Harpreet Singh – Resume

Harpreet Singh Bangalore, India • E-Mail:harpreet_84_kalra@yahoo.com • Preferred location: NCR

MBA (Marketing) & B.Tech (Mechanical)

Marketing Professional

Extensive experience in marketing operations, campaign management, demand generation and

working with senior leadership. A record of success and proven skills in marketing automation,

strategic planning, IT services marketing, go-to-market planning & execution, marketing

performance analysis, social media marketing & market research. Confident, highly energetic and

execution expert.

_____________________________________________________________________________

Technical Skills

Strong expertise in Marketing Automation tool - Pardot

CRM Software – Microsoft Dynamics CRM 4.0

Conversant with MS-Office Applications (Word/Powerpoint/Excel), SPSS & Internet

Applications

Work Experience ~3 yrs (31 months)

Aditi Technologies

Analyst-Client Services (July’11 – Present) Reporting to: Director - Marketing

Responsibilities: Implement overall and division specific strategic plans, and monitor progress of all operations

against plan targets

Working closely with director of marketing in planning, developing, designing and executing all

marketing campaigns directed at “C” level and technology personal

Manage all campaign-related operations within the general campaign function, ensuring the

achievement of organizational campaign goals, smooth operations and exceptional

relationships with community constituents

Collaborate with sales and marketing on campaign related collaterals including presentations,

brochures, and case studies

Implement strategies; helping top management, sales force build strong relationships with

clients and potential prospects

Produce reports demonstrating effectiveness of all campaign activities

Driving registrations for the events via social media (event promotion sites, linkedin, facebook,

twitter)

Coordination with sales and client servicing team in response management for inbound and

outbound queries.

Analyzing and optimizing campaigns

Smooth delivery of campaigns to frequent tight timelines

Lead generation activities across multiple geographies (spanning US, UK and India)

Mentoring new team members, getting them up to speed with the related activities.

Harpreet Singh – Resume

Achievements:

Successfully executed 10 CXO events in last one year in US, UK and India

Single handedly streamlined and scaled all the geo marketing campaigns as per the strategy

Recognized as most valuable person for two consecutive quartes

Helped defining the competitor landscape to pursue global business opportunities

____________________________________________________________________________

Aditi Technologies

Executive Marketing (Feb’10 – June’11)

Responsibilities: Conduct the lead generation & related marketing activities

Market research, Competitor profiling, Competitor analysis, Competition Tracking

Developed a strong sales pipeline through a mix of email and coordination with telesales team

Help sales executives with timely information that is available on the internet

Research companies based on nature of business, size, revenue details, etc. and mark them as

a future targets for existing company's products and services

Maintaining email lists for various campaigns

Updating and maintaining existing database on a regular basis to ensure the authentication of

whole information

Vendor management

Key Contributions:

Pivotal role in successful end-to-end execution of various lead generation campaigns

across multiple geographies (spanning US, UK and India) Managing all campaign related activities as the single point of contact on the marketing

automation tool (Pardot)

Extensive prospecting by leveraging tools like zoominfo, jigsaw and linkedin

Academia MBA (Marketing & HR) - Amity Business School, Noida, 2009 (6.76 CGPA)

B.TECH (Mechanical Engineering) - M.M.E.C. (Kurukshetra University), 2007 (70.4 %)

Personal Skills Keen for new experiences, responsibility and accountability

Ability to work both independently and collaboratively

Amicable personality with excellent Relationship building skills

Flexible and adaptable to different situations

Awards & Achievements “Certificate Of Merit” for scoring aggregate of 75% or above marks in 2nd to 4th semester

Examinations of the University

Awarded 3rd place in Su-Do-Ku competition in College

Organized Endeavour- Amity Management Festival’ 08

Personal Minutiae

Date of Birth : 19th October 1984

Father’s Name : Sh. Prabhjeet Singh

Marital Status : Single

Language Proficiency : English, Hindi and Punjabi

Declaration

I hereby confirm that all of the above information is correct to my knowledge till the given date.

Harpreet Singh