Independent Consultant September 2014 → Present

Sony Global Research Analyst December 2013 → August 2014

Disney Sr Research Analyst August 2010 → December 2013

Paramount Sr Financial Analyst May 2008 → August 2010

20th Century Fox Data Analyst December 2007 → May 2008

State Street Global Ops Analyst February 2006 → August 2007

Thomson Financial Internship May 2004 → August 2004

 FREELANCE CONSULTANT (SHORT TERM CONTRACT)

SIS International: Drafted Work Proposals and Technical Documents for Prospective Client Projects based on Quantitative / Qualitative Research & Analytics

Provided Research and Advisory Consultative Services to Local Small Businesses & Entrepreneurs regarding the Strategic Marketing and Applications Utilized to Market Featured Products

GLOBAL RESEARCH ANALYST: SONY PICTURES - COMMERCIAL STRATEGY Analyzed Theatrical Data to Project Global Revenue for New Releases; also Forecast International

Marketing and Distribution Spending for New Release Titles Developed Global Commercial Retail Strategies based on New Release Spending and Revenue

Forecasts, and Evaluated the Potential Implications of Executing such Retail Strategies Delivered Global Market Intelligence for Top Executives to Consider in Determination of Corporation-

Wide International Strategy and Planning: ÷ Key Market Performance Indicators & Conversion Rates ÷ Regional & Industry-Wide Trends ÷ Broadband Adoption Rates / Mobile Device Usage & Connectivity Rates ÷ Consumer Device Preference

Forecast Change in Global Consumer Spending based on Anticipated Behavioral Analysis, Consumer Profiling & Consumer Interviews

Projected Industry Standard Metrics (Value / Volume / ARP) across various Business Models (Physical / Rental / Digital, etc.) for US & International Markets (Year-over-Year)

Enhanced Business Intelligence Capabilities through Refinement of Data Quality Supported Data Warehouse and Internal Customer Service with Research and Q/A Analysis

SR. RESEARCH ANALYST: WALT DISNEY STUDIOS - HOME ENTERTAINMENT Analyzed Store-Level Sales Results for New Release Titles, as influenced by Ethnic, Cultural &

Geographic Associations Leveraged Quantitative Data and Consumer Profiling to precisely Target Retail Opportunities that

would likely be Influenced by Consumer Demographics - thereby Boosting Retail Product Volume, Enhancing Sales, & Extending Shelf L ife

Evaluated New Marketing Initiatives intended to Expand and Strengthen the Disney Brand in order to provide Strategic Recommendations (based on Net Profit Contribution Analysis)

Designed & Executed Comparative Market Studies, testing New Markets & Initiatives

Designed, Coordinated Projects to Centralize Data and Enhance Database Functionality & Efficiency Distributed (Periodic) Executive-Level Reports (Placement, Net Contribution & Sales Recaps)

University of North Carolina Chapel Hill, North Carolina August 2001 – May 2005 B.A. International Studies

Economic Focus, supplemented by extensive Globalization Studies

B.A. Biology Advanced Studies in Biology,

Chemistry, Calculus & Physics

! Global Market Intell igence ! Competitive Analysis & Strategy

! Big Data & Complex Data Sets ! Forecasting, Planning & Modeling ! Retail & Trend Analysis

î Store / Promotional Sales Analysis î Regional & Industry Trend Insight

! Consumer Insight Analytics î Demographic Profiling î Consumer Values & Intent

! Brand & Market Researchî Comparative Market Studies î Consumer Initiative Evaluation

! Digital Marketing Intell igence î Global Digital Adoption Rates î Digital Content Consumption î Mobile/Broadband Penetration

! Operations Analysis î Assortment & Content Analysis î Optimal Volume Distribution

! Project Coordination

! Business Process Improvement ! Data Integrity Management and

Data Warehouse Support

❖!"!❖

I am an analytical, research-driven professional with extensive experience enhancing organizational performance through expert research and analysis of consumer, competitor and market data.

I specialize in analysis of quantitative and qualitative data to derive valuable insight into behavioral and psychological patterns of the target consumer. This insight is assessed in conjunction with other influential factors to develop an effective business strategy to maximize growth and profitability, while simultaneously incorporating short and long-term objectives, industry specific solutions, operational execution to achieve optimal sales projections, as well as best business practices.

P R O F E S S I O N A L E X P E R I E N C E & P R O J E C T D E T A I L S

GLOBAL MARKET INTELLIGENCE & STRATEGY ANALYST

⦙  C A R E E R S U M M A R Y

⦙ E D U C A T I O N

⦙ F U N C T I O N A L E X P E R T I S E

W ILLIAM M YERS 310.926.1983

P R O F E S S I O N A L S U M M A R Y

       

 

P R O F E S S I O N A L E X P E R I E N C E (C O N TI N U E D )

- IN D U S TR Y - ! Entertainment & Media ! Digital Marketing ! Business Strategy Consulting ! Research & Data Analysis ! Commercial Retail: Sales &

Operations Analysis

- T E CH N I C A L - ! MS Office (Expert) PowerPoint ◦ Access ◦ Word ◦ OneDrive ! MS Excel (Expert)

V-Lookup ◦ Pivot Tables/Charts ◦ Data Analysis Tools & Functions ◦ Macros

! Google Universe Google Small Business ◦ Google Analytics ◦ AdWords ◦ DoubleClick ◦ Trends ◦ Insights ◦ Business Planning Tools

! SAP Business Objects Micro Strategy (DSS) Oracle (Hyperion) Cognos (Impromptu) J.D.Edwards Concur

! Nielsen (Spectra) Rentrak (Digitial / On Demand)

- P E RS O N A L -

! Expert Problem Solving & Analytical Skill ! Able to Excel in a Dynamic

Environment with Atypical Demands (OT, Travel, etc.)

! Enthusiastic to Engage in Projects Outside Scope of Current Experience

! Strong Aptitude for Technology, Current Global Events & Trends

! Conversational in Spanish ! Scored 92nd percentile on the Graduate

Management Aptitude Test (GMAT)

❖÷"÷❖

SR. FINANCIAL ANALYST: PARAMOUNT PICTURES - INTERNATIONAL FINANCE

Estimated the Net Cost to Market and Publicize New Titles Released Internationally; also Projected the Total Revenue for these New Release titles

Forecast an effective Annual Marketing Budget based on Analysis of Comparable Titles and Products; Facilitated subsequent Executive Budget Approval Process

Oversaw the Management of Approved Budgets and the Auditing of Competitive Bidding Process for services to Market and Promote Internationally Released Titles on Tour & Press Junket Events

SR. DATA ANALYST: 20TH CENTURY FOX - DATA ADMINISTRATION Identified Successful Promotional Components in order to Forecast Supply, Demand & Pricing of

Future Promotions, as well as to Facilitate Distribution to Vendors

GLOBAL OPERATIONS ANALYST: STATE STREET - ASSET MAINTENANCE Resolved Informational Issues within Databases Critical to Executing Automated Trade Processes,

and Issued subsequent Reports Regarding Outstanding Issues

RESEARCH ANALYST: THOMSON REUTERS (INTERNSHIP) Queried Key Performance Indicators (Sales, Forecasts, etc. ) and other Critical Data pertaining to

Fortune 500 Companies, in order to derive Forecasts (Sold to Executive-Level Clients)

GLOBAL MARKETING STRATEGY, FREELANCE CONSULTANT Freelance Consultant utilizing Current Market Intelligence and Quantitative / Qualitative Data

Analysis to provide Strategic Insight into Maximizing Marketing Impact Strategic Focus: Reaching Key Target Demographics, Understanding the Consumer & Navigating

the Competitive Landscape

E N T R E P R E N E U R E A L E N T E R P R I S E

⦙ O T H E R E X P E R I E N C E