What is this session all about $ ? #Dated : 22.07.11At : ABP Tent

& if you think we mean Events in ROE & it meant..

we may not be entirely correct..as..

Everyday the dynamics of Brand advertisement is getting fragmented..the sole objective is becoming simpler..Connect Brand with the Consumer..Is the only Mantra..Brand Guru’s are telling the old story again,

‘You better start swimming Or you'll sink like a stone,for the times they are a-changing'Now ,we won’t have that sinking feeling..  As,someone like,

a Jelly Fish..have..started swimming..

Events..what Industry Guru’s..are saying..

Elisa Steele,CMO, Yahoo!,say’s,“Change is a source of fear, but you can also use change as a chance to lead.”

Babs Rangaiah,VP,Global Communications Planning, Unilever,say’s, “To re-frame, re-imagine what is possible, what opportunities are out there and what we can do to be really great.The key to the future is to partner with the right companies and harness data and market right to consumers.”

Kiran Gopinath, CEO Ozone Media,say’s,“The biggest enemy of marketing as a discipline is the silo mindset. The second reason for the struggle is an over-obsessive focus on input rather than outcome.”

Aditya Swamy, Channel Head, MTV India,"The study reveals that young people are up for anything, whether it is a new product or a service, so your brand will definitely get a trial. The challenge is in communicating to them in a non-conventional & provocative way,…”

why BTL – is the only option..brand is banking upon..??If we draw an inference…

•customised..like lemon fresh…

•delivery..assured across set geographies...

•solutions..objective from brand perspective...

•deliverables..on ground intense & focussed...

•deliverables..measured & timebound..

•communication..is extended,clear & loud..

Revenue generation module can be two way traffic..for our Brand Events Calender..

Outside Inward Or

Inside Outward

Event - THE TELEGRAPH Timeline Revenue Activation Geography SB NB SWSB Jharkhan

d Bihar Orissa North East

TT Cup Football May-11 30 Kolkata TT Cup Golf Jul-11 12 Kolkata TT Cup Cricket Mar-12 20 Kolkata TT True Spirit Puja Oct-11 35 Kolkata TT Hand in Hand (including bulletin) Oct-11 110 Kolkata TT Festival Of Joy Oct-11 20 Kolkata TT School Awards Aug-11 9 Kolkata TT National School Chess: Mum, Bang, Cal & Del Dec-11 75 All Metros TT-KKR Sports Quiz (Cal, Sig,Jsr, Guw) Apr-11 20 Cal, Sig,Jsr, Guw TT Weddings + Marriage & Vogue Aug-11 90 Kolkata TT Auto Carnival with special issues Oct-11 30 Kolkata TT (car & bike) Rally Jan-12 15 Kolkata t2 street food festival Dec-11 10 Kolkata TT Valentine Day Celebrations Feb-12 30 Kolkata TT Puja Shopping Festivals at malls (Puja & Diwali) Oct-11 25 Kolkata Kids Carnival Nov-11 20 Kolkata TT National Debate Feb-12 15 Kolkata TT – Bengal Club Panel Discussion Jan-12 9 Kolkata T2 Parties Flexible 15 Kolkata TT Year End Celebrations along with special issue Dec-11 120 Kolkata TT Good Life Festival backed by special issue Jan-12 60 Kolkata TT Future India Summit Nov-11 30 Kolkata TT Calcutta Unbound Nov-11 25 Kolkata TT Metro ILC Jun-11 25 Kolkata T2 designer hunt Dec-11 20 Kolkata T2 Fastest Finger Contest Jun-11 15 Kolkata T2 gaming Jul-11 25 Kolkata T2 Youth Fest in Cal Jan-12 50 Kolkata T2 Street Music Festival Feb-12 30 Kolkata T2 Young Achievers Award (with print plus) Jul-11 40 Kolkata TT Stag Hunt Dec-11 75 Kolkata T2 Entertainment awards Jan-12 50 Kolkata

Event - TTIS Timeline Revenue Activation Geography SB NB SWSB Jharkhand Bihar Orissa North

East

CHALLENGE December 30 Kolkata

FOOTBALL July-August 35 Jharkhand,North East & Bengal

QUIZ July-August 20 Kolkata

ICON May-June 35 Kolkata

DEBATE June-July 15 RNC,KOL,GWH,DGP

OLYMPICS January 18 Kolkata

SPELLBEE November 7 Kolkata

GOLDEN FLAME September 7 Kolkata

PRINCIPALS' CONF. August 8 Kolkata

LIFE SKILL DEV Sept-Oct 8 Kolkata

TiiTANS July 5 Kolkata

SUPER COOL MOM April 5 Kolkata

Event - ANANDA BAZAAR PATRIKA

Timeline

Revenue

Activation Geography SB NB SWS

BJharkhand Bihar Oriss

aNorth East

Health Fair Jan 60 Kolkata

Sonar Sansar Dec 80 Kolkata

Tourist Spot (Done) July 80 Kolkata

Eduquest (Done) June 150 Kolkata

MBA Fair November 60 Kolkata

Sharod Arghya Oct 50 Kolkata

Durga Puja Carnival Oct 2500 Kolkata

Pond's Pujor Nandini Oct 100 Kolkata

London Ananda Utsav (Done) Mar 540 London

New Jersey Ananda Utsav (Done) June 550 New Jersey

Bango Utsav, Bangalore Jan 250 Bangalore

FEW REGION SPECIFIC IDEAS..MAY BE..

Sl No. Can we Try Events like …

  Across the Region :

1 Jewellery Festival 2 Treasure Hunt 3 Arogyam4 Adwitiya5 MBA Fair  Area Specific :

1 Rock - N - Roll 2 Hazar Duari Festival 3 Jagaddhatri Puja

4 Other Suggestives

Thank you..& looking ahead for a great time in ROE..