Researching digital distribution

Patrik Wikström www.linkedin.com/in/patrikwikstrom

cciws13

Distribution, Recorded Music

Some thoughts...

live licensing recording

Global Recorded Music Sales (physical distribution)m

illio

n u

nit

s

0

1000

2000

3000

4000

'73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11'11

LPs CDs MCs

service

product

Trade value, Sweden (MSEK)

0

500

1000

1500

2000

1998 2000 2002 2004 2006 2008 2010

physicalstreamingdigital misc

Source: IFPI Sweden 2012

how do online music services compete?

They compete with “context” rather than with “content”

E.g. Spotify Apps

value from context

value from access

consumer value is increasingly created

by context rather than access

1. Context focused music services

play music

with

2. Context focused music artists

Content Context

Access

Play