retail and franchise assignment

8/13/2019 Retail and Franchise assignment

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CORPORATE STRATEGYSubmitted By : Submitted To :

Gokul Kumar (1012) Prof .Bidyanand Jha

Nihal singh suhag (1017)

Prashant Amar (1018)

Saurabh Pareek (1021)

VISION:

Creating Indias largest retailing network, generating large scale selling to Indian customers

while delivering value to all stakeholders.

MISSION:

To be Indias best food retailer by exceeding customer expectations through innovative

products at great prices and focused design management for a satisfactory holistic

experience.

We're driven by our responsibility to:

Respect the Environment Source with Integrity Make a Positive Difference in Our Community Reflect Our Nations Diversity Be a Great Place to Work,

GOALS:

Optimising and integrating the traditional approach into modern-day retail to identify

critically important customer-value dimensions and game-changing trends in Indian retail

Increase our selling space by 25% by completing an addition to our building withina year.

Improve ambience scores on guest satisfaction scorecard by the end of the year. Converting shopper insights into action via world-class, equity based in-store design

solutions

Creating inspiring and forward thinking shopper-focused designs. Improve the environmental performance of the tools and technology used in its

facilities, by its customers and by its suppliers.


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VALUES:

These values that clearly define what we believe:

Bhartiyata:Infuse Indian brands with confidence and renewed ambition. Leadership:To be a leader, both in thought and business. Respect & Humility:To respect every individual and be humble in our conduct. Introspection:Leading to purposeful thinking. Speed:Responding to internal and external customers with a sense of urgency. Valuing and Nurturing Relationships:To build long term relationships. Simplicity & Positivity:Simplicity and positivity in our thought, business and action. Adaptability:To be flexible and adaptable, to meet challenges. Flow:To respect and understand the universal laws of nature.

Promises to our Customers:"To our customers we promise...

1) Team members who are knowledgeable, friendly, and helpful.

2) Great prices that are clearly marked.

3) A fast and easy shopping experience.

4) A treasure hunt of unique bargains.

5) A clean environment.

"Promises to our Employees:"To each other we promise...

1) to be decisive, accountable and results focused

2) Teamwork, mutual respect and integrity.

3) Open communication with candour.

4) To embrace change and to achieve sustainable solutions."

Aim- To achieve inclusive, sustained and profitable growth along with customer satisfaction we

as

Level-1 Customer Centric

Level-2 Periodic Innovation


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Design managementRetail design is a creative and commercial discipline that combines several different areas

of expertise together in the design and construction of retail space. Retail design is primarilya specialized practice of architecture and interior design; however it also incorporates

elements of interior decoration, industrial design, ergonomics, and advertising graph design

There are six basic store layouts and circulation plans that all provide a different experience:

1. Straight plan:this plan divides transitional areas from one part of the store to theother by using walls to display merchandise. It also leads the consumer to the back of

the store. This design can be used for a variety of stores ranging from pharmacies to

apparel

2. Pathway plan:is most suitable for large stores that are single level. In this plan thereis a path that is unobstructed by shop fixtures, this smoothly guides the consumer

through to the back of the store. This is well suited for apparel department stores, as

the clothes will be easily accessible

3. Diagonal Plan:uses perimeter design which cause angular traffic flow. The cashier isin a central location and easily accessible. This plan is most suited for self-service

retail.

4. Curved plan:aims to create an intimate environment that is inviting. In this planthere is an emphasis on the structure of the space including the walls, corners and

ceiling this is achieved by making the structure curved and is enhance by circular

floor fixtures. Although this is a more expensive layout it is more suited to smaller

spaces like salon and boutiques5. Varied plan:In this plan attention is drawn to special focus areas, as well as havingstorage areas that line that mall. This is best suited footwear and jewellery retail

stores.

6. Geometric plan:Uses the racks and the retail floor fixtures to create a geometricfloor plan and circulation movement. By lowering parts of the ceiling certain areas

can create defined retail spaces. This is well suited for retail stores

Lightning can have a dramatic effect on the space. It needs to be functional but also

complement the merchandise as well as emphasize key points throughout the store. Thelightning should be layered and of a variety of intensities and fixtures. Firstly, examine the

natural light and what impact it has in the space. Natural light adds interest and clarity to the

space; also consumers also prefer to examine the quality of merchandise in natural light. If no

natural light exists, a sky light can be used to introduce it to the retail space. The lightning of

the ceiling and roof is next thing to consider.

Multiple Retailing


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Multiple retailing is most often referred to as multi-channel retailing.Through this approach

we operate a retail business in which we offer products to customers by multiple retail

channels through super store.

1. Food and beverages2. General merchandise3. Grocery

Retailer ModelWe are going to follow a triangle model for our retail store. It consists of

1. System2. Logistic3. Suppliers

System

Our system is ERP based in this everything is covered from cost to sales price from discount

to sales promotion each and everything is covered under one software so that from salesmen

to sales manager everyone should find whatever they want.

Logistics

Procuring directly from the company or from the farm gates and supplying to our stores is the

change in the game. We are starting a unique thing in which we are directly procuring from

farm gates while pruning middle-man while being efficient increasing our profit margin as

well as providing greater value to the consumers.

Suppliers


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We are tying up with the suppliers by getting more discounts and offerings and as well as

their sales promotion offers on the basis of trust either the supplier backs off in the initial

assignments or he continues with us forever.

Product mix

1. Food2. Beverages3. Cleaners4. Personal hygiene5. Paper goods6. Cards7. Dcor8. Home care9. Plastic products10.Staples11.General merchandise (others)

Communication

It is very important for any business. In our case it is important for a store manager to

communicate to the customers about their needs and preferences.

EMPLOYEESDESIGNATION : SALARY :

CEO

HEAD OF FINANCE

HEAD OF LOGISTICS & SCM

HEAD OF MARKETING

HEAD OF HRM

HEAD OF ADMINISTRATION

PERSONNEL:

As we are launching only 1 outlet and a corporate office


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POSITION: NUMBER :

BRANCH MANAGER 1

CASHIER 6

SUPPLY MANAGER 2

SALESPERSON 20

DESIGNATION WORKING HOURS :

SALESPERSON 6

SALES PEOPLE 8

SECURITY 8

CARRIER 8

RETAIL THRUSTThe store will deal in two categories of products that are:

1) Food 2) Beverages 3) General merchandiseThese are the categories which will be sold in the store. The food department deals with

all types of packed items, ready to use eatables and every food item whether it is

vegetarian or non-vegetarian. Now talking about the beverages section, each and every

type of beverage like carbonated drink, fruit drink, energy drink, powdered drink etc.

general merchandise consist of all the categories like groceries, stationary, household,

kitchen ware, personal care, health and hygiene.

The retail thrust is based on two platforms which are:

1) Scale 2) EfficiencyLike having the proper products on their shelf space and optimizing the all resources by

providing the right product mix and right products on the shelf which customer wants

and coming up to the efficiency part the main positive point is that there is no middleman

in the whole transaction. All the raw materials and resources which are acquired are


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directly from the farm gate i.e. direct from the farmer or the farms. So by the elimination

of middleman the products are available on cheap price.

TARGET MARKETThe store basically targets the customers which are price sensitive. The customers which

really go with the price of the products are the target market. There is no specific

concentration on the segments of customers but it mainly focuses on the customers for whom

price of the product really matters. We target mainly on classes and masses.The large and

growing young working population is a preferred customer segment. We specifically targets

working women and home makers who are the primary decision makers as well as our scope

encompasses all classes and masses.

POSITIONING:

1stQuadrant High

Low price High price

Low

retail and franchise assignment

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