent. For example, the time spent waiting for a laser printer to warm up was a constant source of annoyance, even if it was just a small sign that needed printing. The inkjet printers start printing as soon as the print button is pressed.

Costs considerably reduced

Analysis by the IT reseller shows that Klauser has saved thousands of euros in electricity costs in just one year, simply by using inkjet printers, without making any other changes.

Reliable, clean inkjet technology

The printers working in the branches have also proved to be extremely reliable. “The Epson printers run and run and run – they simply do what is expected of them,” says Butthoff. “Because we were often working with very different qualities of paper, the old laser printers were prone to paper jams and other faults. That was always extremely annoying, because customers were almost always affected, as they waited for a receipt, for example.”

In addition to the printer, the scanner built into the WorkForce Pro is used on a regular basis. Whether producing copies or capturing handwritten notes, it is always operational.

Only a limited amount of space is available in the till area to use the printers with just a few millimetres’ clearance on either side. A key advantage here is that the WorkForce Pro printers do not generate any heat in the way that laser printers do. This is why it is often recommended that laser printer systems be operated in a separate, well-ventilated room. This is not only because of potential emissions but also the need for cooling with noisy fans.

Possible printer emissions are an issue that has also taken on an increased significance at Klauser recently. Mr Butthoff says: “I was approached by a colleague responsible for occupational health and safety because printers are not allowed to be placed so close to the till area and other areas frequented by customers. One reason for this is the high emissions of ozone from these devices during use. However, as soon as he saw that we are using inkjet printers and therefore neither ozone nor other emissions are being produced, the subject was closed.”

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Klauser has saved thousands

of Euros in just one year, simply by using

inkjet printers


ENHANCE THE CUSTOMER EXPERIENCEYou’ve worked hard to create your brand. Now take it further. Attract

customers’ attention with bold, bright colours, high-impact displays and added-value services.

A distinctive environment that encapsulates your brand and clearly differentiates you in the market provides a powerful way to engage with your customers. Epson technology is designed to help you get your message across at every touch point. From window displays to the till. Let Epson take your customer engagement to a new level.

DISCOVER EPSON INSTALLATION PROJECTORSEngage customers and bring your visual merchandising to life with dynamic displays and digital signage – in either portrait or landscape. Our installation projectors are extremely reliable and versatile, enabling you to project onto walls, ceilings, floors, and in confined spaces.

– Keep customers updated with offers, promotions and more

– Project images and messages with stunning clarity onto a wide range of surfaces

– Benefit from easy and affordable setup and maintenance

– Attract customers’ attention anywhere, with moving images that can be adjusted to fit corners and curved surfaces

– Influence shopping decisions with visually engaging displays and digital in-store signage

DOWNLOAD YOUR FREE TECHNOLOGY BUYERS GUIDEWith today’s change in consumer behaviour, extra effort is being made to attract customers back into stores – meaning retail technologies are no longer hidden away behind the counter.

Download our free buyers guide to redefining the customer experience, and see how technology solutions can improve your service delivery.

Visit www.epson.eu/resources

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CHOOSE WORKFORCE PROEpson’s WorkForce Pro Series of A4 and A3 printers offer low running costs, fast print speeds and low intervention to boost productivity. Whether you’re a small company or a huge organisation, your needs can be catered for. Epson’s award winning WorkForce Pro printers are fast, economical and ecological, providing high-quality results with less downtime.

You can quickly produce invoices, orders, contracts and other documents, and manage your resources more efficiently:

– Print up to 75,000 pages without changing the ink, for disruption free printing from WorkForce Pro RIPS6

– Print directly from a smartphone or tablet with Epson Connect7

– Receive print supplies with free delivery, as and when you need them with Epson Print Performance – an all-inclusive printing service

See how much you could save on printing by switching to Epson. Use our total cost of ownership calculator at: www.epson.eu/tco

Make The Switch

Make the switch to our WorkForce Pro inkjet range, and reduce your company’s environmental impact.www.epson.eu/maketheswitch

1 Figures from RetailWeek’s Fashion Retail report 20152 Retail Week Reports. (2014). Fashion Retail 2014. Accessed from http://www.landsecuritiesretail.com/media/18900/fashion-insight-report-final.pdf3 Ibid.4 Experian Marketing Services. (2013). 2013 Email Market Study. Accessed from http://www.experian.com/assets/marketing-services/white-papers/ccm-email-study-2013.pdf5 For more information, visit: www.epson.eu/maketheswitch 6 Approx. page yield. Actual yield will vary depending on images printed and usage conditions. For more information visit www.epson.eu/pageyield7 Epson iPrint requires a wireless connection. Epson Email Print, Epson Remote Print Driver and Epson Scan to Cloud require a connection to the internet. For more information, supported

languages and devices, please visit www.epsonconnect.eu8 As compared in August 2015. Dimensions of comparable products taken from manufacturers’ websites

For further information please contact your local Epson office or visit www.epson-europe.com

Austria 01 253 49 78 333 Belgium +32 (0)2 792 04 47 Czech 800/142 052 Denmark 44 50 85 85 Finland 0201 552 091 France 09 74 75 04 04 (Cost of local call, operator charges may apply) Germany +49 (0) 2159/92 79 500 Greece 210-8099499 Hungary 06800 147 83 Ireland 01 436 7742 Italy 02-660321 10 (0,12 €/min) Luxembourg +352 27860692 Middle East +9714 8872172 Netherlands +31 (0)20 708 5099 Norway +47 67 11 37 00 Poland 0-0-800 4911299 (0,16 zł/min) Portugal 707 222 111 Russia (095) 777-03-55 Slovakia 0850 111 429 South Africa (+2711) 465-9621 Spain 93 582 15 00 Sweden 0771-400135 (Mobilsamtal – 0,99 kr/min, Lokala samtal – 0,30 kr/min, Utlandssamtal – 0,89 kr/min) Switzerland 022 592 7923 Turkey (0212) 3360303 United Kingdom 0871 222 6702

Trademarks and registered trademarks are the property of Seiko Epson Corporation or their respective owners.Product information is subject to change without prior notice.

USEFUL LINKS

Save energy and costs with our most innovative and eco friendly POS printers yet. www.epson.eu/ecopos

We are working closely with leading cloud-based POS software developers to help you increase sales, boost efficiency and manage customer retention. To find the perfect fit for your business, visit: www.epson.eu/isv

PRINT RECEIPTS ANYWHERE ON THE SHOP FLOOR The smallest POS printer ever8

Connect smart devices across your retail environment – the TM-m30 can be integrated into virtually any operating environment in vertical or horizontal orientation, to spread mobile connectivity in-store and provide an easy-to-use, fast, and on-demand printing solution.

Future-proof your POS system – the TM-m30 is ideal for retailers looking to move into tablet-based POS, and improve the customer experience

Position anywhere – a small footprint and compact, stylish design means the TM-m30 will be right at home in any retail environment

High performance, high quality – customise the content of your receipts with advanced graphics from Europe’s number one POS printer manufacturer

www.epson.eu/tm-m30

www.epson.eu/C7500

SETTING NEW STANDARDS IN COLOUR LABEL PRINTING ColorWorks on-demand colour label printers

Improve speed and reliability while reducing costs by bringing your label printing needs in-house. The ColorWorks C7500 Series delivers long-lasting colour labels that look outstanding, so you can get your message across clearly.

Reliable and durable – produce durable matte labels on a wide range of materials, up to 108 mm wide

High quality – Variable Sized Droplet Technology produces an incredibly vivid and high quality image every time

Plug and play – incorporate your printer alongside virtually any infrastructure or operating system, for true flexibility

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COLORWORKS C7500

DEALER LOCATOR

Are you looking for an Epson product dealer in your area? Or for a qualified service partner to repair your device? Visit www.epson.eu/support enter your address and select the place you are looking for. We will show you the way to your nearest Epson dealer or service partner.

Check out our business blog for the very latest retail and hospitality views and insights. /blog

retail and hospitality update - epson...marketing, brand communications and behavioural change. 6...

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