RESUME KIT

Barbara Armour

Barbara  Armour      1045  Copper  Creek  Drive        Canton,  GA  30114          678 ‐296 ‐5622      

barbaraarmour1@gmai l .com  

www.l inkedin.com/in/barbaraarmour/  

 

 MBA With 20 Years Integrated Strategic Marketing 

Overview:  A strategic integrated marketing, product marketing, research and agency/vendor procurement team leader for Fortune 100 

Companies in Ecommerce, Retail, Wireless, CPG and Subscription products.   A creative strategist (with 15+ years Agency background) complimented by a solid ROI approach.    Proven revenue generator for Online/Ecommerce, Big Box, Mass Merchandisers, Grocery, C‐Store, and Call Centers.  

 Minimum of 15 years in these Core skills:  

1. Digital Marketing:  Analytics [Omniture, comScore]  + SEM + Website Creation + Usability+ Banner Ads + Social Media + Virtual Product Showcases +Email Direct Response. 

2. Product Marketing + Category + Pricing Studies/Recommendations.  3. A/B & Multi‐Variant Testing & Optimization. 4. Email + Loyalty Program Planning (CRM) + Database Analysis. 5. Branding/Messaging + Creative Briefs + Strategic Briefs.  6. Affiliate Marketing + Sponsorship Marketing +Field Marketing + Channel Marketing.  7. Cross Functional Team Leader + Client Management + Agency Management + Mentoring. 8. Marketing Research (Primary, Secondary, and Segmentation). 9. Promotions (Online Social and Sweeps, POS, Packaging, Sweepstakes, Fulfillment, In Store Shopper, Merchandising). 10. Media Planning& Buying/Campaign Integration: Digital Media+ Direct Mail + TV+ Radio + Outdoor + Print.  11. Metrics Analysis (ROI, ARPU, CPA, LTV, CPC, CPM, CTR, AOV, RPV, Opt In + Funnel/Lag & Conversion To Sale). 12. Project Management/Operations: Establishing Work Intake Process, Flows, Milestones, Assigning Resources and Mitigating 

Risks to deliver projects on time, on budget for cross functional teams. 13. P&L Accountability for budgets up to $42.8M. 14. Procurement:  Vendor Sourcing, Contract Negotiations, Security Vetting, including  MSA, Addendum SOW, NDA and licensing 

allocations plus Agency Search with Onboarding capabilities including post hire Agency evaluation for Media, Account Planning, Research, Promotions, Trade Show/Events, Sponsorships Activations, and Digital Media efforts.    

Software:   PowerPoint, Excel, Visio, Tableau and Word.  Education:  BBA Business Administration‐ Benedictine College‐Atchison, KS   Minors Economics and Marketing.  2.8 GPA Masters Business Administration‐ University of Phoenix‐ Graduated 2007 3.5 GPA  

 

Certified: MS Project 2003 

 

BARBARA ARMOUR

◙1045 Copper Creek Dr. ◙Canton, GA 30114 ◙678.296.5622 ◙barbaraarmour1@gmail.com SUMMARY

Senior level, strategic marketer with MBA plus 20+ years of integrated marketing experience on CPG, Ecommerce, Retail and Telecom/Wireless. Work style offers a creative and collaborative approach to strategic marketing with a keen focus on ROI. Proven revenue generator for channels in Ecommerce, Big Box, Mass Merchandisers, Grocery, & Call Centers. Objective: Seeking a role as an integrated channel-marketing leader for cross-functional teams in a growing company/agency.

CORE COMPETENCIES Digital Marketing: SEM + Website Creation + Usability Studies + Display+ Social Media+ Email Campaigns

Digital Analysis: Omniture Site Catalyst +Test &Target, comScore MediaMetrix, Radian6, WebTrends, Nielsen @Plan

Loyalty Planning/CRM + Database Analysis Communications/Branding: Messaging Architecture + Creative Briefs + Agency Oversight

Trade Channel + Category Development + Field Marketing Management: Cross Functional + Client Relations + Mentoring

Marketing Research: Primary, Secondary, Segmentation Promotions: Co-op /Partner Development + Shopper Marketing + POS+ Packaging + Sweepstakes + Fulfillment.

Direct Response Media Planning: Digital (Search & Email) + Mobile+ Direct Mail +TV+ Radio +Outdoor + Print

Marketing Procurement: Agency Search+ Contract Negotiations through MSA-SOW plus Onboarding of Agencies/Vendors.

PROFESSIONAL EXPERIENCE 1/2012-4/30/15 COX AUTOMOTIVE, INC. – Atlanta GA Media Publisher Automotive Industry. $4.1 Billion Annual Revenue B2C Manager, Market & Industry Intelligence: Guided the competitive, consumer and industry insights market intelligence process, defined and managed custom dashboard reporting and managed 14 vendor selection/contracts. Developed Insights used to drive key communications/messaging efforts on Millennials, GenX, GenZ, Boomers. Delivered key industry and consumer insights on digital media usage & shopping behaviors, emerging technology trends, and product impacts /trends for C-Level presentations. Recognized SME on Connected Car, Beacons and IoT trends. Advanced skills on Omniture Site Catalyst, comScore, Ad Relevance, @Plan, Monitors+ and Kantar, eMarketer, Scarborough and Prizm. Accomplishments: • Created Competitive Intelligence Monthly dashboards (comScore/Kantar) to monitor traffic, media spend and brand health. • Developed methodology and led the annual Forrester 5 Year Media Market Sizing study to inform Sales, Strategy and Product. • Operational guru, established automated work request and tracking process for all projects. 1/2011-12/2011 EQUIFAX, INC. – Atlanta, GA Ecommerce-Subscription Based Financial Service. $148.9 Million Annual Revenue. B2C Sr. Director Marketing: Led acquisition efforts via two new national Email Search, Display and TV driving $148.6M in sales. Budget oversight for $32.8M. Duties included agency supervisions of Media Planning (Geo Targeting +Behavioral, oversight for Public Relations, Social Media, and setting KPI (CPC, Reach & Frequency, TUV, Page Views, Time on Site, Bounce Rates) plus reported KPI for Mobile Paid Search, Paid Search & Display via DART/ Advanced DART tools+ SID tagging. Also worked with product for Multi-Variate AB Testing and MBox using Omniture Test &Target. Activated Braves Sponsorship promotions & media. Accomplishments:

Launched Audience Science behavioral tagging/tracking to target media dollars.

Supervised new Agency search and selection process-and all the onboarding activities

Wrote all Project & Creative Briefing with KPI and milestones for cross-functional teams. 9/2009-12/2010 SEARS HOLDING CORP- Chicago, IL Retailer- Sears.com $1.9 Billion Annual Revenue. B2C Online Marketing Planner-Director: Reported directly to Vice President Marketing Planning/Operations for Sears.com. Led and developed integrated annual marketing plans for sears.com to increase online revenue per visits and store revenues across all 18-business units. Oversaw 50+ digital marketing programs that drove $143.4M in revenue and garnered 1.7M new email addresses. Created online shopping showcases, sweepstakes, and contests for Sears.com with campaigns that included Mobile Text, Email, Paid Search, Couponing, Social Media (Facebook, YouTube and Twitter), Blogging, Public Relations, POS, Print, PR and TV. Oversaw 2 Promotional Digital Agencies (e-Prize and Centra). Contributing member on the Integrated Marketing Board, Digital Security Board, Procurement Board and Social Marketing Board for Sears/Kmart for campaign and agency oversight. Defined new KPI and validated with Site Catalyst and Radian 6. Implemented MBOX offer testing. Managed 5 direct reports. Handled Level 1 Web Support for site. Accomplishments:

Integrated efforts with Mobile marketing team for couponing, sweeps and web browsing achieving for $53.9M in sales +7% YoY.

Delivered first real time, auto-trigger email efforts driving $850K in net revenue for online promotions/sponsorships

Created and deployed Policy & Procedures for launching Sweepstake, Contests, Buy/Gets; Digital Shopper Showcases.

Integrated Social Media into all 50+ programs to help drive over 300K in Facebook Likes. 12/2003-9/2009 EARTHLINK, INC. – Atlanta, GA Subscription Based ISP Industry. $1.2 Billion Annual Revenue. B2C + B2B Sr. Matrix Team Lead (Director) 2006-2009 Led Paid Search, Online Display, Direct Mail, Online & Mass Media, UX Testing, for product marketing campaigns driving $344.7M in annual High Speed

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subscription revenue. Provided competitive pricing analysis and offers recommendation plus calendar if integrated product marketing activities, sales presentation, branding/messaging plus trade show deployment. Captured consumer insights for strategies/pricing based on comScore, Forrester, Omniture Site Catalyst. Managed 3 agencies. Managed 1 employee. Accomplishments:

Launched Freestanding DSL products via Email, Spot Media, Digital Media (Paid Search + Display + new Web Site. Earned $19.6M net revenue –exceeded goal by 6%.

Sr. Marketing Manager Affiliates Channel B2C + B2B 2003-2006 Built the Affiliate Partners’ marketing team and their annual calendars. Identified and implemented best practices for KPI. Created and deployed co-branded product marketing programs including Sweeps, Display Ads, Email/CRM, Direct Mail, Call Center Training, Sales Incentives and media placements for AARP, Airlines, Apple, Dell, and Sprint. Accomplishments:

Created affiliate channel-marketing plans, pricing studies/offers, and messaging, driving $281.9M in net revenue annually.

Grew acquisition/sales from 41% -54% of total EarthLink revenue and membership for 2004, 2005 and 2006.

Created first 210 DMA’s analyses of BDI & CDI plus competitive penetration-improved market spend 28%.

Created an exclusive 12-week co-op campaign targeting A18-34. Online Display with POS at Dell Kiosks, Dell Catalog plus Product Training & Sales Incentives. Received cop-branded Dell paid TV valued at $3.4 million.

3/1999-6/2003 NOKIA, INC., Dallas, TX OEM Manufacturer with annual sales of $4.2 Billion. B2C + B2B Sr. Marketing Manager: Drove online and in store acquisition for Carriers and Nokia Mobile Phones + Accessories marketing on Tracfone, Qwest, Cricket and Sprint. Full P&L responsibility for $18M in budget Sold 5.9M (avg.) cell phones annually for revenues of $351.9M. Created marketing rollouts for product launches, messaging, in-store marketing, online efforts & sponsorships. Negotiated all pricing and contracts for the six Agencies hired to deploy my marketing plans. Issued creative briefs and oversaw production for campaigns. Presidents Club Award winner 2000-2003. Consistently captured +60% market share of Nokia products at my carriers. Accomplishments: Product Launches: Media Plans, Packaging, Promotions, and Pricing.

Planned and directed the deployment of national digital and traditional marketing activities for 16 product rollouts for Nokia Mobile Devices plus Nokia Original Accessories into 8,330 storefronts for Carriers and Mass Merchants.

Loyalty/CRM:

Introduced Nokia co-branded consumer retention programs for Qwest via Direct Mail /Email efforts. Decreased annual churn 1.2%. Events /Sponsorships: Oversaw marketing on Sugar Bowl, Brickyard 400, March Madness, Kentucky Derby, Winter Olympics.

Created Ride the Light national concert tour (Collective Soul) and sweepstakes for Qwest targeting YA18-24. Media included Web site, Email, Print/ROP, Radio, Direct Mail, and Source Boards. Increased UBA by 7%, incremental sales 2%.

Deployed LaCopa Cricket (Hispanic Men’s Soccer) and Cricket/Nokia MidAmerican Sports Conference sponsorships. Negotiated media rates, scheduling, product placements, and stadium signage and delivered turnkey consumer promotions.

Field Marketing/Field Training:

Delivered Nokia’s first promotional "tool kit" comprised of 32 “Idea Connection” offerings of co-branded, turnkey programs allowing Carriers to quickly implement a variety of pre-packaged Nokia promotions plus radio and print ads.

Created Cricket University-online sales training and rewards program for all Cricket Retail and Call Center employees. Product features &benefits plus overcoming objectives and competitive response scripting used to increase sales by 4.7% after launch.

12/1997-12/1998 THE RYAN PARTNERSHIP, INC., Minneapolis, MN - Agency Partner on B2C Managing Director/Pillsbury: Breads & Sweet Rolls. Full P&L responsibility on over $48.2 M in annual promotional calendars and billings across five product lines. Duties included FSI Media Planning, Couponing & Shopper Marketing, Promotions (Sweepstakes, SLO) and National Sponsorships & Events. Managed 4 direct reports. Inventor of National Crescent Dog Day which appeared in over 7,000 Storefronts and a 37.5MM FSI run plus key site visits with Oscar Meyer Weiner Mobile and Pillsbury Doughboy! 1/1993-11/1997 GOTHAM, INC., St Louis, MO. Agency Partner on B2C. President: Full service advertising, sales promotion, shopper marketing, media planning/buying and package design firm with annual billings of $2.2 million. Completed 4 regional plus 2 national multi-channel promotions for Continental Baking Company, Anheuser-Busch WOD. Created the packaging and launched a full line (17 SKU’s) of pet care products for Ralston/Purina Mills, Inc. Worked with IRI, Nielsen, Spectra and MRI data trending multi-channel purchasing behaviors and pricing. Managed 17 freelance staffers. 12/1988 - 12/1992 MARITZ, INC. New York City, NY Agency Partner on B2C+ B2B Sr. Account Manager: Loyalty (CRM); Marketing Research and Direct Mail firm with $2.2 Billion in annual billing. Assigned to NYNEX/ New York Telephone and BMW -NA. Created and deployed customer retention and employee incentive programs. Increased net revenue 4.3% annually driving $297.2M in sales. Managed 7 reports. Presidents Club 1988-1991. 1/1980-2/1988 DM&M, INC., New York, NY Global Advertising Agency Partner on B2C

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Field Marketing Manager: Managed regional advertising, cross partner tie ins, promotional planning, shopper marketing and POS and packaging efforts for Wonder, Home Pride, Beefsteak Rye and Hostess Cake for Grocery, Club and C-Stores. Account Executive: (1983-1986) Assigned to Anheuser-Busch In Store +Sports marketing programs plus managed Target State marketing for Region 1 (Northeast) and Region 5 (Southwest). Regional Media Director: (1980-1983) Assigned to Sears Portrait Studios, Red Lobster, and Anheuser-Busch. Fully trained in planning/ buying Radio, TV, OOH, Print (ROP+ Magazine) for traditional and diversity targets.

EDUCATION

2007 MBA, GPA 3.5 University Of Phoenix: Phoenix, AZ 1986 Bachelors Business Admin, Minors in Marketing/Economics Benedictine College: Atchison, KS

COMPUTER SKILLS

Excellent with Tableau, Microsoft Word, PowerPoint, Visio and Excel. Intermediate level MS Project 2003

ONLINE REFERENCES

www.l inkedin.com/in/barbaraarmour/ for 30 Recommendations plus 30 Case Studies in Slide Share

PHONE REFERENCES

AFFILIATIONS Member of Global Point Advisors

Member – Shopper Insights Panel-Linked In Member –Atlanta Marketers Forum

Member-CMO Network Member-CPG Super Group-Linked In

Member- Digital Marketing Super Group-Linked In Board of Advisors-Fluid Motion Theater, New York, NY

Mr. Robert Kennedy III (337) 912-5489 Vice President /Marketing Sears.com Hoffman Estates, IL Robert.Kennedy@sears.com

Ms. Angela Wells (404) 849-3609 Sr. Director; Insights & Innovation EarthLink, Inc. Atlanta, GA wells_ang@hotmail.com

Ms. Judy Dalton (404) 771- 3140 Sr. Director-Global Media Coca-Cola Company (Ret.) jdalton46@bellsouth.net

Mr. Stephen Salinger (626) 676-4587 Managing Director-EarthLink, Inc. Los Angeles, CA stephensalinger1@gmail.com

Mr. Matt Turville (775) 622 -1144 Sr. Sales Director- Nokia, Inc. Reno, NV mattturv@mac.com

Ms. Kim Cooper (678) 458-5168 Director /Marketing- Autotrader.com Atlanta, GA kimij@gmail.com

Ms. Terry Griffin (404) 386- 9044 Chief Marketing Officer Equifax PSOL Atlanta, GA 30328 griffintm@comcast.net

Mr. Sergio Garcia (858) 882-6043 Vice President - Cricket Wireless San Diego, CA Sergio.Garcia@cricketwireless.com

Mr. Ian Gomar (203) 722-2027 Chief Marketing Officer Sears Holding Corp Hoffman Estates, IL riangomar@gmail.com

Mr. Art Oleszczuk (404) 353-0090 Sr. Manager/ Marketing Autotrader.com Atlanta, GA Art.Oleszczuk@autotradergroup.com

WRITTEN REFERENCES

Letters of Reference

Linked In Recommendations

REFERENCE CHECK-McConnell Group Recruiting

Candidate: Barbara Armour Client: National Electronics Retailer Current Company: Sears Holding Company Reference Name: Ian Gomar Title: Chief Marketing Officer

Relationship to Candidate: See below Checked By: Joanne Abernathy/VP-McConnell Group Date: November 22, 2010 Open End Comments: Barb is my lead support person for all my on-line programs. My experience with her has been terrific. She is by far the best person in this area. She has a lot of experience and can get things done. I have found that most people don’t deliver on promises. Barb does. When Barb first joined us, I wanted to do an on-line marketing program that involved sweepstakes, uploading videos, email targeting, interactive product showcases etc. The program grew in complexity. She came on board, got it done and did a great job. I don’t know anyone in the company that could have gotten it done like she did. She immediately commanded respect from me and the president of the business unit. She had to deal with agencies, internal teams, new technologies and a very complex program. She did it and did it well. What I really respect about her are her leadership skills. A good example is the program I just talked about. She jumped in and took a leadership role. She was terrific in that regard. I usually take the lead, but she took over and I was very glad she did. She has continued to do a great job on all her programs, including development of the programs, analysis, presentations, weekly tracking, flagging key issues and post mortem analysis. I wish I could hire her into my marketing group, but we don’t have any on-line marketing director roles. She is one of best in the building. She would be great in any management position or director role. I really hate to see her leave and would not want to lose her as a resource. I understand she wants to move on and I support her for that. Sears is not an easy place to work. We have a lot of hierarchy, it’s a big matrix organization, and has a lot of road blocks. She can handle that part. But they are asking her to do way too much. After she was hired, they implemented an “on call” program. She is on call 180 hours per month for Level One web support. That means she literally has to sleep with her blackberry and is called upon at any hour of the day or night. That is asking too much for any person. One has to have some sort of work/life balance. Barb is well respected here and is a tremendous asset to the company. She is very, very good and I think highly of her. She is a true professional. I would definitely hire her in my group. I know the president of our business unit would say the same thing. When you deal with so many people in a company our size, you see who is good and who is not. She is great! Ian Gomar Chief Marketing Officer/Sears/Sporting & Fitness Division Mobile: 203-722-2027 3333 Beverly Road Hoffman Estates, Il 60118

Recommendations For Barbara Armour –Linked In www.linkedin.com/in/barbaraarmour/

Market Research Manager- Industry Intelligence -COX AUOTOMITVE, INC

AUTOTRADER.COM/ KBB.COM

April 17, 2015, Art Oleszczuk Market Strategy and Insights Leader at Cox Automotive

Barb is an energetic, positive, digital-centric marketer and consultant who will thrive in any fast-paced and results-oriented team. As a researcher, she has a natural curiosity that is critical to success in the fast-changing world of digital marketing. She is always looking for new consumer and technology trends and exploring opportunities to apply them. As a consultant and servant leader, Barb defines what simply outrageous service is all about, always focused on meeting internal and external clients’ needs, and looking for new opportunities to help move the business forward. Barb is also the toughest vendor manager I know (in a good way). She expects quality results from suppliers and she always gets them. Barb is also a fierce negotiator, squeezing every penny of value from agencies. Barb is the person you want in your corner on any project. Barb is also a natural bridge builder with sales teams. While many marketers clash with sales, Barb looks for ways to enable them to succeed. She gets it. As an internal partner, Barb is 100% transparent and trustworthy. If you are fortunate enough to have Barb on your team, you can trust she will always do the right thing for her people and the company. Colleague: AUTOTRADER.COM-COX COMMUNICATIONS

Josh Martin: comScore Sr. Director Analytics

“Barb is one tough cookie! I say that with the utmost respect for her project management skills, keen eye for data and the ability to find solutions. During my time at comScore Barb and I worked closely together on several large, ongoing initiatives and it was during these interactions that I came to have this view of Barb.

Barb has great vision into what a solution needs to be but also the capabilities of breaking that vision down into day to day tasks to ensure the end goal is in fact achieved in a timely fashion.

Much of our project involved data and Barb had one of the keenest eyes I have seen in quickly figuring out when data didn’t seem right. She caught many anomalies that otherwise would have gone unnoticed. With data going out through the broader organization Barb’s quality control was essential to ensuring her teams got the right data.

Of course, identifying errors is just the beginning. Barb was absolutely essential in working with the comScore team to point out data issues and working with us to investigate the root cause. I’d be lying if I didn’t say my team often dreaded calls from Barb because she held us accountable and demanded perfection. Over time, her positive feedback, guidance, and availability made the project better and made us better analysts.

Barb would be an asset to any organization as she is vigilant about data quality, has great vision and is highly collaborative; shunning personal glory for the glory of others. I would welcome the opportunity to work with Barb again. July 17, 2014”

Kimberly Cooper, Marketing Director Marketing Strategy & Solutions. Experienced Digital, Product Innovation & Business Strategist.

If you’re someone who believes in hiring the best at what they do, and empower them to get the job done and done right the first time, Barb is the senior marketing leader for you. Barb is an exceptional marketer, digital strategist, business consultant, leader of people and market researcher. She is one of those rare marketers that is truly expert in all facets of the marketing spectrum. Her depth of knowledge spans from niche marketing, multi-channel marketing, digital and emerging technologies such as wireless and mobile to traditional media planning, art direction, campaign development, insights development, agency ownership, client management, financial forecasting, strategic planning and business development / account acquisition.

She is a unique mix of operations powerhouse and futurist, Brand Manager and Direct Marketer. Just as comfortable delivering on the concrete sequential needs of today as she is anticipating the trends, market opportunities and risks of tomorrow. Barb is a strategic leader with character, drive and passion. I’ve had the great pleasure of working with Barb as both a senior consultant/strategist as well as an internal partner. When you need to trust someone to make the right call, and always have your back, Barb is the one you want leading your team.”

March 16, 2014, Kimberly supervised Barbara at AUTOTRADER.COM-COX COMMUNICATIONS

Sr. Planning Director-Sears.com Sears Holdings Corporation

“I had the honor of working with Barbara at Earthlink and Sears. She is an amazing marketer because she possesses the strategic vision needed to move a business forward. Her work ethic is unmatched - she jumps into any task to make sure that projects and campaigns launch successfully, no matter what it takes. I highly recommend her as she is an asset to any organization.” October 8, 2010 Becky Cikoch, eCommerce Product Manager, Sears Holdings Corporation worked directly with Barbara at Sears Holdings Corporation

“I had the pleasure of working with Barbara on the ShipVantage launch. Stepping up to take on the project, her pro-active and hands on approach was critical in moving this project forward quickly. With a very aggressive deadline Barbara managed the stakeholders and resolved any issues that came up, while supporting myself and the team with the needed assets to complete the project.” August 24, 2010 Eric Houser, User Experience Project Manager, Sears Holdings Corporation worked directly with Barbara at Sears Holdings Corporation

Senior Matrix Team Lead Director EarthLink, Inc.

“Barbara is one of the unique individuals that have the ability to motivate and energize a group without effort. Her infectious “can-do” attitude and desire to drive results was vital to my team success. She has the uncanny ability to work across departmental boundaries and specifically, bridge the notorious gap between marketing and sales. Barbara was a huge asset at EarthLink and I am certain she will continue to surpass expectations in any role she may take on in the future.” March 9, 2010 Windy Surfield, Director Voice Sales/Retail, Earthlink Colleague- Barbara iat EarthLink, Inc.

“Barbara is a knowledgeable and experienced marketing professional. Barbara's attention to detail and drive for quality would make her her an invaluable resource to any sales, product, and/or marketing organization (just to name a few). Her experience easily qualifies her within her field as a valuable asset, and even more her highly developed work ethic and no-nonsense manner in leadership make her a joy to work with. I would always welcome the opportunity to work with Barbara again some day.” April 3, 2008 Michael Wilbanks, Acquisition Integration Manager, EarthLink worked with Barbara at EarthLink, Inc.

“Barbara Armour is an incredibly smart, talented and hard-working marketing professional. It has been a pleasure working with her for the past two years. Barbara is a integral part of EarthLinks marketing team. She is highly skilled at acquisition marketing - but has also played a key role in analytics and product management. She is able to think strategically but has the project management skills - and organizational skills - to implement projects on-time, meeting and often exceeding goals and objectives. Barbara is a team player willing to go above and beyond her area of responsibility. I hope to work with Barbara again!” December 10, 2007 Carla Shaw, Senior Manager, EarthLinkworked directly with Barbara at EarthLink, Inc

“Barbara is the ultimate "get it done" employee. I've worked with Barb for over three years and she has always gone the extra mile to get the job done. She leaves no stone unturned in order to evaluate and make sound business decisions. She has a unique skill set, in that she is a marketing professional that has both a creative and analytical mindset. I would strongly recommend Barb in a fast paced "get it done" work environment.” November 27, 2007 Rob Harding, Sr. Marketing Manager Sales and Access Marketing, Earthlink Municipal Networks Colleague- at EarthLink, Inc.

Sr. Marketing Manager- Channel Partners EarthLink, Inc.

“I worked with Barbara on several channel marketing programs at EarthLink, and found her level of professionalism, tactical knowledge of marketing and her ability to work collaboratively with others to be exceptional. My role involved public relations, and Barbara understood how the messaging for external audiences was different, and she knew instinctively how to provide the right kind of information for those audiences. Her strategic grasp of communications -- both internal and external -- assisted in all projects. In addition, Barbara was always a sought-after person for brainstorm sessions because of her ability to make connections between end-results and how she could creatively design programs to achieve those results. On a personal level, Barbara is dependable, conscientious and a team player in every way. I would recommend her highly for any position that requires strategic marketing and decision-making.” July 2, 2009 Leslie Bandow, Director Marketing Communications, EarthLink Colleague- at EarthLink, Inc.

“Barb is one of a kind. She is a top notch professional. Dedicated to a fault. And an absolute joy to work with. She makes any work situation enjoyable and productive. I would jump at the chance to work with her again.” December 4, 2007 Richard Orr, Senior Marketing Manager, Earthlink worked with Barbara at EarthLink, Inc.

“Barbara is a results-oriented senior marketer who understands integrated marketing and how marketing programs drive sales. She is energetic and creative and uses her interpersonal skills to build strong relationships with internal clients, agencies, and suppliers. Barbara's has extensive experience in technology and consumer packaged goods, and utilizes lessons learned in marketing new products.” November 30, 2007 Phyllis Lowe, Sr MarComm Manager, EarthLink worked directly with Barbara at EarthLink, Inc.

“Barbara is wonderful to work with! She is incredibly detail-oriented - and she understands every aspect of the business. She is also a fabulous team mate who never minds jumping in to help.” October 3, 2007 Kelly Iacobelli, Senior Manager, Marketing, EarthLink worked directly with Barbara at EarthLink, Inc.

“Barbara exemplifies the word professional. She is a true leader that fosters a culture of getting action completed "Right.Now". I have had the pleasure of working with Barbara on several projects whereby she always, always exceeded expectations. Whenever there was a project requiring her input and leadership, Barbara always showed her ability of being a subject matter expert in marketing. While she was completing graduate courses and holding down a demanding position at the same time, she always met each and every deliverable. I hope that I have the pleasure of working with Barbara again in the future as I value her for being a professional and leader that gets it!” September 22, 2007 Martin Raxton, PMP, Sr. Project Manager, EarthLink worked with Barbara at EarthLink, Inc.

“I've worked with Barbara for several years. Barbara supported all marketing efforts between Sprint and EarthLink. Our requests never fit the normal process, but Barb always found a way to deliver what we needed. Barb has a great attitude and was always willing to go over and above expectations when we needed her.” August 27, 2007 Joleen Fennell, Sr. Manager EMBARQ Sales, EarthLink, Inc worked with Barbara at EarthLink, Inc.

“As one of the first Senior Marketing Managers that I worked with upon arriving at EarthLink, Barbara was an invaluable asset me. Her extensive experience and enthusiasm were the driving forces behind much of EarthLink's smart marketing strategy. Barbara's marketing knowledge and creativity are unsurpassed. She is a pleasure to work with, and is consistently the go-to person when it comes to getting it done right, the first time!” August 24, 2007 Makanya Lowery, Product Marketing Manager, Insights & Innovation, EarthLink, Inc. worked indirectly for Barbara at EarthLink, Inc.

“Barbara is dedicated, driven and results-oriented. She is someone you can count on to successfully manage multiple projects on time and achieve business results. Barbara is incredibly resourceful and very passionate about her work. She strives to exceed expectations at all times. I trust Barbara completely to make the best decision for the business and deliver the results. And the clients she worked with loved her! Barbara is definitely someone to have as part of the organization - I would work with her again anytime!” August 6, 2007

Doug Norwood, Sr. Manager, Partnership Development/Retail, EarthLink worked with Barbara at EarthLink, Inc.

“Barbara is a joy and a whirlwind to work with. She not only has more and better ideas than anyone I have worked with, but she has the leadership and skill set to implement her ideas. Barbara has keen strategic vision and a passion to succeed. I can recommend Barbara for any position she wishes to pursue without reservation.” January 2, 2007 Mindy Friedman, Sr. Manager, Product Market Testing, EarthLink worked indirectly for Barbara at EarthLink, Inc.

“Barb has an absolute passion for her work. Everyday, I am impressed by her research ability, her insight, and the depth of her knowledge as she manages even the most minute details of new product strategies and channel/market opportunities. Barb wears many hats at EarthLink -- nevermind the additional responsibilities inherent in her MBA program -- and does it all beautifully.” November 15, 2006 Amanda Kindall, Senior Competitive Intelligence Analyst, EarthLink, Inc. worked with Barbara at EarthLink

“Barbara Armour is perhaps one of the most thorough and resourceful marketing professionals that I know. She is truly committed to getting great results for every campaign that she works on--and does so via out-of the box thinking, well-developed research, and exceptional project management. Barbara has an extraordinary work ethic and one of the best "can-do" attitudes I have ever experienced.” October 10, 2006 Ken Rye - kenryemarketing@aol.com, Sr. Mgr. Product Adoption, EarthLink worked directly with Barbara at EarthLink

Managing Director Ryan Partnership

“I had the pleasure of working with Barbara in several very challenging client environments and she demonstrated all the qualities you want from a pro - passion, sound judgement, patience, tact, intellectual curiosity and a zest to make/exceed our goals. Barbara is a true integrated marketing expert. She can effortlessly move from drafting the strategy to integrating and managing broadcast, promotion, online, direct, and other key disciplines. She builds great relationships internally and with clients and always gets the job done. Barbara will be an asset to any organization looking to empower and reward a top-level performer. I would work with Barb again in an instant.” May 13, 2008 John Bell, VP Client Service, Ryan Partnership managed Barbara at Ryan Partnership

“Barbara is a sophisticated, practical professional-- she knows what will work and how to get it done. She is aggressive in pursuing what's best for her business, and gets results. Not only is she a gifted and experienced marketer, she's also full of personality and a blast to work with. Barbara will spot the opportunity, go right at finding and implementing a solution, and get results.” April 28, 2008. Tom Broadbent, Vice President, Ryan Partnership worked directly with Barbara at Ryan Partnership

Trade & Product Sr. Marketing Manager Nokia , Inc.

“I highly recommend Barbara to prospective employers, clients and partners. Her breadth of experience and marketing passion means only one thing for those that work with her - results! While at Nokia, Barbara assembled some awesome integrated marketing programs for Cricket Communications. These programs included well thought-out merchandising, product launches, partnerships, sales incentives and more. With both agency and client-side experience, she understands how to drive business growth strategically. One of her greatest assets is an understanding of the needs others have and the drive to satisfy them.” May 15, 2008 Randy Laub, Director of Marketing, Leap Wireless/Cricket Communications was with another company when working with Barbara at Nokia , Inc.

“Barbara Armour is a person with so much experience and knowledge in marketing that she’s the first person I find when there’s a difficult question at hand – she has truly seen and done everything from partner management to sponsorship management of rock bands on tour to running her own agency. She knows

process, she knows motivation and relationships, and she knows strategy. Having known of Barbara when she was with Nokia and worked with her at EarthLink, she is someone who can be relied on from concept to delivery and every step in between. She dives in head-first, trouble-shoots when and where needed, and leads by example. Passionate, driven and fun, Barbara is a marketing guru who is a joy to work with.” August 28, 2007 Krystal Dredge, Sr Marketing Manager, EarthLink and worked with Barbara at Nokia , Inc.

“Barb is a true marketeer. She develops and executes incredible marketing programs the deliver results! From the moment she joined the team she provided insight, experience and an abundance of new ideas. She was a great team member and a good friend.” Andrew Harsch, Manager, New Business Development, Nokia worked directly with Barbara at Nokia , Inc.

“Barb is an absolute tornado to work with. Creates a clear strategic vision with an uncanny ability to drive the details and get results. Her greatest attribute is that she makes everyone around her BETTER!.” August 10, 2007 Tami Cannizzaro, Manager, National Sponsorships and Promotions, Nokia Mobile Phones worked with Barbara at Nokia , Inc. August 6, 2007

MY BRAND

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