Research@Telefónica I+DOpen Research Day

Carlos DomingoInternet and Multimedia DirectorBarcelona, 27th of November 2007

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Telefonica has become a world leader Nº 1 integrated operator in terms

of number of accesses

Top 3 telecommunications company in terms of value

Clearly becoming the world reference in the telco industry since last investors conference on 11th of October

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

In 2006, Telefónica has spent M€ 588 in R&D

241305 340 304 305 311 334

137

186173

140 156222

254378

491 513

444 461

533588

2000 2001 2002 2003 2004 2005 2006

In Spain In other countries

10.3%

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

TI+D mission within Telefónica Group To contribute to improve Telefónica

Group´s competitiveness through

Tecnological innovation

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

TI+D is a mature organization… Totally owned by Telefónica

Operational since March 1988

Created by Telefónica to outsource and render profitable its Research and Development

Awarded a large amount of prices to innovation and excellence

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

… evolving towards a knowledge organization specialized in four

different areas

Internet & Multimedi

a

Internet & Multimedi

a

Networks and

Platforms

Networks and

Platforms

Operation &

Business support systems

Operation &

Business support systems

Technology Strategy Technology Strategy

End-user services

End-user services

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Mainly based on Barcelona Center created in 2004, and reinforced in 2006 as a reference of Telefónica I+D transformation towards innovation

Focused on R&D activities around technologies and services in the Internet and Multimedia space

Introduction to TI+D Internet and Multimedia Division

PhD/Engineers

47 197

Other Centers

InternsAdmin.

= 24125

PhD/Engineers

Interns

+

Barcelona

143143

50%

30%

20%

Corporate Innovation

Activities

Research Activities

Projects with Business Units

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Online Communities and Services

Social networks Virtual communities Games Collaborative working E-Learning

Internet and Multimedia Technologies Audio/Video/Image processing

3D technologies Video and image recognition Speech technologies

AdvertisingRecommendationsMultimedia searchSemantic categorization

Content Management and

Distribution Content Management (DRM and y traditional management)

Content distribution and P2P

TV experience improvement

Interactive TV

Mobile Internet and Multimedia

Mobile applications Porting applications

from PC to mobile Mobile experience

improvement

I+M Activity lines

Internet and Multimedia Research Areas

I+M Activity lines

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

9

Scientific Teams Innovation

— Create disruptive technologies Vision

— Make Telefonica an Internet and Multimedia leader

Excellence— Expand scientific state of the art

Image— Improve visibility as innovator

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Achievements so far Awarded two long-term research projects

(CENIT)— investment of aprox. 60 MM€

Recruited two Scientific Directors: Internet & Multimedia areas

— Pablo Rodriguez & Nuria Oliver Consolidated Internet Scientific group

— P2P, Social Networks, Wireless Applications Attracted International Talent

— 5 researchers, 6 interns, 7 countries, top univ. Increased internal/external visibility

— ACM award, ongoing tech transfers, press

10

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Open Innovation is not a concept but a reality

We are building our network of innovative partners and already successfully working with them

And we are fostering our collaboration with others

Research Community

Third Parties

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal

Enjoy our proposal for today!

9:00-9:15 Carlos Domingo (Director Multimedia and Internet, Telefonica I+D): “Research@Telefonica I+D”.

9:15-9:30 Andreu Mas- Colell (President of the Telefonica Scientific Council): “Opening Remarks “.

9:30-10:15 Peter Key (Principal Researcher, Microsoft Research, Cambridge): "Networks: back to the Future!".

10:15-11:00 Pablo Rodriguez (Scientific Director Internet, Telefonica I+D): “P2P and Content Distribution: an ISP’s perspective”.

11:00-11:30 Break. 11:30-12:15 Francesc Tarrés (Prof, Polytechnic University of Catalonia): “Research Challenges in Audiovisual and

Multimedia Applications”.

12:15-12:45 Meeyoung Cha/Pablo Rodriguez (Researcher, KAIST, Korea): “I Tube, You Tube, Everybody Tubes, understanding next generation content”.

12:45-15:00 Lunch & demo, posters sessions.

15:00-15:45 Nuria Oliver (Scientific Director Multimedia, Telefonica I+D): “Towards Perceptual Intelligence: Challenges in Sensing, AI and

ML in human centric computing”.

15:45-16:15 Christos Gkantsidis (Researcher, Microsoft Research Cambridge): ”Network Coding and its Internet applications”.

16:15-16:4 Break. 16:45-17:15 Xavier Amatriain (Researcher, Telefonica I+D):“Raiders of the Lost Star. Coping with information overflow

through recommendations”.

17:15-17:45 Leonardo Lizcano (Project Manager, Telefonica I+D):“Telefonica’s new challenges in 3D video and advanced Telepresence”.

Agenda

TELEFÓNICA I+D

© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal