retail advertising rates - herald-tribune advertising · branding; small business; health care...

1 Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)

Retail Advertising Ratesherald-tribune media group

2 Rates may also be viewed at HeraldTribuneMediaSource.com

reach nearly 300,000 adults each week with herald-tribune media!

The Herald-Tribune Media Group is the primary source of news and information in one of America’s wealthiest metro markets.

With more than 700,000 people, Sarasota/Bradenton/Venice is Florida’s fifth largest market. It is the wealthiest of the state’s Top 10 markets and one of the 20 wealthiest major markets in the country.* It also is the nation’s oldest major metro market, but in the last five years, it has added children faster than retirees.

The way to capture this dynamic, lucrative market is with the Herald-Tribune Media Group. Herald-Tribune media reach three out of four adults between Tampa Bay and Charlotte Harbor.

• The Herald-Tribune, our daily newspaper, has a circulation of 65,490 daily and 84,851 Sunday, more than all other newspapers in the market combined.

• In peak season your ad is delivered to more than 92,000 readers daily and more than 120,000 on Sunday.

• HeraldTribune.com, our Internet site, attracts 900,000 unique visitors a month, and generates more than 7.2 million page views, making it the market’s most popular local media Internet site.

In print or online, the Herald-Tribune Media Group lets you own one of the finest markets in Florida.

Sources: Scarborough Research 2014; Alliance for Audited Media 2013: Omniture 2014*Markets of 500,000 people or more.


Cortez Rd.

Center Rd.

Clark Rd.

Fruitville Rd.

Manatee Ave.

26th

St.

W.

Bene

va R

d.

771

777

72

70

780

72

30170

41

41

275

Blackburn Pt. Rd.

301

Bee Ridge Rd.

Jaca

rand

a Bl

vd.

775

70

Tole

do B

lade

Blvd

.

Lock

woo

d R

idge

Venice Ave.

Sumter Blvd.

Tallevast Rd.

75

75

Laurel Rd.

75

41

41

41

64

41

64

75

75

776

776

776

University Pky.

17th St.

681

34285

3398133947

3424034235

34232

34238

34228

34222

34208

34209

34203

34251

34205

34207

34210

34237

34242

34224

34239

3423134233

33946

34236

33921

34223

33953

34288

34289

34287

3429134292

34293

34275

34286

3424134229

3424334201

34234

34202

34211

34212

34221

34215

34217

34219

Bradenton

Englewood

Sarasota

Boca Grande

Rotonda

Manasota Key

El Jobean

NokomisCasey Key

Lido Key

Siesta Key

Longboat Key

St. Armands Key

Anna MariaIsland

Cape Haze

Palmetto

Laurel

Parrish

Lakewood Ranch

Osprey

Venice

North Port

SARASOTA COUNTY

CHARLOTTE COUNTY

MANATEE COUNTY

Scale In Miles

0 5 10

Gulf of Mexico

Sarasota/Bradenton/Venice Market

Source: Alliance for Audited Media for 52 weeks ending 12/31/13, Herald-Tribune internal reporting.

CirCulation by advertising Zones

Daily Sunday Daily Sunday

Manatee 13,702 16,396 17,201 22,189

Sarasota 31,961 38,696 43,065 54,822

Venice / South 20,451 25,037 30,322 39,402

Total Circulation 65,490 84,851 92,255 120,267

Peak SeasonAnnual Average


Full Run ad sizes and Rates

Mon-WedThurs-SatSunday

Full Page6 col. x 21"

Full Run$10,866.40$11,757.31$13,281.41

2/3 Page tall5 col. x 17.5"

Full Run$9,450.00

$10,206.00$11,529.00

2/3 Page veRt.4 col. x 21"

Full Run$8,173.87$8,827.78$9,972.12

2/3 Page HoRz.6 col. x 14"

Full Run$8,173.87$8,827.78$9,972.12

3/4 Page6 col. x 15.75"

Full Run$8,981.28$9,699.78

$10,957.16

ad units > 1/2 pagedoMinanCe ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow. For best results, doMinanCe ad units should run 2 - 3 times in a 7-day period.suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings



1/2 veRtiCal 3 col. x 21"

Full Run$6,368.54$6,878.03$7,769.62


Full Run$4,363.63$4,712.72$5,323.63

1/2 HoRizontal 6 col. x 10.5"

Full Run$6,368.54$6,878.03$7,769.62

1/3 HoRizontal 6 col. x 7"Full Run

$4,363.63$4,712.72$5,323.63

2/5 col. x 14"

Full Run$5,721.41$6,179.12$6,980.12

1/2 tall 4 col. x 15.75"

Full Run$6,368.54$6,878.03$7,769.62

1/3 Page tall 4 col. x 10.5"

Full Run$4,363.63$4,712.72$5,323.63

ad units >1/4 - <1/2 pageidentitY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time.For best results, identitY ad units should run 2 - 4 times in a 7-day period. suggested for: Seminars; Merchandising; Events

doMinanCe

identitY



1/4 veRtiCal 3 col. x 10.5"

Full Run$3,303.34$3,567.61$4,030.08



Full Run$2,215.84$2,393.10$2,703.32

1/5 Page 3 col. x 8.75"

Full Run$2,761.29$2,982.19$3,368.77

1/7 Page 2 col. x 8.75"

Full Run$1,848.42$1,996.29$2,255.07

1/6 veRtiCal 3 col. x 7"Full Run

$2,215.84$2,393.10$2,703.32

1/8 Page 3 col. x 5.25"

Full Run$1,665.28$1,798.50$2,031.64

1/4 HoRizontal 4 col. x 7"Full Run

$2,942.35$3,177.74$3,589.67

1/6 BanneR 6 col. x 3.5"

Full Run$2,215.84$2,393.10$2,703.32

ad units 1/8 -1/4 pageiMPRession ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness.These units provide sufficient space for a complete message at low cost for consistent response.For best results, iMPRession ad units should run 3 - 5 times in a 7-day period.suggested for: Image Branding; Small Business; Health Care

small ad unitsaWaReness ad units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action.For best results, aWaReness ad units should run 4 - 7 times in a 7-day period.suggested for: Repair & Service; Restaurants; Notices

iMPRession

aWaReness



eigHt 2 col. x 7"Full Run

$1,481.76$1,600.30$1,807.75

tHRee 1 col. x 5.25"

Full Run$556.79$601.34$679.29

six HoRizontal 3 col. x 3.5"

Full Run$1,112.45$1,201.45$1,357.19

tWo HoRizontal 2 col. x 1.75"

Full Run$371.20$400.89$452.86

FouR 2 col. x 3.5"

Full Run$741.64$800.97$904.80

one 1 col. x 1.75"

Full Run$185.60$200.45$226.43

six veRtiCal 2 col. x 5.25"

Full Run$1,112.45$1,201.45$1,357.19

tWo veRtiCal 1 col. x 3.5"

Full Run$371.20$400.89$452.86


ModulaR ad sizes The Herald-Tribune employs modular ad sizing, with logical page portions, such as full, half, quarter, eighth, etc.

Discounts encourage you to take advantage of our design and are reflected in pricing shown on pages 4, 5 and 9.

Full Run Sarasota Venice/South Manatee

Mon-Wed 108.00 72.36 28.08 6.48

Thurs-Sat 116.64 78.15 30.33 7.00

Sunday 131.76 88.28 34.26 7.91

CalCulate YouR oPtionsA. Base rate $______________ (from charts on pages 4 and 5)

B. Annual discount ______% – $______________ (from chart, on right)

subtotal $______________

C. Frequency discount _____% – $______________ (from chart, bottom right)

D. Color + $______________ (Color is charged at 10% of your base rate (A.), per day. Minimum charge is $150. Limited availability.)

total FoR one ad $______________

deteRMine YouR annual sPending level Commitment % discount level off Base Rate $1,000 10.00% $1,200 10.75% $1,500 11.50% $1,750 12.25% $2,100 13.00% $2,500 13.75% $3,000 14.50% $3,600 15.25% $4,500 16.00% $5,500 16.75% $6,500 17.50% $7,500 18.25% $9,000 19.00% $11,000 19.75% $13,000 20.50% $15,500 21.25% $18,500 22.00% $22,500 22.75% $27,000 23.50% $32,000 24.25% $39,000 25.00% $47,000 25.75% $56,000 26.50% $67,000 27.25% $80,000 28.00% $100,000 28.75% $115,000 29.50% $140,000 30.25% $165,000 31.00% $200,000 31.75% $250,000 32.50% $300,000 33.25% $350,000 34.00% $450,000 34.75% $500,000 35.50%

FRequenCY disCountsAn advertiser who publishes two or more ads within a 7-day period will receive the following discount off of each ad. To qualify, ads must be scheduled on the same order with no size, copy or zone changes.

Frequency % discount 1x 0% 2x 20% 3x 25% 4x 30% 5x 35% 6x 40% 7x 45%

Rates FoR non-ModulaR ad sizes

(Deduct from Subtotal)

Rates listed are non-contract, per column inch.


ColoR RatesDue to high demand for color, availability may be limited and subject to press capacity. Minimum charge is $150. Color is charged at 10% of base rate, per day.

All standard colors and blends shown in the Newspaper Association of America (NAA), Ad-Litho Guide, Ad Pro, Ad/Flex ROP Newspaper Color Ink Book, Vol. 8, are available. Other colors subject to additional charges. No minimum size for color ads. See “Specifications” on page 12 for color printing guidelines.

sPeCial daYs / Pages / FeatuResSunday . . . . . . . . . . . . . . . Comics, Real Estate, Arts, Parade Magazine

Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business Weekly

Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Health+Fitness

Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Food & Wine

Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ticket

Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . at home

Saturday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Estate

Closing tiMes / deadlinesDisplay Advertising* Advertisement Space Copy Due Copy DuePublishes Deadline Show Proof No Proof & Electronic

Monday Friday 10 am Thursday noon Friday noon

Business Weekly Thursday noon Thursday noon Thursday noon

tuesday Friday noon Thursday noon Friday noon

Health+Fitness Friday noon Thursday noon Friday noon

Wednesday Monday noon Friday noon Monday noon

Food & Wine Monday noon Friday noon Monday noon

H-T Select Thursday 5 pm Thursday noon Friday noon

thursday Monday 4 pm Monday noon Tuesday noon

Ticket Monday 4 pm Monday noon Tuesday noon

Friday Tuesday 4 pm Tuesday noon Wednesday noon

at home Tuesday 4 pm Tuesday noon Wednesday noon

saturday Thursday 10 am Wednesday noon Thursday noon

Real Estate Tuesday 4 pm Tuesday noon Wednesday noon

sunday Thursday noon Wednesday noon Thursday noon

Real Estate Wednesday 4 pm Tuesday noon Wednesday noon

Yes! Monday 10 am Monday noon Tuesday noon

Comics 16 days prior 16 days prior 16 days prior*Holiday Deadlines will be advanced by one or more days.


at homePublished every Friday. For the most discriminating customers engaged in home fashions, outdoor living and gardening.

Business WeeklyPublished every Monday. Promote your products and services to readers interested in local business, banking, real estate, stocks and technology.

Food & WinePublished every Wednesday. From dining out to eating in, readers are affluent food and wine lovers.

Health+FitnessPublished every Tuesday. Target active and health-conscious consumers reading about health, fitness and nutrition.

Saturday Real EstatePublished every Saturday. Your weekly Saturday walk-through for everyone involved in today’s local market. Homes for sale, rentals, financing and neighborhood trends.

TicketPublished every Thursday. Your weekly guide to local entertainment, movies and restaurants. Also distributed in high traffic locations, therefore available every day of the week.

WeeklY taBloids


These units are used for all tabloid newspaper sections shown below. Frequency discounts available, contact your Herald-Tribune Media Group marketing consultant.Add $75.00 per day for process color.

at homeBusiness WeeklyFood & WineHealth & FitnessSaturday Real EstateTicket

Full Page4 col. x 9.762"

$1,099.00$1,099.00$1,099.00$1,099.00$1,099.00$1,599.00

1/2 Page HoRizontal4 col. x 4.812"

$659.00 $659.00 $659.00 $659.00 $659.00 $839.00

1/2 Page veRtiCal2 col. x 9.762"

$659.00 $659.00 $659.00 $659.00 $659.00 $839.00

at homeBusiness WeeklyFood & WineHealth & FitnessSaturday Real EstateTicket

1/4 Page2 col. x 4.812"

$399.00$399.00$399.00$399.00$399.00$469.00

1/8 Page HoRizontal2 col. x 2.312"

$229.00$229.00$229.00$229.00$229.00$269.00

at homeBusiness WeeklyFood & WineHealth & FitnessSaturday Real Estate Ticket

1/8 Page veRtiCal1 col. x 4.812"

$229.00$229.00$229.00$229.00$229.00$269.00

1/16 Page1 col. x 2.312"

$139.00$139.00$139.00$139.00$139.00$149.00

taBloid ad sizes and Rates


Magazines

Better LivingJanuary 2013 betterliving.com

Cultivating relationships later in life

too late

It’sneverWHEN SHOULD YOU TAKE SOCIAL SECURITY?

ADMIT IT BOOMERS:

YOU’RE OLD+

MYTHS ABOUT FLU SHOTS+ GIVE YOUR

PC A FACELIFT+

2014|2015 S E R V I N G O U R C O M M U N I T Y S I N C E 19 9 1

S A R A S O T A A N D M A N A T E E C O U N T I E S

YOUR ORIGINAL RESOURCE FOR MEDICAL PROVIDERSAND SERVICES

PhysicianGuide

Better LivingPublished quarterly, Better Living is dedicated to active seniors making the most of Gulf Coast living.

Dining GuidePublished three times each year, Dining Guide features articles covering restaurant trends and talents that define our area’s cuisine.

Golf & LeisureThe area’s premier annual golf publication. Golf & Leisure provides listings to help golfers make informed decisions on where to play their next round and articles that explore some of the newest golfing trends.

Gulf Coast WelcomeGulf Coast Welcome is an annual guide to the Sarasota/Bradenton/Venice area designed for newcomers. Distributed year round and mailed monthly to new residents.

Hurricane GuidePublished at the start of Hurricane season, the annual guide to surviving severe weather on the Gulf Coast.

Physician GuidePublished in September, this annual supplement serves as the premiere physician reference guide enhanced by an online edition that includes hot links to physicians’ websites.

StyleStyle is delivered on the first Sunday of each month to the finest neighborhoods in the market as well as to select retail shops and newsstands. Online at HeraldTribune.com/Style.

Ticket+Ticket+ touts area hot spots, attractions and destinations … a must-see pub to reach thousands of visitors to the Sarasota/Bradenton/Venice area.


CoMiCsFlysheet Inside (2 pages) $3,495Spadea Outside (2 pages) $3,995

Deadline 15 business days prior to insertion date for space and copy. Frequency discounts available.

sPeCial RatesPosition PagesSection requests will be accepted on an availability basis only and cannot be guaranteed. All zoned advertising will appear in the local section. Position requests for specific pages or page locations will be accepted on a premium basis only (see below). Consecutive multi-week agreements supercede single insertion reservations.

Page Limitations Above Contract Rate

1A 6 x 2" See chart on right

2A 3 x 10.5" Only 10%

3A 6 x 10.5" or 3 x 10.5" 10%

OP-ED 3 x 10" Only 10%

Weather 6 x 10.5" Only 25% (Color 50% off)

1B 6 x 2" See chart on right

Nonprofit RateGovernment agencies, chambers of commerce and other nonprofit organizations may enjoy additional discounts in select products. Documentation of 501(c)3 status required.

Political RateLocal candidates for office and politicial organizations will be granted 25% off open modular space rates for Main or Local news sections. Color and tabloid rates are not discounted. For state and national political rates, see National & State Rate Card.

Holiday RatesSunday advertising rates and added home delivery distribution apply for the following holidays: New Year’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day and Christmas Day.

FRont-Page BanneRsImpact your customers from the front page of the Herald-Tribune.

Size 6 col. x 2" Contract required.

a seCtion 52x 26x 13x

Sunday $1,200 $1,440 $1,560Monday-Wednesday $800 $960 $1,040Thursday-Saturday $1,000 $1,200 $1,300 B seCtion 52x 26x 13x

Sunday $1,000 $1,200 $1,300Monday-Wednesday $600 $720 $780Thursday-Saturday $800 $960 $1,040


MeCHaniCal MeasuReMentsThese are the column widths for all standard newspaper sections. Includes Main News, Local, Sports and more.

These are the column widths for all tabloid newspaper sections. Includes Business Weekly, Health + Fitness, Food & Wine, Ticket, at home and Real Estate.

These are the column widths for all quarterfold sections. Includes Dining Guide, Gulf Coast Welcome.

sPeCiFiCationsElectronic Prepressn Advertisements are accepted in digital Macintosh format.n Ads must be submitted by ad deadline.n Call your marketing consultant about electronic ad

submission.

EquipmentSubmit your digital ads on one of the following media:CD ROMUSB Flash Drive

Column Widths RoP1 1.542"2 3.233"3 4.924"4 6.617"5 8.308"6 10"Double Truck 20.75"Full Page Depth 20.75"

Column Widths taBloid1 2.396"2 4.931"3 NA4 10"Double Truck 21"Full Page Depth 9.762"

Column Widths quaRteRFold1 2.396"2 4.931"Double Truck 11"Full Page Depth 9.762"

Complete Ad Submissionn Complete ads are accepted in Adobe Acrobat PDF file format.n All fonts must be embedded in the PDF.n Process color ads must be CMYK. Photos and graphics must

be converted to CMYK prior to embedding in the PDF. Embedded RGB photos and graphics are not acceptable.

n Complete ads must be submitted with a composite proof.

Element Ad Submissionn Include the document from the page layout program and all

linked photos and graphics.n Collect screen and printer font files. Logos and imported EPS

art may contain fonts that might not be collected from within the page layout program.

n All page layout programs and artwork must be supported by our current software applications which are periodically updated.

InDesign CS5.5 - ver. 7.5 Adobe Illustrator CS5 - ver. 15.1.0

Adobe Photoshop CS5 Extended - ver. 13.1x64 Acrobat X - ver. 10.1.5

n Do not supply elements in compression programs like Stuffit.n Supply only elements for a specific publication date on media.n Element ads must be submitted with a composite proof.n Art requiring separation/scanning must be original prints,

slides or transparencies. Do not submit prescreened art.n All spot and/or PMS colors must be converted and saved for

process CMYK output. (Note: “Process Separation” box must be checked on all custom colors).

Original Photo/Artwork Resolutionsn Resolution specifications are for art used at actual size (100%)

in page layout program. Scaling art in layout programs affects output resolution. Example: 300 dpi image enlarged 400% within layout program actually has output resolution of 72 dpi.

n Do not select “Resample Image” when changing resolution under “Image Size” in Photoshop. Resampling does NOT increase the quality of the image.

n Non-glossy products are 180 dpi at 90 line output screen.n Glossy products are 300 dpi at 133 line output screen.n Line art resolution must be 1,000 dpi.n Photos must be saved as EPS or TIFF, in GRAYSCALE or CMYK.

Photo Toning Specifications – Non-Glossy Productsn Allow for a 30% dot gain in the mid-tone regions.n Maximum color saturation is 240%n Printing Inks Setup in Photoshop must be set at “

SWOP (Newsprint).” Found under “File: Preferences: Printing Inks Setup.”

Photo Toning Specifications – Glossy Productsn Allow for a 20% dot gain in the midtone regions.n Maximum color saturation is 280%n Printing Inks Setup in Photoshop must be set at “SWOP

(Coated).” Found under “File: Preferences: Printing Inks Setup.”


ContRaCt & CoPY RegulationsThe forwarding of an order or advertising copy by the advertiser or its agent to the Publisher for publication shall be considered an unqualified acceptance of all the rates, terms and conditions under which the advertising is at the time being sold by the Publisher. The Publisher shall have the right to correctly classify, edit or reject any advertisement.

Annual contracts are effective for 12 months from the first day of the month in which they are signed.

Any advertiser failing to meet the level contracted for, herewith for the period specified, will be billed the difference between the rate granted and the rate that should have applied during the term of the agreement.

Any advertising rate adjustment will be affected by giving 30 days written notice to contract advertisers. Upon notice, the advertiser has the option to accept the rate adjustment or terminate the contract without penalty.

The advertiser and advertising agency are jointly and severally responsible for the content of all advertisements published at the request of it or its agent, and shall indemnify, defend and hold harmless the Publisher from any claim or lawsuit arising out of the advertisements.

The Publisher accepts no liability for its failure, for any cause, to insert an advertisement. The Publisher accepts no liability for an error in an advertisement for which it may be responsible, except for the cost of the space occupied by the error. In order to qualify for allowances, claims for errors must be made within thirty days from the date of invoice. Credit for errors is allowed only for the first insertion.

Advertising placed on a no proof basis, including advertising submitted after deadline, is published at the advertiser’s risk. Copy in such ads cannot be changed. No allowances or make-goods will be given for ads submitted on a no proof basis.

Every effort will be made to afford an advertising position desired, however, under no circumstances is position guaranteed and advertising must be paid for regardless of position.

Advertising which simulates editorial or news material must be labeled prominently as ADVERTISEMENT in 10 point type over every two columns and may not be set in Herald-Tribune news text typefaces.

CoMMission & teRMs oF PaYMentLocal ROP and Classified rates are noncommissionable (net).

To be considered a local retailer, advertiser must have permanent retail outlet(s) in the eight-county marketplace of Sarasota, Manatee, Charlotte, DeSoto, Lee, Pasco, Pinellas or Hillsborough counties; and advertised merchandise must be available at those local outlets. Retailers who sell directly to the public and have permanent retail outlet(s) within the state of Florida, but outside the above eight-county area will earn the State rates listed in the prevailing General Rate Card.

All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable by terms stipulated on the invoice statement. Publisher will invoice advertiser on a monthly or cash basis depending on financial condition and known credit data. Accounts more than 30 days past due shall bear interest at the rate of 1.5% per month (18% per annum).

All rates on this card will be subject to the addition of any local, state or federal tax, if imposed.

Claims for errors in billing must be made within 30 days of invoice; otherwise, such claims will not be considered.

Electronic TearsheetsElectronic tearsheets are available for each display advertisement. Electronic tearsheets are not provided for classified in-column advertising.

To sign up, please email the Account Name, Account Number, Contact Name, Contact Phone Number and Contact Email Address to [email protected]. We will email you a confirmation, your password and easy to follow instructions.


PRePRint RequiReMents & deadlinesQuarterfolds are inserts measuring less than 61 sq. inches; tabloids are inserts measuring 61 to 122 sq. inches; standards are inserts measuring more than 122 sq. inches. Outside wraps less than 40 sq. inches are billed an extra $2 per thousand. Preprint investments apply toward fulfillment of ROP contract.

Minimum quantity per order is 10,000. Preprint distribution available on full run, zone or zip code basis.

Full run quantity required on Thanksgiving and Christmas.

Rate quotes are estimates only until actual size and page counts can be verified by the publisher. Preprints are billed to the actual number, rounded to the nearest tenth.

deadlines: Order must be received and material must be delivered seven business days in advance of publication.

quantity: Circulation of the Herald-Tribune varies seasonally. Please contact your marketing consultant for quantities needed for specific publication dates.

Preprinted material must be neatly packed on standard pallets or in cartons in turns of no less than two inches and must be suitable for use in mechanical inserting equipment. Pallet loads

must not exceed 2,000 lbs. per pallet. Single sheet preprints must be printed on 70 lb. paper. Four-page tabloids must be printed on paper no lighter than 45 lb. newsprint.

Maximum size accepted is 10.5" x 11" x 64 pages.

Minimum size accepted is 8" x 10" x 1 page.

Minimum thickness accepted is .007".

ship sunday and Yes! Preprints to: SARASOTA HERALD-TRIBUNE C/O TAMPA TRIBUNE 203 Kelsey Lane, Suite C, Tampa, FL 33619Receiving Hours: 8am to 4pm, Monday thru Friday.

ship Preprints for distribution Monday-saturday to:Herald-Tribune Media Group 1800 University Parkway Sarasota, FL 34243 Receiving Hours: 8am to 4pm, Monday thru Friday.

Bill of lading: The bill of lading must indicate the following information: the total print order, the number of parts per skid, the total number of skids and the version marker (if applicable), the name of the publication and the publication date.

Full Run RatesCost per thousand

FREqUENCYsize 1 12 24 36 48 72 84

Single Sheet $34 $33 $32 $31 $30 $29 $28

4 tab 49 47 46 44 43 41 38

8 tab 58 57 56 55 50 49 48

12 tab 60 59 58 57 55 54 50

16 tab 65 64 62 61 59 58 57

20 tab 69 68 67 66 64 62 61

24 tab 74 73 72 71 68 67 66

28 tab 76 75 74 73 71 69 68

32 tab* 80 79 78 77 75 74 73

*Add $2 per thousand for each additional four tab pages.

Zone Run RatesCost per thousand

FREqUENCYsize 1 12 24 36 48 72 84

Single Sheet $36 $35 $34 $33 $32 $31 $30

4 tab 51 49 48 46 45 43 40

8 tab 60 59 58 57 52 51 50

12 tab 62 61 60 59 57 56 52

16 tab 67 66 64 63 61 60 59

20 tab 71 70 69 68 66 64 63

24 tab 76 75 74 73 70 69 68

28 tab 78 77 76 75 73 71 70

32 tab* 82 81 80 79 77 76 75


PRePRinted inseRts


FRont-Page notesWith Front-Page Notes, you get a high-impact, low-cost method of reaching customers. Available in a variety of colors and sizes, Front-Page Notes will highlight your sales event or professional service. Available seven days a week.

MusT run enTire ediTionFlat rate, regardless of quantity. Single-sheet Front Page Notes. Standard size 3”x3”

dailY sundaY

Full Run (3-color*) $3,200 $3,775Full Run (Full Color) $3,425 $4,000

Tab Sections (3-color*) $2,825Tab Sections (Full Color) $3,050

Ticket (3-color*) $3,475Ticket (Full Color) $3,700

Sara/Mana (3-color*) $2,225 $2,675Sara/Mana (Full Color) $2,450 $2,900

Sara/Venice (3-color*) $2,650 $3,150Sara/Venice (Full Color) $2,875 $3,375

Sarasota (3-color*) $1,850 $2,225Sarasota (Full Color) $2,050 $2,425

Manatee (3-color*) $850 $1,025Manatee (Full Color) $1,050 $1,225

Venice (3-color*) $1,500 $1,800Venice (Full Color) $1,700 $2,000

H-Tselect (3-color*) $1,025H-Tselect (Full Color) $1,225

YES! (3-color*) $650YES! (Full Color) $850YES! (Added to H-T) $575

AppliCATion onlyZoned: $35 (cpm)Full Run: $30 (cpm)

*Up To 3 CoLors – BLACk is Considered A CoLor

PolY deliveRY BagsPromote your message on the newspaper delivery bag. Available any day, 100,000 minimum.

glossY PRint & deliveR1- or 2-SidedThe cost per thousand rates reflect layout, copywriting, typesetting, printing and distribution for process-color glossy inserts. Total quantity must be printed in a single press run. 10,000- 20,000- 30,000- 50,000- 19,999 29,999 49,999 99,999 100,000+Half Sheet 8.5" x 5.5" $48 $43 $36 $34 $328.5" x 11" Single Sheet $68 $63 $48 $40 $3810" x 11" Jumbo Sgl. Sheet $70 $65 $53 $45 $4311" x 17" 4pg Folded $99 $94 $65 $60 $5520" x 22" 4pg Folded $130 $125 $120 $110 $100Minimum run 10,000. Print over-run 30% discount off rates shown above.

non-glossY PRint & deliveRThe cost per thousand rates reflect layout, copywriting, typesetting, printing and distribution for process-color non-glossy inserts. Total quantity must be printed in a single press run.

10,000- 20,000- 30,000- 50,000- 19,999 29,999 49,999 99,999 100,000+Half Sheet 8.5" x 5.5" $41 $39 $30 $28 $268.5" x 11" Single Sheet $66 $61 $46 $38 $36Minimum run 10,000. Print over-run 30% discount off rates shown above.

DeadlinesSunday publication orders must be submitted 20 business days prior to publication. Sat.-Mon. publication orders must be submitted 15 business days prior to publication. During holiday periods, please confirm deadlines with your Herald-Tribune Media Group marketing consultant.

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1623

997


Clark

Fruitville Rd.

Manatee Ave.

26th

St.

W.

72

70

72

301

41

41

275

301

Bee Ridge Rd.

70

Lock

woo

d Ri

dge

Tallevast Rd.

64

75

University Pky.

17th St.

75

75

75

41

41

Bene

va

Manatee

Sarasota

Parrish

Lakewood Ranch

Osprey

Nokomis

34240

34235

34232

34238

34229

34275

34203

34237

34239

34231 34233 34241

3424334201

34234

34236

34242

34236

34202

34211

SARASOTA COUNTYMANATEE COUNTY

H-Tselect – a weekly publication from the Herald-Tribune Media Group – Southwest Florida’s go-to source for local content and advertising.

H-Tselect combines quick-read news items with local coupons, sale ads and inserts from major regional and national retailers. This colorful and engaging publication is delivered in bags every Wednesday to desirable households offering your businesses the opportunity to increase awareness, penetration and reach!

H-Tselect. Select Content. Select Advertising. Select Delivery. Select it for your business today!

PublishesEvery Wednesday

Distribution 30,000 (by zip code)

Space DeadlinesROP: Thursday 5 p.m. Preprints: 15 days prior to publication

ROP Proof DeadlineThursday Noon

ROP Non-Proof DeadlineFriday Noon

All ads in modular sizing of the Herald-Tribune

AN EDITION OF THE HERALD-TRIBUNE

Average Household Income

$100,000 +

$80,000 to $99,999

$60,000 to $79,999

$40,000 to $59,999

Manatee distribution zone

Sarasota distribution zone

Full Run

ROP Rates Spending Cost per Inches Inches Inches Inches Inches Inches Level Inch 10.5 21 31.5 63 94.5 126 six 1/6 pg 1/4 pg 1/2 pg 3/4 pg Full

Open $11.50 $120.75 $241.50 $362.25 $724.50 $1,086.75 $1,449.00$4,500 $10.50 $110.25 $220.50 $330.75 $661.50 $992.25 $1,323.00$11,000 $10.00 $105.00 $210.00 $315.00 $630.00 $945.00 $1,260.00$18,500 $9.50 $99.75 $199.50 $299.25 $598.50 $897.75 $1,197.00$27,000 $9.00 $94.50 $189.00 $283.50 $567.00 $850.50 $1,134.00$39,000 $8.50 $89.25 $178.50 $267.75 $535.50 $803.25 $1,071.00$56,000 $8.00 $84.00 $168.00 $252.00 $504.00 $756.00 $1,008.00$80,000 $7.50 $78.75 $157.50 $236.25 $472.50 $708.75 $945.00$115,000 $6.75 $70.88 $141.75 $212.63 $425.25 $637.88 $850.50$140,000 $6.25 $65.63 $131.25 $196.88 $393.75 $590.63 $787.50$165,000 $5.75 $60.38 $120.75 $181.13 $362.25 $543.38 $724.50$200,000 $5.50 $57.75 $115.50 $173.25 $346.50 $519.75 $693.00$250,000 $5.25 $55.13 $110.25 $165.38 $330.75 $496.13 $661.50Color 10% of base; min $75 $75.00 $75.00 $75.00 $75.00 $108.68 $144.90 Free color with a 26x commitment for 1/2 or full page.

Pre Print Rates, Notes and Wraps also available


Cortez Rd.

Center Rd.

Clark Rd.

Fruitville Rd.

Manatee Ave.

26th

St.

W.

Bene

va R

d.

771

777

72

70

780

72

301

70

41

41

275

Blackburn Pt. Rd.

301

Bee Ridge Rd.

Jaca

rand

a Bl

vd.

775

70

Tole

do B

lade

Blv

d.

Lock

woo

d Ri

dge

Venice Ave.

Sum

ter Blvd.

Tallevast Rd.

Laurel Rd.

75

41

41

41

64

64

75

75

776

776

776

17th St.

681

University Pky.

34285

3398133947

34240

34235

34232

34238

34228

34222

34208

34209

34203

34251

34205

34207

34210

34237

34242

34224

34239

3423134233

33946

34236

33921

34223

33953

34288

34289

34287

3429134292

34293

34275

34286

3424134229

34243

34201

34234

34202

34211

34212

34221

34215

34217

34219

Bradenton

Englewood

Sarasota

Boca Grande

Rotonda

Manasota Key

El Jobean

NokomisCasey Key

Lido Key

Siesta Key

Longboat Key

St. Armands Key

Anna MariaIsland

Cape Haze

Palmetto

Laurel

Parrish

Lakewood Ranch

Osprey

Venice

North Port

SARASOTA COUNTY

CHARLOTTE COUNTY

MANATEE COUNTY

Scale In Miles

0 5 10

Gulf of Mexico

75

7541

yes! – a weekly publication from the Herald-Tribune Media Group, Southwest Florida’s go-to source for local content and advertising.

yes!, content is focused on home, electronics, food, fashion, trends, beauty and technology and is delivered to desirable households. This product offers businesses the opportunity to increase awareness, penetration and reach, gaining the attention of new and current customers.

yes! will allow you to reach people who desire to read and shop on the day they have the most time … Sunday.

Publishes Every Sunday

Distribution 15,000 (by zip code)

Space Deadline Display Ads: Monday 10 a.m. Preprints: 10 days prior to publication

yesYour Essential Shopper TM

Display Ratessize 1x 13x 26x 52xPage 1 Front Cover 6x3 N/A $175 $150 $125

Page 3 Home & Decor 6x10.5 $369 $250 $200 $150

Page 4 Food 6x3 $200 $150 $125 $100

Page 4 Food 6x10.5 $369 $250 $200 $150

Page 5 Fashion 6x10.5 $369 $250 $200 $150

Page 6 Tech & Home 6x10.5 $369 $250 $200 $150

Page 7 Classified 6x10.5 $369 $250 $200 $150

Page 8 Back Cover 6xfull N/A $350 $325 $300

INSIDE Full Page 6xfull $500 $300 $275 $200

All rates include full process color.

Print & DeliversSame as Herald-Tribune; Prices are per thousand

glossy

2-sided 8.5” x 11” 15,000 $1,020

non-glossy

1 side/2 colors 15,000 $525

Front-Page NotesFull run only

up to 3 Colors Process Coloryes! added on $575 $575

yes! alone $650 $850

n ASOS slim pant with jetpocket, $50.90 athttp://us.asos.com.

You’ll want to steal thecookies and thesecookie jars.

12 more terrific shopping discoveries on page 2

great finds

fitnesselectronics

insidepage 3

$12.99

beautyTammy quilted patchwork tote$46 | Donna Sharp | www.kohls.com

n Cotton bag is 12 x 13.5 x 4 inches.n Three pockets inside, one outside.n Available in seven color combinations.

‘Latin Live’$16.99 | Jazzercise | https://togs.jazzercise.com

n Workout DVD features Latin ballroom-style exercises.n Fast-paced 45-minute total body workout.

fashion

n Leatherette sleeve varsity jacket,$29.80 at Forever 21.

n Baby Phat fur-trimmed woolbomber, $69.99 at www.eastbay.com.

n Sauce varsity jacket, $124 atwww.singer22.com.

n Varsity-style hand-knit cardiganfrom Canadian Sweater, $606 atwww.farfetch.com.

Gareth Pugh for M.A.C.lipstick$22 | M.A.C. stores

n Limited-edition lipstick adds drama to your look.n Shade pictured: Fervent.n Also available in paler Restrict.

GANNETT

B lack and navy trousers andjeans make the morning fashion decisions simple. Butit might be time to kick up afuss and change into brightly coloredpants instead.

School daysGANNETT

port an athletic stylewithout lifting a fingerby wearing these com-fortable varsity jackets.

S

W200 HD Flash MemoryCamcorder$159.99 | Samsung | Best Buy n Compact camcorder has 1x optical zoom and 3x digital zoom.n Image stabilization keeps footage steady.n Also takes still photos.

n Sporty PU-Sleeve varsity jacket,$29.99 at Charlotte Russe.

n Jeggings in red, blue or pink, $44.50 atAmerican Eagle Outfitters.

n Blue Essence skinnytwill ankle jeans, $88 atNordstrom.

n Conscious Collectionpants, $34.95 at H&M.

n Aegean leather pantby Doma, $488 at FreePeople.

n Bright Side zipper pantfrom Jones New York,$119 at www.jny.com.

n Decree skinny denim,$48 in JCPenney storesonly.

Take non-neutral pants for a spin

Color craze

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Amenities include Recreation Center with Fitness, Pool & Spa, Nature Trails, Fishing, Observation Deck, Picnic Areas, Gazebo and Marina

$139,990*

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www.nealcommunities.comCBC 1256375 *Prices subject to change without notice 123011

Condominium Closeout Pricing

ST06

7264

74

yesYour Essential Shopper

TM

n ASOS slim pant with jetpocket, $50.90 athttp://us.asos.com.

You’ll want to steal thecookies and thesecookie jars.

Gray makesother colorspop.

Sunday, January 8, 2012

12 more terrific shopping discoveries on page 2

great finds

fitnesselectronics

insidepage 5

insidepage 3

$12.99

$55

beautyTammy quilted patchwork tote$46 | Donna Sharp | www.kohls.comn Cotton bag is 12 x 13.5 x 4 inches.n Three pockets inside, one outside.n Available in seven color combinations.

‘Latin Live’$16.99 | Jazzercise | https://togs.jazzercise.com

n Workout DVD features Latin ballroom-style exercises.n Fast-paced 45-minute total body workout.

fashion

n Leatherette sleeve varsity jacket,$29.80 at Forever 21.

n Baby Phat fur-trimmed woolbomber, $69.99 at www.eastbay.com.

n Sauce varsity jacket, $124 atwww.singer22.com.

n Varsity-style hand-knit cardiganfrom Canadian Sweater, $606 atwww.farfetch.com.

Gareth Pugh for M.A.C.lipstick$22 | M.A.C. stores

n Limited-edition lipstick adds drama to your look.n Shade pictured: Fervent.n Also available in paler Restrict.

GANNETT

B lack and navy trousers andjeans make the morning fashion decisions simple. Butit might be time to kick up afuss and change into brightly coloredpants instead.

School daysGANNETT

port an athletic stylewithout lifting a fingerby wearing these com-fortable varsity jackets.

S

W200 HD Flash MemoryCamcorder$159.99 | Samsung | Best Buy n Compact camcorder has 1x optical zoom and 3x digital zoom.n Image stabilization keeps footage steady.n Also takes still photos.

n Sporty PU-Sleeve varsity jacket,$29.99 at Charlotte Russe.

n Jeggings in red, blue or pink, $44.50 atAmerican Eagle Outfitters.

n Blue Essence skinnytwill ankle jeans, $88 atNordstrom.

n Conscious Collectionpants, $34.95 at H&M.

n Aegean leather pantby Doma, $488 at FreePeople.

n Bright Side zipper pantfrom Jones New York,$119 at www.jny.com.

n Decree skinny denim,$48 in JCPenney storesonly.

Take non-neutral pants for a spin

Color crazegreat finds 12 more terrific shopping discoveries on page 2

Sunday, January 8, 2012

every Sunday, contact customer service at941-361-4450

or email: [email protected] Subscriptions and

cancellations accepted.

yesYour Essential Shopper

TM

If you would like to continue to receive

AN EDITION OF THE

Pre-Print RatesCost per thousandMinimum quantity is 3,000. Distributed to the following zip codes: 34243; 34234; 34235; 34237; 34232; 34231; 34241.

FREqUENCY

size 1 12 24 36 48 72 84Single Sheet $25 $25 $25 $25 $25 $25 $25

4 tab 51 49 48 46 45 43 40

8 tab 60 59 58 57 52 51 50

12 tab 62 61 60 59 57 56 52

16 tab 67 66 64 63 61 60 59

20 tab 71 70 69 68 66 64 63

24 tab 76 75 74 73 70 69 68

28 tab 78 77 76 75 73 71 70

32 tab* 82 81 80 79 77 76 75



Retail RatesSARASOTA ZONE

Retail RatesVENiCE ZONE

Add 10% to Base rate for ColorMinimium charge $150

Ask your marketing consultant about other ad sizes.

Add 10% to Base rate for ColorMinimium charge $150





$7,294$7,878$8,899


$2,830$3,057$3,453


$4,267$4,608$5,206


$1,656$1,789$2,020


$2,213$2,390$2,700


$859$928

$1,048


$1,485$1,603$1,811


$576$622$703



1/8 Page 3 col. x 5.25"

$1,116$1,205$1,361

1/8 Page 3 col. x 5.25"

$433$468$528

eigHt 2 col. x 7"

$993$1,072$1,211

eigHt 2 col. x 7"

$385$416$470




$745$805$909


$289$312$353


$745$805$909


$289$312$353

FouR 2 col. x 3.5"

$497$537$606

FouR 2 col. x 3.5"

$193$208$235


Determine your AnnuAl SPenDing level Commitment % Discount level off Base rate $1,000 10.00% $3,000 14.50% $5,500 16.75% $9,000 19.00% $15,500 21.25% $22,500 22.75% $39,000 25.00% $56,000 26.50% $80,000 28.00% $100,000 28.75% $115,000 28.75% $140,000 29.50% $165,000 31.00% $200,000 31.75% $250,000 32.50% $350,000 34.00%

FrequenCy DiSCountSAn advertiser who publishes two or more ads within a 7 day period will receive the following discount off of each ad. To qualify, ads must be scheduled on the same order with no size, copy or zone changes. Frequency discounts do not apply to tabloid rates.

Frequency % Discount 1x 0% 2x 20% 3x 25% 4x 30% 5x 35% 6x 40% 7x 45%

Retail RatesMANATEE ZONE

Add $75 for Color




$653.18$705.60$797.33


$382.11$412.78$466.44


$198.20$214.11$241.94

1/6 veRtiCal 3 col. x 7"$132.95$143.62$162.29


1/8 Page 3 col. x 5.25"

$99.92$107.93$121.97

eigHt 2 col. x 7"

$88.91$96.04

$108.53



$66.75$72.10$81.48


$66.75$72.10$81.48

FouR 2 col. x 3.5"

$44.50$48.07$54.32

CalCulate YouR oPtionsA. Base rate (from charts, on left) $______________

B. Annual discount ______% – $______________

subtotal $______________

C. Frequency discount _____% – $______________

D. Color + $______________ (Color charged is 10% of base (A.) rate or minimum stated. Limited availability.)

total FoR one ad $______________

(Deduct from Base rate)(From levels above)

(Deduct from Subtotal)

how to Contact us for advertising:Sarasota

1741 Main Street, Sarasota, FL 34236 941-361-4000

Manatee8713 E. State Road 70, Bradenton, FL 34202

941-745-7808

Venice300 Tamiami Trail S., Venice, FL 34285

941-486-3030

National Advertising1741 Main Street, Sarasota, FL 34236

941-361-4203

HeraldTribune.com1741 Main Street, Sarasota, FL 34236

941-361-4000

heraldtribune.comFollow us on Facebook or Twitter:

facebook.com/HeraldTribunetwitter.com/HeraldTribune

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