resume-a personal marketing tool
DESCRIPTION
The Good, Bad and Ugly of Resume BuildingTRANSCRIPT
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RESUMES
OR MARKETING YOURSELF
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THE AVERAGE TIME YOUR COVER LETTER RECEIVES
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20 SECONDS THE TIME YOUR RESUME
RECEIVES
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WHAT A RESUME ISA SALES TOOL
IT IS NOT A LIFE HISTORY A PROFESSIONAL HISTORY ABOUT YOUR HOBBIES ABOUT YOUR FAMILY ABOUT YOUR SALARY A WORK OF ART A STATEMENT OF YOUR PERSONAL PHILOSOPHY ON LIFETHERE ARE NO RULESTHERE ARE EXPECTATIONS
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RESUME BASICS
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FIRST THINGS FIRST.WHO ARE YOU?
WHERE ARE YOU?HOW TO GET IN CONTACT WITH YOU.
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REMEMBER, THAT THIS IS ALL ABOUT MARKETING YOURSELF – NOT JUST A
LAUNDRY LISTING OF WHAT YOU’VE DONE
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CAREER SUMMARY
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FORMAT OPTIONSTO CATCH AN EYE
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HEADLINEPARAGRAPH
CORE COMPETENCIESBULLETS
CATEGORY
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PROFESSIONAL EXPERIENCE
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RELEVANT PAST JOBSWHAT YOU DID
NOT THE POSITIONOR FUNCTION
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AGAINCATCH THE EYE
USING APPROPRIATE FORMATTING
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EDUCATIONCREDENTIALS
ANDCERTIFICATIONS
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CONSOLIDATEBUT BE DETAILED
INCLUDE EVERYTHINGCONTINUING EDUCATION
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IT’S THE EXTRASTHAT COUNT!
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HONORSAWARDS
TECHNOLOGY QUALIFICATIONSAFFILIATIONS
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- DISTINGUISHES YOU FROM OTHERS AND ARE VALUABLE TO EMPLOYER
- REALLY IMPRESSIVE STUFF SHOULD BE IN CAREER SUMMARY, NOT HERE
- INCLUDE PUBLICATIONS, PUBLIC SPEAKING EXPERIENCE, AWARDS, AND PROFESSIONAL AFFILIATIONS
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THE COVER LETTER
RESEARCHCUSTOMIZE
ENTHUSIASMCOMMUNICATION
NOT A SUMMARY OF YOUR RESUME
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TOP 10 MISTAKES1) Don’t Rely On Outdated Sources2) Don’t Include Every Job – Relevancy3) Listing Only Job Duties Rather Than Accomplishments – Answer This Question –
What Did You Accomplish In This Job That Someone Else Might Not Have?4) Don’t Include Subjective Descriptions – Just The Facts5) Don’t leave out volunteer work if it’s relevant you still did it – even if you didn’t
get paid6) Don’t include inappropriate information – family, height, weight, salary history,
etc.7) Don’t overdo the creativity – clarity is more important8) Having tiny inconsistencies – attention to detail9) Sending in a resume without a cover letter. Research and customize it for
making a compelling case for yourself as a candidate.10) Believing every piece of resume advice you get. Ask 10 times, get 10 answers.
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