resources and capabilities

Resources and Capabilities

Original Schedule – Week 2

DATE TOPIC READINGS/ASSIGNMENTS

17 MAYMonday

+18 MAYTuesday

Business Planning and Strategic

Implementation

Framing questions: How do organizational leaders craft and articulate a “blueprint” for the organization’s overall strategy? What are the processes associated with integrating various business functions and processes – i.e., design/introduce new products, analyze the marketplace/competitors, marketing, purchasing, production/operations, finance/accounting, human resources – for the successful implementation of the strategy?Presentations: New Restaurant Business Plans

19 MAYWednesday

Strategy and Innovation

Framing questions: How do organizations simultaneously explore, create, and launch new initiatives (i.e., new products, services, market positions, etc.) and exploit, defend, and sustain innovation-borne advantages in the face of competition? Task: Tower-building Competition Article: Oops! (Wall Street Journal)Article: Blue Ocean Strategy (Harvard Business Review)Article: Racing to be Second (Business Strategy Review)Video: Triumph of the Nerds PPoint: Strategy and Innovation

20 MAYThursday


(cont.)Task: New Product Strategy Audit Presentations

21 MAYFriday

Competitive Interaction

Framing questions: How do organizations effectively maneuver in the marketplace vis-à-vis rivals? What is competitive intelligence, and how can it enable organizations to anticipate and effectively react to the strategies and tactics of rivals?Article: Hardball – Five Killer Strategies (Harvard Business Review)Article: McDonald’s Takes on Weakened Starbucks (Wall Street Journal)Article: New Ads Stir Up Coffee Wars (Wall Street Journal)Web: Starbucks’ Rivals Brew Up a Coffee War Article: Apple, Google Rivalry Heats Up (Wall Street Journal)PPoint: Competitive Interaction

http://articles.moneycentral.msn.com/Investing/Extra/DunkinAndMcDonaldsTakeOnStarbucks.aspx

Revised Schedule – Week 2

DATE TOPIC READINGS/ASSIGNMENTS

17 MAYMonday

+18 MAYTuesday

New Restaurant Business Plan and Tasting Competition

Kick-off and Ideation In-classTeam Planning Session In-class

19 MAYWednesday


Task: Tower-building Competition Article: Oops! (Wall Street Journal)Article: Blue Ocean Strategy (Harvard Business Review)Article: Racing to be Second (Business Strategy Review)Video: Triumph of the Nerds PPoint: Strategy and Innovation

20 MAYThursday

Restaurant Simulation Concept, Signature Dish, Business Plan Spot-Check

Team meetings

21 MAYFriday

Competitive Interaction

Article: Hardball – Five Killer Strategies (Harvard Business Review)Article: McDonald’s Takes on Weakened Starbucks (Wall Street Journal)Article: New Ads Stir Up Coffee Wars (Wall Street Journal)Web: Starbucks’ Rivals Brew Up a Coffee War Article: Apple, Google Rivalry Heats Up (Wall Street Journal)PPoint: Competitive Interaction

22 or 23 MAYSat. or Sun.

Restaurant Simulation

@ Ferrier House

11:00-3:00 Prep, Cook, Serve, Present, Eat, Clean1:00-1:30 Group 1 Serve and Present1:45-2:15 Group 2 Serve and Present

Original Graded Assignments

Assignment Weight

Business Planning and Strategic Implementation Presentation 15%

New Product Strategy Audit Presentation 15%

Global New Product Launch Simulation Memo(s) 15%

Post-Acquisition Simulation Memo(s) 15%

In-Class Participation/Discussion/Presentations 10%

Final Project – Strategy Recommendation Report 30%

TOTAL 100%

Revised Graded Assignments

Assignment Weight

Business Planning and Strategic Implementation Presentation 15% → 30%

New Product Strategy Audit Presentation 15%

Global New Product Launch Simulation Memo(s) 15%

Post-Acquisition Simulation Memo(s) 15%

In-Class Participation/Discussion/Presentations 10%

Final Project – Strategy Recommendation Report 30%

TOTAL 100%

Competitive Advantage: An Internal View

• What is a resource?• What is a capability?• What’s the difference:

–Potential vs. Kinetic energy?• How do resources and/or capabilities contribute to competitive advantage?–Decisions–Actions and maneuvers–Force, endurance

Resources and Capabilities

The Cola Wars – Coke vs. Pepsi

• Inputs into a firm’s value-producing stream• What a firm has

• Capital equipment• Skills of employees• Brand names• Deep pockets• Strategic alliances

ResourcesResources

• The ability to integrate resources to achieve a desired objective• What a firm can do

• Quick introduction of new products• Preemptive price-cutting• Attention-grabbing advertising

CapabilitiesCapabilities

Boxing Resources

Boxer 1•6’6” tall•233 lbs•Runs 24 mi./week•Eats 240g protein/day •Has 20/20 vision•Quick reflexes•Fought in 3 championship

fights•Coached by Cuban national

team coach

Boxer 2•5’10” tall•175 lbs.•Practices yoga•Likes to eat pasta and salad•Has 20/100 vision, must

wear contacts•Just learned how to box•Prefers to coach himself

Boxing Capabilities

Boxer 1•Longer punching reach•Punches with great force, speed

and power•Endurance to compete

aggressively for 10-round match•Able to quickly move away from

fierce attacks•Able to quickly see and interpret

rival’s hand, feet, and eye movements

•Able to blend own and coach’s experience for superior strategy and tactics

Boxer 2•??•??

SupportActivities

Primary Activities

Value Chain AnalysisTo identify which resources and capabilities can add value

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Technological DevelopmentTechnological Development


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Human Resource ManagementSupportActivities

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Technological DevelopmentTechnological Development

Human Resource ManagementHuman Resource Management

HQ: TMT & Firm Infrastructure


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Burger Joint Value Chain Strengths and Weaknesses

OBLMFGIBL MKT SVC

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Takes toolong toorder at drive-thru

Ads show“hip” image

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SWDirtyBathrooms

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resources and capabilities

Documents