responsive web design
DESCRIPTION
This presentation is part of Switch: LIberate Your Brand's 10/20/30 lunch presentation series given by employees, for employees. 10 slides, 20 employees, 30 minutes (and lunch!). TOPIC: Responsive Web Design Responsive web design is changing the definition of a “page,” as it aims to address the growing variety of devices and locations where content is consumed. No longer will a "pick a standard size" method of designing work for the Web. This presentation is an overview of Responsive Design and the possible implications of this type of design on our visual to digital workflow. Presenter: Kristen Gau Kristen has an exceptional ability to capture and communicate complex messages through art direction and design. In her almost 10 years with Switch, she has produced captivating print and outdoor executions, display graphics, speaker support and digital design for clients such as Anheuser-Busch, Elsevier, Coca-Cola, Glaceau, Enterprise, Ascension Health and Major Brands. She also provides creative direction for the Girl Scouts of Eastern Missouri and oversees the visual identity of the agency brand. While attending the SXSW Interactive Festival in the spring of 2012, she had the opportunity to attend multiple sessions that discussed Responsive Design and how it is helping shape the evolving Web. Not long after SXSW, she had the opportunity to put her newfound perspective to good use designing a responsive website to accompany Switch's first ever app design project for one of our clients.TRANSCRIPT
RESPONSIVE DESIGN: A VISUAL DESIGN PERSPECTIVE
July 19th 2012
WHY RESPONSIVE DESIGN?
3 main elements: • Flexible Grid • Flexible Images • Media Queries
WHY RESPONSIVE DESIGN?
THE FLEXIBLE GRID
Target ÷ Context = Result
%
FLEXIBLE IMAGES
max-width: 100%
CSS MEDIA QUERIES … aaaand this is where they lost me
WORKFLOW
WORKFLOW
WORKFLOW
How to approach responsive design
WORKFLOW 960 px
600 px
768 px
480 px
320 px
FURTHER READING
• Examples: – bostonglobe.com – anderssonwise.com – us.illyissimo.com – stephencaver.com – moosylvania.com/blog
• Resources: – Responsive Web Design – alistapart.com – upstatement.com – smashingmagazine.com – theexpressiveweb.com
