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PAULINE DUMANGE & J EFFREY SMIT H

RESOURCES

BASED VIEW:

THE BODY

SHOP

Types of Resources

Knowledge

Core Competancies

Resources & Capabilities

Skincare and beauty business

Over 2500 shops in 65 countries

1200 different products

300 million consumers

Founded by Dame Anita Roddick in 1976

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PAULINE DUMANGE & J EFFREY SMIT H

INTRODUCTION

Material Resources

Innovative, quality products

25 community trade suppliers

L’Oreal financial support

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PAULINE DUMANGE & J EFFREY SMIT H

MATERIAL RESOURCES

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QUALITY PRODUCTS

Immaterial Resources

Very strong brand image

Amazing Reputation

Ethical Culture

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IMMATERIAL RESOURCES

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VALUES

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PAULINE DUMANGE & J EFFREY SMIT H

STRATEGIC RESOURCES: VRIN

• Varied mix of Suppliers

• Experience

• Experience

• Dame Anita Roddick

• No animal testing

• Fair trade

• Natural products

• Brand

Valuable Rare

Inimitable Non-

substitutable

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PAULINE DUMANGE & J EFFREY SMIT H

THE BODY SHOP VRIN

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PAULINE DUMANGE & J EFFREY SMIT H

SWOT

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Focus on

SWOT

STRENGTHS WEAKNESSES

• Against animal testing • Competition such as Lush,

Tesco

• Lots of experience • Higher prices

• Natural & innovative products • Loss of trust from stakeholders

over L’Oreal

• Charity- Foundation • Ethical issues

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SWOT

Information, Facts

Databases, Procedures

Skills Organisational

Capability

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Individual Organization

Explicit

Tacit

Level of knowledge

Type of knowledge

KNOWLEDGE

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PAULINE DUMANGE & J EFFREY SMIT H

CORE COMPETANCIES

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FRUITS: PRODUCTS

• Coconut body butter

• Mango shower gel

BRANCHES: BUSINESS AREAS

• Skincare & beauty products

• Shower products & fragrances

ROOTS: CORE COMPETANCIES

• Ethical, quality products

• No animal testing

CORE COMPETANCIES TO PRODUCTS

• The Body Shop are committed to being ethical through their advertising

such as with Leona Lewis.

• http://www.youtube.com/watch?v=B19LAun303E

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ADVERTISING

Resources- such as Community Fairtrade.

Capabilities- possible expansion into new markets such as Laos (L’Oreal

operate here) and further expansion into existing markets.

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SUMMARY OF RESOURCES & CAPABILITIES

Thank you for listening

Any Questions?

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Q & A