8/14/2019 Resume Tom at Tea Senior Copywriter Creative Exec Current

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TOM ATTEA

 SENIOR COPYWRITER/CREATIVE EXEC – PHARMA, INTERACTIVE, AND GENERALFREELANCE OR FULL-TIME. CONTACT: CELL.917.647.4321 EMAIL.TATTEA@GMAIL.COM

Major agency experience: FCB Healtcare, Saatchi & Saatchi Medical, LoweMcAdams.Winner of four Clios in one night, Gold and Silver Lions from Cannes, Gold Telly, Gold Mobius

EXPERIENCE

January 2010-Present – Freelance Copywriter, PharmaGreat recent experience in oncology and hematology. Wrote the Website, brochures, and sales letters for the firsfree-standing intravenous treatment center in New York, which was founded by a clinical professor of oncologyand hematology at Weill Cornell Medical School. I also named the site: The Intravenous Treatment Center of NewYork.

2007-January 2010 – Acting Vice President & Creative Director, Fonar MRI, Inventor of the MRIRetained as a consultant, I created all advertising for in-house agency to introduce the world’s first Upright Multi-Position MRI. Color spreads directed primarily to radiologists, neurosurgeons, orthopedic surgeons, as well asprimary care physicians. Ads ran in major medical journals, including JAMA, Radiology, Diagnostic Imaging, TheJournal of Neurosurgery and the Journal of the American Academy of Orthopedic Surgery. Wrote all DTCadvertising to introduce the Upright in all media. Wrote company Website at www.fonar.com, as well as wrote anmanaged Google, Bing, and Yahoo Search Advertising.

2001-2006 – Managing Partner, Creative Director-Copy, Leapfrog AdvertisingStrategy and copy in all media: TV, radio, print, Interactive. Introduced the first Stand-Up MRI and wrote the NobPrize In Medicine advocacy ads about the award for the MRI. Created the turnaround campaign for The NewYork Sun, New York’s first new broadsheet newspaper in 40 years, “Illuminate Your World”; took the paper from

declining circulation to “the fastest-growing daily in America.”  They were so successful the publisher decided hecould stop advertising. (Gold Telly award, 2004.) Successfully restaged Huntington Learning Centers, one of thenation’s leading supplemental educational franchises.

1999-2001 – Co-Creative Director, Cox Interactive

Strategies and tactics for numerous Interactive accounts (Gold Mobius, 2000, Best Internet Services Ad); alsoFinn Air, The Stahl Laser Eye Center, Fresh Direct, and Walden Farms

1997-1999 – Creative Consultant, Major Advertising Agencies & Marketing Companies General Advertising,Pharmaceutical (DTP, DTC, OTC), Direct, Interactive (frequent Website strategist/copywriter for Modem Media);New Products (created Smirnoff Twist)

1990-1997-Tom Attea, Inc., Creative Director Advertising and new product consulting. Created the advertising that successfully introduced Lifetime televisionfor women; conceived and wrote “The great store just next door” campaign for A & P supermarkets. CreatedWaffle Crisp Cereal for Post, Lipton Recipe Secrets, Mars Ice Cream Bars, and Glenlivet French Oak Reserve

1988-1990-Lowe/Marschalk – Senior Copywriter/Creative Consultant and Member of the BoardGray Poupon, Tab, Fresca, Sprite, Minute Maid, and Hi-C

8/14/2019 Resume Tom at Tea Senior Copywriter Creative Exec Current

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1978-1988 – Young & Rubicam; Vice President & Associate Creative Director Dr Pepper, Verizon, Time magazine, Excedrin, Jell-O, Gulf, Gallo

AWARDS

Gold Telly, 2004, Gold Mobius, 2001 (Best b2b Internet Services Ad), Gold and Silver Lions from Cannes, Clios,along with awards from The Copy Club, The Art Directors Club, The One Show, The Andy, and The Effie

EDUCATIONM. A., English, Duquesne UniversityDoctor of Optometry, Pennsylvania College of OptometryComposition and Orchestration, The Juilliard School

SELECTED PHARMACEUTICAL/MEDICAL DTP, DTC, OTC COPYWRITING

DTP

Intravenous Treatment Center of New YorkFonar Upright Multi-Position MRI

Allergy, AsmanexPain, Celebrex

Bowel Syndrome, LotrominSinus, Sustiva, Nasonex

Thrombosis, new competitor to Cumadin

DTC

Intravenous Treatment Center of New YorkFonar Upright MRI

Braun Blood Pressure Meter Braun Blood Sugar Monitor 

CelebrexLotromin

Merck ManualStahl Eye Center for Laser Vision Correction

OTC

ExcedrinBufferin (did The Intelligent Choice -- aspirin with stomach protection)

Band-Aid

Curad Kid SizeCurad Neon Strips

New cough cold capletHemorrhoid treatment

Acetominophen plus caffeine pain reliever 

333 Candee Avenue, Apt F2, Sayville, NY 11782 Cell: 917.647.4321 E-mail:tattea@gmail.com