E-COMMERCE PRESENTATION

ONRESONANCE.AC.IN

SAIKAT BHOWMICK

DM14B35

CORE-MARKETING

ABOUT RESONANCE

Resonance was founded on 11th April, 2001 by Mr R.K. Verma, B.Tech, Electrical and

Electronics from IIT Madras.

Coming from an obscure town to becoming the top educationist in the field of

education, enabling students from all part of the country to realize their dreams of IIT

The institute is having its own Study Centres which are offering Classroom Programmes

• Jaipur (2005)• Bhopal (2007)• Delhi (2008)• Lucknow (2008)• Kolkata (2008)

• Nagpur (2008)• Mumbai (2008)• Udaipur (2010)• Bengaluru (2010)• Bhubaneswar (2010)

• Ahmedabad (2010)• Patna (2011)• Visakhapatnam (2011)

SERVICES

Resonance is a leading coaching institute for preparation of :

Competitive entrance exams for Engineering and Medical like IIT-JEE, AIEEE, AIPMT etc.

Scholarship/Talent hunt Exams Like NTSE, KVPY & Olympiads.

For the above mentioned exams we provide different modes to reach our students. They are:

• Classroom Contact Programmes : The traditional approach of teaching where a student has to attend classes on

regular basis

• Distance Learning Programmes : The Learning Methodology of DLPs involve learning at home by going through &

practicing the study material, doing/attempting home assignments (Sheets), doubt removal through e-mail/phone

• e-Learning Programmes: This is the futuristic approach towards learning. e-Learning at present is restricted through

Online Testing and CDs/Books. The Live-video Learning Programmes (LLPs) have been just launched at some

schools during academic session 2010-11

10 COACHING INSTITUTES

1. Vibrant Academy

2. Resonance

3. Bansal Classes

4. FIITJEE, Delhi

5. T.I.M.E

6. Allen Career Institute

7. Vidya Mandir Classes

8. Aakash Institute

9. IITiansPACE

10. Super 30

RESONANCE.AC.IN

Audience GeographyTRAFFIC RANKS

Source : www.alexa.com

NUMBER OF PAGES

AUDIENCE DEMOGRAPHY

Source : www.alexa.com

HOW ENGAGED ARE VISITORS TO RESONANCE.AC.IN

SOURCE OF VISITORS OF RESONANCE.AC.IN TOP KEYWORDS FROM SEARCH ENGINES

Source : www.alexa.com

COMPETITORS ANALYSIS

Source : www.alexa.com

ANALYSIS REPORT

Source : www.site-analyzer.com

OFF SITE OPTIMIZATION

• Indexed Pages

• Backlinks

• Hosting dnsracks.com

Source : www.seotoolscerntral.com

ON SITE OPTIMIZATION

• Meta Description - Top JEE Advanced (IIT JEE) Coaching, Pre Medical (AIPMT) Coaching, JEE Main (AIEEE) Coaching at RESONANCE. PRE MEDICAL, JEE Main (AIEEE) coaching institute in Kota. Commerce Coaching, best faculty team for JEE, latest study material, best Classroom coaching, best correspondence courses, test series

• Meta Keywords - JEE Main (AIEEE), JEE Advanced (IIT-JEE), Pre Medical (AIPMT) Coaching, IIT-JEE Coaching, IIT Coaching, AIEEE Coaching, Top Coaching Institute Kota, Coaching Classes, IIT-JEE, Pre-Medical, AIEEE, AIPMT, AIIMS Coaching, Institute for IIT-JEE, Institute for Pre-Medical, Institute for AIEEE, Resonance Kota, Resonance India, IIT JEE 1st Rank, IIT-JEE Top Rank, IIT-JEE Toppers, Top Ranks, Topper, Top Rankers, IIT-JEE Best Rank, JEE Topper, JEE (Main+Advaned) Toppers, JEE Advanced Best Selections, JEE Advanced Best Results

• Text/Html Ratio - 44.66%

• Load Time - 1.04 second(s)

Source : www.seotoolscerntral.com

IMPROVEMENTS REGARDING ON SITE OPTIMIZATION

Meta Description

The Meta Description Tag doesn't affect page's ranking in the search engines (for the most part), but it is still important for SEO. It is worth having an accurate meta description, which may improve the Click-through. Try to limit its length to 60 - 150 characters.

Meta Keywords

Although the keyword meta tags don't count in Google's ranking, it is still a major factor for other search engines to consider. Ideally, meta keywords should contain no more than 256 characters, and separate the words or phrases using a comma.

Text/Html Ratio

A Text to HTML ratio of below 30% is not favourable for SEO. Include more relevant text to your pages to increase your keyword density

Load Time The load time is quite favourable with 1.04 sec

Source : www.seotoolscerntral.com

RECOMMENDATION

• The page loading time is though low but it can be still decreased

• if

Thank You