CHANDAN MUKHERJEE

Location: MumbaiMobile: +91-8828023429/9088030033Email: cchandan_m@yahoo.co.in

Carrier Objective:

A Dynamic & Challenging Career in Marketing/Business Intelligence/Analytics in a leading organization to provide effective & efficient solution contributing towards the growth of the Organization

Current Assignment:

Reliance Jio, Mumbai (Corporate Office – Marketing Lead)

Date of Joining: 24th July, 2015

Responsibility: Pre-Launch Marketing activities

Experience Details:

Idea Cellular Limited, Mumbai (Corporate Office – Marketing) National Product Manager (Prepaid Acquisition)Duration: 1st Oct, 2014 – 23rd July, 2015 Responsibility

KPI Reports & Analytics

Analysis of Customer Acquisition/Usage KPIs to determine trends that impact the Rate/Quality of Gross Add Analysis of Market/Competitor trends to anticipate & advice on impact of Competitor activities on Idea

Acquisitions; Plan key tactics to get incremental share of Net Adds from Competition – Go to Market Strategies Effective & Efficient liaison with the Sales & Distribution verticals to deliver quality Gross Additions for

Growth in Recharge Earning Customer (REC) & Revenues Identify “Solitaire Retailers” who deliver high quality customers & formulate strategies to improve their counter share to Idea Facilitate improvement in Distribution Parameters like Daily Activation Outlets, Daily Activation Outlets, etc. Plan and monitor Acquisition Cost for controlling EBITDA Prepare/Consolidate/Analyze Reports & Trackers to show trends, ROI & Impacts to aid effective business

decision Market Planning/Strategy: Ensure optimal BTS (Sites) deployment, launch and utilization

Digital Projects

Working on Prepaid Lead Management System, Online Prepaid Acquisition & Coupon Benefits Working on Idea Ecom project Working on development of Idea App

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Usage & Revenue Enhancement Programs

Working on Quality of Acquisition, Churn Reduction Models U&R & Customers Life Cycle Management Models Review/Launch of open market acquisition products & customized segmented products across circles Launch of Site /geography specific strategies/products to reduce low utilization Sites

Cross Functional Projects

National MNP Launch Streamlining Starter Kit across Circles Launch of 4G in the Circles Working with IT on New Choice Number activation Process

Contest & Schemes

Design/implement suitable Consumer & Trade Schemes so as to acquire Revenue-Paying Customers Design & implement Channel Incentive Program to achieve the desired REC Net Adds Target

Financial Dimensions Achieve REC Net Additions Target Achieve Gross Adds Targets Achieve Idea share of Gross Adds aspirations Incremental Customer Market Share MNP & Choice Number targets Segment wise and BTS/Zone/Region wise planning & reporting Periodic regional travel

Idea Cellular Limited, Kolkata: Manager; Acquisition Head – Prepaid (Kolkata & West Bengal Circle) – Marketing Duration: 1st Mar, 2014 – 30th Sept, 2014

Responsibility

Scanning of Competitive Environment for Designing Acquisition Strategy Achieve Gross Add & Net Add target for prepaid as per Budget/Monthly Projection Increase Revenue Earning Subscriber/Acquisition Revenue & ARPU of Gross Acquisition Modify & design acquisition process to make it Trade Friendly Launch acquisition programs(Products/Schemes) at regular intervals Monitoring the Acquisition Quality - Provide timely reports and analysis pertaining to the quality of acquisition Cell Site Intelligence - Developing data base/ Matrix month on month and apply the same in Sales/Marketing Data support to the Sales team through MOMTC, Site Wise KPIs, Segmentation (Geographic, Product) Initiating New Sites Acquisition & MOU Enhancement Strategy Handholding & Retention of the 0-90 days AON Base through Usage & Revenue Enhancement Activities Team Handling

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Idea Cellular Limited: Business Strategist & Planner (Kolkata/Orissa/WB/Assam/NESA Circle) Profile: Business Analyst, Function: Strategy & Planning; Designation: Manager (Reporting to COO, East HUB) Duration: 1st April, 2009 – 28th Feb, 2014Team: Lead Analytical Team (Functional Business Analysts, MIS Coordinators of East Circles) Responsibility:

Competition Analysis: Industry Analysis (Tracking, Monitoring & Analysing the Telecom Industry in East)

Business Analysis: Projecting, Monitoring, Analyzing & Reviewing the Business Performance in terms of Key KPIs of respective Functions (Prepaid/Postpaid Voice, VAS & Data Business)

Proactively carry out Analysis on Financial/Marketing Data/Business Reports & Identify areas of Opportunity

Provide key inputs to Management for Strategic Decisions, specifically on Sales/Marketing & SD Functions

Developing On-going Strategies & Tactics to address Monthly Revenue variances

Implementation of Revenue Enhancement Plan with focus on Acquisition & Usage & Revenue initiatives

Annual Operating Plan: Prepare “Annual Operating Plan” based on Functional & Operational inputs Analysis & Monitoring of ‘AOP’ in-depth for Revenue, OPEX, EBITDA/EBIT Management Prepare Monthly Revenue planning/Bridge Planning to achieve the annual Operating Plan

Circle Operations Review: Participating in the Management Committee Meetings to provide Strategic direction Also ensuring timely implementation of the key actionable points discussed in the meetings

Working on Revenue Enhancement & Cost Optimization TQM projects

Responsible for conceptualization & Launch of Telecom Products - Overall managing Product Life Cycle

Market visits: Marketing Visits/Research to provide inputs to the circle team on Telecom Business

Reliance Communication Limited, Mumbai: Business Analyst Designation: Deputy Manager Duration: November 26, 2007-Mar 31, 2009 Responsibility:

Projecting, Monitoring & Analysis of the Business KPIs (Prepaid, Postpaid, Data Business) Preparation, Analysis & Monitoring of ‘Annual Operating Plan’ Formulation of Cost Minimization/Optimization Strategies Prepared ‘DTH ‘Business Strategy Paper’ for Pan India Service Worked on ‘MTN & RCOM’ pre merger issues (Due Diligence, Formulation & Analysis of Business Models (RCOM & MTN), Synergies & Post-Merger Integration issues)

CRISIL Limited, Mumbai: Financial Research & Analysis Designation: Executive Analyst Duration: March 05, 2007-November 25, 2007

Responsibility:

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Credit Research through Business & Financial Research & Analysis for the “Subsidized Public Finance Housing Institutes” in USA Monitoring, Surveillance & Modifications of the Credit Rating based on Financial & Business Outlook Report Card & Rationale writing on the performance of the Housing institutes

CUTS International, Jaipur: International Trade & Economics research & Analysis Designation: Assistant Policy Analyst, Centre for International Trade, Economics & Environment (CITEE) Duration: March 13, 2005-February 28, 2007 Team/Coordination: Govt. Official, National/International Research Organizations/Civil Society, Funding Agencies

Responsibility:

Research Analyst on National (Govt. & Non Govt.) & International Trade & Economics related Projects Writing project proposal & project reports for new projects/ongoing Projects Primary/Secondary research within & outside India to gather strategic inputs Application of statistical procedures for data analysis (such as hypothesis testing, t-test, ANOVA,

exploratory/confirmatory factor analysis, multiple-regression & Correlation & path analysis, cluster analysis & reliability analysis) Analyze qualitative survey data for Funding Agencies & Develop Reports Writing Research Paper, Policy Brief, Background Paper, Briefing Paper, Article & Monograph for publications

[More than 12 Publications in Journals. Magazines & International News Paper]

ICFAI Research Centre, Kolkata: Research & Analysis Designation: Research Associate Duration: July 01, 2004-March 09, 2005 Responsibility:

Writing Articles & Case Studies through Primary & Secondary research on Economic & Financial issues Worked on different Derivative Books on Economic & Financial Issues

Academic Qualification:

Examination Year University/ School DGPA / %MBA (Finance) 2004 Bharatiya Vidya Bhavan’s

Institute of Management Science, Kolkata

7.85 DGPA

M.Sc in Economics(Statistics,

Econometrics, Operations Research)

2002 University of Calcutta 55%

B.Sc in Economics (H) 2000 R.K Mission Vidyamandira 57.3%I.S.C 1997 St. Thomas Church School 66.4%

I.C.S.E 1995 Dreamland School 72.8%

Other Courses:

Certified AMFI–Mutual Fund (Advisors) Module: NSC’s Certification in Financial Markets (NCFM)Certification on Analytics & Hadoop from Big Data University

Computer Proficiency: MS Office (Word, Excel, PowerPoint, Access, MS Project), SPSS, SAS. Also experienced in working with COGNOS & Database Structure (DB2) & Query

ProcessLinguistic Proficiency: English, Bengali, Hindi

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Awards/Recognition: Winner of 2 individual Excellence award & One Group Excellence award from COO East.

Green Belt Certification, Kaizen AwardsDate of Birth: September 11, 1978

Hobby/Interests: Free Lancer Writer, Music, Movies & Table Tennis

Publications:

-Strategy Report on “Direct-To-Home (DTH) Operation” Reliance Communications Limited – Internal Strategy Paper, 2008

-Domestic and Foreign Investment in Indian Retail Sector Financial Express, Bangladesh, July 20, 2008

-Briefing Paper-“Negotiations on Non-Tariff Barriers under NAMA: The Major South Asian Concerns (CUTS International, November 2007)-Report Card: “Section 8 Subsidised Housing Remains under Pressure from Rising Utility Rates and Rent Freeze” (Prepared for Standard & Poor’s, October, 2007)-Commodity Revenue Management: “India’s Rapeseed/Mustard Oil Sector” International Institute of Sustainable Development, June 2007

-Qualitative Analysis of a Potential Free Trade Agreement between the European Union and India CARIS, Department of Economics, University of Sussex, UK, March 2007

-Briefing Paper- “India’s Interests in the Doha Round of Negotiation on Services” (CUTS International, March 2007)

-Briefing Paper- “India’s Interests in the Doha Round of Negotiation on Trade” Facilitation” (CUTS International, March 2007)

-Trade Liberalization Programme under ‘SAFTA’ NIRMA University Journal of Business & Management Studies, Jan. 2007 Vol.1, No.3

-Intra IBSA Trade-Indian Perspective (Financial Express, Bangladesh, Nov. 27, 2006)

-State, FDI and Export of Software and BPO Services from India (Abhigyan Business Journal, FORE School of Management, July-Sept. 2006, Vol. XXIV No 2)

-Trade Facilitation Needs Assessment in South Asia: Case Study of Eastern Sub-Region (UNDP, Colombo)

-Enhancing Trade in Services –The Steps Ahead (The ICFAI Journal of Service Marketing, Sept. 2006, Vol. IV, No 3)

-Monograph-ABC of Trade Facilitation (CUTS International, 2006)

-Latest Approach on Environmental Goods and Services (The ICFAI Journal of Environmental Economics, Feb. 2006, Vol. IV, No1)

-WTO Hong Kong Ministerial Conference- What is at stake for India (CUTS Publication, Nov. 2005)

-Skill Shortage in India (Social Science Research Network, 2005)

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-FDI –Its Role in Building Human Capital (Treasury Management, ICFAI University, March 2005)

Relationship status: Married

Reference: Will be furnished upon request

Date: 02/8/2015

Place: Mumbai

------------------------------------- Chandan Mukherjee    

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