research2guidance_mobiquity webinar 11-19-2014_vf
TRANSCRIPT
Research2guidance mHealth Webinar Innovating with mHealth: The Question isn't Why, it's How Guest Speaker: Ashkan Afkhami, VP Healthcare, Mobiquity
Wednesday 19th November 2014 at 4:00 PM CET Amsterdam, Berlin, Stockholm
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Starting in a few minutes…
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Apps targeting diabetics have the biggest markets potential for mHealth app publishers...
Diabetes App Market Report 2014 § Analysis and categorization of 1.100 diabetes apps § Best practice analysis § Detailed market analysis of the last 5 years
(2008-2013) § Profiles of top 14 diabetes app publishers § Top 10 country § Analysis of available clinical trials § Impact of FDA regulation § Key trends § Detailed market forecast including until 2019 § Published January 2014 Paid report
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Want to know what more than 2,000 mHealth app developers say about their business and key trends in the market....
The mHealth App Developer Economics Report § The 4th annual global study on mHealth app publishing § Size of the opportunity § mHealth app developer segments § learning from best practice § the Connected Elite § drivers and barriers § key trends that will shape future of mHealth app
publishing § 43 pages § Published May 2014 Free to download
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Mobiquity Snapshot
450+ Team Members
13 Offices Globally
150+ in F1000 Customers
Awards & Recognition Company Brief
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Mobiquity Capabilities A full service firm, that “starts where you are” and grows with you.
Strategy & Innovation
Hosting & Support
Pilot & Usability Testing
Testing (UAT)
Product Definition
Design (UX, Visual,
Architecture)
Build (mobile, web,
server, architecture)
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Mobiquity’s Valued Clients
Publishing & Education
Healthcare Financial Services Travel & Entertainment & Dining Retail
Technology & Other Manufacturing & Consumer
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Meet the Speakers
Ashkan Afkhami VP, GM Healthcare
Ralf-Gordon Jahns Managing Director
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Digital Consumer Think beyond adherence and focus on
true value
Do Your Homework Recruit KOLs, end-users, run field test,
rinse and repeat
Bring Your Own Persona Leverage experience design, privacy best practices, and technical acumen
Spectrum of Care Demonstrate value to all key
stakeholders
Best Practices
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The Need to Unlock Value
Doctors prescribe medicine of which they know little, To cure disease of which they know less In human beings of which they know nothing
- Francois-Marie Arouet Voltaire
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Spectrum of Care
Ref: Tectonic Shifts in Healthcare. James R Mault MD, FACS VP & Chief Medical Officer Qualcommm
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Evolution of Healthcare
Days Seconds Real Time § Non-mobile § In-hospital, In Clinic § Few, $$$ Sensors § Sparse Analytics § Face-to-Face § Episodic Care
§ Wireless / Mobile § In-home / Individual § More, $$ Sensors § Near Real-Time Analytics § Connected Care
§ Wireless / Mobile § Wearable § Multi-Variable Predictive
analytics § Continuous, Exception
Based Care
Ref: Tectonic Shifts in Healthcare. James R Mault MD, FACS VP & Chief Medical Officer Qualcommm
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mHealth App Market
Fitness, 30.9%
Medical reference, 16.6%
Wellness, 15.5%
Nutrition, 7.4%
Medical condition management, 6.6%
PHR, 2.6%
CME, 2.1%
Compliance, 1.6%
Diagnostics, 1.4%
Reminders and alerts, 1.1%
Remote consultation & monitoring, 0.6%
Others, 13.6%
100K+ Total Apps
Figure 1: mHealth app market share by category
< 5,000, 61.3%
5,001 - 50,000, 21.3%
50,001 - 100,000, 6.0%
100,001 - 250,000, 3.4%
250,001 - 500,000, 2.9%
> 500,000, 5.2%
Figure2: Number of downloads per app
Source: research2guidance, 808 apps form Apple App Store, Goolge Play, BlackBerry App World and Windows Phone Store (March 2014) Source: The mHealth App Developer Economics 2014, 2,032
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Reasons for Current State Most healthcare apps are predictable, incremental solutions to what already exists on the web, with poor usability and value back to the stakeholders…
Educational Basic Tools
Tracking Coaching
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Driving Outcomes :: WellDoc & Propeller
Diabetes $218 billion annually
347 million people worldwide
First FDA Medical App Prescribed app by physician Easy tracking and sharing
Reduction of A1C by 20% in T2D
COPD/Asthma $50 billion annually
739,000 hospitalizations >15 million office visits
Combing weather data with usage
80% improvement in medication adherence Uncontrolled asthma declined by 50 percent
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§ mHealth apps will have the biggest cost benefit on non-adherence and hospital readmission § Patients with chronic health conditions are seen as one of the main target groups by mHealth app
developer
Source: research2guidance’s mHealth App Developer Economics 2014, the State of the Art of mHealth App Publishing
35.7%
31.4%
24.2%
19.9%
17.5%
15.8%
2.3%
Reduce costs of patients non-adherence to a medical treatment
Reduce costs for hospital readmission and duration of stay
Reduce doctors visits costs
Reduce prevention cost
Reduce redundant examinations and medication costs
Reduce investment in expensive technologies
Reduce medical trial cost
Reduce labor costs
Others
55.7%
55.4%
Impact of mHealth Apps, Predicted
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Next Generation
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Reminders
Weight Management: Mobile Interventions Mobile
Intervention
Reminders
Personalized Messages
Economic Incentives
Behavioral Economics
Education & Motivation
Dashboards & Self-Management
Dialog with Clinicians
Peer Monitoring
Social Monitoring/Feedback
Gamification
User Generated Content
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Intervention Strategies
Behavior Change Future State
Peer Monitoring
Dialog with Clinician Behavioral Economics
Personalized Messages Social Monitoring
Education and Motivation Economic Incentives
Dashboards & Self-Management
Gamification
User-Generated Content
Pote
ntial
Impa
ct o
n Be
havio
r Lo
w
Med
ium
H
igh
Low Medium High
Ease of Implementation
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Past States
Current State Weight
No Change
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Mobiquity Digital Maturity Index (DMI)
LEVEL 3 Personalized, Pervasive,
Real-time Solutions
BUSI
NESS
IMPA
CT
Radi
cal
Incr
emen
tal
USER ENGAGEMENT + REACH Minimal Significant
§ User experience § Context awareness § Social media Integration
§ Personalized security and privacy § OS Integration (SAMI, HealthKit, Fit) § 3rd party integration
§ Analytics § Partnership strategy
Crite
ria
LEVEL 4 Innovative Solutions +
Sustained Impact
LEVEL 2 Integrated Multi-Channel
Solutions
LEVEL 1 Basic Apps and Content
(Stand Alone)
LEVEL 0 No Digital Health Capability
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Digital Consumer Think beyond adherence and focus on
true value
Do Your Homework Recruit KOLs, end-users, run field test,
rinse and repeat
Bring Your Own Persona Leverage experience design, privacy best practices, and technical acumen
Spectrum of Care Demonstrate value to all key
stakeholders
Best Practices
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Thank You + Q&A
Ashkan Afkhami VP, GM Healthcare
Ralf-Gordon Jahns Managing Director