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RESTAURANT ORGANOLEPTIC REBRANDING

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Organoleptic Branding

*Concept Differentiation (not included here)*Organoleptics as Engagement Touchpoints (notincluded here)

Trafix Rebranding2

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Objective3

To Translate

Brand/Customer Value Proposition

intoService Design

&Branded Customer Experiences

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Built Environment

Social Environment

*Products & Services (not included here)

Touchpoints4

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Branding Built Environment

Architecture

Exteriors

Interiors

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Branding Social Environment

Organoleptics

Rituals of Dining

Hedonistic/Epicurean Cleanliness

Image

Presentation of Food

Utilitarian

Opening Hours

VFM Speed/Queue

Management

Regular Volume of

Customers A Stable Market

Price

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Organoleptic DETERMINANTS

Why? Because we humans make judgments by

our SENSES.

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Organoleptic Branding

Positive

Scent Branding [Olfaction]

Taste Branding [Gustation]

Audio Branding [Auditory]

Ocular Branding[Optical/Visual]

Ergonomics, Somatics[Body/Skin]

Comfy Branding [Homelike]

Combo: Audio-Visual-Olfactory

Negative

Odour

Disgusting Noise

Busy, Dull, Unattractive

Creaky, Unsupportive

Hot Colours for ClassyAtmosphere

Sensually Overwhelming

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Achieving Organoleptic Balance

OrganolepticBalance

Touch

Scents

SoundsVisuals

Taste

PSYCHOLOGY

TECHNOLOGY

ECONOMICS

PRODUCTSSERVICES

SYSTEMS

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Organoleptics

To Balance

Moods, Ambience

Perception Taste

Staff Attitudes

To Standardize

Atmosphere

Dcor Menu

Customer Responses

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Balanced Organoleptics

Increases SERVICE EXPERIENCE by

Eliminating SUSPENSE & DRAMA:

Anticipation + Anxiety

No Room for Illusions!

A RESTAURANT is not a MAGIC BOX

Reducing Anxiety

Taking Customers into your WorldIncreasing Perceptual Reality

Increasing Perceptual Service Quality

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Restaurant Organoleptic Re-Branding

New Name

Premises Reconfiguration

Themed Dcor:

Panel all Walls; OrganolepticIngredients Transparency

Outlook Brand Select Theme Colour Scheme

Select Colour Pallette

Ergonomic Furniture

Seating Layout Must Conveysome Meaning

Reduce Criss-Crossing byRelocating Self-Service DisplayCloser to Kitchen Window

Tables with Signal Buttons to callWaiters

Tablets with Menu InfographicMenu

Reservations & Pre-order

Options on Pinterest, Facebook Private Dining Options [By

Reservation Only]:

Curtained/Partitioned Areas Round Tables: for 2, 4, 6

Tented Private Dining with

Portable A/C Blind Post-Dining Evaluation

Business Card Collection Point

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