restaurant market

8/4/2019 Restaurant Market

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Note This

for

overallmarket

spends

on foods


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Note This


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Data from

Note This


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Note This


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Interaxons Market Research 2006, inBangalore, Chennai, New Delhi and Mumbai, found thatapproximately 54 per cent of the

respondents spent on entertainment optionssuch as eating out and visiting clubs at leasttwo or three times a month.


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. KSA Technopak 2006

study conducted in 20 cities and covered 10,000 men and women who weremore than 15 years of age across a spectrum of social classes. The citiescovered included Delhi, Chandigarh, Jaipur, Ludhiana and Lucknow in thenorth and Calcutta, Guwahati and Patna in the east. Bangalore, Chennai,Hyderabad, Cochin and Madurai were some of the cities covered in the south

and Mumbai, Ahmedabad, Indore and Baroda in the west. Upper class households

with incomes of more than Rs 10,0000 in six metro cities

that provide a greater insight into the spending habits of Indian women. Forinstance, in the one-month prior to the study, 71 per cent of the women fromthese households had bought personal care products. Coming a close secondwas shopping for grocery items (68 per cent) followed by books and music (58per cent) and then eating out (53 per cent). On a low priority were

entertainment (30 per cent) and spending on movies and theatre (33 per cent).


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Consumer Segmentation Models


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Model #1

KSA Technopak & Business World


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Figures in Mn Households (Population)


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Model #2

Young and Rubicams cross-cultural study

Identifying groups in Consumer India for a useful market segmentation basis


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These categories are linked to income, of course, but not driven by it.

The Mainstreamers, Succeeders and Aspirers are correlated to occupation, to age and life stage and to

geography. Qualitative researches say cities can be characterized this way too, hence, they show

different Consumption quantities and character even for a given income distribution.

Resigned - main goal is survival

Struggling - objective is improvement and escaping

hardships

Mainstreamers - looking for security, conformity and

honorably discharging family responsibility (the

archetypal provider)

Aspirers - want to be seen as successful and attain

status and a lifestyle that they so envy in others

Succeeders - material success and recognition are the

key

Explorers(a decidedly miniscule segment) in

search of self-identity and self-satisfaction.


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Model #3

The Guide to Indian Markets 2006

by Hansa Research and Media Research Users Council


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restaurant market

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