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TRANSCRIPT
What Might Happen for
your Business When you Attend a
Consumer Product Event?
Thinium
wireless phone chargers came
to our LA Holiday Gift
Guide event in September –
and look what happened a month later!
Stanley Poll, New York City’s epicurean must-stop sent
their gingerbread house to Town & Country and take a look at this! Full page ad in this mag is $115,580 and read 812,000 perfectly
matched customers for his business.
Stanley got a ¼ page, just by showing up at a Consumer
Product Event.
Dear Ms. Dutch– since the
Lipzu article came out in Good Housekeeping, I have gotten
687 orders!! Today, I was able to give the Humane Society a
$1000 check. I attached a photo with me and the CEO. – Daisy, 10-year old creator of
Lipzu
What was the ROI of this placement for
LipZu?
This page would have cost $258,000.
This client got several
placements at CPE, including
Maxim, the premier men’s magazine with
8,705,000 monthly readers
Pedego Bikes got a full page story
in Newsweek magazine. This
page would have cost $20,000 and
it’s the second largest biz
magazine in the US!
Included in the
legendary Vanity Fair gift guide?
Wow! 1,193,2677 readers saw
this one.
Couture cashmere designer,
Deb Lindquist, landed in the #2
newspaper in the U.S., the Los
Angeles Times. How many saw
this? Oh, only
2.5million.
Deb also got into BRIDES magazine, 5,576,000 readers
saw her gowns. Had she bought an ad, it would have cost her $85,399. She just came to CPE and met the reporter there.
Verterra makes these fabu
disposable plates from fallen leaves
in the forest. 782,333 readers of The Star magazine were introduced to this amazing
product when they met the editors at
a Consumer Product Event.
What might this have cost if you bought
advertising? And, how much more credibility
did this MSN.com's reporter's opinion about
Verterra's dishware being the "coolest new eco product" have on
their sales? Just guess.
This is what happens at a Consumer Product Event - you meet reporters like this -- and get a list of 85
others like them.
Hey, hey Gyrobike! Congrats on turning your meeting of the
CNBC reporter at Consumer Product
Events into one heck of a publicity play!
Wooo hooo! They only got their product in front of
343,000 daily viewers - not a bad
return on investment....
Could your business really take off if you got
reported about on About.com?
Look what InAPikle did after they showed up to
a Consumer Product Event - they were
featured on this outlet --- read by 85 million
every month - uh huh!
What if you got your client into TIME for Kids
magazine like Shelli Lissick did for her client, Monkeez
Makes A Difference? This
placement got her product in front of 3,804,507 students
and 143,172 teachers.
Yay for Valerie Guerrero of The Artisan Group! Not just one, but two of her
clients who met the editors of Organic Spa
magazine at the Holiday Gift Guide Consumer
Product Event, got into this gorgeous publication read by 125,000 monthly.
We love seeing this!
Congrats to Joann Siegel, creator of
the Storybook Tea Kit Company, who after meeting the editors of ToyBook at our Consumer
Product Event, got her cool product
into the magazine read by 130,000
toy retailer buyers. Yes!
Presents for Purpose met the editors from Good Housekeeping, read by 300,000 women who
could use their e-tailing service to buy gifts – and
benefit charities!
Nice.
Vapur, who makes colorful BPA-free water bottles, were reported about the 2nd largest newspaper in the US,
read by 3,527,304 water bottle toting
Angelenos.
Had they not come to a Consumer Product Event, who knows if
this would have happened…
Consumer Product Events connects consumer packaged goods with the press
who are looking to report about them.
Our new product events are one day showcases where you can demonstrate and sample your product to the reporters
who are actively searching for new content. We book a myriad members of the press for you – magazine, newspaper
and online editors, top bloggers, and TV, radio and online producers from the outlets most likely to report about a
product like yours.
Our series of new product events are held at the times of the year when the press are compiling product roundup stories
and need products to fill their content.
Contact us @
310.317.1543