research using - infonexus€¦ · research using michelle lake & rajiv johal ∗introduction...
TRANSCRIPT
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Research using
Michelle Lake & Rajiv Johal
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∗ Introduction ∗Overview & Job Searching ∗Groups & Applications ∗Company Research ∗Competition ∗Best Practices
Presentation Outline
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LinkedIn: brief company history
∗Online as of 2003
∗Reached profitability in 2006
∗ 2011: 90 million user profiles and growing ∗ What is LinkedIn? Video
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User profile
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∗Geared towards working professionals ∗ “Men (18%) are more likely than
women (10%) to maintain a profile on LinkedIn, while women (78%) are more likely than men (68%) to have a profile on Facebook”
User profile
Lenhart, A. et al. (2010. February 3). Social media and young adults. Retrieved January 27, 2011 from Pew Internet website
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Lenhart, A. et al. (2009, January 14). Adults and social network websites. Retrieved January 1, 2011 from Pew Internet website
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eMarketer. (2011, January 5). Social media sites used by US SMBs, by sales type, May 2010. Retrieved January 27, 2011 from eMarketer database.
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Overview
Who’s In?
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∗Database of Professionals
∗ “…LinkedIn, the social network that doesn’t want to be known as a social network—the one that’s about having, getting and keeping a job.” (Slutsky 2)
∗ “Virtual” CV
∗Connections/Links
Overview
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Virtual CV
Public profile link: http://www.linkedin.com/in/jeffweiner08
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Contact Info
These options give you control
of how & when you will
show up in searches
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∗Your Network and types of connections ∗ Colleagues, classmates, clients ∗ Common connections
Overview
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Get Introduced Through a Connection…
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∗Snapshot of your current place of work
∗Social connections in your network
Overview
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∗Profile views (pro vs. basic)
∗Search results
∗Recommendations
Job Searching Tools
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∗Your Companies
∗ Job Search – Simply Hired
∗See Who Can Help You…
Job Searching Tools
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Simply Hired
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∗Professional interest
∗Discussions
∗Access to members/resources
Groups
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ACRL
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∗Workspace Apps ∗ Projects & Teamspaces ∗ Huddle workspaces
∗Social Apps ∗ Twitter ∗ Wordpress ∗ Amazon Reading List ∗ My Travel ∗ Events ∗ Polls ∗ Bloglink
Applications
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∗Presentation Apps ∗ Google Presentation ∗ Slideshare ∗ Creative Portfolio Display ∗ Box.net files
∗Specialized Apps ∗ Lawyer Ratings ∗ FT Press ∗ SAP Community Bio ∗ Real Estate Pro ∗ Legal Updates
Applications
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∗Who is talking about your organization? ∗ As an employer ∗ As an employee ∗ As a job hunter
Company Buzz
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∗Buzz Words
∗Trends
∗Uses
Company Buzz
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∗Access to management and employee profiles ∗Shows skills and certification needed to attain
a certain position ∗Source of data on private firms, non-profits ∗ Limit companies to a specific location ∗ Further limit to your connections
Why do company research on LinkedIn?
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Companies Page
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Recent news
Link to Businessweek company profile
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∗Directory tool to find public and private firms ∗ List of service providers ∗ Ex. Graphics designer in Montreal
∗Advanced people search ∗ Find information on a particular company
function/position in job description details ∗ Ex. What does a corporate librarian do?
Business Research
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Information Reliability
∗Qualified users only allowed to enter company details: ∗ Current company email address ∗ Current position within company posted
on your profile ∗ Company administrator assigned to
manage a company page
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∗Ask questions and respond to queries ∗Free service ∗Professional expertise vs. community-
based responses ∗ Focus on business and technology ∗ No fake aliases
∗Archival knowledge base
LinkedIn Q&A
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trends AND pharmaceuticals
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More business networking sites
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∗ Businessweek – 10 Ways to Use LinkedIn in Your Job Search: http://www.businessweek.com/managing/content/jun2010/ca2010067_197297.htm
∗ 100+ Smart Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/
∗ Mashable - 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/
∗ Mashable – How to Optimize Your LinkedIn Profile: http://mashable.com/2010/12/15/optimize-linkedin-profile/
∗ LinkedIn Blog – Security & Privacy: http://blog.linkedin.com/2009/02/10/quick-tips-on-security-and-privacy/
Best Practices
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∗Build a network…make connections
∗Participate in asking and answering
∗Additional tool for corporate research
Conclusion
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Breeding, M. (2009). The Systems Librarian: Social Networking Strategies for Professionals. Computers in Libraries. 29(9): 29-31. Retrieved from http://www.infotoday.com/cilmag/
Butow, E. (2009). How to succeed in business using LinkedIn: Making connections and capturing opportunities on the web’s #1
business networking site. New York: AMA. Craig, R. (2011, January 13). Streamline updates to enhance your digital presence. The Globe and Mail. Retrieved from
http://www.theglobeandmail.com/report-on-business/managing/on-the-job/streamline-updates-to-enhance-your-digital-presence/article1869362/
Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35-37. Retrieved from
http://www.infotoday.com/online/default.shtml Glickman, J. (2011, February 1). The best networking email you’ll get all year. CNNMoney.com: Fortune Management. Retrieved
from http://management.fortune.cnn.com/2011/02/01/best-networking-email-linkedin/ Information Today, Inc. (2010, August). Using LinkedIn as a company research tool. Information Advisor, 22(7). Kassel, A. (2008, September 2). Social networking: A research tool. Retrieved from http://web.fumsi.com/go/article/find/3196. Kooy, B. K., & Steiner, S. K. (2010). Protection, not barriers using social software policies to guide and safeguard students and employees. Reference & User Services Quarterly, 50(1), 59-71. Retrieved from
http://www.rusq.org/2010/10/03/protection-not-barriers-using-social-software-policies-to-guide-and-safeguard-students-and-employees
Further readings
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Miller, A. (2010, August). Need a question answered? Try a Q&A service. Information Advisor, 22(8). Redden, C. S. (2010). Social bookmarking in academic libraries: Trends and applications. Journal of Academic Librarianship,
36(3), 219-227. Retrieved from http://www.elsevier.com/wps/find/journaldescription.cws_home/620207/description#description
Skeels, M. M. & Grudin, J. (2009). When social networks cross boundaries: a case study of workplace use of Facebook and
LinkedIn.In GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work (91-104): doi:10.1145/1531674.1531689
Slutsky, I. (2010, December 6). Why LinkedIn is the social network that will never die. Advertising Age, 81(43), 2-23. Retrieved
from http://adage.com/digital/article?article_id=147475 Smith, I. (2009, November 23). Competitive intelligence research with LinkedIn – who’s hiring? Retrieved from
http://intelegia.com/mediacenter/tools_for_thought/2009/11/23/competitive-intelligence-research-with-linkedin-whos-hiring/. Smith, I. (2009, December 7). Using LinkedIn People search to profile a company. Retrieved from
http://intelegia.com/mediacenter/tools_for_thought/2009/12/07/using-linkedin-people-search-to-profile-a-company/. Smith, I. (2010, March 29). Using LinkedIn Answers for competitive intelligence research. Retrieved from
http://intelegia.com/mediacenter/tools_for_thought/2010/03/29/using-linkedin-answers-for-competitive-intelligence-research/. Thew, D. (2008). LinkedIn – a user’s perspective: Using new channels for effective business networking. Business Information
Review 25(2): 87-90. DOI: 10.1177/0266382108090810
Further readings