resource book - part one

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    BOPP 2012

    Diploma / Bachelor of Sport & Recreation

    Level 6

    Facility & Event Management 2013

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    2011 Bay of Plenty Polytechnic Diploma in Sport & Recreation Page 2

    REMEMBER Make a note of important information

    Student Name:__________________________Symbols

    Writing/Drawing

    Information

    Practical

    Key point/terms

    Group work

    Reading

    Research

    Homework

    Numeracy

    Computer Time

    Video/DVD

    Presentation

    REMEMBER Write the definition of any new words

    that you find difficult to remember

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    Welcome to Facility and Event Management

    Part One

    1. What do you think a Facility Manager actually does?...........................................................................................................................................................

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    2. Come up with five special skills that you think a facility manager would need to have /display?

    a.

    b.

    c.

    d.

    e.

    3. What does an Event Manager do?..........................................................................................................................................................

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    4. Come up with five special skills that you think an event manager would need to have /display?

    a.

    b.

    c.

    d.

    e.

    5. Do facility managers and event managers need to have similar knowledge and skills?..........................................................................................................................................................

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    Special Events

    In pairs

    6. If you attended an event that your friend had previously attended and they had described itas special, what would you expect? What makes an event special in your eyes?

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    Event Typologies

    7. Many authors, including Allen et al (2005), refer tofour categories of event. These are MegaEvents, Hallmark, Major and Local or community. Put these events on the scale below:

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    1. This event would have a low scale of impact:2. This event would have a large scale of impact:3. This event would have a very large scale of impact:4. This event would have a massive scale of impact:8. Can you give an example of an event that you think fits into these categories?

    a. Mega Event:

    b. Hall Mark Event:

    c. Major Event:

    d. Local or community Event

    9. According to Westerbeek et al (2005) there are significant features that denote an event canbe classified as Major! See if you can guess the correct words to match the first letters

    are given to you!

    E _______________

    V _______________

    E _______________

    N _______________

    T _______________

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    S _______________

    T _______________

    U _______________

    D _______________

    I _______________

    E _______________

    S _______________

    10.A popular way that has been suggested for classifying events by various authors is by form orcontent. Below are ten categories of events according to this method...in pairs can you

    come up with three events that would fit into each category?

    a. Cultural Celebrations............................................................................................................................................................

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    b. Arts and Entertainment............................................................................................................................................................

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    c. Educational and Scientific..........................................................................................................................................................

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    d. Political and State............................................................................................................................................................

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    e. Recreational..........................................................................................................................................................

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    f. Social Events..........................................................................................................................................................

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    g. Private or Celebration..........................................................................................................................................................

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    h. Cause Related...........................................................................................................................................................

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    i. Sporting Events

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    11.With your partner can you come up with three cities that have used sporting or leisureevents as a strategy for marketing it as a destination?

    a.

    b.

    c.

    12.Allen et al (2005) suggest that a growing area of event management is the MICE industry?But what does MICE stand for?

    M ______________

    I ______________

    C ______________

    E ______________

    http://www.imageenvision.com/3d-graphic/43005-royalty-free-rf-cartoon-clipart-illustration-of-a-3d-mouse-mascot-giving-the-thumbs-up---pose-3-by-juloshttp://www.imageenvision.com/3d-graphic/43005-royalty-free-rf-cartoon-clipart-illustration-of-a-3d-mouse-mascot-giving-the-thumbs-up---pose-3-by-julos
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    13.Can you come up with five destinations in the Tauranga region can you think of that wouldbe suitable to host MICE events?

    a.

    b.

    c.

    d.

    e.

    14.Events and the Sociological explanation....Why do we tend to celebrate en masse? What do Sociologists say?

    a.

    b.

    c.

    15.So if you were an event manager planning an event, can you come up with five things youwould definitely need to make the event go successfully?

    a.

    b.

    c.

    d.

    e.

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    16.And if you were choosing an event location, what three things would be paramount in yourmind?

    a.

    b.

    c.

    17. In the modern event management era, we talk about event managers ensuring that we havestimulated our participants or attendees. Look at these categories and write down what

    stimulations you might want to create if you were managing an event:

    a. Sensual

    b. Physical

    c. Emotional

    d. Intellectual

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    18. In pairs / threes discuss......what do you think are the main issues affecting sport andrecreation event and facility planning in New Zealand? Pete came up with six! How many can

    you come up with that might match! Write as many as you like!!

    a.

    b.

    c.

    d.

    e.

    f.

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    Your directed learning Part One!

    Every year Tauranga City Council hosts the annual Birdman competition at Pilot Bay.

    Imagine you are the newly employed Event Manager for this event for 2012. How many different

    sets of stakeholders can you think ofthat would have a stake in this event, and what would each of

    these expect from the event that would signal to them that it had been a success?

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    Your directed learning - Part Two

    For the second part of your directed learning, please log on to the FEM Bay Learn Web Site.

    You will see under week one that I have downloaded four radio clips. These were taken from a

    radio show broadcast on Radio Sport on Sunday 3rd

    July about Event Strategies and Major

    events in general.

    Please listen to the radio show and answer the questions below. This will be a great

    introduction into explaining the importance of hosting major events.

    The work should take about an hour.

    1. Why does a city like Auckland need a major events strategy?

    2. Has the Super City amalgamation helped in achieving a comprehensive event strategy forAuckland?

    3. Why are smaller local and community events so important?

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    4. What are the four key areas of the major event strategy for Auckland?

    5. What was the discussed legacy of the FIFA Under 17 Womens World Cup that was hostedin NZ recently?

    6. What is the main benefit of hosting the Volvo Ocean race in NZ?

    7. What is a portfolio of events?

    8. According to the radio panel, should councils be involved in putting on events? Why?

    9. How does the ratepayer benefit from events being staged?

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    10.How many countries will televise the FIFA under 20 World Cup from NZ? What benefits doesthat bring us?

    11.On average, how many dollars per resident are cities such as Wellington, Hamilton andMelbourne investing in major events?

    12.How do the economic benefits reach the people?

    13.Why do major events and organisers like to come to New Zealand?

    14.How important is infrastructure to hosting major events?

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    15.What is the game day experience? What did the panel note about this?

    16.Are hosting events important for a citys profile?

    17.Whats the difference between being proactive and reactive with an events strategy?

    18.Can a city stage too many events?

    19.What is the affect of the resource management act? How does a city address that?