residential energy gateway
TRANSCRIPT
Home Energy Management Has aClear Value Proposition
Source: US EIA, DOE 2007
$1,200
$960
$800
$850
$900
$950
$1,000
$1,050
$1,100
$1,150
$1,200
$1,250
Current Annual Electricity Costs per Household
Annual Household Electricity Costs with Home Energy Management System
Annual Savings of $240 per
household, or 20%
• ½ of US households using Automated Demand Response could reduce peak demand by 38 GW
• $35B of avoided generation, transmission and distribution cost
There is strong consumer interest . . . Consumer Commitment to
Reducing Daily Electricity UseInterest in Purchasing a Home Energy Management System
59%: Committed
42%: Would Purchase
54%: Would NOT Purchase
3%: Currently Own
. . . but this has not translated to real demand.Source: Mintel “Smart House” 2009
9/21/2010 3
Industry is crowded and fragmented . . .
Smart Meters Communication TechnologyEnergy Management Systems/
SoftwareIn Home Displays Smart Thermostats
Smart Electronics/ Appliances
GE Energy Silver Spring Networks Comverge Philips EnerGate LG
Grid‐Net Cisco GridPoint PowerCost Monitor HAI PanasonicItron Digi GreenPlug LS Research Honeywell Samsung
Echelon SmartSynch Energy Hub TED Johnson Controls SonySensus Metering Agilewaves Energy Aware LUX Products Sharp
Open Peak GEPRI Energy Management Bosch
Tendril Networks ElectroluxiControl Whirlpool
Trilliant Powermand SiemensEKA Systems
Control4Advanced Telemetry
IntelPulse
. . . and a Reference Designis the Solution
Reference Design
• Industry blueprint• Feasibility• Time to market• Examples: IBM clones
in the 1980’s, mobile applications developers
The Residential Energy Gateway Creates a Smart Home
In‐Home Display
Home Entertainment
Home Computer
Home Security
Solar Panels
Kitchen Appliances
Plug‐in Hybrid Electric Vehicles
Home Appliances
Home Health Care Equipment
Electrical Outlets
Lighting Systems
Irrigation System
Water Heater
Load Control
Residential Energy Gateway
Home EnergyManagement
System
Broadband Router
Audio Speakers
Gas and WaterUtility Meters
STB
ProgrammableThermostat
Growth Trends areIdeal for an Open Platform
Open Platforms Have Historically Commanded Dominant Market Share:
Global Home Energy Management Estimated Revenue ($ in millions)
CAGR =
111%
Source: ABI Research
9/21/2010 9
Open Platform: $7,841MM
Closed Platform:$242MM
$864
$2,753
$5,630
$8,084
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
2010 2011 2012 2013
• Devices that are consulted frequently result in 400% more energy savings than devices not consulted often1
• Portability supports real‐time investigation…and encourages energy detective behaviors that can result in real reduction of consumption2
• 47 companies, including Google, GE, and Intel, recently urged President Obama to create policies that give consumers better access to home energy information
Reference Design EnablesEssential Features
2. Young Jeong et al, Georgia Institute of Technology
1. Mendyk et al, Energy Center of Wisconsin
• Consumers that publicize their energy usage used 20% less electricity1
• Control4, with one of the most comprehensive application suites, has seen 40% annual revenue growth since 2007
• Research shows that technology and price are not sufficient to drive efficiency2
Reference Design EnablesEssential Features (cont.)
1. Pallack et al
2. Midden, et al, Erhart‐Martinez and Laitner
Questions?“the developer community can drive more innovation than a company can in house. That’s exactly what the home energy management industry needs, and after years of gaining little or no traction …..opening up the APIs of these home energy management platforms could be the crucial piece that finally gets consumers to adopt energy information tools.”‐ Katie Fehrenbacher
“the developer community can drive more innovation than a company can in house. That’s exactly what the home energy management industry needs, and after years of gaining little or no traction …..opening up the APIs of these home energy management platforms could be the crucial piece that finally gets consumers to adopt energy information tools.”‐ Katie Fehrenbacher
"The idea that everyone is going to have a big screen that does nothing but tell them what goes on with energy, we don't think that's going to work. Different devices, such as Web portals, small displays, or tablet computers like the iPad, offer other possibilities."Kevin Ashton, former CEO of Zensi (Aquired by Belkin in April 2010)
"The idea that everyone is going to have a big screen that does nothing but tell them what goes on with energy, we don't think that's going to work. Different devices, such as Web portals, small displays, or tablet computers like the iPad, offer other possibilities."Kevin Ashton, former CEO of Zensi (Aquired by Belkin in April 2010)
" Not everybody is an energy nerd yet. While people who study this area are aware of the energy space, the average consumer is not.”David Schatsky, Principal at GreenResearch Consulting
" Not everybody is an energy nerd yet. While people who study this area are aware of the energy space, the average consumer is not.”David Schatsky, Principal at GreenResearch Consulting