responsible tweeting for twitter
DESCRIPTION
A practical look at Twitter for business and the cool tools that make it better.TRANSCRIPT
TitleSubtitle The twitter
@ShannonBoudjema
@ShannonEastman
Twitter?
• Tweet this.
• Awareness vs. Conversion.
• Practical application.
@ShannonEastman
Twitter in 5.
Tweavesdrop.Your brand is what ppl say about you when urnotlistening.
Cool Tools: Tweetdeck. HootSuite, SocialMention
@ShannonEastman
Twitter in 5.
Interact – right people, right time, right language.
Cool Tools: SocialBro–map, organiselists, see time zones,Tweriod – best time to tweet
@ShannonEastman
Twitter in 5.
Extra! Extra! Sometimes twitter is a broadcast channel. AND IT’S OK! Foshizzle!
Cool Tools: ManageFlitterCoTweet
@ShannonEastman
Twitter in 5.
Identify alliances using Emerson’s law. Wait. Who is Emerson? Google it. :P
Cool Tools: StrawberryJ.am– app finds the top mentioned tweets only.WhoTweetedMe? – find out who is tweeting any article.
@ShannonEastman
Twitter in 5.
Humanize your brand – and it’s ok to eff up. Really! You’re gonna. Just like Nestle and Nissan…. and me! ;)
Cool Tools: TweetStats– measureTwitterCounter –measure Twylah – look and feelTweetSpinner –rotates profiles, measurement, follow techniques
@ShannonEastman
Twitter in 5.
Creating <value> from twitter does not require you to cross your fingers or toes.
Consider this: Customer Service, Broadcast, Alliances, Promotion, Retention. Location
@ShannonEastman
Twitter in 5.
SoMe creates awareness (Social PR). SoMe for customer/community service is engagement. A follow is not engagement. Shall we use a sex analogy? ;)
@ShannonEastman
Awareness yields Conversion:
Awareness (PR) Conversion(Marketing)
OTV – Opportunities to View
Information Distribution
Alliances
Acquisition
Customer Service
Loyalty
Research
@ShannonEastman
You are being lied to if someone tells you a follow is engagement!
Awareness (PR)
Engagement(Community/Customer
Service)
OTV – Opportunities to View
Information Distribution
Alliances
This works on sentiment.
This requires two different Engagement strategies that you
measure.
Say it with me now....Follows and likes are not engagement.
@ShannonEastman
Twitter Tips:
Pics, video,music
Mix it up.
W
What tools make Twitter more
efficient for you? HY
Bit.ly
Events&
Scheduled Twitter Activities
20:40:40 Offline activates online so include twitter handle in printed
materials.
tcs digital world
Thank-you
Shannon EastmanManaging Director
077 2031 2585
@ShannonEastmanwww.linkedin.com/in/ShannonEastman