resume 2017 (veronica crawford)

VERONICA CRAWFORD PO BOX 62714 COLORADO SPRINGS, CO 80962

____________________________________________________________________________________________________________________________________

Voice Center: (732) 930-1745 [email protected] VeronicaCrawford.com

Dear Hiring Manager: I am currently seeking a position in my field of brand identity, advertising, marketing, and public relations. I am open to freelance/consultant-based, full-time, and remote work-from-home opportunities. I thought it would be a good idea to forward my resume to you since you are privy to career opportunities. As per my background, I’ve included my resume within this document which outlines my career history. You may also review my bio at www.VeronicaCrawford.com. In terms of experience, I possess 15+ years’ experience in traditional and online brand marketing, public relations, and associated responsibilities. I recently completed my mini-MBA in Digital Marketing at Rutgers Center for Management Development. As a communications professional and consultant, I decided to complete this program to get a broader understanding of today’s digital landscape resources. I also utilize this knowledge to advise and keep clients abreast of today’s new media and digital marketing solutions. In terms of my qualifications, I possess solid knowledge in marketing and public relations campaign development along with exceptional writing, sales management, relationship building, and computer skills. I am a self-starter with excellent business development and organizational skills—highly capable of overseeing and executing all aspects of marketing plan development (brand identity, public relations campaigns, advertising, website development, audience management, photography, social media marketing, graphic design, channel/content development, event marketing, and product promotions). I am possess a strong entrepreneurial spirit; and, as a visionary, I possess the ability to produce ideas and strategies for brands and business ventures—ideas that may be utilized as revenue generating vehicles for b2b and b2c audiences. My experience and knowledge have afforded me the opportunity be hired by organizations, businesses small to large, media and television production companies—in various creative positions: promoting brands, consulting from conception to launch, and executing campaigns across multiple platforms. My ability to lead projects coupled with my expertise as a communications professional has afforded me the opportunity of being hired for key marketing and new business development positions, some of which include: account manager, director of communications, publicity director, membership manager, meeting facilitator, brand identity consultant (currently), editor-in-chief, and talent producer—to name a few.

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http://www.veronicacrawford.com/

VERONICA CRAWFORD PO BOX 62714 COLORADO SPRINGS, CO 80962

____________________________________________________________________________________________________________________________________

Voice Center: (732) 930-1745 [email protected] VeronicaCrawford.com

My talent as a communications professional has been beneficial to companies that I’ve served throughout my career and has also rewarded me with the experience of being a well-rounded marketing & media executive. I have also been afforded the opportunity to be recognized in local and national media as a “marketing expert” and chosen as a recipient of “The Best of Edison” award for my work by the US Chamber of Commerce. Overall, with my knowledge and skills, I am confident that I would be an asset to my next employer. Thank you for your interest to embark upon a productive and professional relationship, and the opportunity for me to introduce my creative talent to you. Please feel free to contact me via email at [email protected] and/or via phone at my voice center (732) 930-1745 to discuss any career opportunities you believe would be a good fit. Best,

Veronica Crawford

mailto:[email protected]

of 3 VERONICA CRAWFORD ___________________________________________________________________________

T: (732) 930-1745 [email protected] VeronicaCrawford.com

OBJECTIVE Executive-level communications/media professional, brand identity consultant, account manager, and makeover coach with mini-MBA in digital marketing and a strong entrepreneurial background has a solid reputation, along with 15+ years’ experience in sales management, client retention, brand identity, product promotion, event production, public relations, digital/traditional marketing, social media marketing, writing/content development, advertising, publishing, multi-channel/platform creation, graphic design, campaign management, and marketing across multiple platforms—digital, print, broadcast. Highly capable of developing, overseeing/executing marketing plans from start-up to launch. Interested in career moves that would afford me the opportunity to utilize my knowledge, experience, and voice of influence to engage audiences, increase brand awareness, and promote business growth.

WORK EXPERIENCE

1999 – Current BIVI Productions – Colorado Springs, CO | New Jersey

Makeover Coach Develop image makeover programs and perform head-to-toe makeovers. Coordinate makeover projects providing scheduling of services, shop dates, and selection of industry

talent. Coach, educate, personal shopper—recommend wardrobe updates/beauty products and solutions that

improve client image. Provide makeup artistry and styling services for editorial and television productions. Creative Director, overseeing photo shoots for editorial features. Recruit/supervise/train talent to assist with head-to-toe makeovers and production. Perform before and after makeovers at events.

• Producer of editorial/makeover story content for digital channel. • Oversee makeover projects, hire talent, and lead photo shoots for events and editorial.

Brand Identity/Public Relations Consultant

Hired as Communications Director/Consultant to develop/write marketing communications and public relations collateral (digital/traditional) for businesses targeting b2b/b2c audiences; creating unique message and brand identity across multiple platforms based on knowledge of establishment objectives.

• Build venture marketing suites and develop marketing collateral materials for business owners. • Execute advertising/public relations campaigns across multiple platforms—digital, print, broadcast. • Develop sales strategies and programs to increase sales in membership, advertising, and partner

programs that target market audience. • Develop and execute public relations campaigns (local, regional, national). • Cultivate relationships with media and clients for cross promotional opportunities. • Provide brand identity services that include content writing, graphic design, website development, public

relations campaign development, event production, photography, videography, etc. • Plan and attend business networking events—managing budgets and overseeing all activities associated

with event production. • Recruit/supervise/train production and editorial staff in event marketing responsibilities.

• Book talent/vendors for events, photo shoots, and television productions (models, makeup artists, stylists, photographers, speakers, etc.)

2010 – Current BestBeautyMakeovers.com

Editor-in-Chief | Publisher • Publisher, producer of digital lifestyle content, e-commerce channels, and events. • Editorial director and content writer of fashion/beauty features and makeover cover stories. • Design and provide website updates to cover page and features. • Research beauty trends, educate audiences on selection of best beauty picks. • Manager vendor relations and buyer of products for e-commerce channels. • Market/exhibit brands at events to increase sales and grow client base. Recruit/supervise/train editorial staff in production and event marketing responsibilities. • Direct photo shoots for editorial content.

2016 – current Boots Retail USA, Inc. – Colorado Springs, CO (Headquarters: New York | UK)

Beauty Advisor

Named "Top District Performer" within a team of 20 Beauty Advisors (BA). Boots Retail USA, Inc is the #1 pharmaceutically-led health and beauty brand in the UK.

Promote/Increase brand awareness and confidence in Boots’ products. Build great customer relationships to maximize sales and encourage repeat business. Perform personal consultation and makeovers. Deliver exemplary expert customer service. Demonstrate expert knowledge of Boots products & the Boots company. Customer Service, Handle guest concerns/complaints to ensure the guest relationship. Sales Management, manage business records, complete sales reports, successfully track sales and met

or exceed sales expectations. Execute promotions/events, maintained visual and operational standards of company.



1999 – current BIVISTYLEMAGAZINE.COM – Edison, NJ

Editor-in-Chief | Publisher Oversee creative direction and production of online media product. Create/produce lifestyle content for seven (7) editorial features of digital media product. Serve as key spokesperson for the publication.

Direct fashion and beauty editorial photo shoots. Recruit/supervise/train production and editorial staff in event marketing responsibilities. Develop/launch revenue-generating events that target market audience, influence event attendance,

sponsor and advertiser support. Develop advertising programs/ad copy for promotion of advertisers within digital magazine.

2006 – 2007 Gannett Company, Inc. | The Daily Record – Parsippany, NJ

Retail Account Executive to Key Account Manager

Top producer of annual contracts on advertising team. Increased annual sales 87.2% over prior year resulting in promotion within 6 months.

Developed consultative relationships with businesses and advertising agencies to promote sale of multi-platform advertising and publicity programs.

Created sales strategies and advertising programs, prepared sales presentations to introduce over 500 media sections to existing and new clients.

Managed campaign budgets, prepared and negotiated contracts, closed deals, met and exceeded monthly sales goals.

Coordinated activities of sales, production, design, finance, and research departments.

2002 – 2003 Middlesex County Regional Chamber of Commerce – New Jersey

Membership Manager

Aggressively penetrated b2b market via E-marketing campaigns that resulted in obtaining a major national account and 92% sales increase in membership accounts.

Membership spokesperson for organization. Build relationships with b2b audiences and manage existing accounts to promote sales of membership

services within organization. Consulted with and presented to b2b audiences regionally and state-wide to introduce Chamber

products & services and offer promotional solutions through Chamber products and services. Membership spokesperson at business networking events to promote services & prospect new business. Spearhead, organize and host monthly membership events to prospect and promote new members. Media liaison responsible for membership business news and placement of editorial stories in media. Oversee and coordinate membership events, activities, and account updates. Editor of monthly membership newsletter—online and print. Manage sales records and meet/exceed monthly goals. Recruit/supervise/train editorial staff in production and event marketing responsibilities.

OTHER POSITIONS HELD:

2013 – 2014 Burberry – Short Hills, NJ Part Time Sales Associate (Seasonal)

2008 - 2009 Juicy Couture – Elizabeth, NJ Sales Associate | Personal Shopper

2005 - 2006 Elizabeth Arden – Menlo Park, NJ Cosmetics Brand Manager

2003-2004 Le Tip International Publicity Director

2002-2003 Network Plus Meeting Facilitator

2000-2001 Aventis Pharmaceutical HR Coordinator

1996-2000 Merck, Inc. Administrative Assistant

FREELANCE PROJECTS (1995 – current): Available for freelance opportunities (i.e., brand ambassador, lead makeup artist/stylist, etc.).

Along with providing styling for a host of private clients, here is a brief list of freelance projects:

Talent Booking | Makeup Artist | Stylist The Essence Awards – NYC Boyz II Men for The Regis Show Michael Jackson Concert Sesame Street



1995 - current Freelance Projects:

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Talent Booking | Makeup Artist | Stylist New Jersey Race for Governor (Commercial) Nina Hands Theater Players

Makeover Coach / featured Stylist Hype Hair Magazine Today’s Black Women

Braids & Beauty Magazine Try It Yourself Hair Magazine New Jersey Historical Society Stedman Arts Gallery @ Rutgers

Producer | Show Host

ULTIMATEMAKEOVERTOUR.COM Event—A Traveling Makeover Talk Show

Anthony Eastwick’s 2nd Annual Hairstylist Awards

EDUCATION

Rutgers Center for Management Design mini-MBA in Digital Marketing

(2013)

Raritan Valley Community College Communications (2011)

Fashion Institute of Technology, NYC Fashion Styling / Public Relations (1999)

Reignbow Beauty Academy, NJ Cosmetology (1983)

Lincoln Business Institute, NJ Word Processing / Office Management (1982)

SKILLS / PROFICIENCIES

Microsoft Office

Word, Excel, PowerPoint Contacts, Calendar

Picture Manager, Paint

Creative

Makeover Coach Stylist

Personal Shopper Makeup Artist

Digital Marketer Content Producer Graphic Design

Social Media Marketer Website Design/HTML

Video Production Photography

Typing

70-80wpm

PORTFOLIO: AWARDS & MEDIA RECOGNITION

Media Recognition: News 12 NJ, New Jersey Forum, The Courier News, The Star Ledger,

WCTC News Radio (Central Jersey), E-Spin Newsletter

The Home News Tribune, NJ 101.5, MSNBC

Awards: Who’s Who in America 57th Edition in 2003: The 2008 Continental Who’s Who Registry

Award Winner, Four (4) Consecutive Years: The Best in Edison Award by the US Commerce Association – Washington, DC

resume 2017 (veronica crawford)

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