Residential Energy Efficiency Program Case Studies

Merrian Goggio Borgeson Lawrence Berkeley National Laboratory

July 12, 2012

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MYTHS

1. If people are “informed” they will make different choices

2. If people have access to capital they will make energy efficiency improvements

+ INFO ≠ ACTION

Your Areas of Interest

We will discuss six case studies looking at four aspects of program design:– Financing & incentives

– Marketing, outreach & education

– Workforce capacity / building consumer trust

– Simplicity for customer / “one-stop-shop”

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NYSERDA’s HPwES

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$7,292

$3,921

$3,163

$3,840

$2,908$2,575

$2,203$1,748 $1,552

2001 2002 2003 2004 2005 2006 2007 2008 2009

Total Program Cost / per Housing Unit(admin, rebates, financing)

349

9791,332 1,334

1,952

2,7272,964

3,761

4,650

2001 2002 2003 2004 2005 2006 2007 2008 2009

Housing Units Served by NYSERDA'sHPwES Program (2001-2009)

CEE’s Energy Efficient Cities

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Report available: http://www.mncee.org/Innovation-Exchange/Resources/Energy-Efficient-Cities--Using-a-Community-Based-A/

Efficiency Maine

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HPwES in the Phoenix metro-area

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Clean Energy Works Oregon

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Great Cincinnati Energy Alliance

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Questions?

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Merrian Goggio Borgeson510-486-4482

mgborgeson@LBL.gov