resilient business intelligence information builders

“Helping you leverage your investment in Information Builders technology”

ResiliEnt Business IntelligenceInformation Builders Summit User

Conference - June 2008

Investing in Your BI Investment WebFOCUS Powers High RPM

at Brinker International Presenter(s):ResiliEnt Business Solutions

Ms. Stacy HallBrinker Internationalwww.resilientbiz.com


Investing in Your BI Investment


Why Don’t BI Tools Buyers Spend the Money on Consulting?

1. We can do it ourselves . . .

2. We don’t have the budget for consulting . . .

3. We didn’t know we should spend the money . . .


Resilient Business IntelligenceA Matter of Topology, Technology and Methodology

Where the circles converge marks the

sweet spot for resilient business intelligence . . .

Topology Technology

Methodology

Cover all of your platform,

connectivity and information asset needs . . . Past, present & future.

Ensure you have all of the right

tools across as few vendors as

possible.

Spend the money on consulting, training, and mentoring . . .

Invest to ensure your technology expenditure is safe!


Invest for Success

Nearly 20% of our calls

encounter BI tools that

have become shelfware!

# Sales Calls 50

No BI Tool 17 34%

BI Tools on the shelf

9 18%

BI Tool Underutilized (Unsatisfied)

16 32%

BI Expansion (Satisfied)

8 16%

This year, Brinker went from BI Tool Underutilized to BI Expansion . . . That’s what investing in your BI investment can do!

Last year, Intersil went from the top row to the bottom row . . .


Investment in Consulting will Often be 2-3 times the Initial Investment in BI Software

Expenses

Hardware $250,000

Software $400,000

Labor $750,000

Total $1,400,000

Building a BI application absolutely comes at a cost. Hardware, Software and Consulting . . .

Column published in DMReview.com


Therefore, You Must Perform a Cost Benefit Analysis to Justify Investing in Your BI Investment

The total “ballpark” projected spend for the implementation of a formal

data mart strategy and the deployment of a limited license

business intelligence platform (BI & ETL tool combination) and consulting services to deliver a pilot application

is $560,000.

Total Savings over 3 years $648,000

Total Savings over 5 years$1,080,000

BI Tool License $100,000

ETL Tool License N/A

BI Server $50,000

DW Server $130,000

Database License $30,000

Consulting Services for Pilot Application $250,000

Total Initial Spend $560,000

Hours per business unit per month in spreadsheet prep

60

Number of hours per month per year 720

Staff Labor Rate (Salary + Benefits) $75/hr

Number of business units 4

ROI Term 3 years

Total Savings over 3 years $648,000

Total Savings over 5 years $1,080,000


BI Delivers ROI

While the purchase is significant, the purchase is a necessary expenditure that must be made in order for the business units to be served with the information required to keep pace with both growth and change in the business.

The difficulty in pulling information from SAP (in this example) and the lack of professional grade tools is erased in one fell swoop with this initial cash outlay.

In terms of hard ROI, a case can be made that simply through the elimination of the manual compilation, verification and distribution of spreadsheets throughout the business units that participated in the Assessment will make a significant contribution to recovering the initial expenditure.

Whether or not the client actually realizes the cost savings in true terms is based on a decision to either reduce staff, or the more likely alternative, the reallocation of that staff to more productive business issues.

It also needs to be mentioned that additional consulting dollars or internal IT dollars will need to be spent in order to develop the subject area data marts for business units beyond Finance.

Still, the savings in just this one example are significant when reviewed over 3 year and 5 year ROI terms.


Why Don’t BI Tools Buyers Spend the Money on Consulting?

1. We can do it ourselves . . . (Results improve and Risk is reduced if you get some help, particularly with the first app!)

2. We don’t have the budget for consulting . . . (Do an ROI study to find the funds!)

3. We didn’t know we should spend the money . . .(Now you do!)


Brinker International RPM (Restaurant Performance

Management) System

Customer Success Story


Brinker International, Inc. is one of the world’s leading casual dining restaurant companies.

Founded in 1975 and based in Dallas, Texas, Brinker owns or franchises more than 1,800 restaurants in 24 countries and employs more than 120,000 people.

Brinker’s restaurant brands include Chili’s Grill & Bar, Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano’s Little Italy.

The company is consistently named one of FORTUNE Magazine’s Most Admired Companies and in 2005 was honored by the magazine as one of the Top 50 Employers for Minorities and the Top 50 Employers for Women.

About Brinker International


Low margin high volume business

A percentage point increase in productivity will result in millions of dollars to the bottom line!!

Managers at all levels of the organization – down to the store level - need a tool to plan, and manage, and review the operation of the business

Data must be current, information must be accurate

Response time must be very good

Current application supporting the business is suffering from a number issues

The Business Problem


Eat Suite was originally developed as a prototype

Developed in several phases over time

Code not well documented, and not understood; all of this making the app increasingly difficult to maintain and expand

Navigation difficult for large organization

App was lacking many of the GUI features of today’s Web-based applications (e.g. no calendar for date selection)

Ability for enhancements were restricted

The Old Eat Suite Application


Application redesign was needed to deliver a more intuitive application with better navigation to support wider deployment through the organization (down to the store level)

Improved labor matrix desired to help drive more efficient scheduling and labor management (Real ROI here!!)

Operators wanted insight into growing areas of the business ToGo, Catering, Banquet

Executives wanted more flexibility to support new business initiatives Present more “cause and effect” reporting Focus on KPI display Better insight into Guest Experience Improved supportability from IS Improved Performance / Scalability

The Justification for a New Restaurant Performance Management Application


Brinker’s Business Intelligence Architecture

ETL

DW

Source


Data Nightly Polling of Restaurant detail files Check, Labor, Cook Times

Daily and Monthly extracts of key financial data Weekly feeds of Franchisee Sales and P&L data

ETL Informatica Process Control Business Rules and Integration

Enterprise Data Warehouse Teradata Normalized Warehouse and De-Normalized

Reporting



Web Focus Self Service RPM Check Details and Receipts

Dashboard Franchise Reporting Adhoc Reporting with Report Assistant Report Bursting



Reports must be displayed at any one of up to 2000 organizational levels

6 different organizational trees

Security must be applied so users see only the data that they are authorized. Interface must be intuitive and easy to use

RPM Design Challenges


Portal / Controller built using server side Javascript MS Windows Explorer tree look and feel Expandable/collapsible reports and organizational tree Graphical Calendar controls for date selections

Organizational trees dynamically populated from security tables

Search functionality to easily find any leaf in tree Use of cookie’s to maintain user preferences and

session state, my start page WebFOCUS output displayed in output frame (HTML,

PDF, Excel) Parameter passing to any report via cookies

RPM Architectural Design


NavigationPane

Reports

Tree Search

Rollup Type

Events CalendarChange

Login

ReportPane

RPM Portal


RPM Front Page News

Default Home page Summary snapshot of performance for any

organizational level Multiple report Views Links to detailed reports for “cause and effect”

analysis


RPM Front Page News


RPM Events Calendar

Events by Fiscal Week, Year over Year Holidays Major weather Marketing promotions

Events can impact Sales / Guests % change


RPM Events Calendar


RPM Sales Report

Daily Sales and Guests, with change % over same day prior year

By Time Slice – Day, WTD, PTD, QTD, YTD AAV – Average Annual Volume Rolling 52 Week Trend Monitor Sales / Guests by Restaurant or rollups Operations Markets DMA States


RPM Sales Report


RPM Voids/Comps/Discounts

Daily V/C/D By Time Slice – Day, WTD, PTD By Code – Comps, Discounts Monitor V/C/D by Restaurant or rollups Operations Markets DMA States


RPM Voids/Comps/Discounts


RPM Cook Time / Check Time

Daily average Cook Times by Cook Station and overall Kitchen Cook Times

Daily average Guest Check Times for dine in credit card transactions only

By Time Slice – Day, Same Day 4 Week Average, PTD

Monitor Cook / Check Times by Restaurant


RPM Cook Time / Check Time


RPM Posted Reports

Analysts provided report files Excel PDFWord

Unique by Brand or Organization Limited time available


RPM Posted Reports


RPM Features

• Techniques used in creating a custom portal and its reporting objects

• Javascripts and cookies were used in creating a portal that resembles the Windows Explorer tree

• WebFOCUS programs have recursive calls passing &variables via the by clause to enable sorting of reports via title or subhead hyperlinks

• Use of Cascading Style sheets

• Simultaneous or specific sorting of multiple reporting objects

• Freezing of Columns for horizontal scrolling

• Hover help text for Titles or Subheads via mouseover


RPM Features

• Use of Cookies

• Passing of parameters from the Navigational or Reporting tree via cookies

• Maintain Session State within portal

• Storing User Preferences for viewing content

• Passing parameters to reports or graphs via cookies


RPM Features

• CSS - Cascading Style sheets

• Use of CSS to achieve uniformity within column widths and styling for displaying similar/dissimilar reporting objects

• CSS was used primarily for its speed in generating HTML output

• HTML/CSS techniques were used in displaying simultaneous reports on screen, i.e. no wait time for displaying each report

• CSS was also used for appending reports and omitting the blank row that separates them


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