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Retail & Consumer Deals Digest April 2021 www.pwc.com.au

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Page 1: Retail & Consumer Deals Digest - PwC

Retail & Consumer Deals DigestApril 2021

www.pwc.com.au

Page 2: Retail & Consumer Deals Digest - PwC

PwC

ANZ-Roy Morgan Weekly Consumer

Confidence Rating

Source: ANZ-Roy Morgan Weekly Consumer Confidence Index

COVID-19 impactChristmas

trading

Consumer confidence rises to its highest

level since October 2019

Consumer confidence rose gradually from 110.3 at the end

of February to 112.3 by the end of March, a gain of 1.8%

as the weather improved along the east coast, after heavy

rainfall and floods wreaked havoc. Compared with the

previous year, there has a been a significant increase in

consumer confidence which rose from 65.3 in March 2020.

Confidence rose sharply in Queensland, gaining 10.5% in

Brisbane and 6.7% in the rest of the state. The increase in

consumer confidence, during the last week of March, was

driven by increasing optimism around personal finances.

"Sentiment in Queensland may be tested by the

emergence of a COVID-19 cluster in Brisbane. NSW was

more subdued, with confidence down 0.3% - reflecting

perhaps the ongoing impact of the flooding and the sad

news that two lives were lost. The rise in overall

confidence to almost its long-run average is encouraging.”

– David Plank, ANZ Head of Australian Economics, 30

March 2021

Latest Australian ABS trade results

The latest Australian Bureau of Statistics (ABS) Retail

Trade figures show that Australian retail turnover fell by

0.8% in February 2021 which follows a rise by 0.5% in

January 2021 and a fall of 4.1% in December.

The following industries rose in seasonally adjusted terms

in February 2021: Household goods retailing (0.7%),

Cafes, restaurants and takeaway food services (1.1%),

clothing, footwear and personal accessory retailing (1.6%),

and Department stores (2.2%). Food retailing (-3.0%) and

other retailing (-0.4%), fell in seasonally adjusted terms

The following states and territories rose in seasonally

adjusted terms in February 2021: South Australia (0.2%),

NSW (1.2%), Queensland (1.1%), Tasmania (0.7%),

Australian Capital Territory (0.3%). Victoria (-3.0%),

Northern Territory (-2.8%) and Western Australia (-5.4%)

fell in seasonally adjusted terms.

Source: ABS data released 01 April 2021. Data refers to the

seasonally adjusted estimate increases/decreases by industry/state

Retail & Consumer Deals Digest

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April 2021Retail and Consumer Deals Digest

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Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

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Announced deals

According to Mergermarket, announced retail deal activity for FY2021TD(1) decreased in value compared to the

prior comparable period (PCP), with volumes declining significantly. 97 deals totalling AUD$15.4bn were

announced in the FY21TD period, versus 128 in the PCP, valued at AUD$28.9bn.

In the last twelve months (LTM), deal value compared to the PCP has declined significantly with deal volume

also witnessing a fall, from 162 announced deals (AUD$37.2bn)(2) to 111 (AUD$17.3bn).

Australia and New Zealand Announced Retail and Consumer deals (FY2021TD(1) and LTM vs. PCP)

Source: Mergermarket, based on announced and completed transactions as at 31 March 2021

(1) FY2021TD refers to the period 1 July 2020 to 31 March 2021, reflecting the latest available Mergermarket data. The deal value includes

the transaction for Coca-Cola European Partners acquisition of Coca-Cola Amatil in Nov 20 (~A$9bn)

(2) The deal value for PCP includes the transaction for Asahi Groups acquisition of CUB Pty Ltd from Anheuser-Busch InBev NV in July 19

(~A$16bn) and Kohlberg Kravis Roberts & Co.’s acquisition of Campbell International from Campbell Soup Company in August 19

(~A$3bn)

Selected recently completed / announced deals

● 7 April 2021 – US-based private equity firm Summit Partners has acquired the remaining 40% of Quay

Australia, an Australia-based sunglasses and accessories retailer, for an undisclosed consideration

from the group’s founders the Hammond family. Summit Partners bought 60% of Quay Australia in 2016

through its San Francisco-based Elevate Brandpartners to drive the businesses expansion globally.

● 26 March 2021 – Alcoholic beverage distributor Good Beer, announced its acquisition of The Union

Hotel, an Australian based restaurant operator, from Mr Patrick Gallagher and Mrs Angela Gallagher, for a

consideration of A$20 million. The Union Hotel is considered a North Sydney landmark and operates

gaming machines, three bars, a restaurant, function rooms and a large office ideal for trade conversion.

● 16 March 2021 – Accolade Wines announced its acquisition of Veritas Winery, the Australia-based

winery producing Rolf Binder Wines, for an estimated consideration of A$20 million. The transaction is

in line with Accolade Wines’ growth strategy and will allow it to expand its Barossa and South Australian

wine region portfolio. As part of its strategy, the company is targeting more acquisitions in the premium

end of the sector.

● 10 March 2021 – One of Australia's largest glasshouse producers of fresh fruit and vegetables,

Flavorite, announced the merger of its business with the Murphy family businesses in Victoria.

Management believe the merger will further strengthen its offering to customers and deliver great products to

market through innovation and quality for consumers. Flavorite also has plans already underway to construct

a further 16.5 hectares of glasshouse across its Tatura and Warragul sites in Victoria.

● 9 March 2021 – American snacks giant Mondelez International announced its acquisition of

Australian cracker business Gourmet Food Holdings, from Sydney based private equity firm CPE

Capital for ~A$400 million. The company is expected to use the Gourmet Food brands to expand into

premium entertaining products. Gourmet Foods’ co-founder and CEO Todd Wilson will remain with the

business as an advisor, while its COO Oliver Flint has been promoted to MD.

● 02 March 2021 – Odyssey Private Equity announced its acquisition of a significant stake alongside

the founders of leading Australasian online cycle brand “MTB Direct”. The company seeks to use the

proceeds to grow and build on its customer offering.

FY2021TD(1) PCP(2) LTM PCP(2)

Deal value (in A$m) # of deals Deal value # of deals Deal value # of deals Deal value # of deals Deal value

$0 to $5M 0 0 0 0 0 0 0 0

$6 to $10M 3 26 10 94 4 36 13 122

$11 to $20M 20 330 21 338 20 330 26 408

$21 to $30M 7 181 12 315 7 181 14 366

$31 to $50M 16 648 10 420 19 771 15 619

$51 to $100M 6 434 18 1,197 9 619 20 1,357

$101 to $300M 8 1,345 5 787 8 1,345 7 1,236

$301 to $500M 3 1,203 4 1,653 3 1,203 5 2,013

>$500M 5 11,204 7 24,092 7 12,810 10 31,035

Subtotal 68 15,371 87 28,896 77 17,295 110 37,156

Undisclosed 29 n/a 41 n/a 34 n/a 52 n/a

Total Announced 97 15,371 128 28,896 111 17,295 162 37,156

Total Completed 59 2,952 110 26,387 68 3,726 144 34,647

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Retail and Consumer Deals Digest

Source: Mergermarket, based on recently announced and completed transactions

April 2021

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Also recently in the news

● American technology company Pitney Bowes,

announced the launch of its online parcel

delivery platform, SendPro Online, in

Australia. The platform allows small businesses

and online retailers to choose a preferred carrier,

print shipping labels and track packages from a

centralised service. Further it would help to cut

down on unnecessary shipping costs and meet

customers’ expectations.

● Yummy Karma, a privately held Australian

ready-to-eat meals manufacturer, is seeking to

raise funds to assist its domestic growth plans.

The company plans to raise growth capital in

phases, with A$1 million this year and another

A$3-5 million in 2022, to boost sales efforts and

move the company into a larger manufacturing

facility.

● Wine technology platform WineDepot,

announced a partnership with Ebay and

Vivino to increase its customer reach ahead

of its direct-to-trade launch. Under the

partnership, Australian wineries will be able to list

their products on Ebay without having to set up

an account or handle inventory and fulfilment.

● Discount pharmacy chain Chemist

Warehouse, is seeking to expand across

regional areas of New Zealand to grow the

business in the wake of the Covid-19 pandemic.

The retailer established 7 stores in the region

last year and plans to expand to 35 stores by

the end of 2021.

● Australian liquor retailer Dan Murphy’s

unveiled a future focused store concept,

which it plans to roll out across the entire

network as Woolworths group gears up for the

demerger of the Endeavour Group, expected in

June this year.

● Italian Chocolate manufacturer Venchi, is

seeking to establish stores in Australia, as

part of its APAC expansion. The brand is

continuing to grow its presence across the globe

and has made major strides in Asia, opening 7

stores last year, with plans to further expand its

network in the region in 2021.

● Australian natural skin care company, Skin

Elements, announced an equity funding

facility with the US-based investment group,

LDA Capital. The company has entered into a

put agreement with LDA Capital under which LDA

Capital would provide the company with up to

A$20 million in committed equity capital over

the next 36 months, against the shares to be

issued by Skin Elements.

● Harris Scarfe, an Australian retailer that sells

kitchenware, homewares and apparels

announced it would be opening its first bricks and

mortar store in Central Sydney. The new store is

part of its massive physical expansion plan to

open 100 stores in the years ahead.

● The US based Lifestyle sneaker brand Cole

Haan launched in Australia through a

partnership with fashion distributor True

Alliance, bringing its e-commerce offer to

Australia. Management considers this partnership

as key to their ability to further grow in the APAC

region.

● Online retailer The Nile is looking at its

options for a public listing after a A$2.5 million

capital raise.

● One of the world's leading designer lifestyle

brands, Tommy Hilfiger, launched a new store

at Chatswood Chase shopping centre, bringing its

global store concept to Sydney.

● An American toy, clothing, and baby product

retailer, Babies ‘R’ Us, is relaunching online

with an initial set of products and wider selection

to be available in second half of this year. The

relaunch is part of recent acquisition of Toys

‘R’ Us, Babies ‘R’ Us and Hobby Warehouse

by Funtastic.

● Venetian fashion house Golden Goose

launched its Australian flagship store, its third

store in Australia and its second in Melbourne.

● Fonterra Co-operative Group plans to sell its

remaining stake in infant formula producer

Beingmate Co. by the end of the current fiscal

year. The company is continuously reducing its

stake in the company, which on 31 January 2021

was sitting at 3.94% and is now 2.82%.

Source: Mergermarket, Inside Retail

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Retail and Consumer Deals Digest April 2021

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Also recently in the news

● Sandhurst Fine Foods, a private Australian

condiments manufacturer, could consider an

acquisition of local peers to grow in the domestic

market. The potential targets could include

cheese, small goods, and garnish manufacturers.

● The McWilliam’s Wines business is to be split

into two and will be acquired by Calabria Family

Wines and by entities related to the Medich family

office, in a deal that could be valued at ~A$40

million.

● Canadian activewear firm Lululemon is

establishing a new store in Sydney. The store

will be Lululemon’s first multi-level store in the

country and is seeking to open in July.

● Pental, an Australian owner of household

cleaning laundry and personal care brands, is

currently assessing two to three businesses

that could be acquired to enhance its channel

diversification. The company could also

potentially sell one of its brands to reduce its

presence in grocery channels

● South Korea’s LG Electronics announced

plans to wind down its loss-making mobile

division after failing to find a buyer, a move

that is set to make it the first major smartphone

brand to completely withdraw from the market.

Further LG plans to retain its 4G and 5G core

technology patents as well as core R&D

personnel, and will continue to develop

communication technologies for 6G.

● Luxury German fashion house and suit-maker

Hugo Boss partnered with the iconic

American brand Russell Athletic to produce a

capsule collection for both men and women.

Source: Mergermarket, Inside Retail

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Retail and Consumer Deals Digest

A Closer Look: Future Concepts in

online retailing

Customer service

● With more consumers switching away from brick

and mortar stores to online retailers, online

customer service will be at the top of retailers’

priorities

● New technologies will need to digitally emulate a

comprehensive in-person customer service

offering and replace the antiquated chat-bot

Expedited delivery

● For some customers, the concept of next-day or

two-day delivery still isn’t enough, even more-so if

they are able to purchase the product in store in a

matter of hours

● The future of fulfilment will be measured in hours,

with some retailers already achieving this by

partnering with last mile delivery providers in

major cities

● Physical retail stores are being adapted to partial

‘dark stores’ and click-and-collect centres for

customers to collect items same-day

Virtual ‘fit tech’ fitting

● Though there have been numerous upsides for

retailers resulting from the customer shift to

online, one downside which has garnered much

attention is the higher rate of returns suffered

from online transactions

● Retailers have been strategising ways to curtail

this trend by adopting new virtual technologies

which can recommend personalised products

based on a customer’s measurements

● Middleware ‘fit matching’ platforms are emerging

and paving the way for a new age in fitting

technology, using 3-D body scanning equipment

to provide a future where clothes don’t need to be

tried on in store

Online store experience

● There’s been a rising trend in ‘experiential’

physical stores for some time now, but it remains

to be seen whether this can be effectively

executed for the online shopping experience

● Using virtual reality technology, online shopping

could create its own ‘experiential’ store concept

and bridge the gap for the online store to feel like

a physical one

● Customer experience (CX) is a key driver for

competitive advantage in online retailing and the

need to invest in front-end web design will

continue to play a vital role in gaining traction with

customers as the online channel becomes the

focal touchpoint for customer interaction with

brands and products

Source: Fit:Match – The Future of Online Shopping, PwC

Analysis

April 2021

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April 2021Retail and Consumer Deals Digest

Source: CapitalIQ, as at 13 April 2021

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Retail and Consumer Deals Digest April 2021

Source: CapitalIQ, as at 13 April 2021

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Retail and Consumer Deals Digest

Source: CapitalIQ, as at 13 April 2021

April 2021

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Retail sector trends

As reported by the ABS, the seasonally adjusted

Australian retail turnover for February 2021 trends are as

follows:

● Food retailing: The seasonally adjusted estimate for

Food retailing fell 3.0% in February 2021. By industry

subgroup, the seasonally adjusted estimate fell for

Supermarkets and grocery stores (-2.6%), Liquor

retailing (-5.6%), and for Other specialised food

retailing (-2.9%).

● Household goods retailing: The seasonally adjusted

estimate for Household goods retailing rose 0.7% in

February 2021. By industry subgroup, the seasonally

adjusted estimate rose for Furniture, floor coverings,

houseware and textile goods retailing (1.8%), Electrical

and electronic goods retailing (2.4%) and fell for

Hardware, building and garden supplies retailing (-

1.8%).

● Clothing, footwear and personal accessory

retailing: The seasonally adjusted estimate for

Clothing, footwear and personal accessory retailing

rose 1.6% in February 2021. By industry subgroup, the

seasonally adjusted estimate rose for Clothing retailing

(1.0%), and rose for Footwear and other personal

accessory retailing (2.8%).

● Department stores: The seasonally adjusted estimate

for Department stores rose 2.2% in February 2021.

● Cafes, restaurants and take-away food services:

The seasonally adjusted estimate for Cafes,

restaurants and takeaway food services rose 1.1% in

February 2021. By industry subgroup, the seasonally

adjusted estimate rose for Cafes, restaurants and

catering services (2.5%) and fell for Takeaway food

services (-0.7%).

● Other retailing: The seasonally adjusted estimate for

Other retailing fell 0.4% in February 2021. By industry

subgroup, the seasonally adjusted estimate rose for

Pharmaceutical, cosmetic and toiletry goods retailing

(1.7%) and fell for Newspaper and book retailing (-

1.1%), Other retailing n.e.c. (-1.7%) and Other

recreational goods retailing (-1.9%).

Source: ABS data released 01 April 2021. Data refers to the seasonally

adjusted estimates by industry

9

Retail and Consumer Deals Digest April 2021

Attend our next Virtual Event

PwC’s Retail & Consumer SeriesEnvironmental, Social & Governance (ESG)

impact and opportunities

Wednesday, 28 April 2021

8:30am - 9:30am (AEST)

Live webcast

To register: [email protected]

Sustainability is a growing topic of importance that

can no longer be managed in a silo. Climate and

sustainability opportunities and risks are

increasingly being embedded into organisations’

core strategy, reflected in purposes and missions,

managed across operations and supply chains, and

considered crucial to engagement with stakeholders

across the market landscape.

We are delighted to be joined by PwC Australia’s

Environmental, Social, Governance (ESG)

leader and COO, Liza Maimone for our upcoming

PwC Retail & Consumer Series virtual session. Liza

will frame up the discussion by sharing her insights

on the impact and opportunities of ESG from

purpose, reporting and metrics to opportunities for

growth, differentiation and ease of access to

finance.

Join us for a facilitated discussion with Liza and our

guest panel of industry leaders as we explore the

future of ESG and take a closer look at key drivers,

emerging trends and market insights relevant for

Australia’s retail and consumer organisations.

For any enquiries or to register your attendance,

please contact Angela Martin at

[email protected]

Page 10: Retail & Consumer Deals Digest - PwC

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Contact usIf you would like to discuss any of the information in this newsletter or be added to the distribution list for this

newsletter, please contact one of our Deals Retail and Consumer specialists:

Donna Watt

National R&C Lead

Partner, Melbourne

Tel: +61 421 141 350

Email: [email protected]

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Deals Driver

Partner, Sydney

Tel: +61 418 202 046

Email: [email protected]

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M&A

Managing Director, Sydney

Tel: +61 415 037 666

Email: [email protected]

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Private Clients

Partner, Melbourne

Tel: +61 477 281 345

Email: [email protected]

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Deals Strategy / Financial Sponsors

Director, Sydney

Tel: +61 421 486 418

Email: [email protected]

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Operational Turnaround

Partner, Melbourne

Tel: +61 449 953 825

Email: [email protected]

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Restructuring

Partner, Sydney

Tel: +61 432 322 988

Email: [email protected]

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Restructuring

Partner, Sydney

Tel: +61 427 957 205

Email: [email protected]

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